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Nanik Hariyana
Universitas Pembangunan Nasional Veteran Jawa Timur
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Implementasi Program Pemberian Makanan Tambahan (PMT) Dalam Mencegah Stunting Di Desa Tempurejo Kabupaten Jember Lingga Nurwidyasari; Erlang Virdiansyah; Karima Sahranafa; Rifqi Putra Al Ghifari; Nanik Hariyana
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.163

Abstract

Pengabdian ini bertujuan untuk memulai implementasi Program Pemberian Makanan Tambahan (PMT) berupa puding daun kelor sebagai upaya pencegahan stunting di Desa Tempurejo. Stunting merupakan masalah gizi serius yang berdampak pada perkembangan anak, terutama di daerah dengan tingkat kemiskinan yang tinggi. Puding daun kelor dipilih karena kandungan gizi yang tinggi, terutama protein, vitamin, dan mineral, yang dapat membantu memenuhi kebutuhan gizi anak. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengeksplorasi pelaksanaan program, partisipasi masyarakat, dan dampak yang dihasilkan. Data dikumpulkan melalui pengambilan data balita yang ada di Puskesmas Tempurejo, serta observasi langsung selama pelaksanaan program. Hasil penelitian menunjukkan bahwa pelaksanaan PMT puding daun kelor berlangsung dengan baik, ditandai dengan adanya penyuluhan tentang pentingnya gizi seimbang bagi anak. Masyarakat, terutama orang tua, menunjukkan antusiasme yang tinggi terhadap program ini, dengan banyak yang berpartisipasi aktif dalam persiapan dan penyajian puding. Analisis menunjukkan bahwa puding daun kelor diterima dengan baik oleh anak-anak, baik dari segi rasa maupun manfaat gizi. Selain itu, masyarakat mulai memahami potensi daun kelor sebagai sumber nutrisi yang bermanfaat. Namun, tantangan tetap ada, seperti keterbatasan pengetahuan tentang pengolahan dan pemanfaatan bahan pangan lokal lainnya. Kesimpulan dari penelitian ini menekankan pentingnya keterlibatan masyarakat dalam pelaksanaan PMT dan perlunya kelanjutan program untuk memastikan tidak adanya pemanfaatan daun kelor dan sumber makanan bergizi lainnya. Hasil temuan ini diharapkan dapat memberikan wawasan bagi pengambil kebijakan dan praktisi kesehatan dalam mengembangkan strategi pencegahan stunting di daerah dengan kondisi serupa.
Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Nanik Hariyana; Nurjanti Takarini; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Virginia Mandasari; Nanik Hariyana; Ilham Naufal
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Virginia Mandasari; Alfiandi Imam Mawardi; Nanik Hariyana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
Consumer Responses to Scarcity Appeals in Online Ordering Nanik Hariyana; Wilma Cordelia Izaak; Dienni Ruhjatini Sholihah
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4166

Abstract

Scarcity appeals, which highlight how a commodity or service is scarce due to "high demand" or "limited supply," are frequently used in the tourism industry. However, not all scarcity appeals have the same ability to persuade consumers. The current study investigates the combined effects of consumers' power perceptions and the supply- or demand-framed nature of scarcity appeal in the context of online booking. The results show that when presented with a demand-framed scarcity appeal vs a supply-framed one, customers with a strong sense of power are more likely to make a purchase; however, this difference is less noticeable for customers with a low sense of power. Furthermore, mediation analysis reveals perceived risk as the psychological mechanism behind these effects. The managerial ramifications of online booking systems are discussed.
Marketing Training Through Social Media in Increasing Sales of MSME Products in Tanggulangin Sidoarjo Nanik Hariyana; G. Oka Warmana
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3310

Abstract

A Based on initial observations in Kedensari RT.17 RW.05 there is a Home Industry driven by MSMEs that produce handicrafts and bags. However, the business is still underdeveloped in terms of: 1) Product Marketing Activities 2) Limited marketing, 3) Marketing distribution channels whose reach is still limited 4) Business management that is not well organized. Therefore the Pikat Team seeks to provide knowledge transfer in the form of how to make product development and increase product diversity and diversification as well as how to packaging that has a certain appeal and branding in order to attract consumers as well as opportunities to be marketed to various MSME areas in Kedensari RT.17 RW.05. With a solution to the problems faced by the MSME group in Kedensari RT.17 RW.05, Tanggulangin, Sidoarjo, Pikat has the following objectives: 1) Improve quality through the use of supporting production process equipment 2) Increase food added value and producer income through variety and product diversification, 3) increasing the reach of product marketing distribution channels 4) Providing knowledge transfer on business management. Implementation method with: focus group discussion, demonstration and practice or exercise. The output targets resulting from the activity are: 1) Improving the quality and quantity of products produced 2) The use of online marketing. 3) Increased marketing activities that can increase sales 4) Improved business management with better financial records and business activities.
Application of Virtual Reality Tourism for Consumer Satisfaction in Marketing Activities Nanik Hariyana; Nurjanti Takarini
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.33108

Abstract

The tourism sector has always faced both praise and criticism due to the negative environmental impacts associated with travel and activities at tourist destinations. Therefore, management researchers must identify environmentally friendly tourism solutions that minimize the negative effects of these tours while still being profitable. In particular, virtual reality tourism (VRT) has emerged as a new trend, especially after the COVID-19 pandemic. This form of digital travel has captured the interest of many governments seeking sustainable tourism options. However, the perceptions and motivations of consumers regarding the use of VRT as a sustainable tourism solution are not yet fully understood. To address this research gap, the study aims to leverage expectancy theory and propose goal difficulty and reduced tourism environmental impact (REI) as hope-related motivations. Achievement is considered a motivation related to tools, while willingness to take action to achieve results is seen as motivation related to valence. The researchers anticipate that these motivations will drive two outcomes: low-effort and high-effort pro-environmental behavior. By analyzing data collected from 350 individuals residing in the East Java region, the study found support for all positive associations, except for the relationship between goal difficulty and pro-environmental behavior, as well as between REI and both pro-environmental behaviors. The study also examines and confirms the moderating effect of the number of children in a household and everyday green behavior on some of the proposed associations. These findings provide valuable insights for future research and practical applications in the tourism sector.
Optimizing Lombok’s Pearl Industry: The Role of Social Media and Fintech in Enhancing SME Business Performance through Competitive Advantage Indra Gunawan; Wiwik Handayani; Nanik Hariyana
Management Analysis Journal Vol. 13 No. 4 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i4.17181

Abstract

Utilizing digital technology in business enhances competitive advantage, significantly improving performance, particularly for small and medium firms. (UKM). This study seeks to investigate the impact of social media marketing and the integration of financial technology (FinTech) on company performance, with competitive advantage serving as a mediating variable within the small and medium-sized companies (SMEs) of the Lombok pearl sector. The study methodology employs a quantitative approach utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research sample comprises 120 players in the Lombok pearl industry SMEs utilizing social media marketing and finance technology, selected via the census technique through the SME association. The research findings indicate that social media marketing does not immediately boost company performance; nonetheless, it greatly adds to the augmentation of competitive advantage, which subsequently enhances business performance. The implementation of financial technology significantly influences corporate performance and enhances competitive advantage. Moreover, competitive advantage has demonstrated its role as a mediating variable that enhances the association between social media marketing and the adoption of financial technology in relation to company success.
THE ANALYSIS OF BUYING INTENTION OF GENERATION Z CONSUMERS Izaak, Wilma Codelia; Hariyana, Nanik; Sholihah, Dienni R.; Ardyanfitri, Helmina
Jurnal Mebis Vol. 8 No. 1: July 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i1.424

Abstract

Facing a period of adaptation to new habits, people will face many unfamiliar situations. Moreover, as consumers, people will be more thoughtful and detailed in making their choices on a product. Management must exercise greater caution when formulating a competitive strategy during habitual change if a company wants to keep and grow its customer base. This research aims to answer the question, "To what extent does knowledge sharing affect the use of social media and learning models in response to the goals of autonomous learning and autonomous universities?" we investigate the interplay of our study's components. Customers who have expressed an interest in purchasing an SME product will be surveyed using questionnaires. Purposive sampling with incidental sampling was used to administer the questionnaire to college and university students. 148 participants have been collected, and a research model structure is implemented in Partial Least Square analysis using SmartPLS software. Previous studies have shown no positive effect of the brand equity variable on consumers' propensity to purchase products from SMEs. The results show that the correlation of brand awareness of MSME products to brand equity is strongly influenced by brand awareness of MSME products which is given consistently on social media.
The Influence Of Brand Image, Product Quality And Lifestyle On The Decision To Purchase An Iphone Smartphone In Surabaya Ramadhan, Muhammad Rizky Awwalul; Aminah, Siti; Hariyana, Nanik
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10848

Abstract

The increasingly rapid development of technology has made people's daily activities easier, so that dependence on technology, especially smartphones, is increasing. The purpose of this study is to examine how factors like lifestyle, product quality, and brand perception affect people's decisions to buy iPhones. Participants were iPhone-using students from UPN Veteran East Java. A quantitative approach is used in this research, with a sample size of 120 respondents determined using the Likert formula. The purposive sampling method was used to conduct the sampling technique. The Partial Least Squares (PLS) program was used to analyze the data. According to the findings, consumers' choices to buy iPhones are positively and significantly impacted by factors like brand image, product quality, and lifestyle.
Co-Authors -, miftahul huda Agam Syahreza Putra Ainaya, Aisyi Akbar Bintang Permana Al Ghifari, Rifqi Putra Aldien Ramadhan Alfiandi Imam Mawardi Andini Novianti Anggraini, Dea Agita ANIKAWATI, Vika Anugrah Bayu Santoso Ardham Hardi Saputra Ardyanfitri, Helmina Arifiana Nur Hanifah Arrosi, M. Masykur Asrorun Niam Astriana, Mitha Az Zuhra, Aqilah Mahda Bagus Wahyu Tri Pambudi Bintang Ulul Albab Boru Manihuruk, Olivia Margareta Purnama Juwita Cinta Lasya Danendra Alvyn Danendra Alvyn Anshari Deffiani Aktaviani Putri Dessy Anggelina Tiarakasih Dewi Deniaty Sholihah Dienni Ruhjatini Sholihah Dienni Ruhjatini Sholihah Diva Dhotin Fajriyah Efendi Efendi Eko, Andriansyah Wahyu Elsa Nabella Emiliana Nisa Syahniar Erlang Virdiansyah Fadhil, Moh. Nauval Fatikah, Cindi Fatmah Rahmawati, Olga FATMAWATI, Vindi Atika Fauzi, Indra Nur Ferdy Setiyawan Fitaningrum, Yuniar Nur Fithriyani, Aufi Jazilah Fitri Wulandari Fortuna Sukiran Putri, Evi G. Oka Warmana G. Oka Warmana Gilang Permana Hadi Raharjo, Raden Johnny Haryanto, Albertus Eka Putra Hayyina Rahma Hendra Syahputra Ida Ayu Putu Sri Widnyani Idris, Mukandar Ilham Naufal Imani, Najwa Maulida Rizqi Indra Gunawan Iqbal Hanif, Mohammad Naja Ircha Olifia Ismiatul Ilmiah Izaak, Wilma Codelia Izaak, Wilma Cordelia Izaak, Wilma Cordelia Karima Sahranafa Kevin Vansa Ernanda2 Khansa , Ghaitsa Kamilia Krido Eko cahyono Kurnia, Muhammad Reiby Tirta Kurratul Aini, Kurratul Lingga Nurwidyasari Lita Permata Sari Lita Permata Sari Mafaza, Moch. Shodikin Mahendra Alfatoni Hadinata Mandasari, Virginia Mawardi, Alfiandi Imam Mikhael Agustinus Muhammad Irham Adhitya MUHAMMAD TAHAJJUDI GHIFARY Nabilah Amani SALSABILA Nanda Nova Nur Diana Naufal, Ilham Nevari, Shintya Rizky Nur Fauzi, Indra Nurjanti Takarini Nurjanti Takarini Nurjanti Takarini Nurkholish Majid Nuruni Ika K.W Nuruni Ika Kusuma WARDANI Nuruni Ika KW Nurwidyasari, Lingga OKTAVIANA, EVA Pahleivi, Arya Duta Reza Parawansa, Kofifah Mega Pudjoprastyono, Hery Puspita Sari, Magdalena Dini Wahyu Putri Indah Rachmawati Qoriroh Putri Amelinda Qurrotul Aini Rasyid, Fadilah Raden Johnny Hadi Raharjo Raden Johnny Hadi Raharjo Ramadhan, Muhammad Rizky Awwalul Ramadhani, Moh. Nailur Rizqi Rendy Brahmastra, I Bagus Rifqi Putra Al Ghifari Rizqina, Rr. Rachmalia Nadia Rusmansyah, Robi Ganda Novianto Sahranafa, Karima Salma Dea Nabilla Santoso, Fidelio Bintang Saputra, David Sari, Ajeng Dea Novita Sari, Rini Kartika Setiawan, Muhammad Ricky Sholihah, Dienni R. Siti Aminah Suhadi Putra, Syahril Genandra SUPRIYONO Supriyono Supriyono Syarifah, Hidayatus Tarigan, Muhammad Audric Eugene Tri Palupi Robustin, Tri Palupi Ulum, Libasul Virdiansyah, Erlang Virginia Mandasari Wilma Cordelia Izaak Wiwik Handayani YULIANI, Handita Rizki Zanetty, Ivo Firmancini