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This Author published in this journals
All Journal JURNAL IQRA´ Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Journal of Applied Data Sciences Jurnal Manajemen Retail Indonesia (JMARI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal) West Science Business and Management International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT)
Mochamad Heru Riza Chakim
Universitas Raharja
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Journal : Aptisi Transactions on Management

 1 
Digital Branding on Instagram and TikTok Driving Engagement for Cardboard Box Products Mochamad Heru Riza Chakim; Mulyati; Nasution, Erni Juliana Al Hasanah; Perez, Carlos; Septiani, Nanda
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2511

Abstract

This study examines how digital branding on Instagram and TikTok, digital pro- motion, and product quality shape customer engagement and purchase intention in the packaging sector, using nuansa box indonesia Indonesia as the focal case. Gap research predominantly explores fashion, cosmetics, and F&B industries, leaving limited evidence on B2B/B2C packaging where products are often per- ceived as merely functional. We provide an in-depth case of a packaging brand and model the mediating role of customer engagement between digital strat- egy (branding, promotion) and purchase intention, estimated via PLS-SEM. The measurement model is robust (all loadings > 0.70; AVE > 0.50; Cronbach’s Alpha and Composite Reliability > 0.70). The structural model shows substan- tial explanatory power for purchase intention (R2 = 0.748). Product Quality is the strongest driver of Purchase Intention (β = 0.401), while Customer Engage- ment positively influences Purchase Intention (β = 0.288) and is significantly driven by Digital Branding (β = 0.489) and Digital Promotion (β = 0.375). The direct path from Digital Promotion to Purchase Intention is not significant (p = 0.060). Results indicate that compelling digital branding cultivates en- gagement that converts to purchase intention, but promotion alone is insufficient without strong product fundamentals. Managerially, firms should prioritize con- sistent, aesthetic branding to build engagement, leverage targeted promotions to activate trials, and sustain investment in product excellence as the ultimate lever of conversion and loyalty.
Effect of Human Resources Quality, Performance Evaluation, and Incentives on Employee Productivity at Raharja High School Mulyati; Zebua, Selamat; Chakim, Mochamad Heru Riza; Khairul; Mulyati, Mulyati
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1732

Abstract

This study used a sample of 30 employees of Raharja College, Cikokol, Tangerang which were taken randomly to test the effect of the quality of human resources, job evaluation, incentives on employee productivity. The survey method with path analysis technique was used to analyze the pattern of relationships between variables with the aim of knowing the direct or indirect effect of a set of independent variables (exogenous) on the dependent variable (endogenous) with data analysis using the smart PLS 3.0 version software. The results show that the quality of human resources has a positive effect on employee productivity with a path coefficient value of 0.145, the quality of human resources has a positive effect on incentives with a path coefficient value of 0.121, incentives have a positive effect on productivity with a path coefficient value of 0.784, while performance evaluation has no positive effect on employee productivity with a path coefficient value of -0.103. It can be said that all the hypotheses in this study only one that does not have a positive effect while the rest have a positive effect. From the results of the data analysis, it can be seen that the quality of human resources directly affects employee productivity at Raharja College. Thus, the hypothesis which states that the quality of HR has a direct effect on employee productivity is accepted.
Co-Authors Abyantoro, Dody Adam Faturahman Ade Suhara Adiwijaya, Alfri Afridian Wirahadi Ahmad Agustina, Liza Agustinus Talindong Ahmad Hariyadi Aliyah Ariesmansyah, Andre Astuti, Eka Dian Beldiq, Eiser Aaron Cakranegara, Pandu Adi Chandra Lukita Dahlia Pinem Dhiyah Ayu Rini Kusumawardhani Dimas Bagus Saputra Dinarwati, Sri Dwi Julianingsih Dwitarwasto, Toto Dyatmika, Sutama Wisnu Erika Erika Fauzan Manafi Albar Fitriani, Gaby Fong, Joan Greian April Pangilinan Hakim, Yucky Fitriana Hasanah Hasanah Hefri Yodiansyah Heni Nurhaeni Hiroshi Kenta Hua, Chua Toh I Wayan Parwata I Wayan Ruspendi Junaedi Ihsan Nuril Hikam Khairul Lena Magdalena Lestari, Anggun Hilendri Marviola Hardini Maulana, Sabda Mayasari, Nanny Miftakhul Khasanah Mohamad Muspawi Mulyati Mulyati Mulyati Mulyati Mulyati Nanny Mayasari Nasution, Erni Juliana Al Hasanah Ninda Lutfiani Pérez, Carlos Po Abas Sunarya Pusparanti, Sonia Queen, Zabenaso Qurotul Aini Rafika, Ageng Setiani Ramadhan, Muhamad Dicky Riya Widayanti Rizky, Agung Rizqillah, Abrar Safitri, Hanny Sandy Kosasi seprianti eka putri Septiani, Nanda Shaumiwaty, Shaumiwaty Suhara, Ade Sunarjo, Richard Andre Sunarti Suwarni Talindong, Agustinus Tanjung, Azrul Tantri Wenny Sitanggang Untung Rahardja Utami, Rahayu Tri Vertika Agarwal Victorianda Wijayanti, Cahya Winarti, Wiwin Yodiansyah, Hefri Yuliantoro, Tri Zebua, Selamat Zulkarnaini