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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR IJORER : International Journal of Recent Educational Research Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics Jurnal Pengabdian kepada Masyarakat eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Government & Resilience International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education Harmoni Economics: International Journal of Economics and Accounting
Mahir Pradana
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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A bibliometric analysis of halal cosmetics consumer behaviour in Indonesia Mahir Pradana; Hanifah Putri Elisa
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242679

Abstract

The increasing number of halal cosmetics companies in Indonesia meets consumer demand for products that comply with halal standards. Therefore, this study aims to examine the viewpoints of academics towards the literature on halal cosmetics. This research uses bibliometric analysis to examine the results and then visualize the results. This research uses the Google Scholar database, Microsoft Excel for statistical analysis, and VOSviewer, a network map generator program, for bibliometric analysis. The conclusion of this study is that in the coming years, the halal cosmetics market in Indonesia is expected to expand significantly. Increasing consumer knowledge of halal cosmetics and their advantages is the driving force. The demand for halal products is also met by the increasing number of businesses in Indonesia that sell halal cosmetics. These businesses can concentrate on creating cosmetics that are not only halal but also safe and healthy for the skin by using natural components.
Uses, Motivation, and Innovation Readiness’ Gratification of Young Adults’ Streaming Application in Indonesia and Malaysia Rubiyanti, Nurafni; Winarno, Alex; Ahmad, Mokhtarrudin; Pradana, Mahir; Musa, Hussein Gibreel
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4503

Abstract

The rapid development of digital technology has brought significant changes in communication, learning, and media consumption patterns, particularly in Malaysia and Indonesia. These changes have been further accelerated by the COVID-19 pandemic, which has emphasized the crucial role of digital platforms in everyday life. Ease of access and increasingly affordable internet-based devices have driven a shift from Free-To-Air (FTA) television to on-demand digital television and streaming services. This study aims to examine the influence of motivation, readiness for innovation, and gratification factors on the adoption and usage patterns of digital television in both countries. The research method used is a quantitative approach, referring to Uses and Gratifications Theory (UGT) and the concept of Absorptive Capacity (ACAP), while also considering socio-demographic and socio-cultural characteristics such as income level, education, and age. The results show that user motivation, readiness for innovation, and satisfaction levels significantly influence decisions to use digital television and streaming services. In conclusion, these findings provide important insights for stakeholders in formulating strategies for developing the digital broadcasting ecosystem in Southeast Asia.
THE INFLUENCE OF CULTURAL CONTEXT ON LUXURY VALUE PERCEPTION AND PURCHASE INTENTION: A COMPARATIVE STUDY BETWEEN INDONESIA AND AUSTRALIA IN THE AFFORDABLE LUXURY FASHION SEGMENT Lucky Roy Saputra; Putu Nina Madiawati; Mahir Pradana
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2281

Abstract

The rapid growth of the global affordable luxury fashion segment presents a critical paradox, as luxury brands increasingly target culturally diverse consumers who interpret the meaning of luxury in fundamentally different ways. This phenomenon becomes particularly evident when comparing collectivist markets such as Indonesia with individualistic markets such as Australia, where uniform value propositions often fail to resonate equally. This study aims to examine the influence of cultural context on Luxury Value Perception (LVP) and Purchase Intention, as well as the moderating role of Individualism–Collectivism orientation among affordable luxury fashion consumers in Indonesia and Australia. A quantitative survey-based approach was employed and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), complemented by Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (MGA). The findings are expected to provide empirical insights into how cultural differences shape luxury value perceptions and purchase intentions, offering strategic implications for affordable luxury fashion brands in developing culturally adaptive value propositions.
Strengthening Students’ Academic Ethics Through a Digital Citizenship–Based Social Education Model Wingkolatin, Wingkolatin; Aprijane A, Ketlin; Rintaningrum, Ratna; Pradana, Mahir; Nuswantara, Kartika; Dewi, Dinda Aura
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 8 No. 1 (2026): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v8i1.8919

Abstract

This study aims to analyze and formulate a digital citizenship–based social education model in the context of strengthening the academic ethics of students in the Pancasila and Civic Education Study Program, Faculty of Teacher Training and Education, Universitas Mulawarman. This research employed a qualitative approach with a case study design. Data were collected through observations of the learning process, in-depth interviews, and document analysis. The research informants consisted of ten students, six lecturers responsible for courses related to character education, social education, digital literacy, professional ethics, citizenship, and educational technology, as well as faculty and study program leaders. Data analysis was conducted systematically through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital citizenship is understood by informants as a value-based framework relevant to fostering ethical awareness, academic responsibility, and students’ digital citizenship attitudes in the use of technology and artificial intelligence. The formulated social education model emphasizes value-oriented learning objectives, contextual learning materials, reflective and participatory methods, ethical utilization of digital media, and evaluation oriented toward academic attitudes and behavior. These findings suggest that digital citizenship–based social education has a strategic role as a conceptual framework for strengthening students’ academic ethics in the era of artificial intelligence.
Entrepreneurial Success Model for Creative MSMEs in West Java: Implications for Entrepreneurship Education Rizaldi, Fikri Mohamad; Suryana, Suryana; Mulyadi, Hari; Dian Herdiana Utama , Rd.; Pradana, Mahir
IJORER : International Journal of Recent Educational Research Vol. 7 No. 2 (2026): March
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v7i2.1151

Abstract

Objective: To develop and test an entrepreneurial success model for creative micro, small, and medium enterprises (MSMEs) in West Java, Indonesia, by examining five entrepreneur-level factors entrepreneurial self-efficacy, entrepreneurial alertness, entrepreneurial creativity, opportunity recognition, and entrepreneurial orientation and to derive implications for entrepreneurship education. Methods: A quantitative explanatory survey of 432 creative-industry MSME owners was conducted (January–March 2025). Data were analyzed using PLS-SEM (SmartPLS 4) to estimate direct and mediating effects. The analysis followed standard procedures for outer/inner model evaluation (indicator loadings ≥0.70 where retained; reliability and HTMT satisfied) and bootstrapping (5,000 resamples) for path significance. Results: All five factors contributed significantly to entrepreneurial success. Self-efficacy, alertness, and entrepreneurial orientation showed positive direct effects, while creativity mediated the effects of self-efficacy and alertness, and opportunity recognition mediated the effects of alertness and entrepreneurial orientation. The structural model explained R² = 0.716 (71.6%) of the variance in success (creativity R² = 0.644; opportunity recognition R² = 0.584), indicating substantial explanatory power. Novelty: The study shows that entrepreneurial traits influence success primarily through the mediating mechanisms of creativity and opportunity recognition. This trait–mechanism coupling provides a clearer explanation of how entrepreneur-level factors translate into performance and offers actionable guidance for entrepreneurship education targeting these mediating capabilities.
The Influence of Environmental, Social, Economic, and Media Factors on Public Opinion Toward Coal Mining and Shipping Businesses Hani, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 13 No. 1 (2026): Februari 2026
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes how environmental, social, economic, and media factors affect public opiniontoward coal mining and shipping industries in Indonesia. Using quantitative methods and Partial LeastSquare-Structural Equation Modeling (PLS-SEM), data from 80 respondents were evaluated alongsidesentiment analysis of 100 digital media comments. Results indicate that environmental and media factorssignificantly influence public support or opposition, while social and economic considerations comparativelylack significant impact. The implication is that industry and policymakers seeking greater public trust mustprioritize transparent environmental stewardship and effective media communication.Keywords—public opinion, coal industry, shipping, environmental perceptions, digital sentiment analysis.
Strategy to Enhance Competitive Advantage Through Culture Analysis and Customer Behaviors on the Iron Clan Jewelry Brand Yudha Aditya Gozali Tahir; Putu Nina Madiawati; Mahir Pradana
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.538

Abstract

This research aims to analyze strategies to increase competitive advantage through cultural analysis and customer behavior in the Iron Clan Jewelry brand. The jewelry industry in Indonesia showed significant growth, with an export value of USD 547.5 million in December 2023. However, jewelry companies face challenges in understanding increasingly complex and dynamic consumer preferences. This study uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze the relationship between variables. Data were collected through a survey of 384 respondents who are consumers or potential consumers of Iron Clan Jewelry in the Greater Bandung area. The research results indicate that cultural analysis and customer behavior significantly influence competitive advantage, with product innovation serving as a key mediator in this relationship. Furthermore, regulation moderates these dynamics, shaping the extent to which cultural insights and consumer feedback can be effectively translated into market advantages. The findings suggest that a deep understanding of cultural values and consumer behavior patterns enables companies to design more relevant and differentiated products, thereby strengthening their competitive position. This study provides strategic recommendations for jewelry brands to leverage cultural insights and adaptive innovation processes while aligning with regulatory frameworks to achieve sustainable growth in a competitive market.
Penguatan Komunikasi Asertif Sebagai Fondasi Keberlanjutan Usaha UMKM Berbasis Keluarga R. Amalina Dewi Kumalasari; Nurafni Rubiyanti; Anita Silvianita; Nida Muthi Annisa; Karima Astari; Sri Widaningsih; Litasari Suwarsono; Mahir Pradana
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2026): PRAXIS April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/018bga74

Abstract

Sebagian besar usaha mikro, kecil, dan menengah (UMKM) di Indonesia dikelola dalam konteks usaha berbasis keluarga, sehingga kualitas komunikasi antar anggota keluarga menjadi faktor penting dalam keberlangsungan usaha. Komunikasi yang tidak efektif sering memicu konflik internal, ketegangan emosional, dan hambatan koordinasi kerja yang berdampak pada kinerja usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas komunikasi asertif dalam keluarga sebagai fondasi bagi keberlanjutan UMKM berbasis keluarga. Kegiatan dilaksanakan pada Komunitas Rumah Hasanah Bandung dengan melibatkan 20 peserta yang terdiri atas perempuan dan anggota keluarga yang terlibat langsung dalam pengelolaan usaha rumahan. Metode pelaksanaan meliputi psikoedukasi mengenai gaya komunikasi (pasif, agresif, dan asertif), latihan komunikasi asertif melalui teknik I-statement dan active listening, serta diskusi reflektif berbasis kasus usaha keluarga. Evaluasi dilakukan menggunakan pre–post-test berbasis skala Likert untuk mengukur pemahaman dan kemampuan peserta dalam menerapkan komunikasi asertif. Hasil menunjukkan adanya peningkatan pemahaman peserta, dengan rata-rata skor meningkat dari sekitar 7 pada pre-test menjadi sekitar 13 pada post-test, atau naik sekitar 85,7%. Temuan ini menunjukkan bahwa penguatan komunikasi asertif dalam keluarga berperan penting dalam menciptakan hubungan kerja yang lebih harmonis dan mendukung keberlanjutan UMKM berbasis keluarga.
Governing Digital Consumption: The Impact of Materialism on Impulsive Buying with the Mediating Role of PayLater Services among Indonesian Generation Z Rasyid, Dinda Aulia; Pradana , Mahir; Wijaksana, Tri Indra; Saifullah, Akhsan
Government & Resilience Vol. 4 No. 1 (2026): Government & Resilience (April 2026)
Publisher : Dealings Foundation Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62503/gr.v4i1.56

Abstract

The expansion of buy now pay later payment facilities within e-commerce platforms has increasingly influenced the purchasing patterns of young consumers, especially Generation Z who are highly involved in digital shopping environments. This study aims to examine the relationship between materialism and impulsive buying behavior while also assessing the mediating role of Shopee PayLater usage among Generation Z consumers. A quantitative research design was employed by distributing online questionnaires to Generation Z individuals in Indonesia who have utilized Shopee PayLater, resulting in 50 valid responses. The data were processed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results demonstrate that materialism has a significant influence on both Shopee PayLater usage and impulsive buying behavior. In addition, Shopee PayLater usage also significantly affects impulsive buying behavior. The mediation analysis further indicates that Shopee PayLater usage strengthens the relationship between materialism and impulsive buying behavior. These findings imply that deferred payment features may increase the tendency toward impulsive purchasing among consumers who exhibit stronger materialistic orientations in digital commerce settings.
PROGRAM PENGADAAN FASILITAS AIR BERSIH DI WISMA MAHASISWA WATER SANITATION PROCUREMENT PROGRAM AT A STUDENTHOUSE Mahir Pradana; Aditya Wardhana; Mahendra Fakhri
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.173

Abstract

Tujuan kegiatan pengabdian masyarakat ini secara umum untuk membangun sinergitas kemitraan sebagai perwujudan visi dan misi Universitas Telkom dengan masyarakat sekitar. Secara khusus, tujuan pengabdian masyarakat ini untuk penguatan fasilitas air bersih melalui pengembangan sistem pipa air PDAM di lingkungan wisma mahasiswa Latimodjong, Bandung. Artikel ini membahas tentang upaya pengadaan fasilitas air bersih sebagai bagian dari proyek pengabdian masyarakat. Tujuan dari pengabdian ini adalah untuk meningkatkan aksesibilitas dan kualitas air bersih bagi penghuni di wisma tersebut. Metode yang digunakan meliputi survei kebutuhan, desain teknis, serta implementasi infrastruktur yang sesuai dengan kondisi lokal dan keberlanjutan lingkungan. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam ketersediaan air bersih dan kesadaran masyarakat akan pentingnya sanitasi yang baik. Dengan demikian, artikel ini memberikan kontribusi positif terhadap kesejahteraan masyarakat melalui pemberdayaan infrastruktur dasar yang vital. Output dari kegiatan ini antara lain berupa pelatihan/bimbingan teknis (bimtek), pembuatan prototipe sistem/proses, dokumen standar operasi, dan pembentukan/penguatan rekomendasi kepada pemerintah daerah. Kata kunci: fasilitas air bersih, pengabdian Masyarakat, BIMTEK
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad Jamil Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Aprijane A, Ketlin Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Danang Widya Wardhana Davide Calandra Dewi, Dinda Aura Dian Herdiana Utama , Rd. Diki Wahyu Nugraha Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fikri Mohamad Rizaldi Fina Septiani Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Mulyadi, Hari Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Karima Astari Kartika Nuswantara Litasari Suwarsono Lucky Roy Saputra Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Matrona Patricia Malindir Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Hani Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Rizal Ar Rasyid Musa, Hussein Gibreel Nabilah Syaharani Dewasandra NIDA MUTHI ANNISA Nila Dewi A., Ni Ketut Tiara Astiti Nugrahani, Rah Utami Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Dinda Aulia Rasyid, Rafika Isya Ratih Hendayani Ratna Rintaningrum, Ratna Rd. Nurafni Rubiyanti Renaldi Renaldi Reni Pratiwi Sihombing Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Robi Latansa Rubiyanti , Nurafni Saifullah, Akhsan Sakha Nurwitono, Dary Sakti, Muhammad Raisa Permana Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Sjahmagri Priatama Sukma Sri Widaningsih Sulistya S, Ariraya Suryana Suryana Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Wingkolatin, Wingkolatin Yudha Aditya Gozali Tahir Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri