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Muhammad Tisna Nugraha, Muhammad Tisna
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Journal : Strata Social and Humanities Studies

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Affiliate Activities on the Tiktok Shop Platform in Consumer Protection Law and Sharia Economic Perspective Nugraha, Tisna; Adawiyah, Endah Robiatul
Strata Social and Humanities Studies Vol. 3 No. 2 (2025): October
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i2.457

Abstract

This study seeks to analyze the conformity of business practices on TikTok Shop with Law Number 8 of 1999 concerning Consumer Protection and the principles of Islamic economics. The research adopts a qualitative approach with a normative juridical method, focusing on a literature review of Islamic economic law, consumer protection regulations, and relevant studies on electronic transactions. Data analysis was conducted thematically using the Miles and Huberman interactive model to capture recurring patterns and core issues. The findings demonstrate several weaknesses in current practices, including inadequate product information disclosure, limited transparency of additional costs, and underdeveloped consumer complaint mechanisms. From the perspective of Islamic economics, the study also identifies the presence of gharar (uncertainty), riba (usury), and exploitation, which contradict the values of justice, transparency, and accountability. This research contributes to the broader discourse on digital consumer protection by integrating legal and sharia perspectives. It provides both theoretical insight and practical recommendations for strengthening regulation, enhancing consumer awareness, and building a fairer and more ethical e-commerce ecosystem aligned with Islamic principles.
Co-Authors AA Sudharmawan, AA Aan Hasanah Abdul Kholik Abdul Pandi Adawiyah, Endah Robiatul Agus Kusnayat Agustiawan, Mochammad Pandu Ahmad Akbar Ahmad Akbar, Ahmad Ahmad Sopyan Ainin, Ainin Ajat Syarif Hidayatulloh Alhabsyi, Zulfi Farhan Andewi Suhartini Andewi Suhartini Andewi, Andewi Suhartini Andina Nurhidayah, Vibry Anisa Anisa Annisa Rezki Eka Putri Wahyudi Anwar Anwar Anwar Anwar Arifin, Bambang Samsul Asep Saepulmillah Asih, Zwesty Kendah Asmanah, Asmanah Chadidjah, Sitti Chairul Umam Citra Kurniawan EQ, Nurwadjah Nurwadjah Erwin Erwin Faisol Hidayatulloh, Ajat Syarif Hudin, Hafid I Gusti Ngurah Antaryama Imam Agung Prakoso Isyatul Mardiyati Jannah, Agni Nurul Kartini Kartini Kartini Kartini Kurnanto, Muhammad Edi M. Syukri Mansur Mansur Masruji, Masruji Mas’adah, Mas’adah Moch Riza Fahmi Mochammad Pandu Agustiawan Moh. Ainin Mohamad Erihadiana, Mohamad Muhammad Ihsan Muhammad Rahmatullah Muzakki Muzakki Nur Hamzah Nur Hamzah Nurfadilah, Yosa Ikhlas Nurhasanah Nurhasanah Nurhayati Nurhayati Nurul Kamilah Nurwadjah Ahmad Nurwadjah Ahmad EQ Pratiwi, Ela Putri Widia, Amanda Qalam, M. Nuzurul Qiqi Yulianti Zaqiah Qiqi Yuliati Zaqiah, Qiqi Yuliati Rafida, Alifa Ihfazna Rahmah, Maulidah Rahmatika, Nadiya Ulya Rida Nurfarida Ruswandi, Uus Saepulmillah, Asep Sahrani, Sahrani Sahri Sahri Shalihin Shalihin Sika Raemif Akbar Siti Fatimah Siti Helmyati Siti Khotimah Sobirin, Sahrul Sumin, Sumin Supiana Supiana Supiana Supiana Uwoh Saepuloh Wahyudi, Annisa Rezki Eka Putri Yayat Hidayatulloh Zulkifli Zulkifli