p-Index From 2021 - 2026
4.358
P-Index
Claim Missing Document
Check
Articles

Found 33 Documents
Search

Digital-Based Sharia Marketing Strategy to Increase Sales at The Ciwaringin Natural Dye Writing Batik Center Cirebon : Case Study at "Kebon Gedang Batik Center" Ciwaringin Cirebon Inayah, Inayah; Cahyati, Ananda Tri; Saputra, Ari; Viky, Muhammad; Selasih, Dini
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1168

Abstract

The presence of MSMEs plays a crucial role in driving the Indonesian economy forward. "Batik Tulis Kebon Gedang Center" as one of the traditional batik MSMEs in Ciwaringin has recently risen after experiencing the impacts of COVID-19. This study aims to identify and analyze effective economic strategies to address the challenges of the digital era for the community in the "Batik Tulis Kebon Gedang Center" in Ciwaringin, Cirebon. The research method used is a qualitative approach through in-depth interviews and observation with the batik community. The results of this research, it can be observed that the "Batik Tulis Kebon Gedang Center" community adopts various economic strategies in facing various challenges in the digital era, including competition with digital batik products, changes in consumer behaviour, and limitations in the online market penetration. Based on these findings, several economic strategies are formulated, including increasing online presence through e-commerce platforms which have become a trend among the community and shorby (business link), using several promotional mixes such as advertising, sales promotion, public relations, and publications, direct marketing, collaboration with digital designers and influencers, as well as increasing digital literacy among batik community members. The implementation of these strategies is expected to strengthen the competitiveness and sustainability of the "Batik Tulis Kebon Gedang Center" in the digital era.
Feasibility of Well Cake and Cookies Business in North Cikarang: Marketing and Cost Perspectives Lion, Ramlianus; Musliha, Anisa; Nur, Harum; Koesumawati, Shindy; Sheila, Welly; Saputra, Ari
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 10 (2025): October 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i10.1062

Abstract

This study aims to analyze the business feasibility of Well Cake and Cookies, a home industry that produces various types of brownies. The research method used was qualitative with descriptive analysis, covering marketing and cost aspects. The results showed that marketing strategies implemented through social media, such as Instagram and WhatsApp, were effective in reaching the target market consisting of young people and cake lovers. Furthermore, product variety and the ability to meet consumer demand are competitive advantages. In terms of costs, initial capital and daily production costs are still within reasonable limits, supporting business continuity. Despite challenges in competition and visibility on digital platforms, Well Cake and Cookies has the potential to grow and achieve optimal profits. With good management and the right marketing strategy, this business is expected to compete effectively in the sweet food market.
Sanksi Adat Terhadap Perkawinan Sumbang Nikah Perspektif Hukum Keluarga Islam (Studi di Desa Sibak Kecamatan Ipuh Kabupaten Mukomuko) Saputra, Ari; Nurdin, Zurifah; Marhayati, Nelly
QIYAS: JURNAL HUKUM ISLAM DAN PERADILAN Vol 9, No 2 (2024)
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/qys.v9i2.5389

Abstract

Abstracts: The formulation of this research is: 1) What is the practice of 'Sumbang Nikah' marriage in Sibak Village, Ipuh District, Mukomuko Regency 2) How does Islamic law view customary sanctions against 'Sumbang Nikah' marriage in Sibak Village, Ipuh District, Mukomuko Regency. This type of research is qualitative research, data collection techniques using observation, interviews and documentation. This research concludes that 1) The practice of "Sumbang Nikah" in Sibak Village, Ipuh District is not permitted according to village customs because of the blood relationship factor, and the fear will be weak offspring and the marriage will not be harmonious. It is believed that a marriage between cousins can bring disaster, therefore if a marriage like this occurs, sanctions must be paid, namely a prayer to repel evil in the form of reading a prayer of congratulations or carrying out a traditional event, namely slaughtering a buffalo/goat/chicken in accordance with the kinship relationship between the bride and groom and eating together with the aim of Avoid accidents/or unwanted things. 2) In Islam, cousin marriage is absolutely permitted. This traditional sanction for a cousin's marriage has become a custom that has been carried out for generations and is interpreted as a prayer to repel evil for a cousin's marriage in Sibak Village. This customary sanction is not in accordance with the Al-Quran and Sunnah because in Islam there is no sanction for cousin marriage. By being required to pay these customary sanctions, it is feared that it will be burdensome for the bride and groom to get married. Hopefully this research can be used as a reference by the Sibak village community so that in making customary sanctions they can be more adapted to Islamic law.Keywords: Customary Sanctions, Marriage Discretion, Islamic Law Abstrak : Rumusan Penelitian ini adalah : 1) Bagaimana praktik perkawinan ‘Sumbang Nikah’ di Desa Sibak Kecamatan Ipuh Kabupaten Mukomuko 2) Bagaimana hukum Islam memandang sanksi adat terhadap perkawinan ‘Sumbang Nikah’ di Desa Sibak Kecamatan Ipuh Kabupaten Mukomuko. Jenis Penelitian ini adalah penelitian kualitatif, Teknik pengumpulan data dengan observasi, wawancara dan dokumentasi. Penelitian ini menyimpulkan bahwa 1) Praktik “Sumbang Nikah” di Desa Sibak Kecamatan Ipuh tidak di perbolehkan menurut pandangan adat Desa karena faktor hubungan darah dibuktikan dalam ilmu kesehatan mengatakan bahwa gen antara sepupu itu jika bertemu ada kemungkinan menyebabkan cacat fisik, Gangguan Sistem Kekebalan Tubuh, gangguan mental. Selain itu dikhawatirkan pernikahan tersebut tidak harmonis. Pernikahan antara sepupu dipercaya dapat mendatangkan musibah, karena itu apabila terjadi pernikahan seperti ini maka harus membayar sanksi yaitu doa tolak bala berupa baca doa selamat atau melakukan acara adat yaitu potong kerbau/kembing/ayam sesuai dengan hubungan kekerabatan kedua mempelai dan makan bersama sama tujuan supaya terhindar dari balak/atau hal-hal yang tidak di inginkan. 2) Dalam agama Islam pernikahan sepupu dibolehkan. Sanksi adat dalam pernikahan sepupu ini sudah menjadi adat kebiasaan yang selalu dilakukan secara turun temurun dan dimaknai sebagai doa tolak bala untuk pernikahan sepupu di Desa Sibak. Sanksi adat ini tidak sesuai dengan Al-Quran dan Sunnah karena dalam agama Islam tidak ada sanksi untuk pernikahan sepupu. Dengan diharuskanya membayar sanksi adat ini dikhawatirkan akan memberatkan calon pengantin untuk melakukan pernikahan. Semoga penelitian ini dapat dijadikan acuan oleh masyarakat desa Sibak agar dalam pembuatan sanksi adat bisa lebih disesuaikan dengan hukum Islam.Kata Kunci : Sanksi Adat, Sumbang Nikah, Hukum Islam.
Co-Authors A.A. Ketut Agung Cahyawan W AFRILIAN, PEPY Agam, Beryaldi Agustiningsih, Suci Amrullah, Syahid Anwar Rifa’i Asvic Helida Azir, Abdul Badriah, Dina Bahri, Ahmad BASUKI RAHMAD Batubara, Mustofa Marli Bulano, Lassram Busri Endang Cahyati, Ananda Tri Darmajaya, Lalu Arwan Dian Utari Dwi Ningrum, Elisa Elfama, Yudha Fajar Suryatama Ferril Endhiko Ramadahani, Khen Firnanda, Ary Fitriani Fitriani, Eka Yuliana Fitriyandi Hadi Nasbey Haimi Ardiansyah Hartono Hartono Hidayatulah, Nurul Hilmiyatun, Hilmiyatun Huddin, M. Zidni ILHAM Ilyani, Ria Inayah Inayah Indri Hendarti Iskandar, Rhoma Jonathan, Jeremy Junaidi, Abdul Majid Kamarzaman, Kamarzaman Koesumawati, Shindy Lailatul Amanah, Isti Lion, Ramlianus Lucyana Massus Subekti Merdekawati, Dewi Muhammad Furqon MUHAMMAD SYAFIQ Muhammad Yusup Murtado, Ade Musliha, Anisa Natalia, Anita Nelly Marhayati, Nelly Neni Marlina Novriza, Ferdiansyah Nur, Harum Nurdin, Zurifah Nurhayati Damiri Nurul Fatimah Yunita Permana, Deddy Permatasari, Dhea Pradika, Jaka Prasetyo, Basuki Hari Pratama, Kharisma Putra, Aldi Ivandi Putra, Jordy Lasmna Raden Iin Siti Aminah Rahim, Supli Rahmad Kurniawan Rakhman, M. Arif Razali, Makmun Reza Ridwan Rosita Sahyatini, Sahyatini Samsul Bahri Sapsidi, Herlianto Saputra, Herdian Saputra, Iwan Saputra, Suhanda Sarbino Sarbino Selasih, Dini Sheila, Welly Simbolon, Zulfan Khairil Siska Mandalia Supli, Nur Aslamiah Sutarman Sutarman Syafriani, Ade Syamsurrijal, Syamsurrijal Tantilia, Erma Teuku Mizan Sya'rani Denk Viky, Muhammad Winarto, Trijuli Wiranda Wulandari Zainudin Abdussamad Zohrani -