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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) Jurnal Kewirausahaan dan Bisnis International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Journal of Management and Entrepreneurship Research Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium International Journal of Science and Environment PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
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The Influence of Online Customer Reviews, Brand Reputation, and Brand Trust on the Purchase Intention of Somethinc Skincare Products on Shopee Anggraini, Wahyu Putri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1321

Abstract

This research aims to analyze the influence of online customer reviews, brand reputation, and brand trust on the purchase intention of Somethinc skincare products on Shopee. Using a quantitative approach and purposive sampling, the study collected primary data from 160 respondents residing in Surakarta who own a Shopee account and are familiar with Somethinc but have never purchased its products. Data analysis was conducted using SPSS version 25, employing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that online customer reviews, brand reputation, and brand trust each have a positive and significant effect on purchase intention. Positive online reviews, a strong brand reputation, and high consumer trust significantly enhance the likelihood of purchasing Somethinc skincare products. However, the research is limited by its sample area and the number of variables analyzed. Future research is recommended to involve broader geographic samples and explore additional influencing factors to obtain more generalized findings.
The Influence of Customer Experience, Brand Reputation, and Brand Trust on Repurchase Intention of Wardah Cosmetic Products Evana, Silvia Soba; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1322

Abstract

This study aims to analyze the influence of customer experience, brand reputation, and brand trust on repurchase intention of Wardah cosmetic products. The background of the study lies in the importance of consumer loyalty for sustaining a brand’s existence and increasing sales, especially in the highly competitive cosmetics industry. This research employs a quantitative method with data collected through questionnaires distributed to 170 female respondents aged 17–45 years in Surakarta who have used Wardah products. The results of multiple linear regression analysis indicate that customer experience and brand trust have a positive and significant effect on repurchase intention. However, brand reputation does not have a significant effect. The study concludes that enhancing consumer experience and building brand trust are key strategies for increasing repurchase intention.
Analysis of the Implementation of Marketing Strategy Using a CRM Approach to Increase Probiotic Sales Revenue at PT. Agrikencana Perkasa Mardriatama, Jati Shobri; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1548

Abstract

In the increasingly competitive agricultural biotechnology sector, sales instability remains a challenge, particularly in the probiotic industry. PT. Agrikencana Perkasa has experienced fluctuating sales performance, urging the need for an effective and sustainable marketing strategy. This study aims to analyze the implementation of marketing strategies using a Customer Relationship Management (CRM) approach to increase probiotic sales revenue at PT. Agrikencana Perkasa. A qualitative research method was employed, with data collected from interviews, observations, and documentation. The research involved key informants including company managers and decision-makers, selected through purposive sampling. The study was conducted at PT. Agrikencana Perkasa, located in Klaten Regency, Central Java, from February to April 2025. Findings revealed that the company applies CRM through customer education and Boss-to-Boss business-to-business (B2B) marketing. CRM strategies were implemented via customer empowerment, personalized product explanation, loyalty programs, and digital content, while the B2B approach was applied through direct interactions between top-level executives. These strategies contributed to improved customer trust, loyalty, and repeated purchases. Furthermore, the integration of CRM and tailored digital marketing platforms, although still limited, supports the company’s sales growth. The implications of this study highlight the importance of personalized engagement and executive-level partnerships in bio-agriculture marketing practices, serving as a reference for similar businesses facing unstable markets.
The Influence of Product Image, Product Quality, and Promotion on Repurchase Intention: The of Brand Image as an Intervening Variable on Cimory Yogurt Products Munir, Alfarizqi Faliq; Kussudyarsana
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1569

Abstract

The purpose of this study is to investigate how product quality affects, product image, and promotion on repurchase intention, with brand image serving as a mediating variable in the context of Cimory Yogurt products. Data were gathered from 100 respondents in Solo Raya using a quantitative method, who had consumed Cimory Yogurt in the past three months. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine the data. According to the results, repurchase intention is directly and significantly impacted by product image and advertising, but not by product quality. However, product quality, product image, and promotion all have significant indirect effects on repurchase intention through brand image. This study highlights how important brand image is for increasing customer loyalty and implies that managing brand image well can increase the influence of marketing factors on consumer behavior.
Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention Anggun, Nita Putri; Setyawan, Anton Agus; Saputro, Edy Purwo; Kussudyarsana, Kussudyarsana
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2974

Abstract

Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors. This study aims to examine the effect of celebrity endorsement on purchase intention by positioning emotional attachment and customer engagement as mediating variables. A quantitative approach was used with 200 followers of Somethinc’s official social media account as respondents. Data were analyzed using PLS-SEM with SmartPLS 3.0. The results reveal that celebrity endorsement has a significant positive influence on purchase intention. Furthermore, celebrity endorsement enhances emotional attachment and customer engagement, both of which strengthen consumers’ intention to purchase. Mediation analyses confirm that emotional attachment and customer engagement play important roles in bridging the relationship between celebrity endorsement and purchase intention. In conclusion, the study demonstrates that celebrity endorsement is most effective when supported by strategies that foster emotional closeness and active engagement, offering valuable insights for digital marketing practices in the skincare and cosmetics industry.
The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana, Kussudyarsana; Maulana, Huda Kurnia; Maimun, Muhammad Halim; Santoso, Budi; Nugroho, Munajat Tri
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Abstract

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.
The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance Febrianti, Bella; Kussudyarsana, Kussudyarsana; Setyawan, Anton Agus; Sholahuddin, Muhammad; Maimun, Muhammad Halim
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.19251

Abstract

Research aims: This study aims to determine whether entrepreneurial capability mediates the association between an internship, entrepreneurship training, networking learning, and startup performance.Design/Methodology/Approach: This research design is quantitative. The population in this exploration totaled 869 UMS Independent Entrepreneurial Students. Purposive sampling was the sampling method used. The sample size of this study was 250 respondents. Utilizing SMARTPLS software, the Partial Least Square (PLS) was employed to analyze the data in this study.Research findings: Internships, entrepreneurship training, and networking learning had a significant positive effect on startup performance by fostering a portion of their entrepreneurial capabilities.Theoretical contribution/Originality: This research contributes to the field of entrepreneurship in startup companies. In addition, it provides insight into the millennial generation's entrepreneurship to motivate them to become young entrepreneurs. This research also discusses corporate entrepreneurship.Practitioners/Policy implications: Companies need to know what factors affect startup performance so that they can make policies based on the existing conditions for the creation of quality startup companies.Research limitations/Implications: Based on the research done and the research results obtained, several limitations to the research exist. The questionnaire in this study was closed so that each respondent only answered the answer criteria provided. It could allow each respondent to answer the questionnaire, not by the actual situation. Also, the respondents in this study were only limited according to the level of respondents who were within the sample criteria. In this study, it was only limited to the independent and mediating variables. As for other factors that might affect startup performance, they were not examined.
Pengaruh Brand Image, Perceived Quality, Dan Brand Positioning Terhadap Repurchase Intention Melalui Brand Trust Sebagai Mediasi Pada Produk Sepatu Adidas Muhammad Alvin Danu Arta; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.8779

Abstract

Tujuan dari penelitian ini adalah untuk memahami bagaimana citra merek and kualitas yang dilihat konsumen, dan posisi merek berdampak pada keinginan untuk membeli kembali produk sepatu Adidas melalui kepercayaan merek sebagai mediasi. Penelitian ini dilakukan dengan metode kuantitatif. Kuesioner yang dipilih digunakan untuk mendapatkan informasi secara purposive dari 150 responden. Perangkat lunak SmartPLS 3.2.9 digunakan untuk melakukan analisis data dengan alat analisis Modeling Equation Structural Partly Least Square (PLS-SEM). Hasil penelitian menunjukkan bahwa citra merek, kualitas yang dilihat, dan posisi masing-masing memiliki efek positif dan besar pada keinginan untuk membeli kembali. Selain itu, citra merek, kualitas yang dilihat, dan posisi merek dapat memediasi hubungan antara ketiganya terhadap keinginan untuk kembali membeli. Brand Trust juga berdampak positif dan signifikan pada keinginan untuk membeli kembali. Hasilnya menunjukkan bahwa Brand Trust melalui Brand Image, Perceived Quality, dan Brand Positioning yang efektif dan efisien akan meningkatkan pembelian ulang sepatu Adidas.
Pengaruh Produk Ramah Lingkungan, Persepsi Harga Ramah Lingkungan, Dan Kesadaran Lingkungan Terhadap Niat Membeli Adelia Putri Istiqomah; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10128

Abstract

Studi ini melakukan eksplorasi mendalam mengenai produk ramah lingkungan, persepsi harga, serta kesadaran lingkungan memengaruhi minat beli konsumen The Body Shop di wilayah Solo Raya. Dengan menggunakan paradigma positivistik, studi ini mengadopsi metode kuantitatif yang bersumber pada perolehan data primer, serta teknik purposive sampling pada konsumen. Variabel produk ramah lingkungan mencerminkan produk yang bersahabat dengan lingkungan, etis, dan menggunakan kemasan yang dapat didaur ulang; persepsi harga ramah lingkungan mengukur persepsi terhadap keadilan harga dan kesediaan membayar lebih; kesadaran lingkungan menilai pemahaman dan kepedulian terhadap dampak aktivitas manusia terhadap lingkungan. Niat membeli diukur melalui keinginan membeli, minat mencoba, rekomendasi, dan perilaku mencari informasi. Melalui instrumen kuesioner skala Likert 5 poin, konstruksi hubungan antarvariabel dalam riset ini diidentifikasi melalui teknik pemrosesan data yang mengandalkan fungsi linear berganda. Hasil analisis membuktikan bahwa seluruh variabel independen produk ramah lingkungan, persepsi harga, dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap niat beli konsumen. Secara statistik, model ini mampu menjelaskan 63,7% variabilitas pada variabel niat membeli. Penelitian ini memberikan implikasi bagi strategi pemasaran yang ramah lingkungan dan edukasi konsumen.
Pengaruh Product Bundling, Word of Mouth, dan Brand Awareness Terhadap Repurchase Intention: Kasus Konsumen Kopi Kenangan di Salatiga Labibah Hasna Syatiqa; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10203

Abstract

Penelitian ini diorientasikan untuk mengevaluasi efektivitas implementasi product bundling, word of mouth, serta tingkat brand awareness mampu memengaruhi kecenderungan konsumen Kopi Kenangan di wilayah Salatiga dalam melakukan pembelian ulang. Pendekatan penelitian yang diterapkan bersifat kuantitatif dengan rancangan eksplanatori, yang bertujuan menjelaskan hubungan kausal antarvariabel melalui pengujian empiris. Populasi penelitian adalah masyarakat yang pernah membeli produk Kopi Kenangan, Sebanyak 200 partisipan penelitian ditetapkan sebagai unit analisis, yang penentuannya dilakukan melalui teknik purposive sampling dengan pertimbangan khusus, yakni responden harus memiliki riwayat transaksi pembelian berulang (lebih dari satu kali), berusia di atas 15 tahun, dan laki-laki atau perempuan. Penghimpunan data primer dilakukan dengan memanfaatkan instrumen survei berbasis internet, di mana respons diukur menggunakan rentang penilaian Likert lima tingkat (1–5). Variabel independen terdiri atas Product Bundling, Word of Mouth, dan Brand Awareness, sedangkan variabel dependen adalah Repurchase Intention. Peneliti menerapkan teknik analisis regresi linear berganda berbantu SPSS, dengan melewati tahapan uji asumsi klasik serta uji kualitas data. Hasil uji hipotesis (t, F, dan R2) menunjukkan adanya pengaruh signifikan dari faktor Brand Awareness, Word of Mouth, dan pengemasan produk (Product Bundling) terhadap niat pembelian kembali oleh konsumen. Sebagai implikasi praktis, manajemen disarankan untuk memperkuat strategi pemasaran terpadu dan kualitas pelayanan demi menjaga loyalitas konsumen.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Aflit Nuryulia Praswati Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alfito Akbar Wibisono Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumsari, Septiana Lisa Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edy Purwo Saputro Eling Widiatmoko Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Farhan Afifudin, Muhammad Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nindya Putri Maharani Niti Sabda, Laila Fatma Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Suryana, Alean Kistiani Hegy Susanti, Nani Irma Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa