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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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The Influence of Social Presence on Purchase Intention in Live Video Commerce (Empirical Study in Bandung City) Putri, Anida Juliana; Syahputra, Syahputra; Pradana, Mahir
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 1 (2024): October 2024
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i1.380

Abstract

The rapid development of internet technology has changed the way we live and interact. The increasing number of internet users in Indonesia has encouraged business actors to be more innovative in marketing their products digitally. The emergence of direct shopping features on various social media platforms has revolutionized the way consumers shop, allowing transactions to occur instantly and interactively. There is competition between e-commerce that uses live video features such as Shopee, TikTok, Tokopedia, and Lazada. This study aims to determine the role of social presence on purchase intention mediated by immersive experience and trust in live video commerce features in Indonesia. The research methodology employed is a descriptive and quantitative approach, which utilizes data acquisition techniques through online questionnaires to obtain 385 respondents. Purposive sampling is implemented in conjunction with nonprobability sampling. The data collected will be analyzed using SmartPLS version 3.9. The results of this study found that social presence has no effect on purchase intention. Keywords: Social Presence, Live Video Commerce, Purchase Intention.
Mediating Effect of Environmental Attitude on Green Product Purchase Intention in Indonesia Eksa Kartika, Elta; Pradana, Mahir
The International Journal of Business Review (The Jobs Review) Vol 7, No 2 (2024): The International Journal of Business Review. December 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v5i2.51999

Abstract

This study aims to determine the relationship between green product quality and green brand image on green purchase intention mediated by environmental attitude. The method used is a quantitative method with purposive sampling type. The sample in this research is 400 respondents who are using  Love, Beauty and Planet products. The data analysis technique using descriptive analysis and Structural Equation Modelling (SEM). The results of this study shows that green product quality, green brand image, and environmental attitude has a significant influence on green purchase intention. The environmental attitude variable as a mediator has a significant influence in mediating the relationship between green product quality and green brand image on green purchase intention.
How Brand Image Influence Customer Loyalty: Reanalyzing the Significance of A Popular Electronic Brand Hasanuddin, Ainun Kautsar; Pradana, Mahir
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4115

Abstract

Abstrak Citra merek suatu perusahaan memainkan peran penting dalam mempengaruhi loyalitas pelanggan. Penelitian ini berfokus untuk menganalisis bagaimana citra merek Apple mempengaruhi loyalitas pelanggan. Penelitian menggunakan desain penelitian kuantitatif, dan data dikumpulkan melalui survei online dari sampel 100 pelanggan Apple. Hasil penelitian mengungkapkan bahwa citra merek Apple memiliki dampak positif yang kuat terhadap loyalitas pelanggan. Berdasarkan temuan tersebut, dapat disimpulkan bahwa citra merek Apple merupakan faktor penting dalam mempengaruhi loyalitas pelanggan dan harus dikelola dengan hati-hati untuk menjaga hubungan jangka panjang dengan pelanggan. Kata Kunci: brand image, customer loyalty, products, quantitative Abstract The brand image of a company plays a significant role in influencing customer loyalty. This study focuses on analyzing how the brand image of Apple influences customer loyalty. The study uses a quantitative research design, and data is collected through an online survey from a sample of 100 Apple customers. The results of the study reveal that the brand image of Apple has a strong positive impact on customer loyalty. Based on these findings, it can be concluded that the brand image of Apple is a crucial factor in influencing customer loyalty and should be carefully managed to maintain long-term customer relationships. Keywords: brand image, customer loyalty, products, quantitative
Understanding the Digital Work Behavior of Generation Z: The Impact of Internet Use and Price Perception on Satisfaction with ICON+ Services Ridho Ferdiyansah, Muhammad; Pradana, Mahir; Sulistya S, Ariraya
JURNAL APARATUR Vol 9, No 1 (2025): Jurnal Aparatur
Publisher : Pusat Pengembangan Sumber Daya Manusia Aparatur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52596/ja.v9i1.269

Abstract

Purpose– This study aims to examine the influence of internet consumption behavior and pricing on user satisfaction among Generation Z users of ICON+ internet services in Ciledug District, Indonesia. With Generation Z being digital natives and a key segment for internet service providers, understanding their preferences is crucial for sustaining competitiveness in a rapidly evolving digital market.Design/methods/approach– A quantitative research design was adopted using a structured questionnaire distributed to 100 Generation Z respondents selected via purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, and classical assumption tests were conducted using SPSS version 26 to ensure the robustness of the model.Findings– The results reveal that both internet access (β = 0.376, p < 0.001) and pricing (β = 0.341, p < 0.001) significantly and positively impact user interest and satisfaction toward ICON+ services. Internet access emerged as the stronger predictor. The model explains 50.9% of the variance in user satisfaction (R² = 0.509), suggesting a moderate to strong relationship.Research implications/limitations– The research is limited to a single district and service provider, which may affect the generalizability of the findings. It does not include other potential influencing variables such as user experience or brand trust.Originality/value–This study offers practical insights for internet service providers targeting Gen Z and contributes to the academic discourse on digital consumption behavior. It also serves as a foundation for future studies across broader geographic or demographic scopes.
From Sight to Sip: The Role of Sensory Marketing in Local Coffee Shops Dwiputri, Alodia Lastri; Syahputra; Pradana, Mahir
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 5 (2024): September 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i5.2463

Abstract

Indonesia is a major coffee consumer, with around 25% enjoyed socially, enjoying coffee primarily while socializing with friends at cafes. However, the coffee shop industry faces intense competition due to market saturation. In the fiercely competitive coffee shop market, securing customer has emerged as a critical success factor. Customers are undeniably central to organizational success. The current research aims to analyze and empirically test these connections within the specific context of Bandung local coffee shops. A quantitative approach is employed through the distribution of questionnaires. The collected data will be analyzed using Smart PLS version 3.9. The results of this study can be used to inform strategies for implementing sensory marketing in coffee shop
Analysis Of Internet Consumption Behavior And Interest Of Gen Z: A Case Study Of Indonesia Comnets Plus Company Provider Users In Ciledug Subdistrict Ferdiyansah, Muhammad Ridho; Pradana, Mahir
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the internet consumption behavior of Generation Z in Ciledug District who use ICON+services. As a generation born in the digital era, Generation Z has unique preferences in using internet services, whichaffect the dynamics of the internet service provider market in Indonesia. This study uses a quantitative method withdata obtained through a questionnaire-based survey. Data were analyzed using the Partial Least Square (PLS) methodto test the relationship between independent and dependent variables. The results of the study indicate that internetconsumption behavior has a significant influence on user satisfaction with ICON+ services. These findings provide apractical contribution for ICON+ in developing better service strategies to meet the needs and expectations ofGeneration Z, while also providing a theoretical contribution to the study of internet consumption behavior. Keywords: Internet Consumption Behavior, Generation Z, User Satisfaction, ICON+, Partial Least Square
The Influence Of Service Quality On Customer Loyalty At PLN Icon Plus Iconnet Syamsudin, Rifqi Faizurrahman; Pradana, Mahir
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the connection between PLN Icon Plus Iconnet's customer loyalty and service quality,highlighting the importance of service quality in building client loyalty. Data was gathered via a Google Form surveythat was directed at 100 PLN Iconnet customers as part of a quantitative approach. The study finds a strong correlationbetween customer loyalty and service quality using Partial Least Squares Structural Equation Modeling (PLS-SEM).Supported by strong reliability and validity measurements in the models, the study emphasizes how crucial it is toprovide high-quality service in order to establish and maintain loyalty. The results offer practical advice for businesseslooking to increase client loyalty and retention through higher-quality services. Keywords -Service Quality, Customer Loyalty, Consumer Behavior, and Customer Satisfaction
The Influence of Islamic Attributes and Destination Image on Intention to Engange in Muslim Friendly Travel: Mediating by Emotional Value and Moderated by Halal Awareness - a Conceptual Paper Rasyid, Rafika Isya; Dewi, Citra Kusuma; Widodo, Arry; Pradana, Mahir; Hasbi, Imanuddin
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 10, No 2 (2024)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v10i2.12167

Abstract

This research investigates the factors that will influence Muslim tourists' intentions to undertake Muslim-friendly tourism in Bali, amidst the dominant Hindu culture on the island. Specifically, this research examines the impact of Islamic attributes and destination image through tourists' emotional value on intention to engage, with halal awareness moderating this relationship. Methodologically, this quantitative research collected data from 230 Muslim tourists who had visited Bali more than once. Structural Equation Modeling (SEM) and Smart PLS software were used for data analysis. The findings reveal that Islamic attributes and destination image will significantly increase tourists' emotional value, which in turn will positively impact their intention to engage in Muslim-friendly tourism. Halal awareness moderates this relationship, highlighting its role in shaping tourists' perceptions and experiences. These results underscore the importance of developing and promoting Muslim-friendly amenities and services in non-Islamic destinations such as Bali, providing insights for tourism stakeholders to increase the competitiveness and attractiveness of these destinations for Muslim tourists globally. 
Enhancing Customer Loyalty in Online Transportation: The Role of Price, Service Quality, Trust, and Satisfaction Nila Dewi A., Ni Ketut Tiara Astiti; Pradana, Mahir; Madiawati, Putu Nina
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1668

Abstract

Customer loyalty is crucial for the long-term success of service businesses, particularly in the online transportation industry. It involves customers consistently choosing to use a company's services or products. This research seeks to examine how both pricing and service quality can influence customer loyalty within the online transportation industry by looking at factors like customer trust and satisfaction. The study utilizes a quantitative methodology with a descriptive design. The population in this study were users of K-JEK services whose number was unknown but had used K-Jek transportation services, while the number of samples was 273.25 and rounded up to 280 samples of K-Jek transportation service users. The method of collecting data involved using a survey with a Likert scale. The analysis of the data employed SEM (Structural Equation Modeling) or Structural Equation Model through the SmartPLS software. The outcomes show that Service Quality and Price impact Customer Loyalty through Customer Satisfaction and Trust. High-quality service enhances satisfaction and trust, leading to greater loyalty. Competitive pricing also improves customer perception, fostering stronger trust and retention. The findings confirm that Customer Satisfaction and Customer Trust play a crucial mediating role in strengthening these relationships. This study suggests that online transportation providers should prioritize service quality and fair pricing strategies to enhance customer loyalty. Maintaining high service standards and transparent pricing can improve customer satisfaction and trust, ultimately securing long-term success.
Building Green Brand Advocacy: Examining the Effect of Green Brand Image and Green Perceived Value on Green Brand Evangelism through Green Trust Mediation Rahmani, Marsha Adilla; Pradana, Mahir; Widodo, Arry
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1744

Abstract

Environmental awareness has influenced consumer behavior, particularly in choosing eco-friendly products. The Body Shop, known for its commitment to sustainability, stands out for its Green Brand Image and Green Perceived Value. This study aims to examine the impact of green brand image and green perceived value on green brand evangelism, with green trust as a mediating variable. The SOR Theory is applied in this research, explaining how stimulus variables affect the organism, resulting in a response (green brand evangelism). The study targets The Body Shop consumers in Greater Bandung and uses a quantitative method supported by descriptive analysis. Data was collected through an online questionnaire, with 388 valid responses from 390 submissions. Analysis was conducted using PLS-SEM with Smart-PLS software. Findings show a positive and significant relationship between Green Brand Image and Green Perceived Value, which influences Green Trust. Both variables also positively and significantly affect Green Brand Evangelism, directly and indirectly, through Green Trust. Green Trust plays a crucial role in mediating and strengthening the relationship between Green Brand Image and Green Perceived Value on Green Brand Evangelism. This research offers theoretical and practical insights for companies in developing green marketing strategies and maintaining consumer trust by building a strong image and delivering consistent value. The study is limited to The Body Shop consumers in Greater Bandung. Thus, future research is encouraged to expand the geographical scope for broader generalization.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Abdullah Sufyan, Bagja Aditya Wardhana Agus Maolana Hidayat Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi An Nisaa Intan Andhika Novanto Anita Silvianita Ariabima Putra Perdana Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Budi Rustandi Kartawinata Citra Kusuma Dewi Davide Calandra Dhella Agna Amellia Diki Wahyu Nugraha Dinda Putri Zuniar Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fitriani Nur Utami Ghulam Ilmam Hindami Haeruddin Hafid Hanifah Putri Elisa Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jessica Afrila Neza Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Raisa Permana Sakti Muhammad Rizal Ar Rasyid Nila Dewi A., Ni Ketut Tiara Astiti Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Renaldi Renaldi Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Sakha Nurwitono, Dary Salsabila, Delza Saragih, Romat Sarah Miranda Septiani, Fina Sihombing, Reni Pratiwi Sjahmagri Priatama Sukma Sulistya S, Ariraya Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman Syifa Salsabila Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Yuhana Astuti Zahid, Azham