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All Journal Journal of Tropical Soils Naturalis : Jurnal Penelitian Pengelolaan Sumberdaya Alam dan Lingkungan AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Jurnal Penelitian Perikanan Indonesia Musamus Journal of Agribusiness ZIRAA'AH MAJALAH ILMIAH PERTANIAN JAS (Jurnal Agri Sains) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Journal of Agri Socio Economics and Business Altifani Journal: International Journal of Community Engagement Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Agribis Jurnal Sintesis: Penelitian Sains, Terapan dan Analisisnya ETAM: Jurnal Pengabdian kepada Masyarakat Journal of Fish Health Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Perikanan Journal for Research in Public Health
Indra Cahyadinata, Indra
Staff Pengajar Jurusan Sosial Ekonomi Pertanian Fak. Pertanian UNIB
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Journal : Jurnal Perikanan

 1 
ANALYSIS OF INCOME LEVELS AND WELFARE OF SMALL-SCALE FISHERMEN'S HOUSEHOLDS IN BENGKULU CITY Sudarma, Rahmat; Cahyadinata, Indra; Mulyasari, Gita; Supriyadi, Supriyadi
Jurnal Perikanan Unram Vol 15 No 1 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i1.1406

Abstract

According to data from BPS (2023), the capture fisheries production in Bengkulu City reached 41,919 tons in 2022. Despite its significant potential, fishermen’s income levels are highly dependent on unpredictable, uneven, and difficult-to-forecast catch results, often leading to their classification as "the poorest of the poor." This study aims to examine the income and welfare of small-scale fishing households in Bengkulu City, a region with substantial capture fisheries potential. Although the city recorded a production volume of 41,919 tons in 2022, many fishermen in this area continue to face challenges related to low welfare levels. Using welfare indicators from the National Population and Family Planning Board (BKKBN), this study analyzes the income and welfare levels of fishing households and explores the relationship between them. Primary data were collected through direct interviews and questionnaires, with small-scale fishermen selected using accidental sampling. Data analysis was conducted using the Chi-square test to determine the correlation between income and welfare. The findings indicate that the average monthly income of small-scale fishing households is IDR 2,130,553. The welfare levels of these households are categorized into three groups: Sejahtera II (26%), Sejahtera III (49%), and Sejahtera III Plus (25%). The Chi-square test results show a significance value of 0.010, indicating a significant relationship between income and fishermen’s household welfare. These findings suggest that income is the primary factor influencing the welfare of small-scale fishermen. Increasing income levels can serve as a strategic approach to improving the quality of life for fishermen and their families
THE INFLUENCE OF MARKETING MIX ON PURCHASING DECISIONS FOR GROUND MACKEREL AT UMKM EVI TENGGIRI Sianturi, Lilis Suriani; Yuristia, Rahmi; Cahyadinata, Indra; Rahayu, Heny Sulistyawati Purwaning; Reswita, Reswita
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1455

Abstract

Bengkulu City has abundant fishery resources, with total fishery yields reaching 32,757 tons. UMKM play an important role in local economic growth, one of which is Evi Tenggiri UMKM, which focuses on ground fish products. Problems in UMKM, such as the unknown influence of marketing to support the success of UMKM. This study aims to analyze the effect of the 4P marketing mix on purchasing decisions for ground mackerel at Evi Tenggiri UMKM. The research location was chosen purposively. Data was obtained from consumers who had bought ground mackerel, with a total sample of 96 respondents determined using the Lemeshow technique. The analysis was carried out descriptively quantitatively with multiple linear regression to measure the effect of the independent variable on the dependent variable. In addition, classical assumption tests such as normality, multicollinearity, heteroscedasticity, and hypothesis testing were carried out to ensure the validity of the model. The F test results obtained that the product, price, place, and promotion variables simultaneously affect purchasing decisions. The t test results for product and price variables show an influence on purchasing decisions. The t test results for the place and promotion variables have no effect on purchasing decisions.
Co-Authors . Setiowati, . Abdurrahman Syah, Muhammad Fakhrurozi Achmad Fahrudin Agus Purwoko Ahdiati, Laila Ali Munawar Anastasia Surbakti, Anastasia Apri Andani, Apri Aptawan, Hendrivan Arianti, Nyanyu Neti Astrina Yulianti, Astrina Bambang Sumantri Basuki Sigit Priyono Bieng Brata Daya Sirsan, Cendi Herlin Denny Wijaya Diding Sudira Efendi Doni, Rachma Edi Efrita Edi Marwan Fahrezi, Ahmadia Gusti Fatma Hardini, Kurniani Febri Nur Pramudya, Febri Nur Gita Mulyasari Handayani, Setyo Hasanah, Maulida Hasani, M Rifqi Hasanudin Hasanudin Hayati, Nur Qomarian Indasah Irnad Irnad, Irnad Istriningsih Ketut Sukiyono Khairani, Lathifah Kurnia Maulidiani, Annisa M. Mustopa Romdhon, M. Mustopa M. Zulkarnain Yuliarso, M. Zulkarnain Muhammad Rifqi Muis Muis, Muis Mulyadi, Maheran Munawar Munawar Nabila, Aisya Nani Sura Saragih, Nani Sura Ningsih, Fina Sulistya Nola Windirah Nopiana, Medi Nurjati, Eka Nusril Nusril Nyayu Neti Arianti, Nyayu Neti Oktapiani, Melanda Prasetyo Prasetyo Pratama, Dicky Rolanda Rachmad Junaria, Rachmad Raden Mohamad Herdian Bhakti Rahayu, Heny Sulistyawati Purwaning Rahmad Junaria, Rahmad Rahman Rahman Rahmat Kurnia Reflis Reflis, Reflis Reswita Reswita, Reswita Risqie Iryansyah, Risqie Riwandi, Riwandi Sandu Siyoto, Sandu Saputra, Dandi Saputra, Rizki Sari, Serlinda Purnama Satria Putra Utama Septri Widiono Setiowati, Setyowati Sianturi, Lilis Suriani Sudarma, Rahmat Sukadi Sukadi Supriyadi Supriyadi Suryanty SN, Melli Syamsiar, Syamsiar Taufiqurrahman Syah, Muhammad Tri Oktami, Evon Yar Johan, Yar Yawahar, Jon Yulian Apriansyah, Yulian Yuliana, Lidia Yurike Yurike Yuristia, Rahmi Yuwana Zizou Aly, M.Fadhlullah Prasetyo Zulkarnain, Alfian Noha