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Bibliometric Mapping of Green Technology Innovation in the Manufacturing Industry Loso Judijanto; Chevy Herli Sumerli A.; Filbert Ivander; Brian Sebastian Salim
West Science Interdisciplinary Studies Vol. 1 No. 12 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i12.524

Abstract

This bibliometric mapping study provides a comprehensive analysis of green technology innovation within the manufacturing industry, employing quantitative methods to uncover thematic clusters, research trends, author collaborations, and research gaps. Three distinct thematic clusters—Sustainable Manufacture, Enterprise, and Challenge—emerge, each offering insights into prevalent terms and themes. The analysis of research trends reveals the evolution of key terms over time, highlighting emerging topics. Author collaboration mapping identifies influential researchers and collaborative networks, facilitating interdisciplinary partnerships. The study's implications extend to resource allocation, policy formulation, and industry best practices, emphasizing academia's pivotal role in sustainable manufacturing. Overall, this research serves as a roadmap for future endeavors, fostering collaboration, informing policy, and driving innovation in green technology within the manufacturing sector.
The Influence of Consumer Confidence, Service Quality, and Product Differentiation Factors on the Success of Online Service Platforms: Case Studies on Online Transportation Platforms in Sukabumi City Frans Sudirjo; Chevy Herli Sumerli A.; Budi Mardikawati; Loso Judijanto
West Science Journal Economic and Entrepreneurship Vol. 1 No. 03 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i03.404

Abstract

This study investigates the complex dynamics that shape the success of online service platforms in Sukabumi City through quantitative analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Focusing on the interactions between Consumer Trust, Product Differentiation, Service Quality, and Online Service Platform Success, this study took a sample of 245 participants. The measurement model underlined the reliability and validity of the constructs, while the structural model explained the significant relationships. Notably, Consumer Trust and Product Differentiation emerged as strong predictors of platform success. This study contributes nuanced insights for platform operators and policy makers seeking to optimize online service platforms in the specific context of Sukabumi City.
The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Frans Sudirjo; Chevy Herli Sumerli A.; Wendy Souisa; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

Abstract

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.
THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE Zunan Setiawan; Saifuddin Zuhri; Djoko Widagdo; Chevy Herli Sumerli A; Evi Sirait
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11536

Abstract

Abstract Customer satisfaction is the most important factor that companies must pay attention to so that their business is able to compete and even dominate the market. There are a number of factors that can influence customer satisfaction, including Customer Experience which is representative of internal factors and Perceived Service Quality is representative of external factors. Different from previous research, this research adds the Product Quality variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is primary data distributed to 125 Gacoan noodle employees and 125 Gacoan noodle consumers spread throughout Indonesia. The collected data was analyzed using the smart PLS 3.0 analysis tool. The research results show that the respective variables Consumer Experience and Perceived Service Quality have a positive relationship and a significant influence on the Consumer Satisfication variable. Apart from that, the Product Quality variable can moderate the influence of the variables above, the results are even more significant than each direct test of each independent variable on the dependent variable in this research. Keywords: Consumer Experience, Percevied Service Quality, Consumer Satisfication, Product Quality
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
Dampak IoT pada Efisiensi Otomasi Pabrik: Studi Bibliometrik pada Penelitian Produktivitas Industri Loso Judijanto; Nanny Mayasari; Chevy Herli Sumerli A.; Ainil Mardiah
Jurnal Multidisiplin West Science Vol 3 No 10 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i10.1658

Abstract

Studi ini mengkaji dampak penerapan Internet of Things (IoT) dalam meningkatkan efisiensi dan produktivitas di sektor industri, dengan fokus pada konsep Industry 4.0. Melalui analisis bibliometrik terhadap literatur terkini, penelitian ini mengidentifikasi tren utama, tantangan, dan arah penelitian masa depan terkait dengan teknologi IoT. Temuan menunjukkan bahwa meskipun terdapat potensi besar untuk meningkatkan kinerja operasional, tantangan seperti keamanan data, biaya implementasi, dan isu keberlanjutan harus diatasi. Penelitian ini menekankan pentingnya integrasi berbagai teknologi canggih dan perlunya penelitian lebih lanjut untuk memahami dampak sosial dan ekonomi dari transformasi digital ini. Dengan memahami tantangan dan peluang yang ada, perusahaan dapat lebih baik memanfaatkan teknologi IoT untuk mencapai efisiensi yang lebih besar dan keberlanjutan dalam operasi mereka.
Analysis of the Use of IoT in Attendance Management and Productivity Monitoring on Employee Performance and Operational Efficiency in Central Java Manufacturing Industry Budi Sulistiyo Nugroho; M. Syahputra; Amalia Hanifa; Ihsan Werleam; Chevy Herli Sumerli A.
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1359

Abstract

This study investigates the impact of Internet of Things (IoT) usage in attendance management and productivity monitoring on employee performance and operational efficiency in the manufacturing industry of Central Java. Using a quantitative approach, data were collected from 270 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results indicate that IoT-driven systems in both attendance management and productivity monitoring have a significant positive effect on employee performance and operational efficiency. Specifically, IoT-enabled attendance management improves workforce accountability and discipline, while productivity monitoring enhances real-time feedback and workflow optimization. These findings highlight the critical role of IoT technology in transforming workforce and operational management in manufacturing, contributing to improved performance and efficiency. The study provides valuable insights for decision-makers in the manufacturing industry regarding the adoption of IoT technologies to enhance competitiveness and operational outcomes.
Industrial Revolution Ideas 4.0 for Professional Development Anizira Anizira; Chevy Herli Sumerli A; Rizki Alfadillah Nasution; Zarkasi Zarkasi; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1810

Abstract

The company strives to achieve the development of human resources and employee work abilities in the era of the industrial revolution 4.0 in order to achieve appropriate employee work efficiency. The achievement of employee work efficiency is seen based on what kind of employee development takes place. how the company places employees in positions that match what the employee has. By using brainstorming variables using a quantitative approach method with data in the form of primary and secondary data, the sample used was 76 employees. Based on the results of direct and indirect hypothesis testing, there is development of human resources and employee work abilities in the era of the 4th industrial revolution.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.