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ANALISIS PENGARUH E-WOM, PEMASARAN DIGITAL DAN KUALITAS KONTEN MEDIA SOSIAL TERHADAP BRAND AWARENESS Victor Lamboy Sinaga; Vivid Violin; Mozart Malik Ibrahim; Fildzah Shabrina; Ratu Nadya Wahyuningratna; Ilham Arief
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1453

Abstract

This study investigates the impact of electronic word-of-mouth (e-WOM), digital marketing, and social media content quality on brand awareness. A quantitative approach was employed, utilizing a questionnaire survey of 100 consumers. Multiple linear regression analysis revealed a significant and positive relationship between each independent variable (e-WOM, digital marketing, and social media content quality) and the dependent variable (brand awareness). The findings suggest that company management should adopt strategic measures to enhance brand image, thereby fostering positive e-WOM. This can be achieved by consistently maintaining and improving product quality, increasing product reliability through strengthened production and logistics systems, and providing excellent after-sales service.
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Analisis Peran Service Quality dan Brand Awareness dalam Meningkatkan Consumer Satisfaction pada Industri Ritel Food & Beverage (Studi Kasus Foodpedia) Hendy Tannady; Aditya Wardhana; Arief Nuryana; Revi Sesario; Ilham Arief; Ryan Firdiansyah Suryawan; Nurjannah Bando; Moch Arif Hernawan
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3929

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh Brand Awareness dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling dan sampel penelitian konsumen foodpedia sebanyak 155 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh kualitas pelayanan terhadap Kepuasan konsumen dan tidak terdapat pengaruh Brand Awareness terhadap kepuasan konsumen.Kata Kunci: Brand Awareness, Kualitas Pelayanan, Kepuasan Konsumen AbstractThe purpose of this study is to determine whether there is an effect of Brand Awareness and Service Quality on Consumer Satisfaction. This research uses a quantitative approach with purposive sampling technique method and sample of this study is 155 respondents of consumer Foodpedia. The result of this approach that the service quality partially can influenced customer satisfaction and Brand Awareness partially can not influenced customer satisfaction.Keywords: Brand Awareness, Service Quality, Consumer Satisfaction
Fraktur Os Nasal pada Wajah Akibat Benturan pada Pintu Muchamad Arif Al Ardha; Irwan Triansyah; Ilham Arief; Nadia Purnama Dewi; Dessy Abdullah
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4423

Abstract

Abstrak Fraktur merupakan salah satu kasus yang sering terjadi. Fraktur merupakan diskontinuitas tulang yang lengkap atau tidak lengkap yang disebabkan oleh kekuatan langsung atau tidak langsung. Fraktur yang terdapat pada bagian wajah yaitu fraktur os nasal, fraktur os zygoma, fraktur os maxilla, dan fraktur os mandibula. Fraktur yang cukup sering terjadi pada area wajah yaitu fraktur os nasal. Fraktur nasal dapat dibagi menjadi 5 tipe yatu tipe 1, tipe 2, tipe 3, tipe 4, dan tipe 5. Penyebab umum yang sering terjadi pada fraktur os nasal yaitu trauma yang diakibatkan kecelakaan, trauma akibat olahraga, dan latihan fisik yang berlebihan. Kata Kunci: Fraktur Nasal, Fraktur Wajah, Tipe Fraktur Nasal
Role of Work Discipline and Work Environment on Employee Performance in Regional Public Hospital Budi Sulistiyo; Tuti Marjan Fuadi; Deddy Novie Citra Arta; Diah Afrianti Rahayu; Ilham Arief
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4484

Abstract

Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja pegawai Non PNS RSUD Budhi Asih. Penelitian ini menggunakan metode penelitian lapangan dengan pendekatan kuantitatif. Penelitian ini dilakukan dengan unit analisis pegawai Non PNS RSUD Budhi Asih, dengan sampel sebanyak 100 orang. Metode sampling yang digunakan adalah non-probability sampling dengan teknik accidental sampling diperoleh responden sebanyak 100 responden, dengan teknik pengumpulan data adalah kuesioner. Metode pengolahan data menggunakan analisis regresi linear berganda menggunakan spss versi 26. Dari penelitian ini diperoleh hasil bahwa Lingkungan kerja dan disiplin kerja berpengaruh terhadap kinerja pegawai non pns RSUD Budhi Asih baik secara parsial maupun secara simultan. Kata Kunci: Lingkungan Kerja, Disiplin Kerja, dan Kinerja Pegawai
The Effect Of Learning Management System Quality, Interactive Learning Features And Organizational Support On Digital Learning Adoption Of Vocational High School Students Mohzana; Sagaf S. Pettalongi; Muhammad Arsyad; Rio Haribowo; Ilham Arief; Agus Rofi'i
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6006

Abstract

The research investigates how Learning Management System quality together with interactive learning features and organizational support affects Indonesian vocational high school students ability to adopt digital learning technology. Digital learning adoption functions as a vital component which enables vocational education programs to meet the demands of a technology-based job market. The researchers used a quantitative research approach which employed an explanatory research framework. The researchers obtained primary data through questionnaires which they delivered to vocational high school students who studied through Learning Management Systems. The researchers used purposive sampling to select respondents who had previous experience with digital learning experiences as their study requirement. The researchers used multiple linear regression analysis to examine how various study variables influenced each other during the research process. The research findings demonstrated that Learning Management System quality together with interactive learning features and organizational support produced a significant impact on digital learning adoption when assessed through their combined assessment. The three independent variables exhibited positive and significant effects on the level of digital learning adoption according to the study results. The research results demonstrate that technological elements together with interactive capabilities and organizational backing function as essential factors which enable effective digital learning implementation. Schools need to improve their digital learning system quality through development of better interactive features and greater organizational support to achieve digital learning adoption.
The Influence of Knowledge Management Capability, Business Continuity Readiness and Innovation Capability on Organizational Resilience in the Health Sector Iwan Henri Kusnadi; Ilham Arief; Desi Kristanti; Budi Yulhasfi Febrianto; Ainil Mardiah
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1750

Abstract

Within the context of the healthcare industry, the purpose of this study is to evaluate the influence that Knowledge Management Competence (KMC), Business Continuity Readiness (BCR), and Innovation Capability (IC) have on Organizational Resilience (OR). Both the quantitative methodology and the survey method were used in order to collect responses from individuals who were administrative personnel and health care professionals working for a variety of health care organizations. The selection of the sample was based on the purposive sampling approach, and the data were collected via the use of online questionnaires. The information was subjected to a number of different linear regression analyses. The findings provide credence to the notion that the capabilities of Knowledge Management Capability, Business Continuity Readiness, and Innovation Capability all have a substantial and favorable impact on the resilience of an organization, partly and concurrently. According to the findings of this research, the relationship between the coefficient of variation of organizational resilience and three distinct factors may be explained by the fact that business continuity readiness is the single most important factor in organizational resilience. According to the findings of the research, the foundation for the construction of a health care organization that is more resilient and flexible is the development of capabilities for knowledge management, preparedness for business continuity, and innovation. This is done in an effort to guarantee the quality of services in the face of a variety of changes and emergency situations.
Analysis Of The Impact Of Digital Transformation Capability, Innovation Culture, And Change Management On Healthcare Organizational Resilience In Private Hospitals Fatimah Malini Lubis; Joko Ariawan; Sawal Sartono; Ilham Arief; Ahmad Nur Budi Utama; Natasha Auriel Dorothy
EDUCARE: Jurnal Pendidikan dan Kesehatan Vol. 4 No. 1 (2026): EDUCARE: Jurnal Pendidikan dan Kesehatan (Desember)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the current research is to explore the impact of Digital Transformation Capability, Innovation Culture and Change Management on Healthcare Organizational Resilience in the private hospitals. The quantitative strategy was used to conduct the survey and the focus was on the private hospital workers. We used purposive sampling to select respondents with expertise and knowledge of operational procedures, organizational transformation, and the use of digital systems or technology in the medical context. Data were collected by using online survey using google form. The data were analyzed using multiple linear regression. The results indicate that Digital Transformation Capability, Innovation Culture, and Change Management have good and significant effects on Healthcare Organizational Resilience. Among three independent variables, Change Management is the most important factor that affects Healthcare Organizational Resilience. The findings indicate that the hospital’s capacity to build organizational resilience relies on the support of digital transformation skills, a culture supportive of innovation, and the ability to manage change methodically. The study shows that private hospitals need to improve their digital technology integration, create a culture that encourages innovation and learning, and focus on change readiness, communication, workforce engagement, and leadership support to increase the organization’s capacity for adaptation and service continuity.
Co-Authors Aditya Wardhana Afrizal Afrizal Agus Rofi’i Ahmad Nur Budi Utama Ainil Mardiah Alifian Nugraha Almira Ulimaz Amanda Rachim Andriya Risdwiyanto Andy Ismail Anita Bawaiqki Wandanaya Arief Nuryana Asri Ady Bakri Balla Wahyu Budiarto Bekti Setiadi Budi Akhmad Tarigan Budi Sulistiyo Budi Yulhasfi Febrianto Caka Gatot Priambodo Cindy Sandra Lumingkewas Citra Arta, Deddy Novie Dasep Supriatna desi kristanti, desi Dessy Abdullah Desty Endrawati Subroto Diah Afrianti Rahayu Didik Cahyono Etty Yusrika Fitri Faisal Abubakar Fatimah Malini Lubis Febri Sari Siahaan Fildzah Shabrina Frans Sudirjo Gamar Al Haddar Handy Ferdiansyah Haribowo, Rio Hendy Tannady Hisnol Jamali Ichsan Ichsan Irwan Triansyah Israwaty Israwaty Iwan Henri Kusnadi Iwan Henri Kusnadi Jimmy Nganta Ginting Johannis Siahaya Joko Ariawan Kraugusteeliana Kraugusteeliana Kusumowardani L.M. Zulfahrin UZ La Mema Parandy Liana Zulfa M. Novan Saputra Moch Arif Hernawan Mohzana Mozart Malik Ibrahim Muchamad Arif Al Ardha Muhammad Arsyad Muhammad Reza Aulia Muhammad Subandi Mukhtar Efendi Mutmainnah, Muthia Nadia Purnama Dewi Natasha Auriel Dorothy Nurjannah Bando NURUL KARTIKASARI Nurul Kartikasari Nurul Komaria Rachmadi Indrapraja Rachmat Kamaluddin Ratih Pratiwi Ratna Ayu Pawestri Kusuma Dewi Revi Sesario Riesna Apramilda Rifqi Sonia Putra Riyanti, Apriani Rudy Rudy Ryan Firdiansyah Suryawan Sagaf S. Pettalongi Sahat Simbolon Saut Maruli Tua Pandiangan Sawal Sartono Singgih Prastawa Siti Annisa Wahdiniawati Siti Nuridah Sofyan Oktavian Tubagus Sri Hartati Sri Winingsih W.A Sugisman Sugisman Suharyatun Suharyatun Sulastri Sidabutar Sulistyo Budi Utomo Susi Indriyani Syarifuddin Syarifuddin Tahir, Abdul Tanti Widia Nurdiani Tirwan Tuti Marjan Fuadi Tyahya Whisnu Hendratni Victor Lamboy Sinaga Vivid Violin Wahyuningratna, Ratu Nadya Yoesoep Edhie Rachmad Yoseb Boari Yudho Kusworo