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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Jurnal Cakrawala Ilmiah Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology Fundamental and Applied Management Journal EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Kesadaran Lingkungan, Pengetahuan Produk, dan Keunikan Produk terhadap Niat Beli Produk Batik Ecoprint Nala Putriana Haidir Rohmani; Kussudyarsana Kussudyarsana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8988

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran lingkungan, pengetahuan produk, dan keunikan produk terhadap niat beli produk batik ecoprint. Batik ecoprint merupakan produk ramah lingkungan yang memanfaatkan bahan alami dalam proses pembuatannya, sehingga penting untuk memahami faktor-faktor yang dapat mendorong konsumen untuk berniat membeli produk ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada responden yang pernah mengetahui atau membeli batik ecoprint. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa kesadaran lingkungan, pengetahuan produk, dan keunikan produk berpengaruh positif dan signifikan terhadap niat beli produk batik ecoprint. Temuan ini memberikan implikasi bagi para pelaku usaha batik ecoprint untuk meningkatkan strategi pemasaran melalui edukasi konsumen dan inovasi produk yang menonjolkan aspek lingkungan serta keunikan desain.
Extending UTAUT2 to Explain Household Waste Management Behavior: The Moderating Role of Environmental Concern Nani Irma Susanti; Jati Waskito; Kussudyarsana
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.738

Abstract

Household waste management represents a critical challenge alongside rapid urbanization in Indonesia. This study examines household waste management behavior by utilizing an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. A quantitative explanatory approach was deployed through a survey of 100 household respondents in Joglo Subdistrict, Surakarta. Data analysis was executed via Partial Least Squares Structural Equation Modeling (PLS-SEM), through which behavioral intention was found to be significantly determined by all five primary constructs. The hierarchy of these predictors, from most to least dominant, is social influence, performance expectancy, effort expectancy, habit, and facilitating conditions. Additionally, a significant path was identified from behavioral intention to actual daily waste sorting practices. Regarding the moderating role of environmental concern, the results indicate partial moderation. While the links from facilitating conditions to intention and from intention to actual use are significantly amplified, the pathway between habit and intention remains unaffected. The limitations of this inquiry lie in its localized sample and cross sectional nature. Consequently, this research provides localized empirical insights into pro-environmental behavior models within a specific community context rather than broad theoretical generalizations. These preliminary findings offer a useful baseline reference for local authorities to design targeted waste management counseling and sustainable training programs in developing regions with similar socio cultural characteristics.
The Role of Digital Marketing in Improving SME Performance: A Systematic Literature Review Edwin Zusrony; Anton Agus Setyawan; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study is a Systematic Literature Review (SLR) study that aims to identify, examine, and synthesize the latest findings related to the adoption of digital marketing and e-commerce in Micro, Small, and Medium Enterprises (MSMEs). By analyzing 20 selected international journals, this study explores various determinants, challenges, and impacts of digital technology implementation on MSME business performance. The results of the study reveal that technological, organizational, and environmental factors (TOE framework), digital marketing capabilities, innovation capacity, and customer connectivity through digital platforms are key elements in the adoption process. In addition, external factors such as the COVID-19 pandemic, market globalization, and competitive pressures also drive the acceleration of MSME digitalization. Other findings show that the adoption of e-commerce and digital marketing not only improves financial performance and market competitiveness, but also contributes to business sustainability, supply chain efficiency, and export market expansion, especially in the context of cross-border e-commerce. The study analysis suggests approaches for policymakers and researchers to create an MSME digital transformation strategy concerning technology and collaboration within a digital ecosystem.
The Determinant of Employee's Performance: A Systematic Literature Review Alean Kistiani Hegy Suryana; Jati Waskito; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study is to analyze the determinants of employee performance. The methods used in this study are the PRISMA (Preferred Reporting Items for Systematic Review and Meta-Analysis) method and Bibliometric Analysis using Vosviewer. The data source was obtained from Scopus for the period 2015-2025. Based on the results of the literature that has been reviewed with the search results for "determinant of employee performance" , 941 journals were found. Then data filtering was carried out using the PRISMA method so that 49 papers were included in the category. Of the 49 articles that have been obtained using the PRISMA SLR Analysis, 10 journals will be selected that have the highest number of citations. The results of the study say that employee performance is influenced by a combination of individual and external factors. The main determinants that affect employee performance include self-efficacy, person-job fit, motivation, training and development, interactional fairness, employee well-being, effective leadership, and external crises. These factors work together to influence how well employees can perform their duties and contribute to the organization's goals.
Creativity and Innovation in Culinary Business: Systematic Literature Review (SLR) Approach Endang Kustami; Muzakar Isa; Kussudyarsana
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20628

Abstract

This study analyzes recent research trends and thematic focuses on creativity and innovation within the culinary business, synthesizing findings from six key journal articles. The analysis identifies six major themes driving creativity and innovation in this context. First, cultural creativity emphasizes leveraging local heritage and traditions to differentiate culinary offerings and foster place-based identity. Second, sustainability and green practices highlight the importance of integrating environmentally friendly strategies to enhance competitive advantage. Third, behavioral psychology explores how traits such as motivation, locus of control, and self-efficacy influence entrepreneurial creativity and success. Fourth, digital transformation emerges as a critical enabler of innovation, with the adoption of digital tools, e-commerce platforms, and social media enhancing operational efficiency and customer engagement. Fifth, market orientation underscores the role of proactive consumer-centric approaches, supported by advanced technologies and data-driven insights, in driving innovative culinary solutions. Finally, resourceful financial management demonstrates how financial bootstrapping fosters creative problem-solving, particularly among small and medium-sized enterprises (SMEs) with limited resources. The findings suggest that creativity and innovation in the culinary business are shaped by an intersection of cultural, psychological, technological, and financial factors. Sustainability and digital adoption are particularly highlighted as key drivers of differentiation and competitiveness. This synthesis provides a comprehensive framework for understanding how culinary businesses adapt to evolving consumer demands, market competition, and societal trends. Future research should further explore the integration of these themes to support the development of innovative and resilient culinary enterprises.
Increasing Competitiveness of Creative Business in Small and Medium Enterprises (SMEs): Systematic Literature Review Edwin Zusrony; Muzakar Isa; Kussudyarsana; Anton Agus Setyawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20629

Abstract

This study aims to determine the trend of increasing competitiveness of creative businesses in small and medium enterprises (SMEs) in 2018-2024. This research method uses a systematic literature review, which is divided into two steps, namely, planning and implementation of results. This study uses a search approach of 197 relevant articles indexed in the Scopus database, and then a filtering process is carried out until the final results are 20 journals that meet the research criteria, including journal categories, open access categories and full-text manuscripts. The findings show that the competitiveness of creative SMEs is driven by various factors, including organizational adaptation, innovation, knowledge management, institutional support, leadership, and strategic resource management. These determinants interact dynamically to shape SMEs' ability to innovate, adapt, and thrive in competitive markets. Future research should focus on integrating these factors in specific creative sectors to develop a comprehensive framework for enhancing SME competitiveness.
Bisnis Kreatif Mengoptimalkan Bidang Musik Dalam Rangka Peningkatan Pendapatan Domestik Suatu Daerah & Negara Nur Achmad; Muzakar Isa; Kussudyarsana
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 9 No 2 (2025): Vol. 9 No. 2, November 2025
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v9i2.2178

Abstract

Abstract. This study examines the role of the creative economy in contributing to regional economic growth by synthesizing empirical findings from reputable national and international research. Utilizing a simplified Systematic Literature Review (SLR) approach, the analysis covers a 15-year period (2010–2025), focusing on scholarly works that link the creative and industrial economy to Gross Regional Domestic Product (GRDP). From an initial pool of 52 relevant publications, only 25 Scopus-indexed and 5 credible non-Scopus articles met the inclusion criteria for rigorous analysis. The review reveals that the creative economy holds substantial potential to enhance regional economic performance, especially in times of economic uncertainty. However, the magnitude and nature of its impact vary based on local policy frameworks, institutional readiness, and socioeconomic contexts. Supportive innovation ecosystems and well-aligned government policies are key enablers in maximizing the sector’s productivity and resilience. Furthermore, the findings underscore the global relevance of the creative economy, highlighting its adaptability across diverse regions and economic structures. Beyond synthesizing the current literature, this study identifies critical gaps and future research directions. These include examining how the creative economy can respond to emerging global challenges such as climate change, digital transformation, and economic inequality. The integration of advanced technologies to foster creativity and innovation also emerges as a strategic imperative for sustainable regional development.
The Influence Of Consumers’ Online Brand-Related Activities (Cobra) On Customers’ Green Brand Awareness: An Empirical Case Study In Solo Raya Region, Indonesia Ebida Zakiya; Kussudyarsana; Imronudin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9499

Abstract

This study aimed to analyze the influence of Consumers’ Online Brand-Related Activities (COBRA), which included consuming, contributing, and creating, on green brand awareness of environmentally friendly cosmetic products of The Body Shop in the Solo Raya region. This research employed a quantitative approach. Primary data were collected by distributing questionnaires to 220 respondents selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 29. The findings revealed that, partially, consuming, contributing, and creating behaviors had a positive and significant effect on green brand awareness. Simultaneously, the three dimensions of COBRA also demonstrated a significant influence on green brand awareness. These results indicated that the higher the level of consumer engagement in online brand-related activities, both actively and passively, the higher the level of consumer awareness toward green brand. This study provided practical implications for companies in formulating effective digital marketing strategies to enhance green brand awareness through social media platforms.
Pengaruh Brand Image, Perceived Quality, Dan Brand Positioning Terhadap Repurchase Intention Melalui Brand Trust Sebagai Mediasi Pada Produk Sepatu Adidas Muhammad Alvin Danu Arta; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8779

Abstract

Tujuan dari penelitian ini adalah untuk memahami bagaimana citra merek and kualitas yang dilihat konsumen, dan posisi merek berdampak pada keinginan untuk membeli kembali produk sepatu Adidas melalui kepercayaan merek sebagai mediasi. Penelitian ini dilakukan dengan metode kuantitatif. Kuesioner yang dipilih digunakan untuk mendapatkan informasi secara purposive dari 150 responden. Perangkat lunak SmartPLS 3.2.9 digunakan untuk melakukan analisis data dengan alat analisis Modeling Equation Structural Partly Least Square (PLS-SEM). Hasil penelitian menunjukkan bahwa citra merek, kualitas yang dilihat, dan posisi masing-masing memiliki efek positif dan besar pada keinginan untuk membeli kembali. Selain itu, citra merek, kualitas yang dilihat, dan posisi merek dapat memediasi hubungan antara ketiganya terhadap keinginan untuk kembali membeli. Brand Trust juga berdampak positif dan signifikan pada keinginan untuk membeli kembali. Hasilnya menunjukkan bahwa Brand Trust melalui Brand Image, Perceived Quality, dan Brand Positioning yang efektif dan efisien akan meningkatkan pembelian ulang sepatu Adidas.
Pengaruh Produk Ramah Lingkungan, Persepsi Harga Ramah Lingkungan, Dan Kesadaran Lingkungan Terhadap Niat Membeli Adelia Putri Istiqomah; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10128

Abstract

Studi ini melakukan eksplorasi mendalam mengenai produk ramah lingkungan, persepsi harga, serta kesadaran lingkungan memengaruhi minat beli konsumen The Body Shop di wilayah Solo Raya. Dengan menggunakan paradigma positivistik, studi ini mengadopsi metode kuantitatif yang bersumber pada perolehan data primer, serta teknik purposive sampling pada konsumen. Variabel produk ramah lingkungan mencerminkan produk yang bersahabat dengan lingkungan, etis, dan menggunakan kemasan yang dapat didaur ulang; persepsi harga ramah lingkungan mengukur persepsi terhadap keadilan harga dan kesediaan membayar lebih; kesadaran lingkungan menilai pemahaman dan kepedulian terhadap dampak aktivitas manusia terhadap lingkungan. Niat membeli diukur melalui keinginan membeli, minat mencoba, rekomendasi, dan perilaku mencari informasi. Melalui instrumen kuesioner skala Likert 5 poin, konstruksi hubungan antarvariabel dalam riset ini diidentifikasi melalui teknik pemrosesan data yang mengandalkan fungsi linear berganda. Hasil analisis membuktikan bahwa seluruh variabel independen produk ramah lingkungan, persepsi harga, dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap niat beli konsumen. Secara statistik, model ini mampu menjelaskan 63,7% variabilitas pada variabel niat membeli. Penelitian ini memberikan implikasi bagi strategi pemasaran yang ramah lingkungan dan edukasi konsumen.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alean Kistiani Hegy Suryana Alfito Akbar Wibisono Anggorowati, Luki Sri Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumugam G. Sithamparam Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Clara Fadhilla Rahmawati Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edwin Zusrony Edy Purwo Saputro Eling Widiatmoko Endang Kustami Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Fikhar Athaurrahman Zada Sani Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nala Putriana Haidir Rohmani Nani Irma Susanti Nani Irma Susanti Nindya Putri Maharani Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Shofiyyah K. Nisa Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa