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Journal : Syarah: Jurnal Hukum Islam dan Ekonomi

Predatory Pricing in Buying and Selling Imported Products in E-Commerce According to the Perspective of Business Competition Law and Muamalah Fiqh Kurlillah, Anis; Hisan, Syifaul; Tamam, Badrut
Syarah: Jurnal Hukum Islam dan Ekonomi Vol. 13 No. 1 (2024): SYARAH : Jurnal Hukum Islam dan Ekonomi
Publisher : Fakultas Syariah Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/syarah.v13i1.3154

Abstract

The presence of E-Commerce makes it easier to export and import goods without geographical boundaries, but it also gives rise to allegations of Predatory Pricing practices which are detrimental to other business actors and consumers. Predatory Pricing is a strategy of temporarily setting product prices below production costs or market prices in order to reduce competitors and gain market share. This suspicion arose because imported products were sold much cheaper than local products, as was the case at Fistyle and Biu.costore stores. However, this action needs to be proven by the Business Competition Supervisory Commission (KPPU). Problem Formulation 1) What are the indications of the implementation of Predatory Pricing by Fistyle and Biu.costore stores. 2) How is the legal review of Predatory Pricing practices by Fistyle stores and Biu.costore according to the Business Competition Law based on Law no. 5 of 1999. 3) What is the legal review of Predatory Pricing practices by Fistyle stores and Biu.costore according to Fiqh Muamalah. This article is empirical juridical research and the approach is statutory and conceptual. The data sources used are primary and secondary, data collection through interviews and observations and analysis using source and technical triangulation techniques. The research results show that the practice of Predatory Pricing is prohibited according to Article 20 of Law Number 5 of 1999 concerning Prohibition of Monopoly Practices and Unfair Business Competition. This action is considered a violation if it meets the elements in Article 20. However, the Fistyle and Biu.costore stores were not proven to have violated this Article because they did not carry out Predatory Pricing. In Muamalah Fiqh, pricing in the market is expected not to exceed the prevailing market price, to maintain fairness and balance. The practices carried out by Fistyle stores include Siyasah al-Ighraq, because they cause losses to other business actors and consumers, such as selling defective goods and destroying market prices. Meanwhile, Biu.costore cannot yet be categorized as Siyasah al-Ighraq because it has just been established and there have been no complaints. Although both stores offer very low prices, not all actions considered Predatory Pricing are prohibited; Low prices can come from efficient and innovative business operations.  
Co-Authors Abdul Mukit Abdul Wahid Aida Fikriyah Al-Adawiyah, Robiah Al-Adawiyah, Robiah al-Ansi, Abd al-Salam Humud Ghalib Ali, Karimullah Anam, Syafi’ul Anggrainy, Dian Novita Antarini, Anak Agung Nanak Ariyani, Putu Eka Putri Baidowi Baidowi Budianingsih, Ni Nengah Cahyani, Ni Putu Diva Ardyan Mas Defira, Citra Ditiarini, Ni Putu Vriska Putri Fadhilah, Lisa Nurul Fathul Jannah, Fathul Ferdiansyah, Riko Gama, I Ketut Ghoffari, Moh. Isbat Alfan Gumilang, Randi Muhammad Gusniati, Yeisi Habibi, Rab’ul Hamsir Hamsir Hariyanto Hariyanto Hartati, Nyoman Hartiningsih, Try Hasyim Asy’ari, Moh. Hefniy, Hefniy Hisan, Syifaul Ida Ayu Eka Padmiari Indra Dewi, Kadek Ayu Cahyani Isomuddin, Moh. Istifadah Istifadah, Istifadah Khojir Kindy, Aulia Kurlillah, Anis Lasadara, Lasadara Latifah, Endah Nur Linta Wafdan Hidayah, Linta Wafdan Lubis, Muhammad Rifai Luluk Maktumah Mabrurrosi, Mabrurrosi Masruroh MASRUROH Muadin, Akhmad Mufrizal, Muhammad Muhammad Arbain Muhammad Nur Muhammad Solekhin Muhsin Muhsin Muhyatun, Muhyatun Mulyadi Mulyadi Nafi, Ahmad Dhiyaun Ni Made Yuni Gumala Nirina, Enik Novan Nandiwilastio Nur Muhammad, Taufiqy Nurhikmah Nurhikmah Nurrahman, Jihat Nurul Fadilah, Nurul Pande Putu Sri Sugiani, Pande Putu Sri Parmini, Ni Putu Ary Putera, Dwi Bagus Rendy Astid Putra, Dimas Nur Arif Dwi Qamariah, Sa’da Qhonimah , Nurul Ramadhan, Akbar Rangga Reza Widyasaputra Robiah Al-Adawiyah Rusini, Rusini Sadara, La Setyaningrum, Arifah Shofiyah Nurfala Laili SLAMET SETIAWAN Subairi Subairi Sudarsono Sudita Puryana, I Gusti Putu Suharman Suharman, Suharman Sulaichah, Sulaichah suratiah, suratiah Sutrisno, Sutrisno Syah, Susilo Romadon Syaiful Syibawaih, Syibawaih Titi Kadi Usriyah, Lailatul Utami, Komang Dinda Adelya Wahyudi Wahyudi Z.R, M Ihvan Kurnia Zainal Arifin Zamroni Zamroni Zulkifli Zulkifli