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All Journal Jurnal Administrasi Bisnis Jurnal Bisnis dan Manajemen JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN UNEJ e-Proceeding Jurnal Manajemen Pelayanan Publik Jurnal Inovasi Bisnis (Inovbiz) Journal of Humanities and Social Studies Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Bakti Masyarakat Indonesia Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Pengabdian Masyarakat Asia International Journal of Environmental, Sustainability, and Social Science ARSY : Jurnal Aplikasi Riset kepada Masyarakat SINTA Journal (Science, Technology, and Agricultural) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Bussman Journal : Indonesian Journal of Business and Management Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Pengabdian Inovasi Masyarakat Indonesia Journal of Entrepreneurial and Business Diversity Integration: Journal Of Social Sciences And Culture IIJSE JER Digital Innovation : International Journal Of Management Management Analysis Journal Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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The Influence of Security, Convenience, and Customer Trust on Purchase Decision in Tokopedia Marketplace in Surabaya City Muhammad Ricky Setiawan; Hery Pudjoprastyono; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6866

Abstract

As one of Indonesia’s largest marketplaces, Tokopedia provides a compelling case study to examine the profound impact of security, convenience, and consumer trust on purchasing decisions in the rapidly evolving digital commerce. However, the extent to which these factors influence purchasing decision remains a critical issue. This research is designed to analyze the impact of security, convenience, and customer trust on purchasing decision in the Tokopedia marketplace. A quantitative and descriptive framework was applied using purposive sampling, involving 102 respondents who are Tokopedia users in Surabaya city, aged 17 years and above, who have made transactions within the past year. Primary data were collected through questionnaires, while secondary data were acquired from academic references. Data processing was undertaken via Partial Least Squares-Structural Equation Modeling using SmartPLS. Model evaluation included outer model assessment for construct validity and reliability through Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE), as well as inner model evaluation using R-square, Q-square, and bootstrapping tests. The results show that security, convenience, and customer trust is positive & significantly influence purchasing decision. Convenience has the most substantial effect, highlighting the importance of accessible and intuitive navigation. Customer trust is strengthened by seller integrity and transparency, while security is enhanced by cash-on-delivery (COD) systems. This study contributes to the TAM Theory (technology acceptance model) and TRA Theory (theory of reasoned action), reinforcing that security, convenience, and customer trust are crucial determinants in online purchasing decision.
The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya Aqilah Mahda Az Zuhra; Siti Aminah; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7574

Abstract

The advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya.
The Influence of Social Media Marketing, Price Perception, and Product Quality on Purchasing Decisions for Citra Body Scrub Product in Surabaya Rr. Rachmalia Nadia Rizqina; Hery Pudjoprastyono; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7638

Abstract

The Indonesian cosmetic industry has begun to develop from year to year. However, the development of the cosmetic industry in Indonesia is also followed by internal and external challenges. The existence of competition with foreign markets, especially China, has made the cosmetic industry in Indonesia begin to be affected. If it is not immediately addressed, the Indonesian cosmetic industry can be defeated by the foreign cosmetic industry. This study aims to determine and analyze the influence of social media marketing variables, price perception, and product quality on purchasing decisions for Citra body scrub products in the city of Surabaya. Samples were taken using purposive sampling technique with a total of 112 respondents. Data collection was carried out by distributing questionnaires. The scale used in the questionnaire is a Likert scale of 1-5. The results of the questionnaire answers were analyzed using SmartPLS software. This study tests the hypothesis using the Structural Equation Model (SEM) technique with the Partial Least Square (PLS) analysis method. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.
The Influence of Brand Ambassadors and Brand Awareness on Interest in Buying Azarine Sunscreen Products in Surabaya Permana, Gilang; Supriyono; Hariyana, Nanik
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1582

Abstract

The competition in the local beauty industry continues to grow, driven by skincare trends—especially sunscreen—and the influence of Korean culture in Indonesia. As a local brand, Azarine uses marketing strategies by appointing Korean celebrity Lee Min Ho as a brand ambassador and enhancing brand awareness to strengthen consumer recognition and increase purchase intention. This study aims to analyze the influence of brand ambassador and brand awareness on the purchase intention of Azarine sunscreen in Surabaya. Using a quantitative approach with purposive sampling, data were collected from 108 respondents through an online questionnaire and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) via SmartPLS. The results show that brand ambassador and brand awareness have a positive and significant effect on purchase intention, indicating that the use of public figures and strong brand awareness are key to attracting consumer interest.
Implementation of the Theory of Planned Behaviour on Entrepreneurial Intention Cahyono, Krido Eko; Hariyana, Nanik; Ghifary, Muhammad Tahajjudi
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 10 No 2 (2025): DESEMBER
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v10i2.690

Abstract

This study aims to examine the impact of entrepreneurship education on the entrepreneurial intentions of university students in Surabaya. Purposive sampling was applied to a group of 200 college students. The sample criteria included students who had completed entrepreneurship courses for bachelor's degrees and entrepreneurship practicums for vocational programs. This research utilized the Mann-Whitney U-Test via SPSS and partial least squares analysis through SmartPLS. The results of this research indicate the following: 1) attitude, subjective norm, and perceived behavioural control positively and significantly influence entrepreneurial intention, 2) entrepreneurship education significantly and positively affects entrepreneurial intention, 3) entrepreneurship education did not moderate the impact of any theory of planned behaviour variables on entrepreneurial intention, 4) gender did not moderate the relationship between entrepreneurship education and entrepreneurial intention, 5) no difference was found in the entrepreneurial intention levels of male and female college students, 6) no distinction was observed in the entrepreneurial intention levels of bachelor's degree students compared to vocational studies students.
OPTIMALISASI PENCATATAN LAPORAN KEUANGAN UMKM MELALUI KEGIATAN PENDAMPINGAN DI DESA Kusumaningati, Kusumaningati; Hariyana, Nanik
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.9420

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the rural economy; however, many MSME actors have not yet implemented systematic financial record-keeping. The main issues faced by MSMEs in Jubung Village include a low level of understanding and application of financial recording practices, as well as the commingling of personal and business finances. This community service activity aims to optimize MSME financial record-keeping through assistance-based interventions. The study employed a descriptive qualitative approach, consisting of observation, interviews, training, and individual mentoring conducted with ten targeted MSMEs. The results indicate an improvement in both understanding and implementation of financial recording practices, as seven out of ten MSMEs began to apply financial record-keeping, either comprehensively or limited to income statements and cash flow records. The assistance in simple financial record-keeping proved effective in helping MSME actors monitor their business financial conditions and support informed business decision-making. Nevertheless, some MSMEs continue to experience challenges in separating personal and business finances, indicating the need for ongoing assistance to ensure the sustainability of financial record-keeping practices.. ABSTRAK Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian desa, namun masih banyak pelaku UMKM yang belum menerapkan pencatatan laporan keuangan secara sistematis. Permasalahan utama yang dihadapi UMKM di Desa Jubung adalah rendahnya pemahaman  dan penerapan pencatatan keuangan, serta masih tercampurnya keuangan pribadi dan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pencatatan laporan keuangan UMKM melalui kegiatan pendampingan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan tahapan observasi, wawancara, pelatihan, dan pendampingan yang dilaksanakan secara individual pada sepuluh UMKM sasaran. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pemahaman dan praktik pencatatan keuangan pada UMKM, di mana tujuh dari sepuluh UMKM mulai menerapkan pencatatan keuangan, baik secara lengkap maupun terbatas pada laporan laba rugi dan arus kas. Pendampingan pencatatan laporan keuangan sederhana terbukti membantu pelaku UMKM dalam memantau kondisi keuangan usaha dan mendukung pengambilan keputusan bisnis. Meskipun demikian, sebagian UMKM masih menghadapi kendala dalam memisahkan keuangan pribadi dan usaha, sehingga diperlukan pendampingan lanjutan agar penerapan pencatatan keuangan dapat berkelanjutan.  
Community Service in Stunting Prevention Efforts with Spinach Product Innovation: Pengabdian Masyarakat dalam Upaya Pencegahan Stunting dengan Inovasi Produk Bayam Maulina Alfindy; Septina Nur Aini; Dewi Sinta; Nanik Hariyana
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 1 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stunting is a chronic condition caused by malnutrition since in the womb. Lojejer Village, located in Wuluhan District, Jember Regency, is one of the areas that still experiences stunting problems. Therefore, KKN Collaboration #3 students made efforts to prevent stunting in Jember Regency through a community service program. The focus of the program is to increase public awareness about nutrition for pregnant women and toddlers, as well as introduce spinach processed products, such as spinach pudding. The outreach activities carried out involved posyandu cadres and PKK mothers in Lojejer Village, which succeeded in increasing understanding of stunting. The socialization and demonstration methods were effective in attracting public interest. The evaluation showed an increase in awareness and active participation, which is expected to improve children's nutrition and health. This program emphasizes the importance of collaboration between the government, health workers, and the community for optimal results.
Co-Authors -, miftahul huda Agam Syahreza Putra Ainaya, Aisyi Akbar Bintang Permana Al Ghifari, Rifqi Putra Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Aqilah Mahda Az Zuhra Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Astriana, Mitha Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Danendra Alvyn Danendra Alvyn Anshari Deffiani Aktaviani Putri Dessy Anggelina Tiarakasih Dewi Sinta Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatikah, Cindi Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Fauzi, Indra Nur Ferdy Setiyawan Fitaningrum, Yuniar Nur Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Haryanto, Albertus Eka Putra Hayyina Rahma Hendra Syahputra Hery Pudjoprastyono Ida Ayu Putu Sri Widnyani Idris, Mukandar Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Iqbal Hanif, Mohammad Naja Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Krido Eko cahyono Kurnia, Muhammad Reiby Tirta Kurratul Aini, Kurratul Kusumaningati, Kusumaningati Lasya, Cinta Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Maulina Alfindy Mawardi, Alfiandi Imam Mikhael Agustinus Muhammad Irham Adhitya Muhammad Ricky Setiawan MUHAMMAD TAHAJJUDI GHIFARY Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nur Fauzi, Indra Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika KW Nurwidyasari, Lingga OKTAVIANA, EVA Pahleivi, Arya Duta Reza Parawansa, Kofifah Mega Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Qurrotul Aini Rasyid, Fadilah Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rr. Rachmalia Nadia Rizqina Rusmansyah, Robi Ganda Novianto Sahranafa, Karima Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Septina Nur Aini Sholihah, Dewi Deniaty Sholihah, Dienni R. Siti Aminah Siti Aminah Suhadi Putra, Syahril Genandra SUPRIYONO Supriyono Supriyono Syarifah, Hidayatus Tarigan, Muhammad Audric Eugene Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virdiansyah, Erlang Virginia Mandasari Wiwik Handayani YULIANI, Handita Rizki Zanetty, Ivo Firmancini