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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Gadjah Mada International Journal of Business JURNAL KEBANGSAAN Jurnal Sosioteknologi Neo-Bis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Equilibrium: Jurnal Pendidikan MODUS-Jurnal Ekonomi dan Bisnis Jurnal Studi Agama dan Masyarakat Jurnal Manajemen Jurnal Manajemen dan Bisnis Indonesia Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Studi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) FITRAH:Jurnal Kajian Ilmu-ilmu Keislaman Indikator: Jurnal Ilmiah Manajemen & Bisnis SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT International Journal of Supply Chain Management Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis The International Journal of Business Review (The Jobs Review) To Maega: Jurnal Pengabdian Masyarakat Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ideas: Jurnal Pendidikan, Sosial dan Budaya Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia TEPIAN Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Economics and Digital Business Review JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Buletin Poltanesa Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat JURNAL APARATUR IJORER : International Journal of Recent Educational Research Journal of Applied Business, Taxation and Economics Reseach Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Asian Journal of Management Analytics Jurnal Pengabdian kepada Masyarakat eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Applied Economics, Accounting and Management (IJAEAM) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Government & Resilience International Journal of Halal System and Sustainability Multidisciplinary Indonesian Center Journal Indonesian Journal of Social Science and Education Harmoni Economics: International Journal of Economics and Accounting
Mahir Pradana
Universitas Telkom
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Strategy to Improve Service Continuity Performance Through Organizational Resilience and Business Continuity Management Ganea Wijaya, Banu Surya; Madiawati, Putu Nina; Pradana, Mahir
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 7 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i7.413

Abstract

This research analyzes strategies for enhancing Service Continuity through the integration of Organizational Resilience (OR) and Business Continuity Management (BCM), with Digital Technology as a moderating variable. The study focuses on PT. ABC, a heavy equipment rental company operating in a critical sector that faces operational challenges arising from supply chain disruptions, manual systems, and limited digital coordination. These circumstances necessitate the implementation of an organizational resilience strategy capable of ensuring sustainable service continuity. A quantitative approach was adopted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The OR construct is modeled as a second-order formative construct comprising four dimensions: Anticipation, Readiness to Respond, Synchronization, and Proactive Learning. Data were collected through questionnaires distributed among respondents directly involved in the company’s risk management and operational activities. The analysis is further supported by Importance–Performance Map Analysis (IPMA) to identify strategic priorities for improving service performance. The results reveal that OR significantly influences BCM, and that BCM has both direct and indirect (mediating) effects on Service Continuity. Moreover, Digital Technology strengthens the relationship between BCM and Service Continuity, demonstrating that the integration of cloud-based systems, real-time monitoring, and digital access enhances organizational responsiveness to disruptions. Among the OR dimensions, Readiness to Respond and Proactive Learning emerge as key factors in service performance improvement. In conclusion, the integration of Organizational Resilience and Business Continuity Management, supported by the adoption of digital technology, substantially enhances resilience and service sustainability within critical operational sectors.
The Influence of Organizational Culture and Knowledge Sharing on Employee Performance with Job Satisfaction as an Intervening at PT. XYZ Hindami, Ghulam Ilmam; Silvianita, Anita; Pradana, Mahir
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.11208

Abstract

PT XYZ, a large rayon fibre producing company in Indonesia, is the site of this study. Declining production, caused by a number of internal and external issues, including declining market demand and operational issues, is the basis of this research. The effect of organisational culture and knowledge sharing on employee performance, with job satisfaction as an intermediate variable, is the purpose of this study. This study uses a quantitative method that uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is based on data collected from 286 employees of PT XYZ. The results show that job satisfaction is a mediating variable that enhances the influence of organisational culture and knowledge sharing on performance and job satisfaction. In addition, job satisfaction is also shown to be a mediating variable that strengthens the influence of organisational culture and The main result of this study is that improving organisational culture and knowledge sharing practices is essential to increase employee satisfaction. Ultimately, this will lead to an increase in the general performance of PT XYZ employees.
Pengaruh Kualitas Pelayanan Kedai Kopi Karel Terhadap Kepuasan Pelanggan The Effect of Karel Coffee Shop Service Quality on Customer Satisfaction T, Ina Septiana br; Pradana, Mahir
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

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Abstract

Saat ini sangat banyak usaha yang dibuat oleh orang-orang yang memiliki modal usaha dengan menawarkan berbagaim macamproduk dan jasa dengan keunggulan masing-masing. Kedai kopi karel merupakan suatu UMKM yang mendapat tanggapan positifdari masyarakat. Kepuasan pelanggan pada kedai kopi karel sangat baik dengan kualitas pelayanan yang mereka miliki. Sehinggadalam hal ini penulis tertarik untuk melakukan penelitian seberapa besar pengaruh pelayanan Kedai Kopi Karel terhadap kepuasanpelanggan di kedai kopi karel. Dalam penelitian ini, metode yang digunakan adalah kuantitatif. Pengambilan sampel dilakukandengan metode jenis non probability yaitu teknik accidental sampling dengan jumlah responden sebanyak 100 orang. Teknikanalisis data yang digunakan adalah analisis deskriptif dan analisis regresi linier sederhana. Variabel yang diteliti adalah pelayananKedai Kopi Karel (X) sebagai variabel independent dan kepuasan pelanggan (Y) sebagai variabel dependen. Berdasarkan hasilkajian dapat disimpulkan bahwa variabel independent yaitu pelayanan Kedai Kopi Karel dengan nilai uji t yaitu sebesar t-hitung(26.731) > t-tabel (1.984) < 0,05 memiliki arti bahwa berpengaruh signifikan terhadap kepuasan pelanggan. Adapun pengaruhsecara simultan pada variabel pelayanan Kedai Kopi Karel sebesar 87,9% serta sebesar 12,1% dipengaruhi oleh faktor lain.Kata kunci-pelayanan Kedai Kopi Karel, kepuasan pelanggan, UMKM
Pengaruh Brand Image Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Skincare Somethinc Di E-Commerce Shopee Salsabila, Syifa; Pradana, Mahir
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Hadirnya internet memberikan kemudahan bagi penggunanya untuk melakukan aktivitas, seperti salah satunya bagipelaku bisnis dengan adanya e-commerce. Shopee merupakan e-commerce yang menawarkan berbagai kategoriproduk dan salah satunya produk kecantikan. Skincare Somethinc merupakan produk kecantikan yang masih terdapatkekurangan dalam beberapa aspek membuat Somethinc belum mampu unggul dalam persaingan. Penelitian ini untukmengetahui seberapa besar pengaruh yang diberikan oleh variabel brand image dan electronic word of mouth terhadapkeputusan pembelian produk skincare Somethinc di e-commerce Shopee. Jenis penelitian yang digunakan padapenelitian itu yaitu penelitian deskriptif dan asosiatif kausal menggunakan metode kuantitatif. Pengambilan sampelsebanyak 100 responden menggunakan teknik non probability sampling dengan metode sampling purposive. Datadianalisis dengan analisis deskriptif dan analisis regresi linear berganda dengan menggunakan software IBM SPSSVersi 25. Berdasarkan hasil analisis deskriptif, variabel brand image secara keseluruh sejumlah 84,7% berada padakategori sangat baik. Variabel electronic word of mouth secara keseluruhan sejumlah 83,7% berada pada kategoribaik. Serta variabel keputusan pembelian secara keseluruhan sejumlah 89,4% berada pada kategori sangat baik.Adapun hasil analisis regresi linear berganda atas pengaruh brand image dan electronic word of mouth terhadapkeputusan pembelian sebesar 31,4% dan sisa nya 68,6% dipengaruhi oleh variabel lain yang tidak diteliti dalampenelitian ini.Kata Kunci-brand image, electronic word of mouth, keputusan pembelian
Pengaruh Social Media Marketing Dan Word Of Mouth Terhadap Brand Awareness Pada Café Gampung Aceh Zuniar, Dinda Putri; Pradana, Mahir
eProceedings of Management Vol. 10 No. 4 (2023): Agustus 2023
Publisher : eProceedings of Management

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Abstract

Perkembangan bisnis pada bidang kuliner mengalami pertumbuhan yang pesat. Café merupakan salah satu bentukbisnis kuliner yang paling banyak diminati oleh para pelaku usaha. Karenanya perlu dilakukannya promosi yang baik,agar terciptanya brand awareness dari konsumen. Gampung Aceh merupakan café yang menawarkan kuliner khasAceh dengan konsep tempat yang modern. Penelitian ini dilakukan dengan maksud menganalisis serta melihatpengaruh social media marketing dan word of mouth terhadap brand awareness pada Gampung Aceh café. Penelitianini menggunakan metode penelitian kuantitatif dengan jenis penelitian deskriptif. Sampel diambil denganmenggunakan teknik nonprobability sampling dengan banyaknya responden sejumlah 400. Data dianalisis melaluiteknik analisis deskriptif, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis memanfaatkan IBM SPSSStatistics 23. Mengacu pada hasil analisis deskriptif, variabel social media marketing secara keseluruhan sejumlah83,68% dan masuk kedalam kategori baik. Variabel word of mouth sebesar 84,78% masuk kedalam kategori sangatbaik serta brand awareness sebesar 86,70% masuk dalam kategori sangat baik. Adapun hasil analisis koefisiendterminasi atas pengaruh variabel social media marketing dan word of mouth terhadap brand awareness sebesar 36,9%sedangkan sisanya 63,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci-social media marketing, word of mouth, brand awareness
Pengaruh Digital Marketing Dan Brand Image Terhadap Keputusan Pembelian Pengguna Gojek Di Jawa Barat Amellia, Dhella Agna; Pradana, Mahir
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

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Abstract

Dilakukannya tujuan penelitian ini yaitu untuk mengetahui persepsi pengguna Gojek terhadap digital marketing,brand image dan keputusan pembelian meneliti pengaruh digital marketing, brand image dan keputusan pembeliansecara parsial dan simultan. Metode penelitian ini adalah metode kuantitatif bersifat deskriptif. Teknik sampel yangdilakukan adalah nonprobability sampling dengan jenis snowball dengan jumlah sampel sebanyak 100 responden.Teknik analisis data menggunakan analisisi regresi linear berganda. Berdasarkan hasil analisis deskriptif, variabeldigital marketing (X1) berada persentase 86%, variabel brand image (X2) berada persentase 82% dan keputusanpembelian (Y) berada persentase 82%. Berdasarkan hasil dari uji t didapatkan bahwa variabel digital marketingtidak memiliki pengaruh yang siginifikan terhadap keputusan pembelian pada Gojek dan brand image memilikipengaruh yang siginifikan terhadap keputusan pembelian pada Gojek. Berdasarkan hasil uji koefisien determinasi,dengan nilai R square sebesar 0.487, artinya variabel digital marketing dan brand image memengaruhi variabelkeputusan pembelian sebesar 48,7% dan sisanya 51,3% dipengaruhi oleh variabel lain namun tidak diteliti dalampenelitian ini.kata kunci-digital marketing, brand image, keputusan pembelian
Pengaruh Pelatihan Terhadap Kepuasan Kerja Karyawan Di Pt. Sumbawa Timur Mining Jaya, Muhammad Syukron Romadhona Mairubi; Pradana, Mahir
eProceedings of Management Vol. 11 No. 1 (2024): Februari 2024
Publisher : eProceedings of Management

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Abstract

Setiap perusahaan tentunya memiliki tujuan yang ingin dicapai. Salah satu faktor yang dibutuhkan oleh perusahaan untuk dapat mencapai tujuannya tersebut adalah memiliki sumber daya manusia (SDM) yang memadai dan berkualitas. Upaya untuk menghasilkan sumber daya manusia yang memadai dan berkualitas dapat dilakukan dengan memberikan karyawan sebuah pelatihan dasar untuk mengubah karyawan sesuai dengan tujuan perusahaan. Penelitian ini dilakukan untuk mengetahui pengaruh pelatihan terhadap kepuasan kerja karyawan di PT. Sumbawa Timur Mining. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Pengambilan sampel dilakukan dengan metode probability sampling. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis regresi linear sederhana. Kata Kunci-manajemen sumber daya manusia, pelatihan, kepuasan kerja karyawan
Pengaruh Brand Ambassador Exo Dan Kualitas Produk Terhadap Minat Beli Produk Scarlett Whitening Nursyamsiah, Amalia; Pradana, Mahir
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

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The Influence Of Environmental Awareness And Price On Purchase Intention Through Brand Image Mediated By Age Factor On Sukkhacitta Products Hari Sel, Boby Jamis; Madiawati, Putu Nina; Pradana, Mahir
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 5 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i5.431

Abstract

This study analyzes the influence of environmental awareness and price on purchase intention, mediated by brand image and moderated by age, within the context of sustainable fashion products, specifically the Sukkhacitta brand, among consumers in Bandung, Indonesia. Employing a quantitative approach, data were collected from 384 respondents through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both environmental awareness and price exert significant direct effects on purchase intention, with brand image serving as a partial mediator in these relationships. Furthermore, age acts as a significant moderator, strengthening the impact of brand image and price on purchase intention, while slightly weakening the effect of environmental awareness. The study also highlights that environmental awareness and price are perceived positively by consumers, yet emotional connection and brand loyalty remain areas for improvement. Importance-Performance Map Analysis (IPMA) underscores the critical role of age and price in shaping purchase intention, suggesting that tailored marketing strategies based on age segmentation can enhance consumer engagement. The research contributes to the literature by integrating age as a moderator in the sustainable fashion context and provides actionable insights for practitioners seeking to optimize marketing strategies for eco-friendly products. The study’s implications extend to both academia and industry, emphasizing the need for transparent communication of sustainability values, competitive pricing, and targeted brand positioning to foster stronger purchase intentions among diverse consumer segments.
Peran Digital Marketing dan Service Quality terhadap Customer Engagement melalui Customer Satisfaction: Studi pada Pelanggan Shopeefood Mahasiswa Bandung Muhammad Rizal Ar Rasyid; Mahir Pradana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.3558

Abstract

This study aims to analyze the role of digital marketing and service quality on customer engagement with the mediation of customer satisfaction in ShopeeFood customers among Bandung students. The implications of this study provide insight for food delivery service companies to focus on digital marketing strategies and improving service quality to increase customer satisfaction and engagement. ShopeeFood is a marketplace-based e-commerce company originating from Singapore under the auspices of the SEA Group. In 2015 Shopee was officially introduced in Indonesia. ShopeeFood is an e-commerce platform that is experiencing rapid growth in Southeast Asia, used to buy and sell products online. This research is classified as research with a quantitative approach. The data obtained is primary data obtained through data collection using a questionnaire to 150 respondents who use ShopeeFood services and live in Bandung City. The questionnaire was distributed to respondents via Google Form and conducted online using social media platforms to collect data. Data analysis and data processing were carried out using SmartPLS 3.2.9. The results of this study indicate that digital marketing has an effect on customer satisfaction, digital marketing has no effect on customer engagement, service quality has an effect on customer satisfaction, service quality has an effect on customer engagement, customer satisfaction has an effect on customer engagement, digital marketing through customer satisfaction has an effect on customer engagement, service quality through customer satisfaction has an effect on customer engagement.
Co-Authors A Muhammad Reza Aditya Putra Amier Abdul Rahman Aditya Wardhana Agus Maolana Hidayat Ahmad Jamil Ahmad, Mokhtarrudin Akhmad Yunani Aldi Akbar Alfariq, Wildan Alif Alfi Syahrin Alini Gilang Almas Naavi Amellia, Dhella Agna An Nisaa Intan Andhika Novanto Anggara Siswanajaya Anita Silvianita Aprelia Rizki Prastika Aprijane A, Ketlin Arry Widodo Asep Miftahuddin Avian Reventiary Awanda, Kharisma Secillia Benny Kurnia bin Abu Sujak, Aznul Fazrin Bryant , De Roger Baggio Budi Rustandi Kartawinata Citra Kusuma Dewi Danang Widya Wardhana Davide Calandra Dewi, Dinda Aura Dian Herdiana Utama , Rd. Diki Wahyu Nugraha Diki Wahyu Nugraha Dinda Putri Zuniar DWIPUTRI, ALODIA LASTRI Dyah Maharani Dzakwan Nafis Hestopo Eksa Kartika, Elta Elisa, Hanifah Putri Eva Nurhazizah Fajar Ari Rachdian Farah Alfanur Fauzan Yusuf Fazrin bin Abu Sujak, Aznul Federico Lanzalonga Ferdiyansah, Muhammad Ridho Fikri Mohamad Rizaldi Fina Septiani Fitriani Nur Utami Ganea Wijaya, Banu Surya Haeruddin Hafid Hanifah Putri Elisa Hari Mulyadi, Hari Hari Sel, Boby Jamis Hasanuddin, Ainun Kautsar Henrika Arda Ekaristi Hicham Riache Hiendra Kurniawan Hilma Maulida Hindami, Ghulam Ilmam Imanuddin Hasbi Indira Rachmawati Iqbal Firmansyah Ismawati Ita Nursita Sari Jaya, Muhammad Syukron Romadhona Mairubi Jessica Afrila Neza Karima Astari Kartika Nuswantara Litasari Suwarsono Lucky Roy Saputra Luh Putu Ratna Sundari Mahendra Fakhri Mangsor, Miza Matrona Patricia Malindir Michele Oppioli Muhammad Diandri Muhammad Diandri Darmawan Muhammad Hani Muhammad Ichsan Muhammad Ichsan Muhammad Idris Muhammad Idris Muhammad Rizal Ar Rasyid Musa, Hussein Gibreel Nabilah Syaharani Dewasandra NIDA MUTHI ANNISA Nila Dewi A., Ni Ketut Tiara Astiti Nugrahani, Rah Utami Nur, Irwan Nursyamsiah, Amalia Octario Emirat Azrie Saputra Perdana, Ariabima Putra Pinta Uli Sinaga Puti Khairin Putri, Anida Juliana Putu Nina Madiawati R. Amalina Dewi Kumalasari R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rafly, Muhammad Rahmani, Marsha Adilla Raja Razali, Raja Razana Ramadina, Tarisya Rizki  Rasyid, Dinda Aulia Rasyid, Rafika Isya Ratih Hendayani Ratna Rintaningrum, Ratna Rd. Nurafni Rubiyanti Renaldi Renaldi Reni Pratiwi Sihombing Ridho Ferdiyansah, Muhammad Riyanto, Yusuf Rizki , Kurniady Robi Latansa Rubiyanti , Nurafni Saifullah, Akhsan Sakha Nurwitono, Dary Sakti, Muhammad Raisa Permana Salsabila, Delza Salsabila, Syifa Saragih, Romat Sarah Miranda Sjahmagri Priatama Sukma Sri Widaningsih Sulistya S, Ariraya Suryana Suryana Syafira Nanditha Danisa Syafira Nanditha Danisa, Syafira Nanditha Syahdan Muhamad Rezky Syahputra Syahputra Syahputra Syamsudin, Rifqi Faizurrahman T, Ina Septiana br Taffy Andira Kaljabar Tarandhika Tantra Tasya Shafira Ardini Taufiq Syahrir Tri Indra Wijaksana Wahyuddin S Wardhana, Aditya Wingkolatin, Wingkolatin Yudha Aditya Gozali Tahir Yuhana Astuti Zahid, Azham Zuniar, Dinda Putri