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Verawaty Verawaty
Universitas Bina Darma
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Journal : Movere Journal

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Faktor-Faktor Yang Mempengaruhi Kepercayaan Nasabah Menabung Pada BNI KCP Panakkukang Mas Makassar: indonesia Verawaty, Verawaty; Muchsidin, Feronica Fungky; Singkeruang, A. We Tenri Fatimah; Muchsidin, Murdin; Akbar, Hidayani
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.480

Abstract

This study aims to analyze what factors influence customer confidence in saving at Bank BNI Panakkukang Mas Makassar by distributing questionnaires to customers of Bank BNI Panakkukang Mas Makassar. The analysis method used is Mean analysis by looking at the resulting average value. In this study, researchers distributed questionnaires to samples and the results were processed using the help of the SPSS 22 program. The results of the mean analysis show that reliability and care are more dominant in influencing customer confidence in saving at Bank BNI Panakkukang Mas Makassar where it can be seen from the mean value of reliability of 4.25 and care of 4.25 while for honesty of 4.24 and credibility of 4.22.
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada PT. Bank Perkreditan Rakyat Hasamitra: indonesia Verawaty, Verawaty; Muchsiddin, Murdin; Ceskakusumadewi, Ceskakusumadewi; Salam, Karta Negara; Azis, Murwinda
Movere Journal Vol. 5 No. 02 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v5i02.354

Abstract

In social media marketing, product quality is needed to increase loyalty, product quality is the ability of goods and services to meet customer needs (Jay and Barry, 2014: 244). Quality can be fulfilled when the company can provide products in accordance with what customers expect, product quality is the overall characteristic of a product that can meet customer needs according to what customers absorb. Consumers will feel satisfied because of the experience in purchasing a product used. Product quality has an important role in meeting customer satisfaction in shaping customers to be worthy of the products offered by the company. The customer's decision is described after comparing what is expected with what the company offers. The purpose of this study is to determine the influence of social media marketing and product quality on the loyalty of PT. Bank Perkreditan Rakyat Hasamitra. The analysis method used is quantitative and qualitative descriptive analysis methods, namely by multiple linear regression analysis, data processing using SPSS. Based on the results of regression testing that has been carried out shows that simultaneously and continuously between social media marketing variables have a positive and significant effect on product quality, product quality variables have a positive and significant effect on customer loyalty. While social media marketing variables affect product quality variables and customer loyalty positively and significantly
Co-Authors A. We Tenri Fatimah Singkeruang Abas, Sofyan Abin Suarsa Abjan, Wirawati Ade Kemala Jaya Ade Kemala Jaya Ade Kemala Jaya, Ade Kemala Adithya Puspita Sari Agustin, Utria Leoni Akbar, Hidayani Akmal Abdullah Alsri, Adelita Putri Ambarita, Desi Ratnasari Anantadjaya, Samuel PD Anggraeni, Neng Hany Anshar, Muh. Ashary Aschel, Permata AYU LESTARI Azis, Murwinda Baharuddin, Megawaty Ceskakusumadewi Bayu Hardiono Ceskakusumadewi Ceskakusumadewi, Ceskakusumadewi Citra Indah Merina Daniati Hi Arsyad Dhita Adriani Rangkuti Diawati, Prety Eko Ariawan Elisati, Elisati Elvi Zai, Fransiska Enjelita, Santa Erlin Dolphina Fidyah, Feny Francka Sakti Lee Gafar, Masrin Geasela, Yemima Monica Guarto, Muji H.M, Rahmayati Hamdat, Aminuddin Hendrawan, Henky Hendy Tannady Ibrahim, Ukas Intan Puspanita Irawan, Haris Irdawati Irdawati Irene Puspa Dewi, Irene Puspa Irra Kurniawati Irra Kurniawati, Irra Irwan, Devi Damayanti Izzati, Izzati Johanes Fernandes Andry Karina Karina Kausar, Al KEZIA, KEZIA Klemens Mere Laksmitawati, Diah Ratih Lasri, Nopa M. Fahrul Husni Makmur, Syarif Manoppo, Fiska Andini Manurung, Tumpal Margareta Margareta, Margareta Marlindawati Marlindawati Mattarima Mattarima Megawati Megawati Megawati Megawati Meidiawati, Christine Miftahorrozi, Miftahorrozi Mohammad Sawir Muchsiddin, Murdin Muchsidin, Feronica Fungky Muchsidin, Murdin Muh. Ashary Anshar Muhammad Ibrahim Fikri MUHAMMAD RIZAL Muhammad Salindra Mujahid Mujahid, Mujahid Muji Guarto Muji Gunarto Mulwaningsari, Etty Musdalifah Musdalifah Nawangwulan, Irma M Nespy, Reza Ningsih, Suryana Nisa, Wa Ode Khairun Noviardy, Andrian Nuraeni Saeni Nur’aini, Andi Nurdiani, Tanti Widia Nurhidayah Nurhidayah Nursifa, Nursifa Nuryana, Arief Patanda, Alberthin Pawennei, Mulyati Perbawa, Prayudha Tegar Pratiwi AR, Dhita Puspa Dewi, Irene Puspita Sari Raharti, Rini Rahmawati, Sistya Ramdani, M. Ihsan Razak, Askari Restu Pratiwi Richa Rahmawati Rita Zulbetti Rosnaini Daga Ruby Thohary Salam, Karta Negara Salim, Reny Santi Agustianti Sari, Ade Risna Selonni, Fita Septiani Fransisca Setri Ayu Lastari Sinabutar, Pola Paulina Siti Salwa Siti Soleha Sugeng Santoso Sugihyanto, Toto Sugiyanto - Suharto, Imam Supiani Supiani, Supiani Suzanna, Siti Talawa, Musdalifa Terzaghi, Muhammad Titan Thohary, Ruby Tita Mendala, Tita Tuty Taslim Widyanti, Yeni Yolanda Widiati Yolantri, Afriza Yuliastuti, Hilda