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Digital Marketing Training to Increase Business Competitiveness for Village-Owned Enterprises (BUMDes) in South Buton Regency Herman Lawelai; Ansar Suherman; Anwar Sadat; Andy Arya Maulana Wijaya; Lia Hanifa
Society : Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i1.233

Abstract

Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in South Buton Regency believe that digital marketing is a location for transactions to take place, which is far from the truth because digital marketing is the use of all resources on the Internet to deliver information about BUMDes' goods. BUMDes' resources include not just marketing websites but also social media platforms controlled by BUMDes. Social media utilized for digital marketing relies not just on social media created specifically for BUMDes but also on social media held by BUMDes workers. As a result of the increased reach of product promotion, product sales from BUMDes in South Buton Regency grow.
PKM Kita Jaga Bersama: Kampanye Kebersihan dan Kegiatan Pungut Sampah di Pantai Nirwana Kota Baubau Andy Arya Maulana Wijaya; Anwar Sadat; L M Azhar Sa'ban; Herman L
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 14, No 1 (2023): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v14i1.6527

Abstract

Pantai Nirwana adalah salah satu kawasan pariwisata populer di Kota Baubau, kunjungan pada destinasi wisata ini selalu ramai baik hari libur ataupun tidak. Sebagaimana sebuah keramaian, maka sampah dan kebersihan adalah sesuatu yang tidak dapat dipisahkan. Kawasan Pantai Nirwana seringkali ditemukan adanya sampah yang menumpuk, yakni sampah yang dihasilkan oleh pengunjung maupun sampah yang terbawa oleh arus laut. Hal ini cukup mengganggu kenyamanan kawasan pantai. Pendekatan yang dilakukan melalui kampanye bersama dan aksi “pungut sampah” sebagai sarana edukasi bersama. Program kegiatan ini betujuan untuk mengkampanyekan komunikasi kebersihan kepada masyarakat dan pengunjung kawasan pantai, harapannya dengan melalui pendekatan kolaborasi kesadaran bersama, maka program “kita jaga bersama” menjadi sarana untuk tata kelola kebersihan dan sampah yang bisa diterapkan di kawasan pantai Nirwana Kota Baubau.
Community Based Tourism in The Development of Sustainable Tourism in Baubau City Salma; Andy Arya Maulana Wijaya; Muh. Askal Basir; Herman Lawelai
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 1 No. 1 (2022): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.327 KB) | DOI: 10.59110/aplikatif.v1i1.32

Abstract

The purpose of this research is to find out Community Based Tourism in Sustainable Tourism Development in Baubau City. The type of research used in this research is descriptive research with a qualitative approach. The results of this study indicate that Community-Based Tourism Development is to involve the community as in the development planning deliberation process, where the government and the community are together in managing tourism objects. In addition, tourism awareness groups also receive benefits from tourism activities by increasing the economy from tourism activities in Baubau City. Ensuring Environmental Sustainability is to ensure the sustainability of the environment so that it is not damaged or polluted, it is necessary for the role of the government, NGOs, and the community not to damage the physical environment at tourist sites. In addition, providing support both in the form of materials and policies such as providing character education counseling is an effort made in maintaining local character and culture in tourism areas in Baubau City.
STRATEGI DINAS TENAGA KERJA DALAM PENANGGULANGAN PENGANGGURAN TERBUKA DI KOTA BAUBAU Arsit La Udin; Junaid Gazalin; Andy Arya Maulana Wijaya
Jurnal Inovasi Penelitian Vol 4 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i1.2590

Abstract

Tujuan penelitian ini adalah untuk mengetahui strategi Dinas Tenaga Kerja dalam penanggulangan pengangguran terbuka di Kota Baubau. Metode yang digunakan dalam penelitian ini yakni kualitatif. Hasil penelitian ini adalah Strategi Dinas Tenaga Kerja dalam penanggulangan pengangguran terbuka di Kota Baubau, dengan mengatasi masalah pengangguran. Disnaker meningkatkan kualitas dan daya saing tenaga kerja dalam memasuki pasar kerja. Disnaker Kota Baubau dalam penempatan tenaga kerja di Kota Baubau di awali dengan menyelenggarakan kegiatan Job Fair serta memfasilitasi, menacarikan lowongan pekerjaan guna menekan angka pengangguran terbuka di Kota Baubau, dan menyelenggarakan kegiatan pelatihan pemagangan untuk penanggulangan pengangguran terbuka di Kota Baubau. Disnaker Kota Baubau memberikan informasi bursa kerja pada masyarakat/tenaga kerja terkait lapangan pekerjaan secara online maupun ofline, dan menyediakan tenaga kerja siap pakai memiliki keterampilan, ditingkatkan langkah-langkah untuk membina dan mengembangkan tenaga kerja sesuai dengan kebutuhan lapangan kerja.
PROGRAM PEMBELAJARAN MITIGASI BENCANA KEBAKARAN SEJAK USIA DINI PADA DINAS PEMADAM KEBAKARAN DAN PENYELAMATAN KOTA BAUBAU Firman Firman; Junaid Gazalin; Andy Arya Maulana Wijaya
Jurnal Inovasi Penelitian Vol 4 No 1: Juni 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i1.2603

Abstract

Tujuan penelitian ini adalah untuk mengetahui Program Pembelajaran Mitigasi Bencana Kebakaran Sejak Usia Dini Pada Dinas Pemadam Kebakaran Dan Penyelamatan Kota Baubau. Metode yang digunakan dalam penelitian ini yakni kualitatif. Hasil penelitian ini adalah Dinas Pemadam Kebakaran Dan Penyelamatan Kota Baubau rutin melakukan kegiatan bahaya bencana kebakaran beserta penanganannya kepada anak usia dini maupun siswa sekolah, kegiatan ini biasanya dilakukan apabila ada sekolah yang menyurat pada Dinas Pemadam Kebakaran dan Penyelamatan Kota Baubau ataupun kunjungan langsung oleh sekolah dengan membawa siswa/i guna mengedukasi terkait profesi pemadam kebakaran dan memberikan pengetahuan proses kerja pemadaman api kepada siswa dan menyampaikan bahaya kebakaran dan pencegahan dini kepada siswa di sekolah, rumah maupun di lingkungan tempat tinggalnya. Belum tersedia kebijakan terkait melakukan kegiatan bahaya bencana kebakaran beserta penanganannya kepada anak usia dini maupun siswa sekolah, Dinas Pemadam Kebakaran Dan Penyelamatan Kota Baubau secara rutin melaksanakan sosialisasi dan pelatihan pencegahan dan penanggulangan kebakaran kepada anak usia dini maupun siswa sekolah, masyarakat dan instansi lainnya. Mobilisasi sumberdaya pada anak usia dini maupun siswa sekolah Dinas Pemadam Kebakaran dan Penyelamatan Kota Baubau melakukan peningkatan pengetahuan siswa sekolah dalam memahami aspek-aspek mengenai bencana kebakaran, penanganan dan pencegahan bila terjadi kebakaran. Kegiatan pelatihan dan pendidikan mitigasi bencana kebakaran pada anak sekolah Dinas Pemadam Kebakaran dan Penyelamatan Kota Baubau melaksanakan simulasi siaga dan tanggap bencana kebakaran dilaksanakan di beberapa sekolah
Participation in monitoring the 2024 election through election monitoring agencies Mahyudin Mahyudin; Ansar Suherman; L.M. Azhar Sa'ban; Andy Arya Maulana Wijaya; Harry Fajar Maulana; Abdul Rahim; Eko Satria; Rahmatul Ajhar
Community Empowerment Vol 9 No 3 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11097

Abstract

Election observers, Faculty of Social and Political Sciences, Muhammadiyah University of Buton, accredited as an election monitoring institution in Baubau City. The purpose of this election monitoring activity is to ensure that the general election runs smoothly. The method used in this activity is coordination and supervision. The result of this service is that the February 14 2024 voting will not only be a busy time for election participants and election organizers. Election monitoring institutions are also busy with consolidation and training agendas for preparation before going into the field to monitor election implementation. The work of election observers is not only during voting at polling stations. Election observers begin to supervise the election process from the moment the election stage begins. Observers ensure that election organizers carry out all stages and schedules according to what has been determined. Meanwhile, during voting, observers supervise the implementation of voting from the time the polling station opens until it closes. Monitoring is carried out, among other things, regarding voting procedures, vote recapitulation results, including recording findings of suspected fraud, such as money politics and intimidation of voters.
EVALUASI PROGRAM KOTA SEHAT DI KECAMATAN WOLIO KOTA BAUBAU Yunizal Nisaid; Andi Arya Maulana Wijaya; Sry Mayunita
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.474

Abstract

This study aims to evaluate the Healthy City Program in Wolio District, Baubau City, focusing on inter-agency conditions, community participation, institutional aspects, and program impact. This research employs a qualitative descriptive approach, with in-depth interviews as the primary data collection method. The informants of this study include the Chairpersons of the Working Groups in each Kelurahan, the Coordinators of the Healthy City Forum in Wolio District, the Coordinators of the Human Resources and Resource Mobilization Section, the Coordinators of the Tatanan Development and Evaluation Section, and the program beneficiaries. The results show that the coordination between agencies in implementing the Healthy City Program in Wolio District is quite effective, although some communication barriers and task distribution issues need improvement. Community participation is relatively high, especially in cleanliness and environmental health activities, but there are still challenges in engaging all community layers actively. Institutionally, there is a clear structure, and training is provided to the Working Group members, although internal evaluation needs enhancement. The program's impact is positively perceived by the community, with improvements in environmental quality and health. However, the program's sustainability requires better inter-agency coordination and broader community participation. This study contributes to understanding the effectiveness and challenges of the Healthy City Program and provides recommendations for improving the program's implementation in the future.
DAMPAK SOSIAL EKONOMI MASYARAKAT TERHADAP KESEJAHTERAAN PETANI JAGUNG REBUS DI KELURAHAN KAISABU BARU KECAMATAN SORAWOLIO Agustina Syarifudin; Andy Arya Maulana Wijaya; Anwar Sadat
Governance Vol. 12 No. 1 (2024): Governance: Jurnal Ilmu Pemerintahan
Publisher : Sekolah Pascasarjana Universitas Islam "45" Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/governance.v12i1.8273

Abstract

Corn is a one of horticultural commodity in Kota Baubau, that is widely cultivated by producers in various farming businesses. To increase sweet corn production according to consumer demand, farmers use empty land to plant sweet corn in order to meet consumer demand. The people of Kaisabu Baru, apart from being farmers, are also direct sellers of boiled corn from their harvest in order to increase farmers' income to meet their social and economic needs. The size of the farmer's income greatly influences the farmer's own motivation in carrying out his farming business. The aims of this research are 1) to find out the social and economic impact of the boiled corn farming community in Kaisabu Baru Village, Sorawolio District. 2) To find out what the level of welfare of the boiled corn farming community is in Kaisabu Baru Village, Sorawolio District. The sampling method in this research is the purposive sampling method. Data processing and analysis uses one method, namely descriptive qualitative. The results of the research show that 1) the socio-economic impact felt by boiled corn farmers has provided positive changes. 2) the level of welfare of the boiled corn farming community in Kaisabu Baru Village has increased
MODAL SOSIAL TERHADAP KETAHANAN KELOMPOK PEREMPUAN PADA USAHA MIKRO KECIL MENENGAH TERMINAL WARUMUSIO KOTA BAUBAU Wa Ode Sunarli; LM.Azhar Sa’ban; Andi Arya Maulana Wijaya; Fitriani Abbas
Governance Vol. 12 No. 2 (2024): Governance: Jurnal Ilmu Pemerintahan
Publisher : Sekolah Pascasarjana Universitas Islam "45" Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/governance.v12i2.9955

Abstract

In crisis conditions, social capital has a positive impact on the resilience of Micro, Small and Medium Enterprises (MSMEs). However, this group becomes vulnerable due to various changes in the local economy, including MSME actors from the Women's Group. Therefore, it is important to ensure their resilience through its social capital elements. This study aims to describe the social capital elements of women's groups in the context of MSME actors, especially in the Warumusio Terminal area of Baubau City. This research uses a type of qualitative research, which is conducted through a descriptive approach. The determination of research informants was carried out through purposive sampling assisted by snowball sampling to find the uniqueness of the group's social capital, so that informants were selected from MSME groups, the Village Government and several relevant stakeholders. Furthermore, the data were analyzed through qualitative analysis rules and presented descriptively and systematically in explaining the typology of each element of social capital. This study found that the social capital of Warumusio Terminal MSMEs inwardly is stronger than outward social capital, so that the vulnerability of the group can be identified from the way the group builds cooperation networks with other groups. Therefore, in the context of MSMEs Warumusio Terminal social capital such as trust, norms and cooperation is effective. This research suggests that building the resilience of women's groups in MSME actors can be done through empowerment based on institutional strengthening and cooperation.
Development of Tourism Villages Based on Local Wisdom to Improve the Economy of Local Communities Sa'ban, L.M. Azhar; Sadat, Anwar; Wijaya, Andy Arya Maulana; Amiruddin, Amirudin
Jurnal Studi Ilmu Pemerintahan Vol. 5 No. 2 (2024): JSIP: Jurnal Studi Ilmu Pemerintahan
Publisher : Department of Government Studies, Universitas Muhammadiyah Buton.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jsip.v5i2.6273

Abstract

This research aims to identify the potential and challenges in developing a local wisdom-based tourism village in Sombano Village, Wakatobi Regency. The village is rich in natural resources such as beaches, lakes, and mangrove forests that have begun to be converted into tourist attractions. This research used a descriptive method with a qualitative approach, where data was collected through observation, interviews, and documentation. The research findings show that Sombano Village has great potential to become an attractive rural tourism destination, supported by distinctive social and cultural life and stunning natural beauty. The development of this tourism village is expected to be carried out by considering the socio-cultural characteristics of the local community to ensure sustainability and acceptance by the community. Some aspects of local wisdom that support the development of tourist villages in Sombano include tourist attractions, accessibility, tourist facilities, community empowerment, and marketing and promotion. However, of the five aspects, only three have been running well: tourist attraction, accessibility, and community empowerment. The other two aspects, tourist facilities, and marketing, still face significant challenges. The implications of these findings emphasize the importance of government intervention and investment in infrastructure development and marketing strategies to optimize tourism potential in Sombano Village. The limitations of this study include limitations in the generalizability of the findings due to its focus on a single village, as well as the use of qualitative methods that do not allow for quantitative measurement of economic impacts. Further research is recommended to expand the geographical coverage and use a more diverse approach.
Co-Authors AA Sudharmawan, AA Abbas, Fitriani Abdul Rahim Adan, L.M. Hasrul Adwian, Angga Agustina Syarifudin Al Fauzi Rahmat Al Haris, Ahmad Dahlan Alzarliani, Wa Ode Amiruddin, Amirudin Andika, Rian Anong Nani Ansar Suherman, Ansar Anwar Sadat Anwar, Nirmala Sari Ardiansah Putra, Muhammad Rizal Ardiansyah Putra, Muh. Rizal Arifin, Dadang Arroyan, Fadel Arsit La Udin Arwan, La Ode Arwan, Laode Asrin Asrin Aua, Wa Eko Satria Firman Firman Fitriani Abbas Galih Bagas Soesilo Gazalin, Junaid Gufran, La Harry Fajar Maulana Hastuti Hastuti Hastuti Hastuti Hastuti Herman Lawelai Hidayatullah, Muhammad Indra Indra Inzana, Nur Irmawati Irmawati Jahami, Jasti Jundi Syahrul Ramadhan L.M. Azhar Sa'ban La Doli La Ode Muhammad Azhar Sya’ban Lawelai, Herman Lia Hanifa Mahyudin Mahyudin Mansur Mansur Maria Ulfa Maulana, Harry Fajar Mawangsari, Putri Mayunita*, Sry Mayunita, Sry Muh Askal Basir, Muh Askal Mujiono Sairun R Nareewan Klinrat Narwati Narwati Nastia Nastia Nastia, Nastia Nur Inzana Nurlinda Nurlinda, Nurlinda Nursalin, Nursalin Ode Bau, Waode Asmawati Rahmatul Ajhar Restiawati, Restiawati Rimayasi Rimayasi Risno, Risno Rusdy Julianto Rahmat Sa'ban, L.M Azhar Sa’ban, L.M. Azhar Safrin Salam Sahbriyah, Nahda Salma Saputri, Meri Meliyanti Sari, Putri Mawang Sa’ban, L.M. Azhar Siti Helmyati Sry Mayunita Sry Wulan Yunita Swari Suhada Suhada, Suhada Sujana, FatwaUly Hamuzan Sunarli, Wa Ode Swari, Sry Wulan Yunita Sya’ban, La Ode Muhammad Azhar Umar, Alan Wa Ode Sunarli Wd. Riniati Yanto, La Yunizal Nisaid