Article Per Year (5 Year)
p-Index From 2021 - 2026
5.151
P-Index
This Author published in this journals
All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 49 Documents
Search

 1   2   3   4   5 
THE EFFECT OF WORK MOTIVATION ON WORK PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS MEDIATION AT THE PRIMARY TAX SERVICE OFFICE OF ACEH PROVINCE Safriani; Jullimursyida; Ibrahim Qamarius; Faisal Matriadi; Marbawi; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.897

Abstract

This study aims to analyze the influence of work motivation on employee performance with organizational commitment as an intervening variable at the Aceh Province Tax Service Office (KPP). The dependent variable of this study is work motivation. The independent variable is employee work performance. The intervening variable is organizational commitment. The population in this study were employees at the Aceh Province Tax Service Office (KPP) totaling 265. The sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were employees at the Aceh Province Tax Service Office (KPP), the research method used was a quantitative method, for the data analysis method using Structural Equation Modeling (SEM). The results of this study indicate that work motivation has a significant effect on organizational commitment, then work motivation and organizational commitment have a significant effect on the work performance of employees of the Aceh Province Tax Service Office (KPP). This study shows that organizational commitment is the most dominant variable influencing the work performance of employees of the Aceh Province Tax Service Office (KPP). In this study, work motivation has a significant influence on employee work performance through organizational commitment as an intervening variable. It can be concluded that organizational commitment functions as a partial mediation between exogenous and endogenous variables.
THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY Laila Tussaa’dah; Halida Bahri; Mohd. Heikal; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1112

Abstract

This study aims to determine the partial effect of the variables Product Quality, Price, and Location on Purchase Decision. The data used in this study are primary data obtained by distributing questionnaires to 100 respondents. The questionnaire was tested using validity and reliability tests, with reliability measured using Cronbach’s Alpha method. Classical assumption tests include the normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test (partial) and the coefficient of determination (R²). The data analysis technique employed was multiple linear regression with the help of SPSS version 26.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS Fidya Amira Nasution; Khairina AR; Jullimursyida; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1162

Abstract

This study aims to determine the effect of electronic word of mouth (ewom), price and product quality on purchasing decisions for Implora matte urban lip cream products among students of the Faculty of Economics and Business at Universitas Malikussaleh. The research method used by this study is a quantitative method with multiple linear regression analysis techniques. The population in this study were all active students of the Faculty of Economics and Business at Universitas Malikussaleh totaling 3426 students. To obtain a sample that can represent the population, the Hair formula was used in determining the sample. The number of respondents obtained was 110 respondents. The results of this study indicate that electronic word of mouth has no significant effect, while price and product quality significantly influence purchasing decisions for Implora matte urban lip cream products.
THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform) Ulya Alfandi; Jullimursyida; Mariyudi; Adnan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1175

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI), Personalized Marketing, and Customer Experience on Consumer Loyalty on the Spotify digital music platform. The research was conducted at Universitas Malikussaleh, located in Bukit Indah, Muara Dua Sub-district, Lhokseumawe City, Aceh. The population in this study consists of active students of Universitas Malikussaleh who use Spotify, with a purposive sampling technique and a total sample of 120 respondents. Data collection was carried out through surveys using both offline and online questionnaires. The data analysis method used was Multiple Linear Regression, which included tests for validity, reliability, classical assumptions, t-tests, F-tests, and coefficient of determination (R²). The results show that simultaneously, the three independent variables have a significant effect on consumer loyalty. Partially, Artificial Intelligence has the greatest and most significant influence (β = 0.444; sig = 0.000). Customer Experience also has a significant effect (β = 0.251; sig = 0.001), while Personalized Marketing does not show a significant effect (β = 0.176; sig = 0.109). These findings indicate that Artificial Intelligence technology and good user experience play an important role in retaining Spotify users. This research is expected to serve as a reference for developing digital marketing strategies in the music streaming industry, particularly within the freemium business model like Spotify.
The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University. Zikra Bunga Afsara; Sapna Biby; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1176

Abstract

This study aims to analyze the influence of price, brand image, and product quality on the purchase decision of Ventela shoes (a study on students of the Faculty of Economics and Business, Malikussaleh University). The independent variables in this research are price, brand image, and product quality, while the dependent variable is purchase decision. Primary data were obtained through questionnaires distributed to students who had purchased Ventela shoes. The sampling technique used was incidental sampling. The data analysis method employed was multiple linear regression. The results showed that partially, brand image and product quality have a positive and significant effect on purchase decisions, while price does not have a significant effect. Simultaneously, the three independent variables have a significant influence on the purchase decision of Ventela shoes. This study contributes to a better understanding of the key factors influencing consumer buying behavior toward local products and serves as a useful reference for companies in evaluating their marketing strategies.
THE EFFECT OF TRUST, SATISFACTION AND VALUE PERCEPTION ON CONSUMER LOYALTY IN PURCHASING ALFAMART PRODUCTS IN LHOKSEUMAWE CITY Ariana Hasibuan; Heriyana Heriyana; Jullimursyida Jullimursyida; Khairina AR
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract this research aims to determine the extent to which consumers in Lhokseumawe City influence consumer loyalty when choosing to purchase Alfamart products. The population in this study consists of consumers who have purchased products at Alfamart. The sample consists of 105 respondents. The primary data consists of questionnaire results distributed to the research respondents. This study uses a quantitative approach with multiple linear regression analysis and is processed using the SPSS (Statistical Package for the Social Sciences) software. The hypothesis was determined using SPSS version 25.0. The results of this study indicate that, partially, the Trust variable has a positive and significant effect on Customer Loyalty, statistically 0.000 < 0.04, and has a t-value > t-table, 2.912 > 1.660. The Satisfaction variable has a significant positive effect on Customer Loyalty, statistically 0.002 < 0.05, with a t-value > t-table, 2.985 > 1.660. Then, the Perceived Values variable has a positive and significant effect on Customer Loyalty, statistically 0.001 < 0.05, and has a t-value > t-table, namely 3.333 > 1.660. The adjusted R-square value for the independent variables—Trust, Satisfaction, and Perceived Value—indicates that 37.7% is explained by these variables, while the remaining 62.3% is explained by other variables not included in this study.
Profit comparative of fisheries in East Aceh Regency, Indonesia Mawardati, Mawardati; Jullimursyida, Jullimursyida
Acta Aquatica: Aquatic Sciences Journal Acta Aquatica: Aquatic Sciences Journal, Vol. 7: No. 2 (October, 2020)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/aa.v7i2.2510

Abstract

This research was conducted from March to May 2018 in East Aceh District, Aceh Province, Indonesia. This study aims to analyze the differences between traditional milkfish and shrimp culture in East Aceh District, Aceh Province. The analytical method used is acquisition analysis and Independent Sample t-test analysis. The results showed a significant difference between milkfish and shrimp culture in East Aceh District, Aceh Province. Based on the results of the analysis, the average profit from shrimp culture is higher than milkfish culture. This demand exceeds market demand for exports. Thus the price of shrimp is still far higher than milkfish.Keywords: comparative; profit; shrimp; milkfish
ANALYSIS OF COST STRUCTURE AND COMPARATIVE INCOME OF OIL PALM AND COCONUT COMMODITIES ON SMALLHOLDER PLANTATIONS IN NORTH ACEH DISTRICT Mawardati, Mawardati; Jullimursyida, Jullimursyida; Diana Chalil; Paramita, Loly; Razaki, Gus
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i1.141

Abstract

This research was conducted on oil palm and coconut plantation commodities in North Aceh Regency. The purpose of this study is to analyze the cost structure and the comparison of net income in the two businesses. The analytical methods used are cost analysis, net income, and Independent T-test analysis. The results of the analysis show that the production cost of oil palm plantations is higher than that of coconut. However, the results of the income analysis show that both businesses provide benefits to farmers and are feasible to work on. Furthermore, based on the results of the Independent T-test analysis shows that there is a significant difference in income/profits in the two businesses. The average income/profit of oil palm plantations is higher than that of coconut plantations due to the productivity and price of coconut being lower than that of oil palm. In addition, generally coconut farmers in the research locations directly market their coconuts after harvesting, and it is very rare for farmers to consider the selling price factor. Unlike the case with oil palm farmers, although the price of fresh fruit bunch fluctuates, it follows the standard price both between farmers and between regions. Oil palm farmers also often receive counseling from various parties, while coconut farmers in the research location have never received any counseling at all.
THE IMPACT OF INCREASING COOKING OIL PRICES ON FOOD CONSUMPTION PATTERNS IN VARIOUS HOUSEHOLD INCOME GROUPS IN ACEH PROVINCE Mawardati; Jullimursyida; Azhar; Iga Mayada; Eva Juwita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.686

Abstract

Consumption of cooking oil from year to year continues to increase, especially in Aceh Province. In general, almost all people in this area consume cooking oil derived from oil palm plants for household needs. As one of the basic needs, the increase in the price of cooking oil has affected changes in household consumption patterns. This study aims to analyze the impact of rising cooking oil prices on changes in people's food consumption patterns in various household income groups in a quantitative descriptive manner. The results of the analysis show that the increase in the price of cooking oil has an impact on changes in food consumption patterns, namely a decrease in consumption of several food needs other than cooking oil. This decline occurred in various household income groups in Aceh Province.
FACTORS AFFECTING ENTREPRENEURIAL INTENTION: AN EMPIRICAL STUDY OF STUDENT IN ACEH AND NORTH SUMATERA Jullimursyida; Mawardati; Mursyidah; Nurul Azmi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.783

Abstract

This research examined the effect of Need for Autonomy, Propensity to Take Risk, Attitude towards Entrepreneurial on Entrepreneurial Intention among students in Aceh and North Sumatera. The data were collected from undergraduate’s students in Aceh and North Sumatera randomly, 120 questionnaires were distributed and 114 responses were collected and analyzed. The findings confirmed the positive relationship between variables of the study, except Attitude towards Entrepreneurial. Need for Autonomy, Propensity to take Risk, Attitude towards entrepreneurial factor account for 43.1% of the variance in Entrepreneurship intention. The study try to give some recommendation for the Universities to be mindful of entrepreneurship to motivate student accumulate intentions to start a business.
Co-Authors ., Indah Safira A Hadi Arifin Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Fauzul Hakim Hasibuan Aina Shakila Aiyub Yahya Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Baehaqi Bahri, Halida Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Gazali Syamni Hamdiah Hamdiah Hamdiah Heni Wahyuni Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Khairawati Khairawati, Khairawati Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Matriadi, Faisal Mawardati Mawardati Mawardati Mentari Riswanti Mirna Zahara Mohd. Heikal Mohd. Heikal Muammar Khadafi MUCHSIN Muhammad Aris Muladi Muhammad Fadil Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safriani Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Yanita Yulia Yulia Zikra Zikra Bunga Afsara Zusma Widawaty A. Wahab