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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ilmiah Raflesia Akuntansi Journal of Indonesian Management Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Semarak Mengabdi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Management, Economic, and Accounting
Sulisti Afriani, Sulisti
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MINAT BERWIRAUSAHA PADA WANITA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Ellya, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11156

Abstract

You don't have to be a man to open a business, this can also be done by women. With various factors behind this. The aim of this research is to determine women's interest in business, especially the factors that are behind it. This research used 31 women who opened businesses, the data collection method used a questionnaire distributed using Google Form. The analysis method used is frequency distribution. From the research results, it is known that the factors that encourage women's interest in opening a business are several factors which include: the presence of opportunity and opportunity at 38.7%, trying to improve their abilities 25.8%, wanting to open up employment opportunities (16.1%) the desire to organize own finances, having flexible time each has the same value of 9.7%. And the background for them opening their own business is: (1) helping to increase family income by 45.2%, factors to be independent 25.8%, developing hobbies 25.6%, compulsion to be the backbone of the family and side business only 1 .3% and side businesses alone 1.4%. Keywords : interest, entrepreneurship,women.
MANFAAT DIGITAL MARKETING PADA PEMILIK USAHA DI KOTA BENGKULU Afriani, Sulisti; Yanti, Rina Trisna; Revolina, Ellya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13153

Abstract

This research was conducted on 27 business owners, data collection was carried out by distributing questionnaires using Google Form. From the results of research that has been carried out, it can be concluded that 66.7% think digital marketing has an important role, one of which is helping to expand marketing reach. The benefits of digital marketing for business owners have the same two values, namely 37%, namely each of them thinks that digital marketing provides benefits for their business in terms of building interactions with customers and increasing marketing distribution channels for the products/services they sell and business owners get digital benefits marketing especially they feel comfortable and can be done 24 hours any time anywhere with a value of 77.8%. Keywords : digital marketing
The Effect Of Selling Expenses On Business Profit Of California Papaya Farm Owned By Mr. Iswan Hadi Winarto In Penanjung Panjang Atas Kabupaten Kepahiang Regency Sumantri, David Ajun; Afriani, Sulisti; Febliansa, Muhammad Rahman
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i1.403

Abstract

This study aims to determine the effect of selling expenses on business profit in the California papaya enterprise owned by Mr. Iswan Hadi Winarto in Penanjung Panjang Atas Kabupaten Kepahiang Regency. The research uses a quantitative approach with a simple linear regression analysis method. Data were obtained from primary sources through direct observation and secondary data from sales notes and financial records covering the period 2022–2024. The variables used consist of selling expenses (X) and business profit (Y), with selling expenses including capital expenditure, packaging, harvesting wages, and distribution costs. The analysis was conducted using SPSS software to test normality, regression, coefficient of determination (R²), and partial significance (t-test). The results showed that selling expenses have a positive and significant effect on business profit with the simple linear regression, the result is Y = -65.519 + 1.268X + 125. The simple linear regression test indicated a significance value of 0.000 < 0.05 and a correlation coefficient (R) of 0.868, showing a very strong relationship between the two variables. The determination coefficient (R²) value of 0.746 means that 74.6% of business profit variation can be explained by selling expenses, while the remaining 25.4% is influenced by other factors not included in the model. This finding implies that efficient management of selling expenses—particularly in distribution and packaging—can substantially increase business profitability.
The Effect Of Employer Branding, Salary, And Work-Life Balance On Gen Z's Interest In Applying At Alfamart Modern Retail Store Cahay, Andika; Afriani, Sulisti; Nurzam, Nurzam
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i1.439

Abstract

The purpose of this study was to determine the influence of employer branding, salary, and work-life balance on Gen Z's interest in applying at Alfamart modern retail stores. This research method uses quantitative descriptive research. This research was conducted in Bengkulu City. The sample in this study was 100 Gen Z individuals who were looking for work and applying for positions at Alfamart. The sampling technique used was purposive sampling. Data collection was conducted using a questionnaire with a Likert scale. The data analysis technique used was descriptive quantitative. The results of the study showed that there was a significant influence between employer branding on Gen Z's interest in applying for work at Alfamart with a t-value of 2.100 greater than the t-table of 1.66088 with a significance of 0.038 <0.05. Salary also influenced Gen Z's interest in applying for work at Alfamart with a t-value of 3.083> t-table of 1.66088 and a significance of 0.003 <0.05. In addition, there was a significant influence of work-life balance on Gen Z's interest in applying for work at Alfamart with a t-value of 2.717> t-table of 1.66088 with a significance of 0.008 <0.05. Simultaneously, there was an influence of employer branding, salary, and work-life balance simultaneously on Gen Z's interest in applying for work at Alfamart with an F-value of 19.064> F-table of 2.70 with a significance of 0.000 <0.05. The R-square value of 0.373 indicates that 37.3% of the variation in job application interest is explained by employer branding, salary, and work-life balance, while the remaining 62.7% is influenced by other factors.
Analysis Of Production Cost For Determining The Selling Price Of Broiler Chickens At Cv Kurnia Agung Babatan Anisa, Rici; Afriani, Sulisti; Hidayah, Nenden Restu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i2.1007

Abstract

This study aims to analyze the calculation of production cost as a basis for determining the selling price of broiler chickens at CV Kurnia Agung Babatan. The research was conducted using a descriptive quantitative method with a case study approach. Data were collected through observation, interviews, and documentation. The production cost was calculated using the Full Costing method, while the selling price was determined using the Cost Plus Pricing method with a profit margin of 25 percent. The results show that the total production cost incurred during the July–August 2025 period amounted to Rp403,025,155, with an average production cost of Rp22,722 per chicken. Based on the Cost Plus Pricing method, the ideal selling price should be Rp28,402 per chicken, but the actual selling price applied is Rp20,000 per chicken. This indicates that the company has not fully considered all production cost components in determining the selling price.
The Effect Of Traininig And Compensation On Employee Performance At Hotel Mercure In Bengkulu City Oktavia, Ferda; Afriani, Sulisti; Putra, Iswidana Utama
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.424

Abstract

The purpose of this study is to determine the effect of training on employee performance, to identify the effect of compensation on employee performance, and to analyze the combined effect of training and compensation on employee performance at Hotel Mercure in Bengkulu City. The results of this study indicate the regression equation Y = 15.637 + 0.109X₁ + 0.463X₂ + e, showing that training (X₁) and compensation (X₂) have a positive effect on employee performance (Y). The coefficient of determination (R² = 0.371) indicates that training and compensation together can explain 37.1% of the variation in employee performance, while the remaining 62.9% is influenced by other factors outside this study.Partial test results show that training has a positive but not significant effect on employee performance (tcount 1.054 < ttable 1.670; sig. 0.296 > 0.05), while compensation has a positive and significant effect (tcount 4.756 > ttable 1.670; sig. 0.001 < 0.05). Simultaneously, the F-test results show that training and compensation have a positive and significant effect on employee performance (sig. 0.001 < 0.05). Overall, improving the training system and providing appropriate compensation can enhance employee performance at Hotel Mercure Bengkulu City.
The Effect Of Recruitment, Training, And Compensation On Employee Performance At Bank Bengkulu Azhari, Nirman; Afriani, Sulisti; Putri, Lydia Gustina
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.443

Abstract

This research is motivated by the importance of human resource management in improving organizational performance, especially in the highly competitive banking sector. Bank Bengkulu as a regional financial institution is required to be able to optimize the performance of its employees through a selective recruitment process, relevant training, and a fair and motivating compensation system. These three aspects have a strategic role in creating a quality, productive, and loyal workforce to the organization. The objective of this study is to determine the influence of recruitment, training, and compensation both partially and simultaneously on the performance of Bank Bengkulu employees. The method used is a quantitative approach by distributing questionnaires to 30 respondents who are permanent employees of Bank Bengkulu. The data was analyzed using validity tests, reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the help of the SPSS version 26 program to test the hypotheses that had been formulated. The results showed that recruitment has a positive and significant effect on employee performance, training has a negative and significant effect, while compensation has a positive but not significant effect on employee performance. Simultaneously, these three variables have a significant effect on performance with an F count of 12.834 and an R² of 0.733, which means that 73.3% of the variation in employee performance is explained by these three variables.
Pengaruh Kepemimpinan Dan Sistem Shift Kerja Terhadap Work-Life Balance Karyawan SPBU Di Kecamatan Seluma Barat Listika, Listika; Afriani, Sulisti; Putra, Iswidana Utama
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.622

Abstract

Work-life balance is an important aspect in creating employee well-being, particularly in the service sector that implements shift work systems such as gas stations. The balance between work demands and personal life is strongly influenced by leadership style and work schedule arrangements. Inappropriate leadership and poorly managed shift work systems may lead to work stress, fatigue, and a decline in employees’ quality of life.The purpose of this study is to analyze the effect of leadership and shift work systems on employees’ work-life balance, both partially and simultaneously, at gas stations in West Seluma District. This study is expected to provide empirical evidence regarding the role of leadership and shift work arrangements in supporting the balance between employees’ work responsibilities and personal lives..This study employed a quantitative approach using a total sampling technique involving 35 respondents. Data were collected through questionnaires that had been tested for validity and reliability. Data analysis was conducted using multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination with the assistance of SPSS software.The results showed that leadership has a positive and significant effect on employees’ work-life balance (Sig = 0.043), and the shift work system also has a positive and significant effect (Sig = 0.000). Simultaneously, both variables significantly affect work-life balance, as indicated by an F value of 191.267 with a significance level of 0.000. The coefficient of determination (R²) value of 0.923 indicates that 92.3% of the variation in work-life balance is influenced by leadership and shift work systems. Therefore, supportive leadership and fair, proportional shift work arrangements are important factors in maintaining employees’ work-life balance at gas stations.
Co-Authors Afiro, Dezandra Aji Sudarsono Al-Fikri, Adhitya Alfahmi, Albed Ameilia, Deva Anisa, Rici Annisa, Okta Feranica Apriani, Denny Ariska, Yesi Indian Astuty, Kamelia Aulia, Sefty Azahri, Beni Azhari, Nirman Azwa, Suprotul Berlianza, Dhendy Cahay, Andika Damarsiwi, Eska Prima Monique Desita, Ridha Tri Dian Safitri Dian Wundari Gustini, Dian Wundari Dila, Viana Diwangkara, Agustio Effendi, Yanto ELLYA REVOLINA, ELLYA Ellya, Ellya Fitriano, Yun Freddy Firmansyah Marpaung, Freddy Firmansyah Gayatri, Ida Ayu Made Er Meytha Handayani, Sri Hanila, Siti Herlin, Herlin Heru Kurniawan Hidayah, Nenden Restu Ida Anggriani Indiasari, Nia Kurniawan, Kimas Kusumawarty, Pratiwi Lena Elfianty Lisarah, Yutri Listika, Listika Melinda, Tri Febrina Muhammad Rahman Febliansa Nasution, Suswati Neri Susanti Nirta Vera Yustanti Nopriansah Noviantoby, Noviantoby Nurzam, Nurzam Oktavia, Ferda Prabowo, Devo Prayogo, Catur Panggih Puspita Sari, Indah Putra, Iswidana Utama Putri, Lidya Gustina Putri, Lydia Gustina Radilli, Putri raja Ardiansyah, Dendi Ramadhani, Lusi Revolina, Elya Rina Trisna Yanti, Rina Rinto Noviantoro, Rinto Sapitri, Wulan Saresa, Lausa Sari, Desti Rupita Sartika, Erza Dwi Ssetiawan, Youngky Subhi, Ramadhan Sumantri, David Ajun Susanti, Melly Taufik Maulana, Taufik Tito Irwanto, Tito Trisnayanti, Rina Ulfatun Hasanah Utama, Iswidana Putra Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Mirta Yanti, Rina Trisna Yati, Suharni Yustiantianti, Nirta Vera Zoniarti, Zoniarti