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All Journal Jurnal S2 Pendidikan Matematika Jurnal Karya Pendidikan Matematika Journal of Mathematics and Mathematics Education Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Prosiding SI MaNIs (Seminar Nasional Integrasi Matematika dan Nilai-Nilai Islami) Journal of Mathematics and Mathematics Education (JMME) Jurnal Pembelajaran Matematika Desimal: Jurnal Matematika Jurnal Ulul Albab JMM (Jurnal Masyarakat Mandiri) Justek : Jurnal Sains Dan Teknologi JTAM (Jurnal Teori dan Aplikasi Matematika) JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Elektronika dan Telekomunikasi Jurnal Riset Teknologi dan Inovasi Pendidikan (Jartika) MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Journal of Education Technology Jurnal Pemikiran dan Penelitian Pendidikan Matematika (JP3M) EIGEN MATHEMATICS JOURNAL Jurnal Varian Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Community Development Journal: Jurnal Pengabdian Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Journal of Didactic Mathematics JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Jurnal Abdimas Bina Bangsa ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Interaktif: Warta Pengabdian Pendidikan (JIWPP) El-Hikam: Journal of Education and Religious Studies Mahasantri: Jurnal Pendidikan dan Studi Islam Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Unnes Journal of Mathematics Pedagogy : Jurnal Pendidikan Matematika Indonesian Journal of Engineering (IJE) INCOME: Indonesian Journal of Community Service and Engagement Journal Focus Action of Research Mathematic (Factor M) Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Riset Teknologi dan Inovasi Pedidikan (JARTIKA) Protech Biosystems Journal Journal of Sharia Economy and Islamic Tourism
Habib Ratu Perwira Negara
Universitas Bumigora
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Community Purchase Decision Modeling in Bali with Non-Linier Methods Ni Putu Nanik Hendayanti; Maulida Nurhidayati; Siti Soraya; Habib Ratu Perwira Negara
MATRIK : Jurnal Manajemen, Teknik Informatika dan Rekayasa Komputer Vol. 21 No. 3 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/matrik.v21i3.1740

Abstract

The Covid-19 pandemic has resulted in all activities having to be carried out by implementing physical distancing or social distancing in accordance with health protocols for mutual safety. The government encourages people to do more activities at home, including shopping. Consumer perception of purchasing goods online is a process of evaluating various alternatives and choosing one alternative to purchase goods using internet media. The government appealed to the public to take advantage of online shopping to minimize the spread of Covid-19. This indicates that there are factors that influence consumer perceptions of purchasing goods online during the Covid-19 pandemic. The purpose of this study was to examine the effect of perceived convenience, perceived benefits, perceived trustworthiness, and product quality on people’s purchasing decisions in Bali using the Structural Equation Modeling-Partial Least Square (SEM-PLS) approach, Support Vector Regression (SVR), and Feed Forward Neural Network (FFNN). Based on the results of the tests carried out, the SEM-PLS model is able to produce a model with an R2 value of 72.7% with a MAPE of 337.37, an SVR model of 65.88% with a MAPE of 219.56 and a FFNN model of 97.28% with a MAPE of 90.22. Based on the resulting R2 and MAPE values, the FFNN model gives the highest results compared to other models.
Co-Authors Abdul Rahim Abdurahim, Abdurahim Agus Syahid Ahmad Ahmad Ahmad Ahmad Ahmad Ahmad Ahmad ahmad01, ahmad01 Al Kusaeri Al, Kusaeri Anas, Andy Sofyan Andika Ellena Saufika Hakim Maharani Anisa Firdaus Arfa, Muhammad Aulia , Rahmawati Biswadip Basu Mallik desventri etmy Desventri Etmy desventri etmy, desventri Dewi Pramita Dewi Pramita Dhea Davina Dirganti Dos Santos, Mariano Dyah, Dyah Susilowati Farah Heniati Santosa Farah Heniati Santosa Farah Heniati Santosa Farah Heniati Santosa, Farah Heniati Fathoni, Muhmmad Gilang Primajati Gilang Primajati Habibi Ratu Perwira Negara Habibi Ratu Perwira Negara Hammad, Rifqi Hendayanti, Ni Putu Nanik Heniati Santosa, Farah Herawati, Baiq Candra Heri Fadli I Komang Wira Aditya I Nyoman Darmawan Setiaji Imam Sujadi Imam Sujadi Indrawati Ismayani , Liana Ismi, Kamila K, Tri Atmojo Kamila Ismi Kamila Ismi Kiki Riska Ayu Kurniawati Kiki Riska Ayu Kurniawati, Kiki Riska Ayu Kumoro, Danang Tejo Kurniadin Abd Latif Kusaeri Al Lalu Erwin Jannata Arhaditya Lalu Sucipto Maiti, Misratun Malik Ibrahim Malik Ibrahim Marlina Marlina Muhammad Arfa Muhammad Saifudin Muhammad Zulfikri Nur Al Fariana Nur Hardiani Nurhidayati, Maulida Pahrul Irfan Parihin Parihin Parihin Parihin Primajati, Gilang Rahmawati Rahmawati RAK, Kiki Raqiqa, Qatrunnada Ratni Purwasih Rifqi Hammad Rima Rahmaniah Ripai Ripai Rippi Maya Riska Ayu Kurniawati, Kiki Risma Maulidina Rizki Aprilian, Faida Rody Satriawan Rosada Rosada Saddam Saddam Sahrizal Fahlawi Samsul Bahri Samsuriadi Saparwadi Saparwadi Saparwadi, Saparwadi Sazlin, Ririn Atika Siti Maesaroh Siti Soraya Sujadi, Imam Sukiman , Maman Sumeet Goyal Suriyati ., Suriyati Suvriadi Panggabean Syafitri Chani Saputri, Dian Syaharuddin Syaharuddin Syaharuddin Syaharuddin Syaharuddin Syaharuddin Syahroni Hidayat Tri Atmojo Kusmayadi Tri Atmojo Kusmayadi uddin, Syahar Veithzal Rivai Zainal Vera Mandailina Vera Mandailina, Vera Wikasari, Reni Wiyana As'ari Zulfikri, Muhammad