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All Journal Jurnal Manajemen Bisnis Gadjah Mada International Journal of Business Jurnal Manajemen Dayasaing SINEKTIKA: Jurnal Arsitektur Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Kesehatan Indonesia Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management Jurnal Akuntansi dan Pajak Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JMM (Jurnal Masyarakat Mandiri) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Almana : Jurnal Manajemen dan Bisnis Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI Jurnal Ilmiah Manajemen Kesatuan Jurnal E-Bis: Ekonomi Bisnis Jurnal Fokus Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Jurnal Cakrawala Ilmiah Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management JER Journal of Ekonomics, Finance, and Management Studies International Conference on Digital Advanced Tourism, Management, and Technology Fundamental and Applied Management Journal EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Kussudyarsana
Universitas Muhammadyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND AMBASSADOR DALAM PROMOSI K-POP TERHADAP MINAT PEMBELIAN ULANG PADA PRODUK SCARLETT DENGAN SIKAP MEREK SEBAGAI VARIABEL MEDIASI Hidayah, Mahabbatul; Kussudyarsana, Kussudyarsana
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2092

Abstract

The purpose of this study is to examine how brand image affects, brand awareness, and brand ambassadors on repurchase intention of Scarlett products, with brand attitude as a mediating variable. This research used a causal research design with a quantitative approach. Data was gathered using questionnaires given out to 180 individuals who regularly use Scarlett products in Indonesia.had made repeat purchases, and were aware of Scarlett’s promotions involving K-Pop brand ambassadors. Purposive sampling was the method of sampling that was employed. Using SmartPLS 4 software, partial least squares–structural equation modeling, or PLS-SEM, was used to analyze the data. The findings show that while brand awareness and image have a favorable and considerable impact on brand attitude, they do not significantly affect repurchase intention. Both brand attitude and repurchase intention are significantly and favorably impacted by brand ambassadors. Additionally, repurchase intention is positively and significantly impacted by brand sentiment. Brand attitude strongly mediates the association between brand image and brand ambassador on repurchase intention, according to mediation tests, but it does not mediate the impact of brand awareness. These findings emphasize the crucial role of brand attitude in encouraging repurchase intention, particularly through positive brand perceptions and the effectiveness of K-Pop brand ambassadors.
Analysis Of Consumer Preferences Towards The Decision To Purchase Thrifting Products In Surakarta City Alfito Akbar Wibisono; Kussudyarsana Kussudyarsana
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2272

Abstract

This study applies a quantitative research approach aimed at testing hypotheses through numerical data obtained from a Likert scale questionnaire (1–5). The data were analyzed using classical assumption tests and multiple linear regression analysis with the assistance of SPSS version 26. The research was conducted in Surakarta City starting in November 2024, involving 100 respondents who had experience purchasing thrifting products. The sample was selected using a non-probability sampling method with a purposive sampling technique, focusing on consumers domiciled in Surakarta City who had purchased thrifting products. The results indicate that brand image and product quality have a positive and significant effect on purchasing decisions, while price perception and design have a negative and significant effect on purchasing decisions. These findings suggest that strengthening brand image and product quality is essential, while pricing strategies and design preferences must be carefully aligned with consumer expectations in the thrifting market.
PENGARUH KUALITAS PRODUK, ONLINE CUSTOMER REVIEW, DAN PROMO GRATIS ONGKIR TERHADAP NIAT BELI ULANG PADA MARKETPLACE Kharina Febby Prabowo; Kussudyarsana Kussudyarsana
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 1 (2024): Maret
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research entitled The Effect of Product Quality, Online Customer Review, and Free Promo Ongkir on Repurchase Intention at Marketplace TikTok Shop. In this study, using quantitative analysis with purposive sampling technique. The population of this study were FEB UMS students who had bought products at the TikTok Shop marketplace. The number of samples in this study were 196 respondents. The data collection technique used a questionnaire with a Likert scale standardized using SPSS version 26 and data analysis using multiple regression analysis. The results of this study are that product quality has a positive and significant impact on repurchase intention, online customer reviews have a positive and significant impact on repurchase intention, and free shipping promos have a positive and significant impact on repurchase intention. Product quality, online customer reviews and free shipping promos simultaneously have an impact on TikTok Shop marketplace repurchase intentions
Pengaruh Religiusitas terhadap Boycott Intention: Peran Mediasi Brand Attitude dan Moderasi Brand Loyalty. Devia Putri; Kussudyarsana, Kussudyarsana,; Moechammad Nasir
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11322

Abstract

This study aims to analyze the effect of religiosity on consumers’ boycott intention by considering the mediating role of brand attitude and the moderating role of brand loyalty. In the context of increasing awareness of moral and religious values, religiosity is viewed as an important factor shaping consumers’ attitudes and consumption behaviors toward brands perceived to be affiliated with certain ethical and political issues, particularly the genocide committed by Israel against the Palestinian population. This research adopts a quantitative approach using a survey method and is analyzed through Structural Equation Modeling (SEM). The results indicate that religiosity has a positive and significant effect on brand attitude, brand attitude has a positive and significant effect on boycott intention, and brand attitude plays a significant mediating role in the relationship between religiosity and boycott intention. However, brand loyalty does not moderate the relationship between religiosity and boycott intention. These findings provide theoretical implications by contributing to the body of scholarly work in the field of brand marketing management, particularly in understanding how religious, ethical, and social values influence consumer behavior. Practically, this study offers important insights for consumers to support and empower non-affiliated local products, as well as for Indonesian business practitioners to enhance industrial competitiveness, especially in sectors that are still largely dominated by foreign brands affiliated with Israel.
SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products Luki Sri Anggorowati; Ihwan Susila; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7069

Abstract

This study aims to explore the dynamics of switching intention in the adoption of sustainable products through an analysis of push, pull, and mooring factors. A bibliometric approach and Systematic Literature Review (SLR) analysis were used to identify and synthesize previous findings, with a focus on literature related to consumer behavior and sustainability. The results of the study indicate that switching intention is influenced by the complex interaction between various interrelated factors. Push factors such as dissatisfaction with conventional products and increasing environmental awareness are the main catalysts in driving consumer switching. On the other hand, pull factors such as innovation, green brand image, and functional benefits contribute to enhancing the appeal of sustainable products. However, mooring factors such as brand loyalty, perceived high prices, and limited access remain major challenges in this transition process. This study also reveals gaps in the literature, such as the lack of integration between the three factors and the limited scope of studies in local and regional contexts. Thus, this study contributes to enriching the literature on sustainable consumer behavior and offers practical implications for developing more effective marketing strategies.
Pengaruh Green Human Resource Management Terhadap Pro-Environmental Behavior Yang Dimediasi Oleh Employee’s Green Commitment Pada Perumda Air Minum Surakarta Haidar Arief Satria; Kussudyarsana Kussudyarsana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.11151

Abstract

Penelitian dilatarbelakangi peningkatan kesadaran global terhadap permasalahan lingkungan, yang memicu organisasi mengintegrasikan Green Human Resource Management (GHRM) guna meningkatkan perilaku pro-lingkungan karyawan. Studi dimaksudkan guna menganalisis pengaruh Green Recruitment, Green Training, dan Green Reward terhadap Pro-Environmental Behavior dengan Employee’s Green Commitment sebagai variabel mediasi pada Perumda Air Minum Surakarta. Metode studi yang diaplikasikan yakni pendekatan kuantitatif dengan teknik survei melalui penyebaran kuesioner kepada 90 responden karyawan. Analisis data memanfaatkan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Temuan menginformasikan Green Training berpengaruh signifikan terhadap Pro-Environmental Behavior dan Employee’s Green Commitment, serta Green Reward berpengaruh signifikan terhadap Employee’s Green Commitment, namun tidak berpengaruh langsung terhadap Pro-Environmental Behavior. Sementara itu, Green Recruitment tidak berpengaruh signifikan baik terhadap Pro-Environmental Behavior maupun Employee’s Green Commitment. Selain itu, Employee’s Green Commitment terbukti berpengaruh signifikan terhadap Pro-Environmental Behavior dan mampu memediasi pengaruh Green Training serta Green Reward terhadap Pro-Environmental Behavior, namun tidak memediasi pengaruh Green Recruitment. Temuan menegaskan komitmen hijau karyawan menjadi aspek vital dalam mendorong perilaku pro-lingkungan di dalam organisasi.
Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty Muh Tasrif; Anton Agus Setiawan; Edy Purwo Saputro; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.1049

Abstract

This study aims to investigate the influence of technology acceptance factors and website service quality in measuring customer satisfaction and loyalty for online shopping. This research was conducted in Mamuju, Indonesia. The sample was selected using accidental sampling involving 200 Shopee marketplace users. The data in this study were processed using structural Equation Molding (SEM) with partial least square alternative 3.0 (PLS). The results of this study indicate that the technology acceptance factor has a positive and significant effect on customer satisfaction, the technology acceptance factor has a positive and significant effect on customer loyalty, website service quality has a positive and significant effect on customer satisfaction, website service quality has a positive and significant effect on customer loyalty and Consumer satisfaction has a positive and significant influence on consumer loyalty as well as customer satisfaction also plays a moderating role in the technology acceptance factor on loyalty through customer satisfaction and website service quality on customer loyalty through customer satisfaction.
The Influence of Empowering Leadership and Compensation System Mediated by Employee Intrinsic Motivation on Turnover Intention at PT IMIP Bahadopi Regency Central Sulawesi Ririn Ayuandira; Kussudyarsana Kussudyarsana; Jati Waskito; Farid Wajdi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1752

Abstract

This study analyzes the effect of empowering leadership and compensation systems mediated by Employee Intrinsic Motivation on Turnover Intention at PT. Industrial Morowali Industry Park Bahadopi Regency, Central Sulawesi, while the research method used is quantitative correlation analysis using SMART PLS 3 with 166 employee samples as a result of removing outliers. The results of this study indicate that Empowering leadership, Compensation system, and Employee intrinsic motivation have a positive and significant effect on Turnover Intention, Empowering Leadership, Compensation system has a positive and significant effect on Employee intrinsic motivation then Empowering leadership, Compensation system has a positive and significant effect on Turnover intention mediated by Employe intrinsic motivation.
The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust Nurul Muhriza; Edy Purwo Saputro; Muhammad Sholahuddin; Kussudyarsana Kussudyarsana
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2931

Abstract

This study focuses on analyzing the impact of live streaming features and ease of use on purchase intention for Muslim fashion products on Shopee, with consumer trust as a mediator. The research uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to 150 respondents who are active Shopee users in Sukoharjo Regency. Data analysis is performed using SmartPLS 3 to test the structural model and relationships between variables. The results show that live streaming and ease of use significantly affect consumer trust. Live streaming features also significantly affect purchase intention, while ease of use does not. Consumer trust is proven to mediate the relationship between live streaming features and purchase intention, as well as between ease of use and purchase intention. This research provides important implications for e-commerce industry practitioners, especially in marketing strategies for Muslim fashion products through the Shopee platform, highlighting the importance of live streaming features and building consumer trust to enhance purchase intention.
Analisis Strategi Pemasaran terhadap Peningkatan Penjualan UMKM Sektor Fashion di Beteng Trade Center pada Era Digital Clara Fadhilla Rahmawati; Kussudyarsana Kussudyarsana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8986

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh pelaku UMKM sektor fashion di Beteng Trade Center Solo dalam menghadapi tantangan era digital serta dampaknya terhadap peningkatan penjualan. Dalam kondisi pasar yang semakin kompetitif, pelaku UMKM perlu mengembangkan strategi pemasaran yang adaptif untuk mempertahankan keberlangsungan usahanya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan observasi dan wawancara kepada empat pelaku usaha fashion di Beteng Trade Center. Hasil penelitian menunjukkan bahwa para pelaku UMKM telah menerapkan strategi pemasaran berdasarkan elemen bauran pemasaran (4P): produk, harga, tempat, dan promosi, meskipun tidak secara formal terstruktur. Mereka juga menerapkan promosi digital secara sederhana melalui media sosial, personal selling, serta menjaga kualitas produk dan layanan untuk mempertahankan pelanggan. Kendati demikian, mayoritas masih berorientasi pada sistem pemasaran offline, sehingga kurang optimal dalam menjangkau pasar digital. Kesimpulan dari penelitian ini menunjukkan bahwa strategi pemasaran yang tepat, terutama dengan memanfaatkan media digital secara optimal, memiliki potensi besar dalam meningkatkan penjualan UMKM sektor fashion di era digital. Penelitian ini memberikan rekomendasi agar pelaku UMKM meningkatkan literasi digital dan mengintegrasikan pemasaran online secara lebih aktif sebagai upaya adaptasi terhadap perubahan perilaku konsumen.
Co-Authors Aan Sofyan Adelia Putri Istiqomah Agus Setiawan, Anton Agustin Dwi Hastuti Ahmada Auliya Rahman Ahmada Auliya Rahman Alean Kistiani Hegy Suryana Alfito Akbar Wibisono Anggorowati, Luki Sri Anggraini, Wahyu Putri Anggrayuda fajar Anggun Azizah Anggun, Nita Putri Anisya Cahyaningrum Annisa Annisa Antika, Mia Anton Agus Setiawan Anton Agus Setyawan Aprilia Galih Raka Siwi Arumugam G. Sithamparam Ayu Khoirotul Umaroh Ayu Sri Utami Ayuandira, Ririn Berliana, Rahma Novita Budi Santoso Cintaning Harda Pramita Clara Fadhilla Rahmawati Devi, Nur Yuliana Devia Putri Dewi Prasetya Rahayu Dimas Satriyo Wibowo Dwi Budi Santoso Dwi Putri Kinasih Dyah Widi Astuti Ebida Zakiya Edwin Zusrony Edy Purwo Saputro Eling Widiatmoko Endang Kustami Erza Ramadhan, Demas Evana, Silvia Soba Evita Dhewi Hananti Fari Adi Prasetya Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Fikhar Athaurrahman Zada Sani Firda Ainiya Firmansyah Firmansyah Firnanda Dwi Syahputra Fitriasari, Defita Gusva Nanda Prayoga Haidar Arief Satria Halim Hananti, Evita Dhewi Hasrini Hasrini Hastuti, Agustin Dwi Hidayah, Mahabbatul Huda Kurnia Maulana Ihsan Cahyo Utomo Ihwan Susila Imronudin Imronudin Imronudin Irfan Didi Wibowo Iwan Setiawan Adji Jannah, Zainur Miftakhul Jati Waskito Jufendri Kharina Febby Prabowo Labibah Hasna Syatiqa Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luki Sri Anggorowati Luki Sri Anggorowati Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Farid Wajdi M. Rizki M. Sholahuddin M. Sholahudin Mahmudi Nur Arifin Mangestuti, Ratna Mai Mardriatama, Jati Shobri Maulaniya Nestri Setya Zhari Mia Antika Moechammad Nasir Muchlison Anis Muh Tasrif Muh. Tasrif Muhammad Alvin Danu Arta Muhammad Fahmi Johan Syah Muhammad Halim Maimun Muhammad Sholahuddin Muhriza, Nurul Muhtadi Muhtadi Mulyono, Afieina Maulida Munajat Tri Nugroho Munir, Alfarizqi Faliq Muzakar Isa Nais Irawati Naisha Rahma Indraswari Nala Putriana Haidir Rohmani Nani Irma Susanti Nani Irma Susanti Nindya Putri Maharani Novita Kusuma Rahmadhoni Nur Achmad Nur Ahmad Nur Ahmad, Nur Nur Yuliana Devi Nurhidayat Nurhidayat Nurul Muhriza Pandu Prashanantyo Prabowo, Kharina Febby Puro, Intan Widia Puspitasari, Anita Rahmad Ageng Handoko Rahmadhoni, Novita Kusuma Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Ricky Apriadi Rini Kuswati Ririn Ayuandira Riska Atqiyya Baroroh Rizcho Louistama Setyana Putra Rizky Oktaviani Isba Rohmani, Nala Putriana Haidir Ruruh Ayu Utami Ryan Styo Aji Prambudi Shofiyyah K. Nisa Sholahudin, M. Sita Ningrum Sastri Dewi Soepatini Soeptaini Soeptaini Solly Aryza Suranto Suranto Sutanto, Wullyatri Dewi Risma Suwito, Ghirrid Salsabila Syahputra, Firnanda Dwi Utami, Ayu Sri Utami, Ruruh Ayu Widi Utami, Dyah Widiatmoko, Eling Winda Linansya Yessy Bangkit Forma Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulaika Uma Hafizah Zulfa Irawati Zulfa Irawati, Zulfa