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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR IJORER : International Journal of Recent Educational Research Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Jurnal Pengabdian kepada Masyarakat eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education Harmoni Economics: International Journal of Economics and Accounting
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Symbolic Motivation Behind the Branding of “Warung Muslim” as a Religious Identity in Singaraja Bali Idris, Muhammad; Nur, Irwan; Syahrin, Alif Alfi; Mahir Pradana
Jurnal Studi Agama dan Masyarakat Vol 21 No 1 (2025): JURNAL STUDI AGAMA DAN MASYARAKAT
Publisher : IAIN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jsam.v21i1.8990

Abstract

Muslim stalls serve as a symbol that the stalls sell products following Islamic principles and values. The entity of Muslim stalls in Singaraja has significance for Muslim consumers amidst the dominance of Balinese religious and cultural practices, including culinary culture. The study aimed to analyze the symbolic motivation behind the branding of Warung Muslims (Muslim stalls) in Singaraja, Bali. The approach used qualitative descriptive with a case study method. The study showed that the motives and intentions behind the branding of Muslim stalls in Singaraja are to create an identity, target Muslim consumers, fulfill market needs, and build trust. The significance of the symbolism of the entity of Muslim stalls is seen from the aspects of trust and the creation of halal assurance. The finding confirms that the branding of Muslim stalls serves as an identity strategy that represents religious values and answers the need for halal assurance for the Muslim minority in Singaraja, Bali.
Sustainability Efforts in Eco-Fashion Industry: Consumer Perception Trust and Purchase Intention Ramadina, Tarisya Rizki ; Pradana, Mahir; Rubiyanti, Rd. Nurafni
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14809

Abstract

The sustainable fashion industry is experiencing rapid growth as consumer awareness of environmental issues increases. This study aims to analyze the influence of Social Responsibility on Purchase intention in sustainable fashion products, with Trust, Attitude, and Perceived Consumer Effectiveness (PCE) as the mediating variables. The object of the research is consumers of Eiger eco-fashion products in Indonesia. The method used is explanatory quantitative with an online survey approach and Partial Least Square (PLS-SEM) analysis techniques. The sample amounted to 200 respondents who were selected using purposive sampling. The results of the study show that Social Responsibility has a positive effect on Trust, Attitude, and PCE. In addition, Trust and Attitude have a significant effect on Purchase intention, while PCE also makes a positive contribution. This research provides practical implications for companies in strengthening sustainability strategies to increase consumer buying intentions, while enriching the academic literature on sustainable consumer behavior in Indonesia.
Pengaruh Social Media Marketing, Brand Image Dan Brand Trust Terhadap Purchase Intention: Studi Kasus Pada Produk Skintific Rafly, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
Publisher : eProceedings of Management

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Abstract

The development of technology and the internet has created social media as an effective marketing tool. Social mediaenables two-way communication, reviews, campaigns, and relevant content to interact with consumers. Data fromSimilarWeb indicates a global decline in customer value for Skintific. This study aims to test the effects ofpredetermined variables and seek solutions from previous research. The research applies a quantitative method,involving data collection through research instruments and statistical analysis to test hypotheses. Using a conclusivemodel, the study explores correlations between the studied variables, referring to similar previous research. Datawere obtained through questionnaires distributed to Skintific consumers. The research findings show that, based onpredetermined statistical analysis, the influence of Social Media Marketing on Purchase Intention is significant, BrandImage significantly affects Purchase Intention, and Brand Trust also has a significant impact on Purchase IntentionKeywords-social media marketing, brand image, brand trust, purchase intention, and Skintific.
Pengaruh Persepsi Manfaat, Kemudahan Penggunaan Dan Harga Terhadap Keputusan Penggunaan (Studi Kasus Pada Seven Laundry) Alfariq, Wildan; Pradana, Mahir
eProceedings of Management Vol. 11 No. 6 (2024): Desember 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi manfaat, kemudahaan penggunaan, harga, dankeputusan penggunaan, serta untuk mengetahui bagaimana pengaruh persepsi manfaat, kemudahaan penggunaan, danharga terhadap keputusan penggunaan di Seven Laundry. Manfaat yang dirasakan, kegunaan, dan biaya merupakanvariabel independen yang diuji dalam penelitian ini. Namun, variabel dependen di sini adalah pilihan untukmemanfaatkan. Penelitian ini menggunakan teknik verifikasi sebagai metodologi penelitiannya. Tujuh pelangganLaundry, dengan rata-rata 1.350 setiap bulan di tiga lokasi, merupakan populasi penelitian. Penelitian ini mengambilsampel sebanyak 93 pelanggan Seven Laundry menggunakan strategi pengambilan sampel probabilitas berdasarkanpendekatan pengambilan sampel acak dasar, sebagaimana ditentukan oleh rumus slovin. Penelitian ini menggunakananalisis regresi linier berganda dengan tingkat signifikansi 10% sebagai pendekatan analitisnya. Berdasarkan hasilpenelitian secara parsial dan simultan menunjukan bahwa persepsi manfaat, kemudahaan penggunaan, dan hargaberpengaruh signifikan terhadap keputusan penggunaan di Seven Laundry. Selain itu besarnya pengaruh persepsimanfaat, kemudahaan penggunaan, dan harga dalam memberikan kontribusi pengaruh terhadap keputusanpenggunaan adalah sebesar 62,0%. Kata Kunci-persepsi manfaat, kemudahaan penggunaan, harga, dan keputusan penggunaan.
The Effect Of Word Of Mouth On Brand Image Of A Popular Indonesian Donut Brand Pradana, Mahir
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 1 No. 2 (2019): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35212/riset.v1i2.9

Abstract

A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase. The purpose of this research is to know how big influence of word of mouth to brand image of J.CO Donuts & Coffee. The independent variable (X) in this research is word of mouth and the dependent variable (Y) is brand image. This research uses quantitative method with descriptive and causal research type. This research was conducted on 75 respondents and used simple linear regression analysis and data processing using SPSS version 21. Based on the results of hypothesis testing, word of mouth has an influence on brand image J.CO. The results of determination coefficient word of mouth influence to brand image by 46,7%. Keywords: brand image, word of mouth, marketing, business administration
MATERIALISM AND IMPULSIVE BUYING: EVIDENCE OF BUY-NOW-PAY-LATER AS A MEDIATOR AMONG INDONESIAN CONSUMERS Rizki , Kurniady; Pradana, Mahir; Kartawinata, Budi Rustandi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1098

Abstract

The rapid diffusion of Buy-Now-Pay-Later (BNPL) services has reshaped consumption in emerging economies. This article  examines how materialistic value orientations stimulate impulsive buying through BNPL usage among Indonesian PayLater users. A cross-sectional survey of 670 respondents was analysed with partial least-squares structural-equation modelling (PLS-SEM). Materialism had a strong positive effect on BNPL adoption (β = 0.762) and a moderate direct effect on impulsive buying (β = 0.350). BNPL, in turn, exerted a substantial impact on impulsive buying (β = 0.480) and partially mediated the materialism–impulsivity link (indirect β = 0.366). The model explained 65% of BNPL variance and 72% of impulsive buying variance, while exhibiting acceptable fit indices (SRMR = 0.035; NFI = 0.885). Findings highlight BNPL’s dual role as a financial innovation and a behavioural catalyst, raising implications for platform design, consumer literacy programmes, and regulatory oversight.
FIRM ETHICALITY, GREEN MARKETING, AND BRAND LOYALTY: MODERATING EFFECTS OF BRAND REPUTATION, ENVIRONMENTAL CONCERN, AND SOCIAL INFLUENCE Pradana, Mahir; Bryant , De Roger Baggio; Rubiyanti , Nurafni
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1194

Abstract

This study examines the influence of firm ethicality, green marketing, and corporate social responsibility (CSR) on brand loyalty toward Tokopedia, it also explores the moderating roles of brand reputation, environmental concern, and social influence. A survey of 56 Tokopedia users was analyzed using partial least squares structural equation modeling (PLS-SEM). Results show that firm ethicality significantly and positively influenced brand loyalty. In contrast, green marketing and CSR did not show significant effects, nor did any of the hypothesized moderating relationships. Interestingly, social influence, although not proposed as a direct predicator, demonstrated a significant direct effect on brand loyalty, highlighting the roles of normative and informational influence in e-commerce. Assessment of the measurement model confirmed satisfactory construct reliability, convergent validity, and discriminant validity. The structural model exhibited predictive relevance. The findings indicate that corporate ethics and social influence are key factors in fostering loyalty within Indonesia’s digital marketplace.
Strategy to Improve Service Continuity Performance Through Organizational Resilience and Business Continuity Management Ganea Wijaya, Banu Surya; Madiawati, Putu Nina; Pradana, Mahir
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.413

Abstract

This research analyzes strategies for enhancing Service Continuity through the integration of Organizational Resilience (OR) and Business Continuity Management (BCM), with Digital Technology as a moderating variable. The study focuses on PT. ABC, a heavy equipment rental company operating in a critical sector that faces operational challenges arising from supply chain disruptions, manual systems, and limited digital coordination. These circumstances necessitate the implementation of an organizational resilience strategy capable of ensuring sustainable service continuity. A quantitative approach was adopted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The OR construct is modeled as a second-order formative construct comprising four dimensions: Anticipation, Readiness to Respond, Synchronization, and Proactive Learning. Data were collected through questionnaires distributed among respondents directly involved in the company’s risk management and operational activities. The analysis is further supported by Importance–Performance Map Analysis (IPMA) to identify strategic priorities for improving service performance. The results reveal that OR significantly influences BCM, and that BCM has both direct and indirect (mediating) effects on Service Continuity. Moreover, Digital Technology strengthens the relationship between BCM and Service Continuity, demonstrating that the integration of cloud-based systems, real-time monitoring, and digital access enhances organizational responsiveness to disruptions. Among the OR dimensions, Readiness to Respond and Proactive Learning emerge as key factors in service performance improvement. In conclusion, the integration of Organizational Resilience and Business Continuity Management, supported by the adoption of digital technology, substantially enhances resilience and service sustainability within critical operational sectors.
The Influence of Organizational Culture and Knowledge Sharing on Employee Performance with Job Satisfaction as an Intervening at PT. XYZ Hindami, Ghulam Ilmam; Silvianita, Anita; Pradana, Mahir
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11208

Abstract

PT XYZ, a large rayon fibre producing company in Indonesia, is the site of this study. Declining production, caused by a number of internal and external issues, including declining market demand and operational issues, is the basis of this research. The effect of organisational culture and knowledge sharing on employee performance, with job satisfaction as an intermediate variable, is the purpose of this study. This study uses a quantitative method that uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is based on data collected from 286 employees of PT XYZ. The results show that job satisfaction is a mediating variable that enhances the influence of organisational culture and knowledge sharing on performance and job satisfaction. In addition, job satisfaction is also shown to be a mediating variable that strengthens the influence of organisational culture and The main result of this study is that improving organisational culture and knowledge sharing practices is essential to increase employee satisfaction. Ultimately, this will lead to an increase in the general performance of PT XYZ employees.
Pengaruh Kualitas Pelayanan Kedai Kopi Karel Terhadap Kepuasan Pelanggan The Effect of Karel Coffee Shop Service Quality on Customer Satisfaction T, Ina Septiana br; Pradana, Mahir
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

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Abstract

Saat ini sangat banyak usaha yang dibuat oleh orang-orang yang memiliki modal usaha dengan menawarkan berbagaim macamproduk dan jasa dengan keunggulan masing-masing. Kedai kopi karel merupakan suatu UMKM yang mendapat tanggapan positifdari masyarakat. Kepuasan pelanggan pada kedai kopi karel sangat baik dengan kualitas pelayanan yang mereka miliki. Sehinggadalam hal ini penulis tertarik untuk melakukan penelitian seberapa besar pengaruh pelayanan Kedai Kopi Karel terhadap kepuasanpelanggan di kedai kopi karel. Dalam penelitian ini, metode yang digunakan adalah kuantitatif. Pengambilan sampel dilakukandengan metode jenis non probability yaitu teknik accidental sampling dengan jumlah responden sebanyak 100 orang. Teknikanalisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier sederhana. Variabel yang diteliti adalah pelayananKedai Kopi Karel (X) sebagai variabel independent dan kepuasan pelanggan (Y) sebagai variabel dependen. Berdasarkan hasilkajian dapat disimpulkan bahwa variabel independent yaitu pelayanan Kedai Kopi Karel dengan nilai uji t yaitu sebesar t-hitung(26.731) > t-tabel (1.984) < 0,05 memiliki arti bahwa berpengaruh signifikan terhadap kepuasan pelanggan. Adapun pengaruhsecara simultan pada variabel pelayanan Kedai Kopi Karel sebesar 87,9% serta sebesar 12,1% dipengaruhi oleh faktor lain.Kata kunci-pelayanan Kedai Kopi Karel, kepuasan pelanggan, UMKM
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad Jamil Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Aprijane A, Ketlin Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Danang Widya Wardhana Davide Calandra Dewi, Dinda Aura Dian Herdiana Utama , Rd. Diki Wahyu Nugraha Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fikri Mohamad Rizaldi Fina Septiani Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Mulyadi, Hari Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Karima Astari Kartika Nuswantara Litasari Suwarsono Lucky Roy Saputra Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Matrona Patricia Malindir Michele Oppioli Mikael Julian Irsa Muhammad Diandri Muhammad Diandri Darmawan Muhammad Hani Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Raisa Permana Sakti Muhammad Rizal Ar Rasyid Nabilah Syaharani Dewasandra NIDA MUTHI ANNISA Nugrahani, Rah Utami Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Rafika Isya Ratih Hendayani Ratna Rintaningrum, Ratna Renaldi Renaldi Reni Pratiwi Sihombing Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Robi Latansa Sakha Nurwitono, Dary Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Sjahmagri Priatama Sukma Sri Widaningsih Sulistya S, Ariraya Suryana Suryana Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Wingkolatin, Wingkolatin Yogi Suprayogi Yudha Aditya Gozali Tahir Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri