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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Pengaruh Social Media Marketing Dan Word Of Mouth Terhadap Brand Awareness Pada Café Gampung Aceh Zuniar, Dinda Putri; Pradana, Mahir
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Perkembangan bisnis pada bidang kuliner mengalami pertumbuhan yang pesat. Café merupakan salah satu bentukbisnis kuliner yang paling banyak diminati oleh para pelaku usaha. Karenanya perlu dilakukannya promosi yang baik,agar terciptanya brand awareness dari konsumen. Gampung Aceh merupakan café yang menawarkan kuliner khasAceh dengan konsep tempat yang modern. Penelitian ini dilakukan dengan maksud menganalisis serta melihatpengaruh social media marketing dan word of mouth terhadap brand awareness pada Gampung Aceh café. Penelitianini menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif. Sampel diambil denganmenggunakan teknik nonprobability sampling dengan banyaknya responden sejumlah 400. Data dianalisis melaluiteknik analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis memanfaatkan IBM SPSSStatistics 23. Mengacu pada hasil analisis deskriptif, variabel social media marketing secara keseluruhan sejumlah83,68% dan masuk kedalam kategori baik. Variabel word of mouth sebesar 84,78% masuk kedalam kategori sangatbaik serta brand awareness sebesar 86,70% masuk dalam kategori sangat baik. Adapun hasil analisis koefisiendterminasi atas pengaruh variabel social media marketing dan word of mouth terhadap brand awareness sebesar 36,9%sedangkan sisanya 63,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci-social media marketing, word of mouth, brand awareness
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Pengguna Gojek Di Jawa Barat Amellia, Dhella Agna; Pradana, Mahir
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Dilakukannya tujuan penelitian ini yaitu untuk mengetahui persepsi pengguna Gojek terhadap digital marketing,brand image dan keputusan pembelian meneliti pengaruh digital marketing, brand image dan keputusan pembeliansecara parsial dan simultan. Metode penelitian ini adalah metode kuantitatif bersifat deskriptif. Teknik sampel yangdilakukan adalah nonprobability sampling dengan jenis snowball dengan jumlah sampel sebanyak 100 responden.Teknik analisis data menggunakan analisisi regresi linear berganda. Berdasarkan hasil analisis deskriptif, variabeldigital marketing (X1) berada persentase 86%, variabel brand image (X2) berada persentase 82% dan keputusanpembelian (Y) berada persentase 82%. Berdasarkan hasil dari uji t didapatkan bahwa variabel digital marketingtidak memiliki pengaruh yang siginifikan terhadap keputusan pembelian pada Gojek dan brand image memilikipengaruh yang siginifikan terhadap keputusan pembelian pada Gojek. Berdasarkan hasil uji koefisien determinasi,dengan nilai R square sebesar 0.487, artinya variabel digital marketing dan brand image memengaruhi variabelkeputusan pembelian sebesar 48,7% dan sisanya 51,3% dipengaruhi oleh variabel lain namun tidak diteliti dalampenelitian ini.kata kunci-digital marketing, brand image, keputusan pembelian
Pengaruh Pelatihan Terhadap Kepuasan Kerja Karyawan Di Pt. Sumbawa Timur Mining Jaya, Muhammad Syukron Romadhona Mairubi; Pradana, Mahir
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Setiap perusahaan tentunya memiliki tujuan yang ingin dicapai. Salah satu faktor yang dibutuhkan oleh perusahaan untuk dapat mencapai tujuannya tersebut adalah memiliki sumber daya manusia (SDM) yang memadai dan berkualitas. Upaya untuk menghasilkan sumber daya manusia yang memadai dan berkualitas dapat dilakukan dengan memberikan karyawan sebuah pelatihan dasar untuk mengubah karyawan sesuai dengan tujuan perusahaan. Penelitian ini dilakukan untuk mengetahui pengaruh pelatihan terhadap kepuasan kerja karyawan di PT. Sumbawa Timur Mining. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampel dilakukan dengan metode probability sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linear sederhana. Kata Kunci-manajemen sumber daya manusia, pelatihan, kepuasan kerja karyawan
Pengaruh Brand Ambassador Exo Dan Kualitas Produk Terhadap Minat Beli Produk Scarlett Whitening Nursyamsiah, Amalia; Pradana, Mahir
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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The Influence Of Environmental Awareness And Price On Purchase Intention Through Brand Image Mediated By Age Factor On Sukkhacitta Products Hari Sel, Boby Jamis; Madiawati, Putu Nina; Pradana, Mahir
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.431

Abstract

This study analyzes the influence of environmental awareness and price on purchase intention, mediated by brand image and moderated by age, within the context of sustainable fashion products, specifically the Sukkhacitta brand, among consumers in Bandung, Indonesia. Employing a quantitative approach, data were collected from 384 respondents through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both environmental awareness and price exert significant direct effects on purchase intention, with brand image serving as a partial mediator in these relationships. Furthermore, age acts as a significant moderator, strengthening the impact of brand image and price on purchase intention, while slightly weakening the effect of environmental awareness. The study also highlights that environmental awareness and price are perceived positively by consumers, yet emotional connection and brand loyalty remain areas for improvement. Importance-Performance Map Analysis (IPMA) underscores the critical role of age and price in shaping purchase intention, suggesting that tailored marketing strategies based on age segmentation can enhance consumer engagement. The research contributes to the literature by integrating age as a moderator in the sustainable fashion context and provides actionable insights for practitioners seeking to optimize marketing strategies for eco-friendly products. The study’s implications extend to both academia and industry, emphasizing the need for transparent communication of sustainability values, competitive pricing, and targeted brand positioning to foster stronger purchase intentions among diverse consumer segments.
A bibliometric analysis of halal cosmetics consumer behaviour in Indonesia Pradana, Mahir; Elisa, Hanifah Putri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242679

Abstract

The increasing number of halal cosmetics companies in Indonesia meets consumer demand for products that comply with halal standards. Therefore, this study aims to examine the viewpoints of academics towards the literature on halal cosmetics. This research uses bibliometric analysis to examine the results and then visualize the results. This research uses the Google Scholar database, Microsoft Excel for statistical analysis, and VOSviewer, a network map generator program, for bibliometric analysis. The conclusion of this study is that in the coming years, the halal cosmetics market in Indonesia is expected to expand significantly. Increasing consumer knowledge of halal cosmetics and their advantages is the driving force. The demand for halal products is also met by the increasing number of businesses in Indonesia that sell halal cosmetics. These businesses can concentrate on creating cosmetics that are not only halal but also safe and healthy for the skin by using natural components.
Peran Digital Marketing dan Service Quality terhadap Customer Engagement melalui Customer Satisfaction: Studi pada Pelanggan Shopeefood Mahasiswa Bandung Muhammad Rizal Ar Rasyid; Mahir Pradana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3558

Abstract

This study aims to analyze the role of digital marketing and service quality on customer engagement with the mediation of customer satisfaction in ShopeeFood customers among Bandung students. The implications of this study provide insight for food delivery service companies to focus on digital marketing strategies and improving service quality to increase customer satisfaction and engagement. ShopeeFood is a marketplace-based e-commerce company originating from Singapore under the auspices of the SEA Group. In 2015 Shopee was officially introduced in Indonesia. ShopeeFood is an e-commerce platform that is experiencing rapid growth in Southeast Asia, used to buy and sell products online. This research is classified as research with a quantitative approach. The data obtained is primary data obtained through data collection using a questionnaire to 150 respondents who use ShopeeFood services and live in Bandung City. The questionnaire was distributed to respondents via Google Form and conducted online using social media platforms to collect data. Data analysis and data processing were carried out using SmartPLS 3.2.9. The results of this study indicate that digital marketing has an effect on customer satisfaction, digital marketing has no effect on customer engagement, service quality has an effect on customer satisfaction, service quality has an effect on customer engagement, customer satisfaction has an effect on customer engagement, digital marketing through customer satisfaction has an effect on customer engagement, service quality through customer satisfaction has an effect on customer engagement.
Service Quality and Punctuality of Indonesian Railfood Customer Online System Sakti, Muhammad Raisa Permana; Syahputra, Syahputra; Pradana, Mahir
TEPIAN Vol. 4 No. 4 (2023): December 2023
Publisher : Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tepian.v4i4.2934

Abstract

This study aims to analyze the effect of Indonesian Railway Company (PT KAI)'s service quality, especially the punctuality of travel on railroad customer satisfaction. This study also aims to examine the effect of timeliness variables on customer satisfaction. The data used in this study is a combination of primary data and secondary data where the author will use the survey method as primary data and data on the timeliness of train travel, especially train travel to and from Bandung Station as secondary data. The data analysis technique used in this research is quantitative by using a systematic literature review in terms of bibliometric analysis to review published research on the topics discussed. The explanation for this is the result of the punctuality of train travel on railroad customer satisfaction.
New Business Analysis of Record Document and Management System Perdana, Ariabima Putra; Syahputra, Syahputra; Pradana, Mahir
Poltanesa Vol 24 No 2 (2023): December 2023
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v24i2.2935

Abstract

This research aims to analyze the new business owned by the company PT Infomedia Nusantara. This research uses the 8P theory (Product, Price, Place, Promotion, People, Process, Physical evidence, Public Relations). Apart from that, RDMS is claimed to be a technology that contributes to the environment. It cannot be denied that the large number of documents in physical form is sometimes difficult for companies to manage properly. Understanding this need, Infomedia, which is known as a subsidiary of Telkom Indonesia (Telkom), offers a Record Document Management System based service called ProVue-RDMS. This service complements the back end process solution that Infomedia offers as one of the main services to customers. Document management is one element of company information management which has a management period of up to decades. The purpose of using this 8P theory is to make the results of this research more comprehensive and also more flexible. The aim of document management is to make it easier for companies or organizations to access, share and collaborate on their documents, while increasing efficiency and reducing the risk of files being lost or damaged.
THE UTILIZATION OF PROJECT MANAGEMENT TOOLS IN IMPROVING EMPLOYEE PERFORMANCE AT PT TELKOM INDONESIA Anggara Siswanajaya; Putu Nina Madiawati; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1512

Abstract

PT Telkom Indonesia, as the largest telecommunications company in Indonesia, has implemented Jira within its Digital Business and Technology Division as a primary project management tool to support collaboration, task organization, and project monitoring. This study focuses on three key independent variables individual competence, organizational culture, and training and development which are considered essential elements in improving human resource quality. These factors directly influence team capability as a mediating variable, which in turn affects employee performance as the dependent variable. The research was conducted through a survey of 146 respondents from the Digital Business and Technology Division of PT Telkom Indonesia. The findings are expected to provide strategic insights for optimizing the use of project management tools to enhance employee performance, ensuring that their implementation aligns with team characteristics, organizational culture, and technical readiness.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Rubiyanti , Nurafni Sakha Nurwitono, Dary Sakti, Muhammad Raisa Permana Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri