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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Demos Jurnal Scientia Jurnal Kewarganegaraan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Mandiri Elektriese: Jurnal Sains dan Teknologi Elektro Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Pharmaceutical Science Journal
Ilham Arief
STIKes Widya Dharma Husada Tangerang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Hendy Tannady; Aditya Wardhana; Arief Nuryana; Revi Sesario; Ilham Arief; Ryan Firdiansyah Suryawan; Nurjannah Bando; Moch Arif Hernawan
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Fraktur Os Nasal pada Wajah Akibat Benturan pada Pintu Muchamad Arif Al Ardha; Irwan Triansyah; Ilham Arief; Nadia Purnama Dewi; Dessy Abdullah
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4423

Abstract

Abstrak Fraktur merupakan salah satu kasus yang sering terjadi. Fraktur merupakan diskontinuitas tulang yang lengkap atau tidak lengkap yang disebabkan oleh kekuatan langsung atau tidak langsung. Fraktur yang terdapat pada bagian wajah yaitu fraktur os nasal, fraktur os zygoma, fraktur os maxilla, dan fraktur os mandibula. Fraktur yang cukup sering terjadi pada area wajah yaitu fraktur os nasal. Fraktur nasal dapat dibagi menjadi 5 tipe yatu tipe 1, tipe 2, tipe 3, tipe 4, dan tipe 5. Penyebab umum yang sering terjadi pada fraktur os nasal yaitu trauma yang diakibatkan kecelakaan, trauma akibat olahraga, dan latihan fisik yang berlebihan. Kata Kunci: Fraktur Nasal, Fraktur Wajah, Tipe Fraktur Nasal
Role of Work Discipline and Work Environment on Employee Performance in Regional Public Hospital Budi Sulistiyo; Tuti Marjan Fuadi; Deddy Novie Citra Arta; Diah Afrianti Rahayu; Ilham Arief
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4484

Abstract

Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja pegawai Non PNS RSUD Budhi Asih. Penelitian ini menggunakan metode penelitian lapangan dengan pendekatan kuantitatif. Penelitian ini dilakukan dengan unit analisis pegawai Non PNS RSUD Budhi Asih, dengan sampel sebanyak 100 orang. Metode sampling yang digunakan adalah non-probability sampling dengan teknik accidental sampling diperoleh responden sebanyak 100 responden, dengan teknik pengumpulan data adalah kuesioner. Metode pengolahan data menggunakan analisis regresi linear berganda menggunakan spss versi 26. Dari penelitian ini diperoleh hasil bahwa Lingkungan kerja dan disiplin kerja berpengaruh terhadap kinerja pegawai non pns RSUD Budhi Asih baik secara parsial maupun secara simultan. Kata Kunci: Lingkungan Kerja, Disiplin Kerja, dan Kinerja Pegawai
Co-Authors Abdul Tahir Aditya Wardhana Afrizal Afrizal Alifian Nugraha Almira Ulimaz Amanda Rachim Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Arief Nuryana Asri Ady Bakri Balla Wahyu Budiarto Bekti Setiadi Budi Akhmad Tarigan Budi Sulistiyo Caka Gatot Priambodo Cindy Sandra Lumingkewas Citra Arta, Deddy Novie Dasep Supriatna desi kristanti, desi Dessy Abdullah Desty Endrawati Subroto Diah Afrianti Rahayu Didik Cahyono Etty Yusrika Fitri Faisal Abubakar Fildzah Shabrina Frans Sudirjo Gamar Al Haddar Handy Ferdiansyah Hendy Tannady Hisnol Jamali Ichsan Ichsan Irwan Triansyah Israwaty Israwaty Iwan Henri Kusnadi Jimmy Nganta Ginting Johannis Siahaya Joko Ariawan Kraugusteeliana Kraugusteeliana Kusumowardani L.M. Zulfahrin UZ Liana Zulfa M. Novan Saputra Moch Arif Hernawan Mohzana Mozart Malik Ibrahim Muchamad Arif Al Ardha Muhammad Reza Aulia Muhammad Subandi Mukhtar Efendi Mutmainnah, Muthia Nadia Purnama Dewi Nurjannah Bando NURUL KARTIKASARI Nurul Kartikasari Nurul Komaria Parandy, La Mema Rachmadi Indrapraja Rachmat Kamaluddin Ratih Pratiwi Ratna Ayu Pawestri Kusuma Dewi Revi Sesario Riesna Apramilda Rifqi Sonia Putra Riyanti, Apriani Rudy Rudy Ryan Firdiansyah Suryawan Sahat Simbolon Saut Maruli Tua Pandiangan Singgih Prastawa Siti Annisa Wahdiniawati Siti Nuridah Sofyan Oktavian Tubagus Sri Hartati Sri Winingsih W.A Sugisman Sugisman Suharyatun Suharyatun Sulastri Sidabutar Sulistyo Budi Utomo Susi Indriyani Syarifuddin Syarifuddin Tanti Widia Nurdiani Tirwan Tuti Marjan Fuadi Tyahya Whisnu Hendratni Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya Yoesoep Edhie Rachmad Yoseb Boari Yudho Kusworo