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All Journal Jurnal Widya Manajemen & Akuntansi Acta Aquatica: Aquatic Sciences Journal Jurnal Administrasi Pendidikan Indonesia E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Kinerja Kependidikan (JKK) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Visioner & Strategis The South East Asian Journal of Management Journal of International Conference Proceedings Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Jullimursyida
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER INTENTION TO USE QRIS Muhammad Fadil; Jullimursyida; Mariyudi; Ikramuddin; Naufal Bachri; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2099

Abstract

This research aims to analyze consumer intentions in using Quick Response Code Indonesian Standard (QRIS) in Lhokseumawe City, and the factors that influence it. The sample in this study was 155 people who used QRIS. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that perceived ease of use and perceived usefulness have a significant effect on consumer satisfaction and consumer intentions. And consumer satisfaction was found to have a significant effect on consumer intentions. Then, in testing the indirect effect of satisfaction partially mediating the relationship between perceived ease of use and perceived usefulness on intention to use QRIS products. It is hoped that the results of this research will provide important information for organizations in the banking product development process.
IMPACT OF PERCEIVED BEHAVIORAL CONTROL, NEED FOR ACHIEVEMENT AND LOCUS OF CONTROL ON ENTREPRENEURIAL INTENTION Jullimursyida
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.796

Abstract

This study aims to explore the effect of Perceived Behavioral Control, Need for Achievement and Locus of Control on Entrepreneurial Intention. Quantitative methods was applied and the data collection done by survey. The population of this study were university students in Aceh and North Sumatera. A total of 114 students were randomly selected and served as the respondents of this study. The technique of determining the sample using non probability sampling. The data analysis in this study used multiple regression. The result showed that the need for achievement had significant effect on entrepreneurial intention, Perceived Behavioral Control had a significant effect on Entrepreneurship Intention but Locus of Control was not had a significant effect on entrepreneurial intention.
EMPOWERMENT OF THE ACEH COMMUNITY IN KUALA LUMPUR MALAYSIA FOR CAPACITY AND PREPARATION FOR INDEPENDENCE Jullimursyida; Mohd. Heikal; Herman Fithra; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1487

Abstract

Unimal International Community Service Activities (PKM), this PKM aims to provide support to the Acehnese community of Indonesian Migrant Workers (PMI). This collaboration involves the Embassy of the Republic of Indonesia (KBRI) in Kuala Lumpur. The main mission of the Indonesian Embassy's PKM is to provide training and outreach to PMI who face various problems, so that they can avoid illegal practices or abuse of labor. PMI are provided with training appropriate to their professional field, as well as additional understanding and skills to develop their potential and soft skills, so that they can compete and become professional workers abroad. Implementation of the PKM program includes several stages, starting from surveys/explorations, fundraising, technical meetings, holding international PKM seminars, to reporting. From the results of this activity, it can be seen that PMI who took part in the program were able to understand the material presented and receive the information well. Positive responses from PMI were seen throughout the activity, where they felt entertained and could fill their time while waiting for their problems to be resolved. The main target of this activity is to increase PMI competency and independence, as well as improve their soft skills so that in the future, when they no longer work as PMI, they will still have an advantage in the international job market. In this way, PMI's personal protection can be more guaranteed.
WISDOM SERVICE PROGRAM TAHFIZ SCHOOL FOR AL-KITAB ORPHANTS, SELANGOR, MALAYSIA Herman Fithra; Mohd. Heikal; Jullimursyida; Teuku Zulkarnaen; Darmawati; Rico Nur Ilham; Ahmad Fauzul Hakim Hasibuan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i2.1488

Abstract

This service is very important to carry out because it is necessary to carry out an activity for the Al-Kitab Tahfiz Orphans School Tahfiz Program, Selangor. It is also hoped that this activity will collaborate with alumni of the Tahfiz School for AlKitab Orphans (STAY AlKitab) Beranang so that they can continue their studies at Malikussaleh University. Following up on the matters above, it is necessary to visit the Tahfiz School for AlKitab Orphans (STAY AlKitab)
THE EFFECT OF EXPERIENCE QUALITY ON CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION AND ITS IMPACT ON COFFEE TRUCK CUSTOMER LOYALTY IN LHOKSEUMAWE CITY Muhammad Aris Muladi; Jullimursyida; Ikramuddin; Naufal Bachri; Mariyudi; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 5 (2025): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i5.4403

Abstract

The purpose of this study is to examine the influence of Experience Quality on Customer Perceived Value and Customer Satisfaction, and its impact on Customer Loyalty in Lhokseumawe City. The data in this study were 135 Truck Cafe visitors who responded to a questionnaire distributed through Google Forms. The data analysis tool used Structural Equation Modeling, operated with Amos. The results showed that Experience Quality had a significant effect on Customer Perceived Value, Customer Satisfaction, and Customer Loyalty. Then Customer Perceived Value has a significant effect on Customer Satisfaction and Customer Loyalty. Furthermore, the direct test also found that Customer Satisfaction had an effect on Customer Loyalty. And in the mediation effect test, it was found that Customer Perceived Value and Customer Satisfaction were partial mediating variables between Experience Quality and Customer Loyalty of truck cafes in Lhokseumawe City, and full mediation between Customer Perceived Value and Customer Loyalty. The results of this study are expected to provide an important contribution for stakeholders in developing coffee shop business management strategies, especially for truck coffee .
EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION Mirna Zahara; Rahmaniar; Jullimursyida; Munandar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1476

Abstract

This research aims to analyze the influence of Privacy Security, Website Content, Customer Service and Atmosphere on E-Shopping Intention among students at the Faculty of Economics and Business, Malikussaleh University. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 112 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that privacy/security influences e-shopping intention, website content influences e-shopping intention, customer service influences e-shopping intention, atmospheric influences e-shopping intention and simultaneously privacy/security, website content, customer service and atmosphere influence e-shopping intention.
THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH Cut Nurul Azman; Halida Bahri; Jullimursyida; Adnan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1951

Abstract

This study aims to determine the influence of brand image, product quality, and price on purchase decisions for Bella Square Hijab among students of the Faculty of Economics and Business, Malikussaleh University. The research method used in this study is quantitative. The instruments in this study include validity tests, reliability tests, and classical assumption tests, namely normality tests, multicollinearity tests, and heteroscedasticity tests. This study was conducted on female students of the Faculty of Economics and Business, Malikussaleh University, who had used and made purchases of the Bella Square Hijab. The primary data were obtained by distributing questionnaires via Google Forms to 100 respondents. The data analysis technique employed was multiple linear regression analysis with the help of SPSS. The results indicate that brand image does not significantly affect purchase decisions for Bella Square Hijab. Product quality significantly influences purchase decisions for Bella Square Hijab, and price does not have a significant effect on purchase decisions for Bella Square Hijab. The practical implication of this study is that Bella Square Hijab producers need to improve their brand image, product quality, and price to increase sales.
THE INFLUENCE OF EVENT SPONSORSHIP, BRAND AMBASSADOR AND BRAND EXPOSURE IN MAINTAINING BRAND IMAGE (Case Study of Wardah Cosmetic Products Among Female Students of Universitas Malikussaleh) Nisa Humaira; Hamdiah; Jullimursyida; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2110

Abstract

This study aims to assess the influence of event sponsorship (X1), brand ambassadors (X2), and brand exposure (X3) on the brand image (Y) of Wardah cosmetic products among female students at Malikussaleh University. The sampling method used was purposive sampling, with a total of 104 respondents. Primary data was collected through questionnaires. The data analysis techniques employed include multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), determination tests (R2), and hypothesis testing (T) using SPSS 25 software. The results indicate that, partially, event sponsorship has a positive and significant effect on brand image, brand ambassador does not have a significant effect on brand image, and brand exposure has a positive and significant effect on brand image.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Pengaruh Electronic Word Of Mouth (EWOM), Perceived Quality dan Perceived Risk terhadap Keputusan Pembelian Produk Fashion Secara Online Melalui Marketplace Shopee Badri Rangga Banurea; Jullimursyida Jullimursyida; Mohd.Heikal; Khairina Abdurrahman
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth, Perceived Quality, dan Perceived Risk terhadap Keputusan Pembelian produk fashion secara online melalui marketplace Shopee. Latar belakang penelitian ini didasari oleh meningkatnya tren pembelian produk fashion secara daring yang menuntut perusahaan untuk memahami perilaku konsumen digital. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh yang pernah melakukan pembelian produk fashion melalui Shopee. Sampel sebanyak 100 responden dipilih dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner menggunakan skala Likert, kemudian dianalisis dengan uji validitas, uji reliabilitas, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin baik ulasan dan rekomendasi yang diterima konsumen secara online, maka semakin tinggi kecenderungan mereka untuk membeli produk fashion. Variabel Perceived Quality juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa kualitas produk yang dirasakan menjadi faktor penting dalam menentukan keputusan konsumen. Sementara itu, Perceived Risk berpengaruh negatif namun tidak signifikan terhadap keputusan pembelian, yang berarti risiko yang dirasakan tidak menjadi penghalang utama dalam keputusan pembelian online melalui Shopee. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian. Dengan demikian, dapat disimpulkan bahwa peningkatan ulasan positif dan persepsi kualitas produk yang baik mampu mendorong konsumen untuk melakukan pembelian, sementara risiko yang dirasakan tidak secara langsung mengurangi minat beli konsumen.
Co-Authors ., Indah Safira A Hadi Arifin Adnan Adnan Adnan Agustinawati AHMAD AZMI M. ARIFFIN Ahmad Syahril Zaimul Aina Shakila Ainna Mahrum Nasution Aiyub Yahya Ali Imran Alya Musnida Angga Wibawa Ariana Hasibuan Aulia, Misnatul Azhar Azhar Hj. Ahmad Bachri, Nauval Badri Rangga Banurea Baehaqi Bahri, Halida Chalirafi, Chalirafi Chandra, Julian Cut Annisa Sabilla Cut Nurul Azman Darmawati Darmawati Muchtar Deasy Siska Defiah Anggarini Br Manurung Desi Eka Pratiwi Diana Chalil EM Yusuf Iis Eva Juwita Fidya Amira Nasution Fira Aziza Simanjuntak Gazali Syamni Hamdiah Hamdiah Hamdiah Hamdiah Hasibuan, Ahmad Fauzul Hakim Heni Wahyuni Heriyana Heriyana Herman Fithra Ibrahim Qamarius Iga Mayada Ikramuddin, Ikramuddin Inta Ulfa Iskandarsyah Jihan Fahira Khairawati Khairawati, Khairawati Khairina Abdurrahman Khairina AR Khairina AR Khalsiah Khalsiah Laila Tussaa’dah M Subhan M. Subhan M.Subhan Mahathir Febrian Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal Mawardati Mawardati Mawardati Maya Rahayu Mentari Riswanti Mirna Zahara Miskarina Miskarina Mohd. Heikal Mohd. Heikal Mohd. Heikal Mohd.Heikal Muammar Khadafi MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Aris Muladi Muhammad Taufan Syahqran Zazil Munandar Munandar Munandar Mursyidah Naufal Bachri, Naufal Nisa Humaira Nur Faliza Nurainun Nurhafifah Nurmalawati Nurmalawati Nurul Azmi Paramita, Loly Purba, Yulia Puteh, Anwar Putri Aklima Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rahmawati Rahmawati Razaki, Gus Rico Nur Ilham Rifki Ramadhan Riska Yulia Putri Risky Al Haddid Rizal Karmana Rizkina Putri Mahmuddin Rozanna Dewi Safinatun Naja Safriani Sapna Biby Sapna Biby Selvi Evika Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Ulya Alfandi Wahda Tunisa Wahyuddin Wahyuddin Albra Widyana Verawaty Siregar Yanita Yulia Yulia Zahra Tsalisa Zikra Zikra Bunga Afsara Zulfan Zusma Widawaty A Wahab