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Journal : Katalogis

PENERAPAN BAURAN PEMASARAN DAN POLITICAL WILL PEMERINTAH PADA INDUSTRI BATIK BOMBA DI KOTA PALU Suriyani, Suriyani
Katalogis Vol 4, No 11 (2016)
Publisher : Katalogis

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Abstract

The aims of this study are: to define and analyze marketing mix implemented in bomba batik industry in Palu city, to define and analyze the government political will on bomba batik industry in Palu City, and explore constraints and supporting factors on the implementation of marketing mix by batik bomba entrepreneurs and political will of the local government. The result of this research shows that: 1) marketing mix strategy that include product, price, place, and promotion, has been known and implemented by the batik bomba entrepreneurs in Palu City; 2) political will of the government has been well implemented and is an important factor in the development of batik bomba industry in Palu City.
PENERAPAN BAURAN PEMASARAN DAN POLITICAL WILL PEMERINTAH PADA INDUSTRI BATIK BOMBA DI KOTA PALU Suriyani, Suriyani
Katalogis Vol 5, No 5 (2017)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.383 KB)

Abstract

The aims of this study are: to define and analyze marketing mix implemented in bomba batik industry in Palu city, to define and analyze the government political will on bomba batik industry in Palu City, and explore constraints and supporting factors on the implementation of marketing mix by batik bomba entrepreneurs and political will of the local government. The result of this research shows that: 1) marketing mix strategy that include product, price, place, and promotion, has been known and implemented by the batik bomba entrepreneurs in Palu City; 2) political will of the government has been well implemented and is an important factor in the development of batik bomba industry in Palu City.
Co-Authors Ababiel, Reno Abd. Malik Adnan Adnan Agus Salim Alfarizi, Muhammad Raihan Andi Asmawati Azis Apay, Frengky Arie Pratania Putri Arif, Moh Syaiful Asmin Asmin, Asmin Azizah, Dewiantika Azlina, Azlina Budianti, Baedah Desi Areva Desvavri, dr. Dewanti, Lucky Erni Indrawati Evi Lusiana Fahrul Razi Fajriany, Mutiar Rezky Febrina Zulya Felle, Zeth Roberth Ferianti, Nurdini Galib, Syamsul Arif Gentidatu, Sofietje Gentindatu, Sofietje J Hadis, Abdul Halim, Nasrah Hasruddin Hasratuddin, Hasruddin Hersiyati Palayukan Ibrahim Ibrahim Ida Royani Ilyas Ilyas Ismail Ismail Ismail, Zainuddin Jayawarsa, A.A. Ketut justawan, justawan Kaslam Korinus Suweni kristanto, celine L. Lisnawati Latif, Rahmawati Lovelly Dwinda Dahen M, Muaningsih Manangsang, Frans Mandowen, Rospuana Marhaeni Saleh Marjuanah, Marjuanah Mebri, Elisabeth Melisa Melisa Mikawati, Mikawati Muaningsih, Muaningsih Muhammad Isrul Musphita, Fitri Dia Muspitha, Fitri Diah Nanda, Kiki Riskianti Napolion, Kens Nasution, Rafif Fitriansyah Nur Asia Umar Nur, Muhammad Purqan Nurhayati B Palilingan, Richard Andreas panglipur, indah rahayu Paramita, Ranika Pasaribu, Laili Habibah Pongtiku, Sri Rejeki L. Pratiwi, Resky Pratiwi, Rizky Purba, Elen Rahma, Indah Fitria Restu Prihandini Widiar Resty Ryadinency Resvan, Resvan Retno Wulan Sari Rohani Rohani Rophi, Kristiyani Herda Rumaseb, Ester Safitri, Taqiyyah Dwi Sagala, Sutan Muda Sahlan Sahlan Salomon, Glendy Ariando Samsul, Dadan Septi Triyani Sia'tang, Weni Sulistyani Sulistyani Suprapto Suprapto Susilawati, Heti Swastika, I Ketut Syah, Muhammad Fadhal Zakhi Tipa, Handra Tjahyaningsih, Ririn Yahya, Fajar Dhini