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Analisis Kemajuan Berbagai UMKM dalam Pemasaran di Desa Tegalwaru, Kabupaten Bogor, Jawa Barat Arya Dwi Praja Usman; Syifa Khoirunnisa; Siti Fitriah; Muhamad Bagus Jatmiko; Bonar Tua Sihite; Nike Nurindah RSB; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1505

Abstract

Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.
Digitalisasi Informasi Budidaya Jambu Kristal: Inovasi Website untuk Peningkatan Pengetahuan Petani di Desa Cikarawang Dema Mariska; Ajeng Dwi Rahayu; Aura Nurkhalis; Rina Octavia Hasanah; Kenji Faiz Kusuma; Andi Razan Ramiro; Muhamad Mulya Azhar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1506

Abstract

Crystal guava farmers in Cikarawang Village, Bogor Regency, face challenges in accessing information related to proper cultivation techniques, from seedling to harvest. The lack of access to valid and easy-to-understand sources of information causes farmers to have difficulty in dealing with various cultivation problems, such as pests, diseases, and effective fertilization. In response to these problems, an innovation was developed in the form of a digital agricultural website containing a complete summary of material on crystal guava cultivation. This website is designed to be easily accessible to farmers and functions as a practical and efficient one-way information media. In addition, this website is also equipped with an online community feature through a discussion group connected to expert mentors in the field of crystal guava cultivation. This feature allows farmers to share experiences, discuss, and obtain direct guidance from experts. This innovation is expected to improve farmers' knowledge, skills, and independence in managing crystal guava cultivation sustainably.
Pengenalan dan Adopsi Teknologi Website Pemasaran Produk Pertanian: Analisis Transformasi Digital pada Kelompok Wanita Tani Kebun Soka Berseri Anggia Kamila Maharani; Anisa Dwi Ariani; Ega Maulana; Muhammad Fadhlan Restu; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1508

Abstract

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.
Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.808

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development
Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor Bunga Fariza Hamid; Fairuz Syifa Hidayat; Nurshadrina Alifah Sajidah; Taufik Hidayat; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.809

Abstract

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.
Enhancing Farmers’ Knowledge and Sustainable Agriculture through Coconut Husk Utilization in Kalikur Village Butarbutar, Pesalmen; Pratama, Agief Julio; Nurulhaq, M. Iqbal; Budiarto, Tri; Situmeang, Widya Hasian; Dewi, Ratih Kemala; Mumpuni, Restu Puji; Wiraguna, Edi
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2635

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Purpose: This program aimed to enhance farmers' knowledge of coconut husk waste management by transforming it into cocopeat, an eco-friendly planting medium. The initiative sought to promote sustainable agriculture and provide economic benefits for the community. Method: A participatory approach was used, involving community engagement through observation, socialization, training, and hands-on practice. The process included theoretical discussions, practical demonstrations, and knowledge assessments through pre- and post-tests. Practical Applications: Farmers learned to convert coconut husks into cocopeat using simple tools. The training increased awareness of waste management and provided an alternative planting medium with high water retention and nutrient content, benefiting agricultural productivity. Conclusion: The program successfully increased participants’ knowledge by 57%, demonstrating the effectiveness of agricultural extension in improving local resource utilization. Future efforts should focus on continued training and mentorship to ensure sustainable implementation and long-term benefits.
Perception and Socialization to Students about the MBKM Program at Study Program Technology and Management of Planation Production, IPB University Wiraguna*, Edi; Pratama, Agief Julio; Rochmah, Hidayati Fatchur
Riwayat: Educational Journal of History and Humanities Vol 7, No 2 (2024): April, The Election and Political History
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i2.38155

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The Indonesian government launched the Merdeka Belajar Kampus Merdeka (MBKM) program to provide higher education that is more inclusive, flexible and relevant for students in 2019. However, there are indications that students still need to understand the implementation and procedures of the MBKM. This research aims to determine perceptions of knowledge, implementation and student evaluation of MBKM. Survey activities were carried out by collecting descriptive data from active students with statement criteria of 4 scales (strongly agree, agree, disagree and disagree). More than 95% of the respondents strongly agreed and agreed with implementing MBKM. However, the survey results show that socialization regarding the MBKM program is needed. After conducting socialization of the same respondents, all respondents stated that they strongly agreed with the MBKM program and that the registration process and guidance for the MBKM program had been well carried out.
Benefits of Urban Farming Programs in Urban Areas (Case of Kutisari Village, Surabaya City) Triwahyuni, Dini Ayu; Agief Julio Pratama; Tri Budiarto
Jurnal Pengembangan Penyuluhan Pertanian Vol. 22 No. 1 (2025): Juli
Publisher : UPPM Politeknik Pembangunan Pertanian Yogyakarta Magelang (Polbangtan Yoma)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36626/jppp.v22i1.1372

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Urban farming adalah kegiatan pengembangan pertanian yang dilakukan di wilayah perkotaan untuk menghasilkan pertanian lokal, dengan memanfaatkan lahan yang terbatas dan meningkatkan kemandirian pangan. Urban farming penting dilakukan sebagai upaya untuk mengatasi beberapa masalah lingkungan yang sering muncul di kawasan perkotaan diantaranya polusi udara, pencemaran lingkungan dari limbah industri maupun limbah rumah tangga, dan padatnya pemukiman yang menyebabkan berkurangnya ruang terbuka hijau (RTH). Penelitian ini bertujuan untuk menguraikan manfaat program urban farming di kawasan perkotaan yaitu di Kelurahan Kutisari, Kota Surabaya. Penelitian ini menggunakan pendekatan gabungan penelitian kualitatif dan kuantitatif (mix methods). Metode pengumpulan data diperoleh dari observasi, wawancara, kuesioner, perhitungan data di lapangan, dan literatur terkait. Unit analisis pada penelitian yaitu komunitas urban farming sebanyak 30 responden. Teknik pengambilan responden dalam penelitian dilakukan menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa kesadaran komunitas terhadap manfaat program urban farming berada pada kategori tinggi. Hal tersebut didukung dari hasil perhitungan produktivitas lahan yang mengalami peningkatan dari 0,8 kg/m² menjadi 2,7 kg/m² setelah melaksanakan kegiatan. Hasil produksi kegiatan terdiri dari beberapa komoditas yaitu bawang merah, terong ungu, cabai, tomat, pakcoy, melon, selada, dan samhong. Pengetahuan komunitas juga mengalami peningkatan dari 55% menjadi 70% yang diukur melalui pre-test dan post-test. Kegiatan urban farming selain dapat menyediakan hasil produk pertanian sebagai bahan pangan, juga dapat membantu mengurangi pengeluaran konsumsi kebutuhan keluarga. Kegiatan tersebut dapat menunjang sebanyak 26% dari total kebutuhan sayur per bulan.
The Effectiveness of Inversion In Drying Arabika Coffee Manually and Mechanically In East Java, Indonesia Julio Pratama, Agief; Prananda, Intan; Wiraguna, Edi
Devotion : Journal of Research and Community Service Vol. 6 No. 3 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i3.25444

Abstract

Post-harvest coffee processing such as drying can affect the effectiveness of the processing process, which in turn will affect the quality of the coffee beans. The process involves male and female workers who have different techniques and working times. The study aimed to compare the effectiveness of manual and mechanized coffee drying and the effect of worker gender on manual drying. The study was conducted from August to November 2023 in East Java, Indonesia. The sampling method used a drying floor of 4 floors with a drying floor area of 490 m2 and time measurements were carried out 4 times repeating each reversal method. The results showed that mechanical reversal was more efficient with an average time of 19.48 minutes compared to the manual method. The gender of the workers showed a significant effect on the reversal of coffee drying and the reversal method affected the weight loss of arabica coffee.
PENGUATAN KELEMBAGAAN PETANI ORGANIK DI KELURAHAN MULYAHARJA, KOTA BOGOR Budiarto, Tri; Fitriani, Syahayyunur; Sulaeman, Revalina; Azkyah, Sylvina; Surya Aditama, Galih; Azzahra, Fauziah; Julio Pratama, Agief; Iqbal Nurulhaq, Muhammad; Wiraguna, Edi; Dharmawan, Leonard; Hasian Situmeang, Widya; Sekar Mardisiwi, Ririh; Puji Mumpuni, Restu; Kemala Dewi, Ratih; Kasmanhadi Saputra, Henri
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.340-349

Abstract

Penguatan kelembagaan petani organik di Kelurahan Mulyaharja, khususnya bagi Kelompok Wanita Tani (KWT) Ciharashas, merupakan langkah strategis dalam meningkatkan kemandirian dan keberlanjutan usaha tani organik. Kegiatan ini mencakup serangkaian aktivitas seperti Focus Group Discussion (FGD), pelatihan pembuatan pestisida nabati, pemaparan analisis usaha tani, serta monitoring dan evaluasi untuk menilai perkembangan dan dampak program. FGD bertujuan untuk mengidentifikasi kebutuhan dan tantangan yang dihadapi anggota kelompok, sementara pelatihan pestisida nabati memberikan pengetahuan praktis dalam mengelola hama tanpa menggunakan bahan kimia berbahaya. Pemaparan analisis usaha tani membantu petani memahami aspek keuangan dan peluang usaha tani organik, sedangkan monitoring dan evaluasi memastikan implementasi yang efektif serta memberikan umpan balik untuk perbaikan program. Hasil kegiatan ini menunjukkan peningkatan pengetahuan, keterampilan, dan kapasitas kelembagaan KWT Ciharashas dalam mendukung pertanian organik yang berkelanjutan.
Co-Authors Aannisa Suhaila Abdul Qadir Abung Supama Wijaya Adam Anom Jati Adiba Azzahra Adinda Aulia Dinasta Adinda Maharani Hidayat Adinda Regita Wardani Aditya Wicaksono Aditya Wicaksono Agnia, Arba Wildan Agung Prayudha Hidayat Agus Budiyanto Ahmad Fauzi Inu Kertopati AIDIL AZHAR Ajeng Dwi Rahayu Ajmir Akmal Akbar , Rizal Akmal, Ajmir Alamsyah, Muhammad Yusuf Aliana Bekti Fajarwati Alleta Aurel Kanayla Amelia Andi Razan Ramiro Andini Tribuana Tunggadewi, Andini Tribuana Anggia Kamila Maharani Anindya Putri Inayaah Anisa Dwi Ariani Anna Sabrina Annisa Rezki Amanda Aprilia Viola Wulandari Arina Destyana Arya Dwi Praja Usman Astri Muliasari, Ade Aulia, Dhiva Luthfi Aura Nurkhalis Aurel Kanayla, Alleta Awaliyyah, Nadia Febrianti Siti Ayesha Ayu Naura Azkyah, Sylvina Azuma Zahra, Salwa Azzahra Putri Nathasya Azzahra, Fauziah Balqis Khasyafi Bekti Fajarwati, Aliana Bima Yeremia Hutahaean Bonar Tua Sihite Budiarto, Tri Bunga Fariza Hamid Butarbutar, Pesalmen Cindona Aura Ramadhan Danar Hadisugelar Danis Syah Nabil Dany Boy Surbakti Darmawan, Leonard Davina Marsha Fadina Deden Satria Asih Supriyadi Dela Watic Suyatno Dema Mariska Desta Fauziah Setiawan Destriana Nur Dewi Ismul Latif Dewi, Ratih Kemala Dheanita, Ismi Dhika Prita Hapsari Dini Ayu Triwahyuni Dini Ayu Triwahyuni Djoefri, Hasjim Bintoro Dwi Kartika Andini Edi Wiraguna Ega Maulana Egi Wiraguna Eidelweis Restu Elchio Fajar Hisra Ellisa Umami Elsa Ramadhan Fairuz Syifa Hidayat Faizatul Ulya Farora, Alya Yasmin Firli Alya Rahma Fitriani, Syahayyunur Frida Mutia Sari Frita Zulfira Gadhah Kun Atha, Rabbani Galih Surya Aditama Hafiz Reyhan Hafizha Novrilia Azzahra Haidar Dhiya Razzan Hanaa Hafizhah Hari Yati Nur Helianthi Dewi Henry Kasmanhadi Saputra Hilmia Salsabila Ihza Fadlan Izzuddin Ilham Januar Pratama Imam Hanif Aqeela Intan Kusuma, Zefania Intan Latifah Istiqlaliyah Muflikhati Iva Iryana Kaban Jasir, Ilham Naufal Jonathan Sitohang Kasmanhadi Saputra, Henri Kayla Devina Azzahra Keisha Aulia Tsani Susanto Putri Kenji Faiz Kusuma Kuntari, Wien Kusnendi, Faizal Shofwan Leonard Dharmawan Lidya Hawila Sallo Lisma Aulia Rohmah Lulu Dwi Ghania Lutfi Shihab M. Agung Zaim Adzkiya M. Iqbal Nurulhaq M. Iqbal Nurulhaq M. Iqbal Nurulhaq M.A. Zaim Adzkiya Made Gayatri Anggarkasih Maharani Dinda Zakiyah Mahda Aryo Firdaus Manalu, Doni Sahat Tua Mangasih, Yessy Octavia Rungkat Tuani Mardisiwi, Ririh Sekar Maulana, Galih Melia Ari Santi Meliala, Merry Gloria Mohamad Damar Purnama Muallifah Shofiatun Muhamad Bagus Jatmiko Muhamad Fadhilah Yahya Muhamad Mulya Azhar Muhammad Adlan Muhammad Bagus Jatmiko Muhammad Fadhlan Restu Muhammad Farrel Raya Syamsuddin Muhammad Fauzan Lazwar Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Khalil Ar Rasyid Jamil Muhammad Raihan Yahya Muhammad Sidiq Haryadi Sutisna Muhammad Thoriq Fauzan Muliarasi, Ade Astri Mumpuni, Restu Puji Muthmainnah, Muthiah Mutohar, Nabil Ahmad Nabila Intan Fadiyah Nadira Cidita Salsabilla Nadya Ayu Narasanti Nadya Tendra Sikki Nailalmuna, Aghitsni Najla Natasha Nisrina Ridwan Nasywa Nurayudya Irawan Navez Azzam Martana Nazwa Mirandes Neila Maulidya Nike Nurindah RSB Nishtu Nur Holisah Nisrina Aprilda Conita Nisrina Hamidah Nisrina Nasila Anbarwati Noerisma Addawiyah Alqadri Noviana Yuliawati Nurcahyo Ramadhan Nurshadrina Alifah Sajidah Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Padly Rachmat Hanansyah Pamungkas, Muhammad Aldryansyah Parhusip, Debora K.P Pesalmen Butarbutar Prananda, Intan Prima Gandhi Pudji Muljono Puspa, Amelia Setya Putri Nurul Hidayah Putri Salwa Zanjambila PUTRI, NABILAH Qisti, Hanifah Zul Qodarian Pramukanto Rabbani Gadhah Kun Atha Ratih Kemala Dewi Ravael Nariyan Requelme Citra Purnama Resti Fadillah Restu Puji Mumpuni Revalina Sulaeman Rhynanda, Hafiz Septio Ribka Wahyuni Simarmata Rifki Awaludin Rina Octavia Hasanah Rizha Nur Irawan Rizka Desitania Royanti Rochmah, Hidayati Fatchur Salma Rizqiany Lubis Salma Tri Ambarsari Salsa Nabila Safitri Salsabila, Sarah sayekti, ayutyas Sayyida Shalikha Asy Syamsi Sebayang, Veralianta Br Sholihah, Istiqomatush Siti Fitriah Siti Zahra Levina Sukma, Zaelin Melati Sulaeman, Revalina Sury, Shella Afifah Surya Aditama, Galih Syahayyunur Fitriani Syahira, Salwa Syifa Khoirunnisa Syifa Maharani Tambajong, Daisy Tandungan, Wempy Sem Tarigan, Kevin Aditia Pemerena Taufik Hidayat Tesyahtul Senni Khairiyah Tiara Levana Tri Budiarto Tri Budiarto Tri Budiarto Triwahyuni, Dini Ayu Vemita Joselfyn Widya Hasian Situmeang Widyani Lailinur Yoshua Putrawan Simanjuntak Yulianto, Aziz Yuza, Feimas Beringin Zaelin Melati Sukma Zahara Aini Kesuma Zahra, Alvita Zahra, Salwa Azuma Zaskia Citra Izati Zefania Intan Kusuma