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Basrowi Basrowi, Basrowi
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Journal : LAW REFORM

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Legal Protection Model for Superior Village Products Based on Digital Transformation and the Role of Village-Owned Enterprise (BUMDes) Anisariza, Nelly Ulfah; Purwaningsih, Endang; Basrowi, Basrowi; Ventayen, Randy Joy Magno
LAW REFORM Vol 21, No 2 (2025): Law Reform
Publisher : PROGRAM STUDI MAGISTER ILMU HUKUM FAKULTAS HUKUM UNIVERSITAS DIPONEGORO SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/lr.v21i2.66142

Abstract

This research addresses the digital divide between urban and rural areas in Indonesia by examining the digital transformation of superior village products through branding and strengthening Village-Owned Enterprises (BUMDes) in Kadumaneuh Village, Pandeglang. Despite existing legal frameworks, village-level digital implementation remains suboptimal, with only 30% of villages having adequate internet access and 40% of BUMDes using digital technology. The study aims to develop an integrated digital transformation model tailored to Indonesian villages' needs, focusing on product branding and BUMDes strengthening. Using a normative-empirical approach, the research combines literary and field studies with statutory and sociological approaches. Data collection involved literature review, interviews, and questionnaires. Results reveal a significant gap in understanding and implementing digital transformation and branding among micro-enterprises. The study proposes a holistic model integrating digital infrastructure development, product digitalization, branding, legal protection, literacy enhancement, economic empowerment, and multi-stakeholder collaboration. The research concludes that optimizing BUMDes' role in digital transformation requires comprehensive strategies, including capacity building, policy development, and strategic partnerships. The proposed model offers a framework to address technological, legal, and economic challenges faced by village enterprises in the digital era. 
Co-Authors A. F, Nasywa Roudhotul Abdullah, Iqbal Alan Abdullah, Putri Allana Agil, Achmad Said Ahmad MAULANA Ali Yusuf, Furtasan Amaliyah, Amaliyah Andika Wijaya, Andika Anisariza, Nelly Ulfah Anuar Sanusi Bahar, Ririn Nur Abdiah Baihaki Baihaki Daryuni, Popi Dedi Damhudi Dedi Satriawan Dermawan, Dorry Endang Purwaningsih Erike Anggraeni Fahmiati, Mia Fathurahman, Muhamad Fatwa Andini Yusuf, Zia'ul Fauzi Fauzi Hanafiyah, Millatun Hertantia, Dessy Hery Widijanto Holten Sion, Holten Humami, Anung Hunainah, Hunainah Ika Pratiwi Iskandar, Farhan Putra Jarot Tri Bowo Santoso Juhary Ali Khaeruman Khairuman, Khairuman Khulsum, Umi Kuwartika, Yuni Liany, Lusy Mahendra, Yoga Mamat Rahmatullah Maskudi Muhammad Fikri Muhammad Nasor, Muhammad Muhammad Roeis, Gusti Muharomah, Dewi Robiatun Munir, khoirul Muslikh Muslikh Mustaffa, Abaidullah Bin muti'ah, Eva mutiah, eva Muti’ah, Eva Nani Rohaeni, Nani Nisa, Wilya Choirun Queroda, Phillip G Quraysin, Icin Raden Mohamad Herdian Bhakti Rahmadani, Kurniati Rania Permata Rifayanto Risna, Meilia Rochmaedah, Dedeh Rohan, Elip Gozali Rustam Efendi Salim, Nabila Salleh, Muhammad Syukri Sanudin Sanudin Sariwardani , RR. Andriani Sariwardani, Andriani Sariwardani, RR. Andriani Sinta Ayu Purnamasari, Sinta Ayu Sri Mulyani Suhaeri Suhaeri, Suhaeri Suseno, Bambang Dwi Suwarni Suwarni Suwarsono, Djanut Totok SYAMSURI Tawakal, Adysta Carina Tri Nurwati Uli Wildan Nuryanto Utami, pertiwi Ventayen, Randy Joy Magno Waskito, Tejo Wiwik Handayani Yunos, Melinda Siti Asmah Binti Zuhriyah, Nur Azizah