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Journal : Help: Journal of Community Service

Community-Based Development of UMKM in Cihanyawar Village: Collaborative Approaches to Packaging, Marketing, and Halal Certification Al-Ghifary, Ariq; Fazriah, Siti; Maulida, Yuniar; Ratu, Mutiara; Meida, Puput; Ivanka, Rika; Hasmi, Syifa; Devi, Sri; Rizki, Muhamad; Nugraha, Derry
Help: Journal of Community Service Vol. 2 No. 1 (2025): June 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/hjcs.v2i1.176

Abstract

This community-based development initiative focused on empowering local Micro, Small, and Medium Enterprises (UMKM) in Cihanyawar Village through collaborative strategies targeting three key areas namely packaging improvement, marketing enhancement, and halal certification facilitation. Employing a community-based research (CBR) framework, the program engaged 25 UMKM units spanning food processing, handicrafts, and agricultural products over a six-month intervention period. The initiative involved participatory training sessions, hands-on technical assistance, and sustained mentoring designed and implemented in collaboration with local stakeholders. Mixed-methods evaluation, including structured surveys, in-depth interviews, focus group discussions, and field observations, was conducted to assess outcomes before and after the intervention. Findings indicate substantial progress across all focus areas. Average packaging quality scores improved from 1.8 to 4.1 (127.8% increase), social media adoption reached 84%, and marketing channel diversity expanded by 240%. Halal certification efforts led to a 52% success rate among participating businesses. These outcomes translated into meaningful economic impact, with average monthly revenue rising by 56.6% and customer reach growing by 111.9%. Statistical analysis confirmed the program’s effectiveness (p < 0.001) across key performance indicators. The collaborative and integrated nature of the intervention generated synergistic effects, demonstrating the value of localized, community-based empowerment approaches in strengthening rural UMKM resilience and competitiveness.
Co-Authors Absor, Ulil Adang Suherman Adli, Andi Aisyahfira Wijaya, Arini Al-Ghifary, Ariq Amalia, Luthfia Amalia, Reski Anas, Ayu Sheila Masita Apripari, Apripari Arifianto, Mada Jimmy Fonda Arifuddin Lamusa Aziza, ST. Nur badra, Aditya Pratama badra Baso, B.Syukroni Batubara, Rizki Wulanita Dahnilsyah, Dahnilsyah Darul Ilmi Devi, Inastri Dina, Putri Dwi Gemina Eliwarti, Eliwarti Emiel Salim Siregar Fahmi, Ali Fahrul Fahrul Fazriah, Siti Fingkania, Agista Geordy, Kevin Hajijah Purba, Sri Halijah, Siti Nur Hasibuan, Indah Doanita Hasmi, Syifa Heru Suprapto Hetilaniar Hidayati, Awanis Hidayati Husnul Khatima, Husnul Ilyas, Yasnimar Imas Damayanti Irawan, Rizky Irma Yulita Silviany Ivanka, Rika Jajat, Jajat Jumriani Junaidi Junaidi Karimuna, Siti Rabbani Karina, Vivi Ervi Kaswadi, Agung Laksono Trisnantoro Liasari, Ira Lukmanulhakim ., Lukmanulhakim M, Riska. M. Syukri Mafulla, Dhuhatun Masnunah, Masnunah Maulana, Lucky Himat Maulida, Yuniar Meida, Puput Mointi, Nurul Ananda Sahwa Muchid muflihah muflihah Muhamad Rizki Muhammad Ridwan Muhammad Sabir Mulyana, Yuni Musni, Nurul Fatanah Nichlah, Miftahul Wachidatun Nugraha, Derry Nugraha, Ridho Andrean Nur Indri Rahayu NURUL RAHMAWATI Panjaitan, Togar Mariano Popon Srisusilawati Pramita Gurning, Fitriani Prianti, Indah Ade PURNAMASARI, PURNAMASARI Purwoko, Agus Putri, Sufiah Adena Putri, Zahra Salsabila R, Syakriah Kamila Utami Rahmadiyanti Ramadhan Tosepu Ratu, Mutiara Rismawati Rismawati Roykhan, Roki Maulana Ruhayati, Yati S, Samsidar Safitri, Anni Saputra, Isro Sarwoto Sarwoto, Sarwoto Senobaan, Yeny Siagian, Friska Febrianti br. Siregar, Bayu Adiva Yudhistira Suardi Laheng, Suardi Subang Aini Nasution Sultoni, Kuston Surdiniaty Ugelta syahrani purba, fadila Syahrul Syahrul Syarif Hidayatullah Tanjung, Muhammad Haddad Alwi Trihandayani, Yolanda Eunike U. Puluhulawa, Moh. Rusdiyanto Usman, Ismail Wati, Fatholi Ambar Widyastuti, Nugraheni Yasnani Yasnani, Yasnani Yusni Arni Zakir, Supratman