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All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Turnaround Strategies during Performance Decline in Indonesian Manufacturing Firms Ganto, Jullimursyida
The South East Asian Journal of Management Vol. 2, No. 1
Publisher : UI Scholars Hub

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Abstract

The study examines causes of performance decline and turnaround strategies of Indonesia following the 1997/1998 financial crisis. The sample chosen was from the large manufacturing firms in Indonesia. The result of this study found that competitive changes, poor management, high cost structure, economic changes and failure of major projects were the significant factors contributing to the performance decline during the crisis of 1997/1998, while restructuring strategies was important strategies adapted to turnaround firms.
Pengaruh Brand Image, Kepercayaan, Kepuasan Pelanggan Dan Promosi Terhadap Loyalitas Merek Smartphone Vivo (Studi Kasus Pada Masyarakat Kota Lhokseumawe) ., Indah Safira; Ikramuddin, Ikramuddin Ikramuddin; Jullimursyida, Jullimursyida Jullimursyida
Jurnal Visioner & Strategis Vol. 13 No. 1 (2024): Jurnal Visioner & Strategis, Edisi Maret 2024
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This research examines the influence of Brand Image, Trust, Customer Satisfaction and Promotion on Brand Loyalty of Vivo Smartphones in Lhokseumawe City. This research used primary data obtained by distributing questionnaires to 114 Vivo smartphone users in Lhokseumawe City. The independent variables are brand image, trust customer sarifaction, and promotion. Meanwhile, the dependent variable is brand loyalty. The data analysis technique used is multiple linear regression using SPSS (Statistical Program for Social Science) software. The research results show that Brand Image does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Trust does not affect Brand Loyalty of Vivo Smartphone in Lhokseumawe City, Customer Satisfaction and Promotion positively and significantly influence Brand Loyalty of Vivo Smartphone in Lhokseumawe City. The results of testing the coefficient of determination show that brand loyalty among Vivo smartphone users in Lhokseumawe City is influenced by Brand Image, Trust, Customer Satisfaction and Promotion by 35.1 percent.
The Effect of Perceived Organizational Support (POS), Job Demand and Job Satisfaction on Employee Work Enggagement at PT Smart Glove Tanjung Morawa Purba, Yulia; Jullimursyida, Jullimursyida; Khairawati, Khairawati; Iis, Em Yusuf; Faliza, Nur
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2841

Abstract

The international database that includes various industries shows that on average, only 20% of employees are engaged in their work, 20% are at a low point in their job, and the remaining 60% work without using their resources. This research aims to ascertain how employee work engagement at PT Smart Glove Tanjung Morawa is impacted by perceived organizational support (POS), job demand, and job satisfaction. This quantitative study uses a questionnaire as a data collection tool distributed to 100 employees in the PT Smart Glove Tanjung Morawa production department using a Likert scale. The results indicate that perceived organizational support (POS) has a positive and significant influence on employee work engagement at PT Smart Glove Tanjung Morawa; job satisfaction also has a positive and significant effect on employee work engagement at PT Smart Glove Tanjung Morawa; and job demand has a negative but significant influence on employee work engagement at PT Smart Glove Tanjung Morawa.
THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS THE INTERVENING VARIABLE IN THE LHOKSEUMAWE MAYOR'S OFFICE. Aulia, Misnatul; Jullimursyida, Jullimursyida; Puteh, Anwar
J-MIND (Jurnal Manajemen Indonesia) Vol. 9 No. 2 (2024): J-MIND (Jurnal Manajemen Indonesia), December 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v9i2.16448

Abstract

This research examines the influence of organizational commitment and employee engagement on employee performance, with job satisfaction as an intervening variable. The research sample consists of 124 employees of the Lhokseumawe Mayor's Office. The analytical tool used is Structural Equation Modeling (SEM) employing the AMOS (Analysis of Moment Structure) Version 24 software. The research findings indicate that organizational commitment does not directly affect satisfaction but significantly impacts employee performance. Employee engagement, on the other hand, significantly affects job satisfaction and employee performance. Furthermore, job satisfaction influences employee performance. While job satisfaction does not mediate the influence of organizational commitment on employee performance, it has a mediating role in the relationship between employee engagement and employee performance. These findings are expected to provide a basis for formulating organizational policies related to employee management to enhance service performance in government organizations, particularly within the Lhokseumawe Mayor's Office.
The Effect of Perceived Organizational Support (POS), Job Demand and Job Satisfaction on Employee Work Enggagement at PT Smart Glove Tanjung Morawa Purba, Yulia; Jullimursyida, Jullimursyida; Khairawati, Khairawati; Iis, Em Yusuf; Faliza, Nur
Journal of International Conference Proceedings Vol 6, No 5 (2023): 2023 UICEB Papua Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i5.2841

Abstract

The international database that includes various industries shows that on average, only 20% of employees are engaged in their work, 20% are at a low point in their job, and the remaining 60% work without using their resources. This research aims to ascertain how employee work engagement at PT Smart Glove Tanjung Morawa is impacted by perceived organizational support (POS), job demand, and job satisfaction. This quantitative study uses a questionnaire as a data collection tool distributed to 100 employees in the PT Smart Glove Tanjung Morawa production department using a Likert scale. The results indicate that perceived organizational support (POS) has a positive and significant influence on employee work engagement at PT Smart Glove Tanjung Morawa; job satisfaction also has a positive and significant effect on employee work engagement at PT Smart Glove Tanjung Morawa; and job demand has a negative but significant influence on employee work engagement at PT Smart Glove Tanjung Morawa.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT INNOVATION, AND LOCATION ON CUSTOMER SATISFACTION AT KING FRIED CHICKEN IN LHOKSEUMAWE CITY Aina Shakila; Jullimursyida Jullimursyida; Heriyana Heriyana; Rahmaniar Rahmaniar
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

The globalization era has driven significant changes in people's lifestyles, including the growing interest in fast food. King Fried Chicken, as a local culinary business, faces the challenge of fulfilling customer satisfaction amid intense competition. This study aims to analyze the influence of service quality, product innovation, and location on customer satisfaction at King Fried Chicken in Lhokseumawe City. This research employs a quantitative approach using a survey method involving 126 respondents and is analyzed through multiple linear regression with the assistance of SPSS. The results indicate that all three independent variablesservice quality, product innovation, and locationhave a positive and significant effect on customer satisfaction. Fast and friendly service, attractive menu innovations, and a strategic location have proven to be important factors in shaping customers’ positive perceptions. The conclusion of this study suggests that management should continue improving service quality, updating products creatively, and maintaining easily accessible business locations to strengthen customer loyalty and enhance business competitiveness..
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN BERKUNJUNG KEMBALI (PADA OBJEK WISATA BUR TELEGE DI TAKENGON) Selvi Evika; Jullimursyida; Ikramuddin; Halida Bahri
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi wisatawan berkunjung Kembali (pada objek wisata Bur Telege di takengon). Data dalam penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel dalam penelitian ini berjumlah 120 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda dan diolah menggunakan perangkat SPSS (Statisical Package for the Social Sciences). Hipotesis ditentukan dengan menggunakan program SPSS versi 25.0. hasil penelitian ini menunjukan bahwa secara parsial, variabel Perceived Interest berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 6,372 > 1,658. Pada variabel Experiential Marketing berpengaruh dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 5,084 > 1,658. Kemudian pada Variabel Recreation Perception tidak berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,585 > 0,05 dan memiliki nilai thitung > ttabel yaitu 0,547 < 1,658. Selanjutnya pada variabel Environmental Image Perception berpengaruh positif dan signifikan terhadap minat berkunjung Kembali pada wisata Bur Telege Di Takengon atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 10,020 > 1,658. Nilai Adjusted R Square independen yaitu Perceived Interest, Experiential Marketing, Recreation Perception dan Environmental Image Perception menunjukkan bahwa 66,1% sedangkan sisanya sebesar 33,9% dijelaskan oleh variabel lain selain variabel independen dalam penelitian ini.
GUIDANCE IN PREPARATION OF BUSINESS PLANS AND FINANCIAL REPORTS IN VILLAGE-OWNED ENTERPRISES Darmawati Muchtar; Jullimursyida; Naufal Bachri; Teuku Zulkarnaen; Mutia Rahmah; Mentari Riswanti; Defiah Anggarini Br Manurung
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3125

Abstract

This community service program was conducted in Gampong Reuleut Timu, Muara Satu District, North Aceh Regency. The main issue faced by the partner village was the suboptimal management of BUMDes assets, particularly in the preparation of business plans and financial reports that are transparent and accountable. Village officials, including the Geuchik, treasurer, and community members, lack adequate understanding of proper governance mechanisms. The aim of this program was to provide training and assistance to village officials in preparing business plans and financial statements for BUMDes in accordance with good governance principles. The methods employed included workshops and technical mentoring, involving 20 village officials as participants. Evaluation was carried out through post-activity monitoring. The results showed a significant improvement in participants' understanding, with 85% being able to independently prepare both business plans and financial reports.
PENGARUH PRODUK, KEBIASAAN BERBELANJA, DAN KEMUDAHAN PENGGUNAAN TERHADAP PERILAKU PEMBELIAN PADA PLATFROM E-COMMERCE SHOPEE Rahmawati Rahmawati; Mariyudi Mariyudi; Jullimursyida Jullimursyida; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

  Penelitian ini bertujuan untuk menganalisis pengaruh produk, kebiasaan berbelanja, dan kemudahan penggunaan terhadap perilaku pembelian pada Platfrom E-commerce Shopee di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 responden yang dipilih dengan teknik pengambilan sampel non probability. Analisis data dilakukan menggunakan Regresi Linier Berganda menggunakan software SPSS (Staristikal Package for the Scocial Sciences) versi 26.0 untuk melihat pengaruh variabel independent terhadap variabel dependen. Hasil penelitian secara parsial menunjukan bahwa produk berpengaruh positif dan signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (2,07 > 1,984) dengan tingkat signifikansi 0,041 < 0,05, diikuti kebiasaan berbelanja berpengaruh positif dan signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (7,204 > 1,984) dengan tingkat signifikansi 0,000 < 0,05 dan kemudahan penggunaan berpengaruh signifikan terhadap perilaku pembelian secara statistik t hitung > t tabel (-5,597 < 1.984) dengan tingkat signifikansi 0,000 < 0,05. Ketiganya sama-sama berpengaruh signifikan terhadap perilaku pembelian pada platfrom e-commerce Shopee dikalangan mahasiswa/i Fakultas Ekonomi dan Bisnis Universitas Malikussaleh.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY) Syfa Ayu Ningrum; Jullimursyida; Muchsin; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.511

Abstract

This study aims to examine the effect of brand awareness, brand image and electronic word of mouth on purchase intention Azarine sunscreen products on the Shopee platform (study on teenagers in Lhokseumawe City). The population used is the people of Lhokseumawe City, especially teenagers who have never bought Azarine sunscreen products on the Shopee platform with a purposive sampling method with a sample size of 100 respondents. The data collection technique used in this study used the survey method. The data analysis method uses Multiple Linear Regression analysis. The results of this study found that brand awareness, brand image and electronic word of mouth were proven to have a positive and significant effect on purchase intention Azarine sunscreen products on the Shopee platform in Lhokseumawe City. Brand awareness has the most dominant influence, followed by brand image and electronic word of mouth. These findings indicate the importance of marketing strategies that focus on increasing brand awareness, positive brand image, and effective use of electronic word of mouth to increase the purchase intention Azarine sunscreen products among Lhokseumawe teenagers. This research is expected to contribute to companies in designing more effective marketing strategies.
Co-Authors ., Indah Safira A Hadi Arifin Adnan Adnan Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Syahril Zaimul Aina Shakila Ainna Mahrum Nasution Aiyub Yahya Ali Imran Alya Musnida Angga Wibawa Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Badri Rangga Banurea Baehaqi Bahri, Halida Chalirafi, Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Desi Eka Pratiwi Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Fira Aziza Simanjuntak Gazali Syamni Hamdiah Hamdiah Hamdiah Hamdiah Hasibuan, Ahmad Fauzul Hakim Heni Wahyuni Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Inta Ulfa Iskandarsyah Jihan Fahira Khairawati Khairawati, Khairawati Khairina Abdurrahman Khairina AR Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M Subhan M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal Mawardati Mawardati Mawardati Maya Rahayu Mentari Riswanti Mirna Zahara Miskarina Miskarina Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Muammar Khadafi MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Aris Muladi Muhammad Taufan Syahqran Zazil Munandar Munandar Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurainun Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Rifki Ramadhan Riska Yulia Putri Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safinatun Naja Safriani Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Widyana Verawaty Siregar Yanita Yulia Yulia Zahra Tsalisa Zikra Zikra Bunga Afsara Zulfan Zusma Widawaty A Wahab