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Efektivitas Kualitas Pelayananan dan Promosi terhadap Keputusan Berkunjung Wisatawan pada Gunung Papandayan Kabupaten Garut dengan Brand Image Sebagai Variabel Mediasi Madani, Risma Rihlah; Susilawati, Wati; Adiatma, Dani
JURNAL PARADIGMA : Journal of Sociology Research and Education Vol. 5 No. 2 (2024): (DECEMBER 2024) JURNAL PARADIGMA: Journal of Sociology Research and Education
Publisher : Labor Program Studi Pendidikan Sosiologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpjsre.v5i2.9976

Abstract

Penelitian ini bertujuan untuk memahami seberapa besar efektivitas kualitas pelayanan, promosi pada keputusan berkunjung wisatawan pada Gunung Papandayan Kabupaten Garut dengan brand image sebagai variabel mediasi. Penelitian kuantitatif yang menggunakan proses pengumpulan data lewat survei dan penyebaran kuesioner. Sistem pengambilan sampel memakai non-probability sampling. Populasi pada penelitian ini ialah wisatawan Gunung Papandayan Kabupaten Garut yang pernah berkunjung pada tahun 2023 sebanyak 160,226 orang. Sampel yang didapatkan 100 orang responden dengan memakai rumus slovin. Metode analisis data yang dipakai ialah smartpls 3. Hasil dari penelitian ini menyatakan bahwa variabel kualitas pelayanan punya efek positif yang signifikan pada keputusan berkunjung Gunung Papandayan kabupaten Garut. Variabel promosi punya efek positif yang signifikan pada keputusan berkunjung Gunung Papandayan kabupaten Garut. Variabel kualitas pelayanan punya efek positif yang signifikan pada brand image Gunung Papandayan kabupaten Garut. Variabel promosi punya efek positif yang signifikan pada brand image Gunung Papandayan kabupaten Garut. Variabel brand image punya efek positif yang signifikan pada keputusan berkunjung Gunung Papandayan kabupaten Garut. Variabel brand image memediasi pengaruh kualitas pelayanan pada keputusan berkunjung. Dan variabel brand image memediasi pengaruh promosi pada keputusan berkunjung. Kontribusi variabel independen kualitas pelayanan dan promosi pada variabel brand image ialah sebesar 61,7% sementara itu sisanya 38,3% dipengaruhi oleh variabel lain diluar penelitian ini. Sementara itu kontribusi variabel eksogen kualitas pelayanan, promosi dan brand image pada variabel endogen keputusan berkunjung ialah sebesar 77,6% sementara itu sisanya 22,4% dipengaruhi oleh diluar penelitian ini.
The Influence of Social Media on Consumptive Behavior with Lifestyle as a Mediating Variable Among Gen Z in Garut Regency Jayanti, Amel Dwi; Susilawati, Wati; Adiatma, Dani
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1675

Abstract

This study aims to examine the influence of social media on consumptive behavior mediated by lifestyle among Generation Z in Garut Regency. The method used is quantitative with an explanatory design. Data for this study were obtained from questionnaires distributed online to Generation Z in Garut Regency, namely individuals born between 1997 and 2012 who actively use social media. This study used a sample of 110 respondents. Data analysis was performed using Partial Least Squares (PLS) processed through SmartPLS. It was found that social media does not directly influence consumptive behavior. However, social media can significantly influence lifestyle. Similarly, lifestyle can influence consumptive behavior. The relationship between social media and consumption behavior becomes significant when mediated by the lifestyle variable. The novelty of this research lies in the disclosure of the lifestyle mediation mechanism, which clarifies how social media can influence consumption behavior through the formation of a lifestyle that is more influenced by digital trends. The results of this study can be used to design more effective marketing strategies that are in line with the characteristics of Generation Z.
Exploration of the Implementation of Deep Learning Approach in Teaching Mathematics in Secondary Schools Pujawati, Fitria; Azkia, M. Naufal; Susilawati, Wati
Unnes Journal of Mathematics Education Vol. 14 No. 2 (2025): Reguler Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ujme.v14i2.27374

Abstract

This study explored how mathematics teachers interpret and implement deep learning approaches in classroom instruction and the challenges they encounter. Using a qualitative case study design, data were collected from five teachers through an open-ended online questionnaire and two in-depth interviews. Thematic analysis was conducted following the Miles, Huberman, and Saldaña framework. The findings revealed that teachers view deep learning as a student-centered approach that emphasizes conceptual understanding, critical thinking, and emotional engagement. Teachers employ various strategies such as group discussions, problem-based learning, contextual problem solving, discovery learning, open-ended math projects, game-based assessments, and the CORE model. However, challenges arose in tailoring strategies to meet diverse student needs, managing time constraints, and dealing with limited infrastructure. The study concludes that, although teachers value deep learning, its effective classroom application depends on stronger institutional support and flexible pedagogical models. These findings offer practical insights into how deep learning is interpreted and practiced in Indonesian mathematics classrooms.
Map of the Best Selling Health Products During the Covid-19 Pandemic Period on the Popular Marketplace in Indonesia Susilawati, Wati; Alamanda, Dini Turipanam; Fajri, Siti Galfanny Rahmanillahi Sabitri; Ramdani, Risma Muhamad
Research Horizon Vol. 2 No. 5 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.2.5.2022.76

Abstract

The Covid-19 pandemic can change consumer habits and behavior, consumer preferences regarding health products they buy in the marketplace are increasingly shifting. Health products that became the best-selling products during the pandemic include masks, hand sanitizers, face shields and vitamin C. This study aims to determine the criteria for each health product based on the attributes of health products in popular marketplaces in Indonesia. The research method used is descriptive quantitative with a survey conducted to 100 respondents. The data is then analyzed using a multidimensional scaling approach to produce a map of the best-selling health products on popular marketplaces in Indonesia. The results show that the product that has the most superior rating in various health product attributes is the mask product, followed by vitamin C, face shield and hand sanitizer. This can be seen from the various attributes involved such as efficiency, effectiveness, health benefits, side effects, ingredients, caution, targeting accuracy, product reactions and product durability. This study shows that the attribute value of a product can change along with changes in the environment and consumer needs.
Peningkatan kemampuan pemahaman matematis peserta didik melalui etnomatematika masjid raya Al-Jabar dengan bantuan Geogebra Susilawati, Wati; Hikmah, Nurul; Hidayah, Rahma Maulida
Papanda Journal of Mathematics and Science Research Vol. 4 No. 2 (2025): Volume 4 Nomor 2 September 2025
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many students have low mathematical comprehension skills. This is partly due to a loss of interest and desire to learn. The purpose of this study is to improve students' mathematical comprehension skills through an ethnomathematics approach at the Al-Jabbar Grand Mosque with the help of Geogebra. This study, which used a sample of 38 students from SMP IT Ar-Rifqi for the 2024–2025 academic year, examined ethnomathematics in the architecture of the Al-Jabbar Grand Mosque as a geometry teaching aid with the help of Geogebra. Triangles, rhombuses, and other mathematical ideas are reflected in the design of this mosque. This research strategy, which combines exploratory ethnomathematics methodology with a quasi-experimental non-equivalent control group design, uses a quantitative approach. Data collection techniques include pretests and posttests of mathematical comprehension, as well as questionnaires. Data analysis techniques were carried out in several stages, namely the normality test, homogeneity test, unpaired t-test (independent sample t-test), and N-Gain to see the increase in scores from pretest to posttest. The findings of this study indicate that ethnomathematics methods combined with technology (GeoGebra) have significant potential to improve the standards of mathematics teaching. In addition to enhancing conceptual knowledge, this method helps students appreciate their local culture and the practical applications of mathematics
Integrasi flipped classroom dan digital storytelling dalam pembelajaran deep learning untuk meningkatkan berpikir kritis dan kreativitas matematis peserta didik Arifah, Raisya Zannuba; Arista, Sani Fauziyati; Susilawati, Wati; Sholihah, Wildatus
Papanda Journal of Mathematics and Science Research Vol. 4 No. 2 (2025): Volume 4 Nomor 2 September 2025
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The title of this study reflects an idealistic vision of improving mathematics learning quality through innovative approaches; however, empirical evidence indicates that students’ problem-solving abilities, particularly in critical thinking and mathematical creativity, still require improvement. This study aims to examine the effectiveness of integrating deep learning, flipped classroom, and digital storytelling in enhancing students’ critical thinking and mathematical creativity. Using a quantitative experimental design with a pretest-posttest control group, the study involved 33 eight-grade students, devided into an experimental group and a control group. The findings showed a significant improvement in the experimental group compared to the control group, especially in the aspect of interpretation, evaluation, and inference. More students in the experimental group moved into higher performance categories after the intervention. These results indicate that the integration of flipped classroom and digital storytelling in deep learning-based mathematics instruction fosters students’ engagement, supports critical and creative thinking, and enhances their ability to apply mathematical concepts in real-world contexts.
STRATEGI PEMASARAN DESA WISATA SINDANGKASIH DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT LOKAL MELALUI PENJUALAN PAKET WISATA Nokialita, Fitri; Susilawati, Wati; Dhamayanty, Stanny
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4187

Abstract

Penelitian ini memiliki tujuan untuk mengetahui permasalahan yang berada di desa wisata Sindangkasih, menganalisis strategi desa wisata Sindangkasih dalam meningkatkan perekonomian masyarakat lokal melalui penjualan paket wisata, dan mengembangkan model strategi yang tepat dan efektif untuk Desa wisata Sindangkasih dalam meningkatkan perekonomian masyarakat melalui penjualan paket wisata. Menggunakan metode Kualitatif dengan teknik pengumpulan data yang peneliti dapatkan berasal dari wawancara dengan pengelola dan masyarakat desa wisata Sindangkasih, focus group discussion (FGD), dan observasi yang dilakukan secara langsung dilapangan serta menggunakan pendekatan Soft System Methodology. Hasil dari penelitian ini menggunakan tujuh langkah Soft System Methodology yang memperlihatkan bahwa terdapat strategi pemasaran yang perlu dikembangkan untuk meningkatkan perekonomian masyarakat lokal.
Pengaruh Project Based Learning dan Minat Kewirausahaan Terhadap Hasil Belajar Biologi Nurafifah, Syifa; Firdaus, Deden Iqbal; Patimah, Pepi; Susilawati, Wati; Karjadinata, Rahayu; Chusni, Minan
MUNAQASYAH : Jurnal Ilmu Pendidikan dan Pembelajaran Vol 6 No 2 (2024): MUNAQOSYAH: NOVEMBER
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) STIB Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58472/munaqosyah.v6i2.184

Abstract

Instilling an entrepreneurial spirit and long-term investment in providing cognitive knowledge, competencies and encouraging students to be able to take advantage of opportunities so that they are able to face global competition in the industrial revolution 4.0. The purpose of this study was to see the effect of project based learning and entrepreneurial interest on biology learning outcomes. This research is a quasi-experimental research (Quasi Experiment). The experimental design used in this study is the One Shot Case Study. The sample data selected for the experimental class is only one class, namely class 12 IPS 2, totaling 30 people. The sample determination of this study was carried out by Random sampling technique is random.This is because according to the results of observations in the field the ability of students in learning outcomes is classified as the same and there is no superior class.The data in this study consist of student project assessment data taken from student project assessments, entrepreneurial interest is taken from the distribution of questionnaires consists of several indicators of entrepreneurial interest, and learning outcomes are taken from multiple choice test data as many as 20 questions in the form of multiple choice Post tests after learning is carried out. Judging from the results of the research, it can be concluded that the project value and students' entrepreneurial interest only have less influence and the rest more influenced by other things outside the research. Based on the F test, the significance value is obtained that there is a relationship between project value and interest in entrepreneurship together with student learning outcomes. With the existence of project-based learning research and entrepreneurial interest in biology learning outcomes, it is hoped that there will be an increase in student interest in entrepreneurship.
Komparasi Algoritma Support Vector Machine dan Naïve Bayes untuk Analisis Sentimen pada Metaverse: Comparison of Support Vector Machine and Naïve Bayes Algorithms for Sentiment Analysis of the Metaverse Novianti, Dea Nurmastin; Shiddieq, Diqy Fakhrun; Roji, Fikri Fahru; Susilawati, Wati
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1061

Abstract

Metaverse telah mencuri perhatian dunia karena kemampuannya untuk menggabungkan dunia nyata dan dunia virtual. Minat terhadap metaverse semakin meningkat seiring dengan dampak pandemi COVID-19 dan proyek pembangunan Ibu  Kota Nusantara (IKN), serta pertumbuhan penggunaan platform digital. Perbincangan isu metaverse semakin meroket naik setelah perusahaan Facebook merubah namanya menjadi Meta. Studi ini bertujuan untuk membandingkan  akurasi tertinggi antara metode algoritma Naïve Bayes dengan SVM  dalam menganalisis respons masyarakat terhadap metaverse. Studi ini menggunakan metode sentiment analisis. Penggunaan dua algoritma menjadi keterbaruan penelitian. Studi kali ini  menggunakan data yang diambil dari Twitter (x) dan disimulasikan menggunakan sentiment analisis dari algoritma SVM dan  algoritma Naïve Bayes. Berdasarkan penelitian, ditemukan bahwa akurasi algoritma SVM mencapai 90,32% presisi sebesar 0,90 dan recall sebesar 0,86, sedangkan algoritma Naïve Bayes mencapai 84,23% presisi sebesar 0,87 dan recall sebesar 084. Dengan adanya penelitian ini dapat memberikan wawasan terhadap tren metaverse, serta membandingkan hasil akurasi tertinggi antara  dua algoritma.  
Manajemen Pembentukan Karakter Santri Di Pondok Pesantren Wanita Babakan Fauzan Kecamatan Sukaresmi Kabupaten Garut Mardiah, Rd. Kilma Kalimatul; Salamah, Ummu; Susilawati, Wati
Journal of Entrepreneurship and Strategic Management Vol. 3 No. 01 (2024): Journal Of Entrepeneurship and Strategic Management
Publisher : Program Pascasarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jesm.v3i01.314

Abstract

Penelitian ini bertujuan untuk mengetahui terdapat GAP analisis antara manajemen pembentukan karakter saat ini dengan standar pemerintah dan untuk mengetahui strategi manajemen yang bisa diterapkan untuk menutupi kelemahan dan menonjolkan kelebihan model pengelolaan. Metode yang digunakan adalah kualitatif dengan menggunakan analisis POAE dan SWOT. Hasil dari penelitian ini adalah Perencanaan yang dilakukan oleh pesantren dan pemerintah memiliki tujuan yang sama, pengorganisasian yang dilakukan oleh pesantren dan yang dilakukan oleh pemerintah juga sudah sesuai, pada tahap actuating yang dilakukan pesantren dan yang diharapkan pemerintah juga sudah sesuai. Begitupun pada tahap evaluasi juga sudah sesuai. Namun, terdapat Gap yang terjadi antara manajemen saat ini dengan pemerintah, Nilai-nilai PPRA yang ditentukan oleh pemerintah belum sepenuhnya tertuang pada santri di pondok pesantren. Terdapat karakter yang belum terbentuk di kalangan santri, yakni karakter dinamis dan inovatif. Kemudian strategi yang harus dilakukan oleh pondok pesantren wanita babakan fauzan adalah Meningkatkan komitmen/loyalitas pengajar dengan menjamin kesejahteraannya, Meningkatkan motivasi siswa dalam belajar melalui pemberian penghargaan bagi siswa berprestasi dan mengadakan kompetisi antar kelas/antar pesantren, dll., Meningkatkan mutu sekolah dengan mengupayakan pemenuhan nilai-nilai PPRA, Memperketat tingkat kedisiplinan siswa dengan memberikan punishment bagi siswa yang melanggar aturan pesantren, agar siswa merasa jera.
Co-Authors A'ini, Nurul Qurrota Adam Malik Adiatma, Dani Akbari, Rizky Ayu Akmala Hadita Anggraeni, Wini Annissa, Isti Ariany, Riva Lesta Arifah, Raisya Zannuba Arista, Sani Fauziyati Ayigistina, Resa Azkia, M. Naufal Chusni, Minan Cupiadi, Hedi Darmawansyah, M Imam Dhamayanty, Stanny Dini Turipanam Alamanda Fadillah, Aghnia Nurul Fajri, Siti Galfanny Rahmanillahi Sabitri Fatimah, Rizki Nuraini Fauzi, Rijal Fauziah, Indri Nur Fikri Fahru Roji Firdaus, Deden Iqbal Fudhaili, Achmad Hadi, Aji Prasetya Hamdan Sugilar Hamdani, Nizar Alam Handayani, Wulan S Hermina, Tinneke Hidayah, Rahma Maulida Hudal, Pariz Hudal Mutakin Ibnu, Muhamad Ida Nuraida Ida Zuraida, Ida Jayanti, Amel Dwi Jihad, Asep Juariah Juariah Kamila, Evi Nur Karjadinata, Rahayu Kusmiati, Eti Madani, Risma Rihlah Maoludin, Agus Mardiah, Rd. Kilma Kalimatul Muhammad Ali Muharam, Husni Muhbib, Muhbib Mulyaningsih, Yeni Muminin, Riyadh Sabilul Nabhani, Irfan Nabila, Elsy Nokialita, Fitri Novianti, Dea Nurmastin Nurafifah, Syifa Nur’Afianti, Nur’Afianti Nurdin, Dian Kusmawati Nurhasan, Rohimat Nurilhami, Risma Nurul Hikmah Nurwijayanti Patimah, Pepi Priandini, Silvi Pujawati, Fitria Rachmawati, Tika Karlina Rahayu Kariadinata Rahmawati, Shintia Ratna, Ratna Sari Restu, Mawar Sugi Ridwansyah, Risyad Sani Rina Marlina Risma Muhamad Ramdani Rizki, Ria Setiani Habbinnur Rosalia, Niki Sa'adah, Noviani Sarofah, Siti Septiani, Hera Laxmi Devi Setiawan, Rahyuniati Shiddieq, Diqy Fakhrun Sholihah, Wildatus Sholihatunnisa, Leili Sitorus, Victor Dean Rizky Maulana Solihatunnisa, Leili Sopianti, Rineta Arta Mevia Sudirman Sudirman Sufitri, Kanida Arliani Sugilar, Hamda Suseno, Novie Susilawati, E Syaf, Agus Hikmat Syafaatunnisa, Shopiah Wahid, Aji Abdul Wahyuni, Silvy Aulia Wufron Wufron Wulandari, Ismi Ayu Yuliani Yuliani