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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA JBTI : Jurnal Bisnis : Teori dan Implementasi AdBispreneur JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Secretary and Business Administration JMD: Jurnal Riset Manajemen & Bisnis Dewantara Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Logistik JISA (Jurnal Informatika dan Sains) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Terapan Manajemen dan Bisnis Forum Bisnis dan Kewirausahaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Kajian Ilmu Pendidikan (JKIP) Jurnal Ilmu Komunikasi Dan Media Score: Jurnal Lentera Manajemen Pemasaran Jurnal Bisnis dan Kewirausahaan Jurnal Bisnis dan Komunikasi Digital Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional Jurnal Indonesia : Manajemen Informatika dan Komunikasi Serambi Engineering Manajemen : Jurnal Ekonomi Majalah Bisnis & IPTEK Ecoducation
Nurillah Jamil Achmawati Novel
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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Analisis Faktor Yang Mempengaruhi Pengambilan Keputusan Pembelian Produk Scarlett Whitening Melalui Peran Influencer Marketing Mutiara, Arla Triza; Sukoco, Iwan; Barkah, Cecep Saaftul; Novel, Nurillah Jamil Achmawati
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.174-186

Abstract

This research analyzes the decision-making process regarding the purchase of ScarlettWhitening skincare products through the role of influencer marketing. The researchutilized the Systematic Literature Review approach for its investigation. After conductingthe systematic literature review, the researchers discovered a total of 78 articles througha search conducted on Google Scholar. Subsequently, these articles were narroweddown to a final selection of 23 for descriptive analysis. The findings indicate that thefactors influencing the success of influencer marketing in influencing the purchasedecision of Scarlett Whitening products are trustworthiness, expertise, attractiveness,similarity, liking, and respect. The results of this study are expected to be considered byScarlett Whitening company in selecting influencers who align with these factors toencourage consumers to decide to purchase the product.
Co-Authors Absherina Zahira Sofyan Adi Susetyaningsih Adireja, Muhamad Husni Aditya Pratama Hidayatullah Adiyuna, Natabita Ayum Ali Izzatul Ihsan Amalia Maretta Fadhila Anggoro, Yudo Arbi Abdul Kahfi Aria Dimas Pramudya Arianis Chan Arisandi, Nanda Faras Ayesha Anzani Putri Dinanti Gunawan Bambang Irawan Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bekti, Zahnaz Mutiara Bintang Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Faradiba Sabina Erdian Fasha, Adinda Fauzan, Tribowo Rachmat Fildzah, Jovancha Qisty Adinda Fitriana Albertina Gumelar, Rizky Hamid, Nasim Abdul Harum, Margaretha Hanny Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Iryani, Nahdah Ivan Darmawan Iwan Sukoco Iwan Sukoco Sukoco Iyan, Fachriansyah Jovancha Qisty Adinda Fildzah Jovanscha Qisty Adinda Fildzah Kahfi, Arbi Abdul Kurniawan, Komang Sandhi Luqia Nurintan, Cherilda Margaretha Hanny Harum Marsha Aulia Hakim Muhamad Galih, Saddam Alwan Muhammad Adhya Fadillah Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Arvin Adli Mutiara, Arla Triza Natabita Ayum Adiyuna Nenden Kostini Nindi Atikah Safira Novianti, Reva Perkasa, Teguh Putra Permana, Rahadian Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Qisty, Jovanscha Rahma, Dyah Calystha Raissa, Nasywa Zeint Ramadhany, Medina Rani Sukmadewi Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Rd. Ahmad Buchari Rd. Ahmad Buchari, Rd. Ahmad Reza Inayaturrahmah Rivani Rivani Rivani, Rivani Rizka Adinda Rizky Andira Kurniawan Rouddah, Khotrun Nada Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Sahilah, Syahzanan Salsabila Azzahra, Anandita Salsabilla, Salsabilla Sandjaya, Teguh Sawitri Budi Utami Siciliana Agave SIhombing Sri Ayu Budiyanti Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suseytaningsih, Adi Syentia, Likanopa Tetty Herawaty, Tetty Trena, Pratami Wulan Tribowo Rachmat Fauzan Vania Sekarayodya Raharjo Yudo Anggoro Yuliana Rosita Dewi