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SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products Luki Sri Anggorowati; Ihwan Susila; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7069

Abstract

This study aims to explore the dynamics of switching intention in the adoption of sustainable products through an analysis of push, pull, and mooring factors. A bibliometric approach and Systematic Literature Review (SLR) analysis were used to identify and synthesize previous findings, with a focus on literature related to consumer behavior and sustainability. The results of the study indicate that switching intention is influenced by the complex interaction between various interrelated factors. Push factors such as dissatisfaction with conventional products and increasing environmental awareness are the main catalysts in driving consumer switching. On the other hand, pull factors such as innovation, green brand image, and functional benefits contribute to enhancing the appeal of sustainable products. However, mooring factors such as brand loyalty, perceived high prices, and limited access remain major challenges in this transition process. This study also reveals gaps in the literature, such as the lack of integration between the three factors and the limited scope of studies in local and regional contexts. Thus, this study contributes to enriching the literature on sustainable consumer behavior and offers practical implications for developing more effective marketing strategies.
Pengaruh Green Human Resource Management Terhadap Pro-Environmental Behavior Yang Dimediasi Oleh Employee’s Green Commitment Pada Perumda Air Minum Surakarta Haidar Arief Satria; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11151

Abstract

Penelitian dilatarbelakangi peningkatan kesadaran global terhadap permasalahan lingkungan, yang memicu organisasi mengintegrasikan Green Human Resource Management (GHRM) guna meningkatkan perilaku pro-lingkungan karyawan. Studi dimaksudkan guna menganalisis pengaruh Green Recruitment, Green Training, dan Green Reward terhadap Pro-Environmental Behavior dengan Employee’s Green Commitment sebagai variabel mediasi pada Perumda Air Minum Surakarta. Metode studi yang diaplikasikan yakni pendekatan kuantitatif dengan teknik survei melalui penyebaran kuesioner kepada 90 responden karyawan. Analisis data memanfaatkan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Temuan menginformasikan Green Training berpengaruh signifikan terhadap Pro-Environmental Behavior dan Employee’s Green Commitment, serta Green Reward berpengaruh signifikan terhadap Employee’s Green Commitment, namun tidak berpengaruh langsung terhadap Pro-Environmental Behavior. Sementara itu, Green Recruitment tidak berpengaruh signifikan baik terhadap Pro-Environmental Behavior maupun Employee’s Green Commitment. Selain itu, Employee’s Green Commitment terbukti berpengaruh signifikan terhadap Pro-Environmental Behavior dan mampu memediasi pengaruh Green Training serta Green Reward terhadap Pro-Environmental Behavior, namun tidak memediasi pengaruh Green Recruitment. Temuan menegaskan komitmen hijau karyawan menjadi aspek vital dalam mendorong perilaku pro-lingkungan di dalam organisasi.
Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur Niti Sabda, Laila Fatma; Kussudyarsana, Kussudyarsana
Jurnal Kewirausahaan dan Bisnis Vol 28, No 2 (2023): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v28i2.81240

Abstract

Sektor pertanian mempunyai kontribusi terhadap perekonomian negara yang berhubungan dengan pemasaran produk pertanian. Saat ini, pemasaran produk pertanian tidak hanya dilakukan secara konvensional, tetapi telah merambah ke e-commerce. Dalam transaksi online, faktor online customer review, kepercayaan dan keamanan merupakan faktor penting dalam keputusan pembelian. Penelitian ini bertujuan menganalisis online customer review, trust, dan security terhadap niat membeli online produk sarana pertanian melalui aplikasi Shopee di CV Gunung Subur. Penelitian  menggunakan pendekatan kuantitatif. Metode analisis memanfaatkan data yang berasal dari jawaban berita umum dengan jumlah responden sebanyak 181 orang. Analisis data dilakukan menggunakan program SPSS Statistics 23. Berdasarkan hasil penelitian, variabel online customer review, kepercayaan dan keamanan secara bersama-sama atau simultan berpengaruh secara signifikan positif hingga 93,5% terhadap niat beli online pada produk sarana pertanian pada marketplace Shopee khususnya pada toko pertanian CV Gunung Subur. Maka penerapan strategi pemasaran yang baik akan mampu meningkatkan jumlah penjualan.Kata kunci: e-commerce; nilai produk; pemasaran digital; preferensi konsumen
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Muh Tasrif; Anton Agus Setiawan; Edy Purwo Saputro; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Influence of Empowering Leadership and Compensation System Mediated by Employee Intrinsic Motivation on Turnover Intention at PT IMIP Bahadopi Regency Central Sulawesi Ririn Ayuandira; Kussudyarsana Kussudyarsana; Jati Waskito; Farid Wajdi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1752

Abstract

This study analyzes the effect of empowering leadership and compensation systems mediated by Employee Intrinsic Motivation on Turnover Intention at PT. Industrial Morowali Industry Park Bahadopi Regency, Central Sulawesi, while the research method used is quantitative correlation analysis using SMART PLS 3 with 166 employee samples as a result of removing outliers. The results of this study indicate that Empowering leadership, Compensation system, and Employee intrinsic motivation have a positive and significant effect on Turnover Intention, Empowering Leadership, Compensation system has a positive and significant effect on Employee intrinsic motivation then Empowering leadership, Compensation system has a positive and significant effect on Turnover intention mediated by Employe intrinsic motivation.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Nurul Muhriza; Edy Purwo Saputro; Muhammad Sholahuddin; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa