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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR IJORER : International Journal of Recent Educational Research Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Jurnal Pengabdian kepada Masyarakat eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education Harmoni Economics: International Journal of Economics and Accounting
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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EVALUASI KEBERHASILAN STRATEGI PEMASARAN KODING NEXT DI KOTA CILEGON Danang Widya Wardhana; Mahir Pradana; R. Amalina Dewi Kumalasari
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1852

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 7P, pemasaran digital, dan kekuatan internal (testimoni) terhadap minat beli dengan kesadaran merek sebagai variabel mediasi pada layanan kursus koding anak di Kota Cilegon, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling yang melibatkan 150 orang tua anak usia 5 17 tahun yang telah terpapar aktivitas pemasaran Koding Next. Data dikumpulkan melalui kuesioner daring terstruktur dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa bauran pemasaran 7P berpengaruh positif dan signifikan terhadap minat beli, sementara pemasaran digital berpengaruh signifikan terhadap kesadaran merek. Kesadaran merek juga terbukti berpengaruh positif terhadap minat beli serta memediasi secara parsial hubungan antara bauran pemasaran 7P dan minat beli. Namun, kekuatan internal dalam bentuk testimoni tidak menunjukkan pengaruh signifikan terhadap kesadaran merek. Temuan ini menegaskan pentingnya integrasi bauran pemasaran dan strategi pemasaran digital yang efektif dalam meningkatkan kesadaran merek dan mendorong minat beli pada sektor EdTech. Penelitian ini memberikan implikasi praktis bagi penyedia layanan pendidikan dalam mengoptimalkan strategi pemasaran untuk meningkatkan daya saing di wilayah perkotaan yang terdigitalisasi
Implementation of Artificial Intelligence Algorithms in the Development of a Simple Game “Cuypy” Using the Python Programming Language Diki Wahyu Nugraha; Mahir Pradana
Poltanesa Vol 26 No 2 (2025): December 2025
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v26i2.3523

Abstract

This study aims to explore the application of artificial intelligence algorithms in the development of a simple 2D game called Cuypy using the Python programming language. Cuypy is designed to provide an interactive, educational, and challenging gameplay experience. Artificial intelligence is implemented to enhance enemy intelligence, game adaptability to player behavior, and overall system responsiveness. The development focuses on the integration of pathfinding algorithms and machine learning techniques to improve enemy strategy, enabling non-player characters to learn from player actions and adjust their behavior dynamically to increase the level of challenge over time. Additionally, this study emphasizes the use of reinforcement learning mechanisms that allow enemies to predict player movement patterns and automatically adapt their strategies. Pygame is utilized as the graphical library to build the user interface and animations, while Python serves as the main programming language supporting efficient AI implementation. The novelty of this research lies in the real-time behavioral adaptation of game enemies based on player interactions, a feature that is rarely explored in simple Python-based games. This study also highlights the integration of pathfinding algorithms to ensure more realistic, adaptive, and engaging enemy movements. Overall, the research contributes to the development of interactive Python-based games and provides insights into applying AI to simple educational games with automatically adjustable difficulty levels
A bibliometric analysis of halal cosmetics consumer behaviour in Indonesia Mahir Pradana; Hanifah Putri Elisa
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242679

Abstract

The increasing number of halal cosmetics companies in Indonesia meets consumer demand for products that comply with halal standards. Therefore, this study aims to examine the viewpoints of academics towards the literature on halal cosmetics. This research uses bibliometric analysis to examine the results and then visualize the results. This research uses the Google Scholar database, Microsoft Excel for statistical analysis, and VOSviewer, a network map generator program, for bibliometric analysis. The conclusion of this study is that in the coming years, the halal cosmetics market in Indonesia is expected to expand significantly. Increasing consumer knowledge of halal cosmetics and their advantages is the driving force. The demand for halal products is also met by the increasing number of businesses in Indonesia that sell halal cosmetics. These businesses can concentrate on creating cosmetics that are not only halal but also safe and healthy for the skin by using natural components.
Strengthening Students’ Academic Ethics Through a Digital Citizenship–Based Social Education Model Wingkolatin, Wingkolatin; Aprijane A, Ketlin; Rintaningrum, Ratna; Pradana, Mahir; Nuswantara, Kartika; Dewi, Dinda Aura
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 8 No. 1 (2026): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v8i1.8919

Abstract

This study aims to analyze and formulate a digital citizenship–based social education model in the context of strengthening the academic ethics of students in the Pancasila and Civic Education Study Program, Faculty of Teacher Training and Education, Universitas Mulawarman. This research employed a qualitative approach with a case study design. Data were collected through observations of the learning process, in-depth interviews, and document analysis. The research informants consisted of ten students, six lecturers responsible for courses related to character education, social education, digital literacy, professional ethics, citizenship, and educational technology, as well as faculty and study program leaders. Data analysis was conducted systematically through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital citizenship is understood by informants as a value-based framework relevant to fostering ethical awareness, academic responsibility, and students’ digital citizenship attitudes in the use of technology and artificial intelligence. The formulated social education model emphasizes value-oriented learning objectives, contextual learning materials, reflective and participatory methods, ethical utilization of digital media, and evaluation oriented toward academic attitudes and behavior. These findings suggest that digital citizenship–based social education has a strategic role as a conceptual framework for strengthening students’ academic ethics in the era of artificial intelligence.
Entrepreneurial Success Model for Creative MSMEs in West Java: Implications for Entrepreneurship Education Rizaldi, Fikri Mohamad; Suryana, Suryana; Mulyadi, Hari; Dian Herdiana Utama , Rd.; Pradana, Mahir
IJORER : International Journal of Recent Educational Research Vol. 7 No. 2 (2026): March
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i2.1151

Abstract

Objective: To develop and test an entrepreneurial success model for creative micro, small, and medium enterprises (MSMEs) in West Java, Indonesia, by examining five entrepreneur-level factors entrepreneurial self-efficacy, entrepreneurial alertness, entrepreneurial creativity, opportunity recognition, and entrepreneurial orientation and to derive implications for entrepreneurship education. Methods: A quantitative explanatory survey of 432 creative-industry MSME owners was conducted (January–March 2025). Data were analyzed using PLS-SEM (SmartPLS 4) to estimate direct and mediating effects. The analysis followed standard procedures for outer/inner model evaluation (indicator loadings ≥0.70 where retained; reliability and HTMT satisfied) and bootstrapping (5,000 resamples) for path significance. Results: All five factors contributed significantly to entrepreneurial success. Self-efficacy, alertness, and entrepreneurial orientation showed positive direct effects, while creativity mediated the effects of self-efficacy and alertness, and opportunity recognition mediated the effects of alertness and entrepreneurial orientation. The structural model explained R² = 0.716 (71.6%) of the variance in success (creativity R² = 0.644; opportunity recognition R² = 0.584), indicating substantial explanatory power. Novelty: The study shows that entrepreneurial traits influence success primarily through the mediating mechanisms of creativity and opportunity recognition. This trait–mechanism coupling provides a clearer explanation of how entrepreneur-level factors translate into performance and offers actionable guidance for entrepreneurship education targeting these mediating capabilities.
The Influence of Environmental, Social, Economic, and Media Factors on Public Opinion Toward Coal Mining and Shipping Businesses Hani, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 13 No. 1 (2026): Februari 2026
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes how environmental, social, economic, and media factors affect public opiniontoward coal mining and shipping industries in Indonesia. Using quantitative methods and Partial LeastSquare-Structural Equation Modeling (PLS-SEM), data from 80 respondents were evaluated alongsidesentiment analysis of 100 digital media comments. Results indicate that environmental and media factorssignificantly influence public support or opposition, while social and economic considerations comparativelylack significant impact. The implication is that industry and policymakers seeking greater public trust mustprioritize transparent environmental stewardship and effective media communication.Keywords—public opinion, coal industry, shipping, environmental perceptions, digital sentiment analysis.
Strategy to Enhance Competitive Advantage Through Culture Analysis and Customer Behaviors on the Iron Clan Jewelry Brand Yudha Aditya Gozali Tahir; Putu Nina Madiawati; Mahir Pradana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.538

Abstract

This research aims to analyze strategies to increase competitive advantage through cultural analysis and customer behavior in the Iron Clan Jewelry brand. The jewelry industry in Indonesia showed significant growth, with an export value of USD 547.5 million in December 2023. However, jewelry companies face challenges in understanding increasingly complex and dynamic consumer preferences. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze the relationship between variables. Data were collected through a survey of 384 respondents who are consumers or potential consumers of Iron Clan Jewelry in the Greater Bandung area. The research results indicate that cultural analysis and customer behavior significantly influence competitive advantage, with product innovation serving as a key mediator in this relationship. Furthermore, regulation moderates these dynamics, shaping the extent to which cultural insights and consumer feedback can be effectively translated into market advantages. The findings suggest that a deep understanding of cultural values and consumer behavior patterns enables companies to design more relevant and differentiated products, thereby strengthening their competitive position. This study provides strategic recommendations for jewelry brands to leverage cultural insights and adaptive innovation processes while aligning with regulatory frameworks to achieve sustainable growth in a competitive market.
Penguatan Komunikasi Asertif Sebagai Fondasi Keberlanjutan Usaha UMKM Berbasis Keluarga R. Amalina Dewi Kumalasari; Nurafni Rubiyanti; Anita Silvianita; Nida Muthi Annisa; Karima Astari; Sri Widaningsih; Litasari Suwarsono; Mahir Pradana
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2026): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/018bga74

Abstract

Sebagian besar usaha mikro, kecil, dan menengah (UMKM) di Indonesia dikelola dalam konteks usaha berbasis keluarga, sehingga kualitas komunikasi antar anggota keluarga menjadi faktor penting dalam keberlangsungan usaha. Komunikasi yang tidak efektif sering memicu konflik internal, ketegangan emosional, dan hambatan koordinasi kerja yang berdampak pada kinerja usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas komunikasi asertif dalam keluarga sebagai fondasi bagi keberlanjutan UMKM berbasis keluarga. Kegiatan dilaksanakan pada Komunitas Rumah Hasanah Bandung dengan melibatkan 20 peserta yang terdiri atas perempuan dan anggota keluarga yang terlibat langsung dalam pengelolaan usaha rumahan. Metode pelaksanaan meliputi psikoedukasi mengenai gaya komunikasi (pasif, agresif, dan asertif), latihan komunikasi asertif melalui teknik I-statement dan active listening, serta diskusi reflektif berbasis kasus usaha keluarga. Evaluasi dilakukan menggunakan pre–post-test berbasis skala Likert untuk mengukur pemahaman dan kemampuan peserta dalam menerapkan komunikasi asertif. Hasil menunjukkan adanya peningkatan pemahaman peserta, dengan rata-rata skor meningkat dari sekitar 7 pada pre-test menjadi sekitar 13 pada post-test, atau naik sekitar 85,7%. Temuan ini menunjukkan bahwa penguatan komunikasi asertif dalam keluarga berperan penting dalam menciptakan hubungan kerja yang lebih harmonis dan mendukung keberlanjutan UMKM berbasis keluarga.
PROGRAM PENGADAAN FASILITAS AIR BERSIH DI WISMA MAHASISWA WATER SANITATION PROCUREMENT PROGRAM AT A STUDENTHOUSE Mahir Pradana; Aditya Wardhana; Mahendra Fakhri
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.173

Abstract

Tujuan kegiatan pengabdian masyarakat ini secara umum untuk membangun sinergitas kemitraan sebagai perwujudan visi dan misi Universitas Telkom dengan masyarakat sekitar. Secara khusus, tujuan pengabdian masyarakat ini untuk penguatan fasilitas air bersih melalui pengembangan sistem pipa air PDAM di lingkungan wisma mahasiswa Latimodjong, Bandung. Artikel ini membahas tentang upaya pengadaan fasilitas air bersih sebagai bagian dari proyek pengabdian masyarakat. Tujuan dari pengabdian ini adalah untuk meningkatkan aksesibilitas dan kualitas air bersih bagi penghuni di wisma tersebut. Metode yang digunakan meliputi survei kebutuhan, desain teknis, serta implementasi infrastruktur yang sesuai dengan kondisi lokal dan keberlanjutan lingkungan. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam ketersediaan air bersih dan kesadaran masyarakat akan pentingnya sanitasi yang baik. Dengan demikian, artikel ini memberikan kontribusi positif terhadap kesejahteraan masyarakat melalui pemberdayaan infrastruktur dasar yang vital. Output dari kegiatan ini antara lain berupa pelatihan/bimbingan teknis (bimtek), pembuatan prototipe sistem/proses, dokumen standar operasi, dan pembentukan/penguatan rekomendasi kepada pemerintah daerah. Kata kunci: fasilitas air bersih, pengabdian Masyarakat, BIMTEK
THE EFFECT OF FINTECH USAGE ON CONSUMER BEHAVIORAL INTENTIONS THROUGH FINANCIAL LITERACY AND CUSTOMER SATISFACTION ON INVESTMENT APPLICATIONS Ismawati; Agus Maolana Hidayat; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.913

Abstract

This study seeks to explore the relationship between the understanding of fintech usage, behavioral intention, financial literacy, customer satisfaction, and brand image within the framework of the Bibit investment application. As consumer awareness of digital financial services continues to increase, companies are adopting strategies to strengthen user engagement and foster trust. The research highlights the critical role of financial literacy and customer satisfaction in cultivating stronger relationships between users and fintech platforms. The findings indicate that enhancing financial literacy and providing intuitive, user-friendly experiences not only elevate customer satisfaction but also encourage greater user loyalty. In light of the rising demand for informed decision-making and trust in digital financial services, fintech platforms that align with consumer expectations regarding education and service quality are better positioned to build long-term, meaningful relationships with users, thereby promoting sustained engagement and brand loyalty. Furthermore, the paper addresses the potential directions for future research focused on enhancing customer engagement with fintech platforms, particularly in the context of a highly competitive and awareness-driven market.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad Jamil Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Aprijane A, Ketlin Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Danang Widya Wardhana Davide Calandra Dewi, Dinda Aura Dian Herdiana Utama , Rd. Diki Wahyu Nugraha Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fikri Mohamad Rizaldi Fina Septiani Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Mulyadi, Hari Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Karima Astari Kartika Nuswantara Litasari Suwarsono Lucky Roy Saputra Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Matrona Patricia Malindir Michele Oppioli Mikael Julian Irsa Muhammad Diandri Muhammad Diandri Darmawan Muhammad Hani Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Raisa Permana Sakti Muhammad Rizal Ar Rasyid Nabilah Syaharani Dewasandra NIDA MUTHI ANNISA Nugrahani, Rah Utami Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Ratna Rintaningrum, Ratna Renaldi Renaldi Reni Pratiwi Sihombing Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Robi Latansa Sakha Nurwitono, Dary Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Sjahmagri Priatama Sukma Sri Widaningsih Sulistya S, Ariraya Suryana Suryana Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Wingkolatin, Wingkolatin Yogi Suprayogi Yudha Aditya Gozali Tahir Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri