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Khairuna Khairuna
Fakultas Ilmu Tarbiyah Keguruan, Universitas Islam Negeri Sumatera Utara
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Journal : Serambi Engineering

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Inovasi dan Diversifikasi Produk Gerabah sebagai Katalisator Pertumbuhan Laba pada UMKM Sektor Kerajinan Nengsih, Rita; Samsul; Mukhdasir, Mukhdasir; Khairuna, Khairuna; Ahyar, Muhammad
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

This study explores the strategic significance of innovation and product diversification in enhancing profit growth for MSMEs in the pottery craft sector in Indonesia. The research employs a literature review approach, with a focus on the adaptation of contemporary designs, the use of material combinations, and the expansion of product functions. These strategies enable MSME actors to reach broader market segments, increase selling prices, and create significant economic value. The study indicates a direct correlation between innovation and key financial indicators, including return on investment (ROI), net profit margin, and sales volume. Moreover, the diversification of products has been shown to enhance business resilience in the face of market fluctuations, thereby generating opportunities in the domains of decoration, tourism, and sustainable lifestyles. This study underscores the significance of a collaborative ecosystem comprising designers, government entities, and digital platforms to systematically support the innovation process. The adoption of an integrated innovation approach by pottery MSMEs has the potential to catalyze their transformation into a creative sector that is characterized by competitiveness, adaptability, and sustainability.
Co-Authors Abd. Rasyid Syamsuri Abdul Halim Hasugian Adi Hartono ADLINI , MIZA NINA Agus Triana Ahmad Maulana Nasution Ahyar, Muhammad Amelia, Suhaila Anas, Nirwana Anggraini, Ade Sekar Anggraini, Tri Vanesa Anisa Mayari, Filzah Asnariza, Asnariza Aulia, Ayu Riski Ayu Indah Lestari Ayu Indah Lestari Azki, Salmiyani Azura, Dedek Balqis Putri Wardana Purba Chairani, Eka Daulay, Asni Amelia Deni Puspita Sari Erna Suyanti Filzah Anisa Mayari Fitriah Fitriah Fitriah Fitriah Handayani, Mawaddah Harahap, Yulia Fatma Hardiansyah, Dadang HARTONO, ADI Haryani, Putri Hasibuan, Adek Indah Aryati Hasibuan, Nadya Wahyuni Herayanti, Lissa Herni, Zulfiana Husnarika Febriani Husnarika Febriani Husnarika Febriani, Husnarika Indayana Febriani Tanjung Indayana Febriani Tanjung Indayana Febriani Tanjung, Indayana Febriani KHAIRANI, MIFTAHUL Khairanti, Dita Khairuddin - Lailatun Nur Kamalia Siregar Lina Naigolan, Lita Angel Lissa Herayanti LUBIS, NOVITA SARI Manalu, Kartika Marbun, Nurhasanah Masdelina Sipahutar Masyitah Masyitah Maulidya Nurliana Mawaddah Handayani Mira Wahyuni, Mira Miza Nina Adlini Muhammad Ardiansyah Muhammad Ardiansyah Mukhdasir, Mukhdasir Munthe, Dea Wahdania Naibaho, Amanda Nurul Aisyah Nasution, Rian Abdillah Nelly Yulida Lubis Nina Adlini, Miza Nirwana Anas Novani, Suci Nur Aisyah Pulungan Nurhasanah Marbun Nurhayati, Rasyedia Prasia, Cindi PUJI LESTARI Purnama Sari Vinia, Wulan Puspita Sari Puspita Sari, Deni Rahmadina, Rahmadina Rahmah Yulianti, Rahmah Ramadhani, Safira Rambe, Riris Nurkholidah Rambe, Santi Ariani Reflina Reflina Rian Abdillah Nasution Rita Nengsih Rohani Rohani Rosalvin, Suqya Rahmah Rosyidah Safira Ramadhani Safira Ramadhani SAL, Sumayyah Samsul Santi Santi Sari Fatmawati Sari Tambunan, Efrida Pima Sari, Yunika Selvi Sinta Wahyuni Siahaan, Shalsabila Sipahutar, Annisyah Putri Amalia Siti Fatimah Siti Fauziah Soraya Grabiella Dinamika Sriani Sriani Suci Novani Suci Ramadhani Rangkuti Suryani, Ira Syarifah Widya Ulfa Tambunan, Sari Putri Ramadani Tengku Sri Ulandari Triase Triase Ummi Nur Afinni Dwi Jayanti WAHYU ALAMSYAH, WAHYU wahyuni wahyuni Wulan Purnama Sari Vinia Wulandari, Hani Yana, Elis Yuli Surya Rezeki Hutagalung Yusuf Ramadhan Nasution Yusuf Ramadhan Nasution