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All Journal International Journal of Public Health Science (IJPHS) Sosiohumaniora ISLAMICA: Jurnal Studi Keislaman Jurnal Adabiyah Jurnal Neo Societal Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Jurnal Studi Komunikasi Amerta Nutrition Aptisi Transactions on Technopreneurship (ATT) Al-Mada: Jurnal Agama, Sosial, dan Budaya Simulacra The Journal of Society and Media JASF (Journal of Accounting and Strategic Finance) Al-Tazkiah : Jurnal Bimbingan dan Konseling Islam Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Sosiologi Dialektika Biokultur Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Applied Business, Taxation and Economics Reseach Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Makara Human Behavior Studies in Asia Journal of International Conference Proceedings Cerdika: Jurnal Ilmiah Indonesia Economics, Business, Accounting & Society Review MILRev: Metro Islamic Law Review Society Sunan Ampel International Conference of Political and Social Sciences INJECT Interdisciplinary Journal of Communication ZISWAF: Jurnal Zakat dan Wakaf Muwazah: Jurnal Kajian Gender
Bagong Suyanto
Faculty Of Social And Political Science, Airlangga University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Social Capital Dynamics in Resolving Transition Conflict: Tourism to Mining in Pangkal Niur Village Herdiyanti, Herdiyanti; Suyanto, Bagong; Mas'udah, Siti
Journal of International Conference Proceedings Vol 6, No 4 (2023): 2023 ICPM Tokyo Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i4.2612

Abstract

This study explores the pivotal role of social capital in managing conflicts during the transition from tourism to mining in Pangkal Niur Village. Using qualitative methods within a descriptive research framework, this study interviewed diverse stakeholders, including community leaders, the village government, tourism sector representatives, and opponents of this shift. Employing purposive sampling and inductive analysis, our findings reveal the significant role of social capital in mitigating conflicts between the tourism and mining sectors, particularly in the context of modernization and globalization. This holds profound implications for Pangkal Niur’s local community. The study underscores that social relationships form the basis for trust, cooperation, and community involvement, which is crucial for post-mining land restoration efforts. In regions with a significant mining sector like Bangka Belitung, these findings are highly relevant, emphasizing social capital as a catalyst for conflict resolution, promoting sustainable practices, safeguarding the environment, and enhancing community well-being in environmental management and sustainable development.
Redefining Indonesia's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 2 (2023): JASF (Journal of Accounting and Strategic Finance) - December 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i2.471

Abstract

This study investigates the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. By redefining the traditional MSME landscape, this research highlights the shift from conventional marketing approaches to digital virality strategies, reshaping how MSMEs engage with consumers and build sustainable brand identities. Adopting a descriptive qualitative approach, data was collected through a literature review and interviews with MSME stakeholders to analyze the digital marketing strategies used and their impacts. The findings reveal that viral content significantly boosts MSMEs' visibility by capturing consumer attention, fostering online engagement, and strengthening brand image. This study offers valuable insights for MSME owners and local governments and supports institutions in implementing effective digital strategies. Practical recommendations include developing skills in content creation, collaborating with local influencers, and utilizing social media platforms to maximize outreach. These findings underscore the potential of digital virality as a sustainable marketing tool while also recognizing limitations such as resource constraints. Future research may further explore adaptive strategies suited to different MSME sectors.
Ekspresi Digital dan Nilai-Nilai Tradisional: Negosiasi Toleransi Beragama Lintas Generasi di Desa Balun Bettaliyah, Azza; Suyanto, Bagong; Saptyasari, Andria
The Journal of Society and Media Vol. 9 No. 2 (2025): Digital Expression and Solidarity Media
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n2.p388-408

Abstract

This study explores intergenerational communication dynamics in Balun Village, known as the “Pancasila Village” for its religious and cultural diversity. Using a qualitative approach within a cultural studies framework, it examines how harmony is built and maintained between Generation X—bearers of traditional values—and Generation Z—the digitally active generation. Data were collected through in-depth interviews, participant observation, and social media content analysis involving residents of various ages and religions. The findings reveal that intergenerational communication occurs not only verbally but also through actions, cultural participation, and digital symbolization. Generation X transmits harmony through daily practices and lived examples of tolerance, while Generation Z adapts these values through active involvement in youth organizations, interfaith festivals, and online content promoting diversity. Both generations play complementary roles in sustaining social cohesion: Gen X as preservers of local wisdom and Gen Z as mediators who reinterpret harmony in digital spaces. The study concludes that Balun Village’s multicultural harmony is maintained through continuous interaction between local traditions and digital expressions, highlighting intergenerational communication as a vital process for reproducing values, fostering social unity, and strengthening multicultural identity at the community level.
Redefining Surabaya's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Setioningtyas, Widhayani Puri
Economics, Business, Accounting & Society Review Vol. 3 No. 3 (2024): Economics, Business, Accounting & Society Review
Publisher : International Ecsis Association

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55980/ebasr.v3i3.137

Abstract

This study explores the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Surabaya City. This research utilizes a descriptive qualitative approach, combining literature review and stakeholder interviews as key data collection methods. Interviews were conducted with key MSME stakeholders in Surabaya to assess the implementation and impact of digital marketing strategies on business performance. The findings indicate that digital marketing, especially through viral content, is crucial in improving MSME visibility and long-term sustainability. Viral content effectively captures consumer attention, fosters online engagement, and strengthens brand recognition, ultimately contributing to business growth. This study offers valuable insights for MSME owners, policymakers, and support institutions seeking to optimize digital marketing strategies. Practical recommendations include enhancing content creation skills, fostering collaborations with local influencers, and leveraging social media platforms for broader market reach. These findings underscore the importance of strategic digital marketing in ensuring the competitiveness and resilience of MSMEs in an increasingly digitalized business environment.
Symbolic violence of cigarette Sales Promotion Girl (SPG) in Surabaya City Habibi, Ahmad Wildan; Mas'udah, Siti; Suyanto, Bagong
Jurnal Sosiologi Dialektika Vol. 18 No. 2 (2023): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v18i2.2023.136-148

Abstract

Symbolic violence is a form of violence through the imposition of symbols and meaning. This study looks at how the symbolic violence that occurred in SPG Cigarettes in the city of Surabaya. The symbolic violence that occurs in SPG Cigarettes in the Work Environment has meanings and symbols that are cultivated by perpetrators of violence. This study uses the theory of symbolic violence from Pierre Bourdieu. Researchers used qualitative research methods with a phenomenological approach. Data collection techniques in this study included observation and in-depth interviews as well as general qualitative data analysis techniques from Creswell. This study found double violence in SPG Cigarettes, namely symbolic violence and sexual violence. This study also finds a new category of forms of symbolic violence adapted from Pierre Bourdieu's Theory. This study describes the habitus, capital, and realm that cause a person to commit symbolic violence on smoking SPGs. This study concludes that the symbolic violence that occurred against cigarette smokers has become a culture in several community groups. Women as ‘victims' of symbolic violence and sexual violence can fight so that this violence does not occur continuously and does not become a culture.
Digital Activism in Contemporary Islamic Politics: A Critical Analysis of Social Media's Impact on Islamic Movements Nibrosu Rohid; Rahma Sugihartati; Bagong Suyanto; Daniel Susilo; Afriul Zikri
MILRev: Metro Islamic Law Review Vol. 4 No. 1 (2025): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v4i1.10159

Abstract

This study explores the phenomenon of digital activism within the context of contemporary Islamic politics in Indonesia, focusing on the influence of social media on the dynamics of Islamic movements. Social media has emerged as a new space for political mobilization and religious discourse, enabling Islamic groups to expand their reach, enhance participation, and consolidate support. The study employs a qualitative approach with a critical analysis of the content, strategies, and impacts of social media use by various Islamic movements, ranging from moderate to conservative. The findings reveal that social media serves as a communication tool and a discursive space for shaping identities, conveying political narratives, and mobilizing collective action. On the other hand, the use of social media by Islamic movements also presents challenges, including polarization, misinformation, and the potential for radicalization. The research highlights that digital activism has reshaped the landscape of Islamic politics in Indonesia, with social media as a key catalyst for this transformation. However, its impact must be critically understood within broader social, political, and cultural contexts. These findings significantly contribute to studying Islamic politics and digital transformation in the modern era. The research expands academic literature on contemporary Islamic politics by analyzing the role of social media as a tool for political transformation within Islamic movements in Indonesia. This study offers a fresh perspective on the intersection of religion and digital technology, emphasizing how social media shapes political identity, mobilizes support, and influences public discourse and policy. Academically, this research contributes by providing a nuanced understanding of the digitalization of religious, political movements in a non-Western democratic context, enriching comparative studies on digital activism and political Islam.
Evaluasi Efektivitas Kerja Sama Bilateral di Wilayah Perbatasan: Studi Terhadap Peran Joint Police Cooperation Committee (JPCC) Polri–PDRM Dalam GBC Malindo Periode 2022–2024 Silaban, Jhonri Franky Obris; Suyanto, Bagong
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 8 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i8.2774

Abstract

Perdagangan dan penyelundupan narkotika semakin marak terjadi di kawasan perbatasan Indonesia–Malaysia, khususnya di wilayah perbatasan darat seperti Kalimantan Barat dan Sarawak. Aktivitas ilegal ini kerap dilakukan secara tersembunyi melalui operasi terselubung, sehingga menyulitkan upaya deteksi dan penindakan. Seiring waktu, peningkatan intensitas kejahatan narkotika lintas negara ini telah menjadi ancaman serius terhadap ketertiban umum dan keamanan manusia. Penelitian ini bertujuan untuk menganalisis efektivitas mekanisme Joint Police Cooperation Committee (JPCC) dalam menangani kejahatan lintas batas, mengevaluasi implementasi program-program kerja sama bilateral POLRI-PDRM, mengidentifikasi tantangan dan hambatan dalam pelaksanaan kerja sama keamanan perbatasan, dan merumuskan rekomendasi untuk peningkatan efektivitas kerja sama bilateral di masa mendatang. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan memanfaatkan data sekunder yang diperoleh dari literatur akademik, laporan resmi pemerintah, media massa, serta publikasi relevan lainnya. Temuan penelitian menunjukkan implementasi berbagai program JPCC, seperti lokakarya bersama, pertemuan evaluatif, kegiatan penyuluhan masyarakat, dan kampanye edukatif yang dirancang untuk memperkuat koordinasi penegakan hukum dan menekan aktivitas narkotika di wilayah perbatasan. Penelitian ini menyimpulkan bahwa meskipun masih terdapat tantangan terkait harmonisasi hukum, integrasi teknologi informasi, dan koordinasi antarinstansi, JPCC memiliki peran strategis dan efektif dalam memperkuat kerja sama bilateral, meningkatkan stabilitas keamanan kawasan, dan berkontribusi positif terhadap kesejahteraan masyarakat perbatasan melalui penciptaan lingkungan yang lebih aman dan kondusif untuk pembangunan sosial-ekonomi.
Opportunities and Challenges of Public Space Commercialization from Economic Security Perspective Azizah, Siti; Suyanto, Bagong; Karnaji, Karnaji
Proceedings of Sunan Ampel International Conference of Political and Social Sciences Vol. 2 (2024): Proceedings of the SAICoPSS
Publisher : Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/saicopss.2024.2..240-257

Abstract

Abstract The commercialization of public spaces is increasingly common in major cities, transforming areas once open and freely accessible into spaces focused on commercial activities. This shift not only changes the primary role of public spaces as venues for social interaction but also introduces challenges and opportunities for economic security. From an economic security perspective, the commercialization of public spaces offers both benefits and risks for communities and local governments. On one hand, it can stimulate economic growth through increased business activities, job creation, and urban revitalization. On the other hand, it can exacerbate socio-economic inequalities, marginalize vulnerable groups, limit access, and erode the social function of public spaces. This study investigates the impact of public space commercialization on economic security, focusing on how this transformation affects accessibility, economic disparity, and social welfare sustainability. Through literature analysis and case studies, the study provides comprehensive insights into managing public space commercialization sustainably while upholding inclusive and equitable economic security principles. The findings indicate that while commercialization offers economic opportunities, it also heightens social inequality, highlighting the need for inclusive policies to safeguard economic security. These findings aim to guide policymakers in balancing economic interests with the social functions of public spaces, ensuring that policies are inclusive, equitable, and support sustainable economic security for all societal groups
Enhancing Brand Loyalty through Customer Satisfaction Strategies in Digital Business Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Rizky, Agung; Mkhize, Thabo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.558

Abstract

In the era of rapidly developing digital business, understanding the relationship between Customer Satisfaction Management Strategy (CSMS) and Brand Loyalty (BL) is crucial for a company success. Digital business platforms present unique opportunities and challenges, making it essential to explore strategies that foster strong customer relationships and loyalty. This research aims to investigate the impact of CSMS on BL in a digital business context using the SmartPLS approach. The study seeks to provide both theoretical and practical insights into the dynamics of customer satisfaction and loyalty in digital environments. Data was collected through online surveys of customers from various digital business platforms. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS, which is particularly suited for examining complex relationships between latent variables. The results of the analysis show that there is a significant relationship between CSMS and BL. These findings highlight the importance of fostering meaningful interactions between brands and customers to enhance loyalty in digital business environments. The practical implication of this research is the necessity for companies to design marketing strategies that prioritize meeting customer needs and preferences. This approach not only strengthens customer loyalty but also equips businesses to navigate the challenges of competitive digital markets. The study contributes valuable insights for business practitioners and adds to the literature on marketing management in the ever-evolving digital era.
The political instrumentalization of ethnic divisions and affiliations in Afghanistan (2001–2021) Mirdad, Mohammad Ayub; Suyanto, Bagong; Hayat, Muhammad Umer
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 4 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I42025.337-351

Abstract

The political instrumentalization of ethnicity is not a new issue and dates back to the time when the country’s name changed from Khorasan to Afghanistan. The ethnic divisions deepened during the presidencies of Hamid Karzai and Ashraf Ghani Ahmadzai. This article delves into the intricate dynamics of ethnic divisions and their political instrumentalization in Afghanistan from 2001 to 2021. While a lot of research has examined Afghanistan’s ethnic landscape, limited attention has been paid to how post-2001 leaders mobilized ethnic identities to entrench political power. Focusing on Hamid Karzai and Ashraf Ghani’s administrations, both from the Pashtun ethnic group, this study draws on Weale and Diamond’s theories of ethnic favoritism, dominance, and undemocratic leadership. Using a qualitative approach through document analysis and literature review, this study found that both leaders leveraged their ethnic identity to consolidate power and influence policymaking. Pashtuns were systematically favored in key governmental appointments, often at the expense of other major ethnic groups such as Tajiks, Hazaras, and Uzbeks. This political exclusion has deepened interethnic mistrust and fragmented the national fabric. By highlighting the long-term consequences of ethnic favoritism, this study contributes to ongoing debates on identity politics and governance in post-conflict states.
Co-Authors Afriul Zikri Agus Sulistyono Ahsan Ahsan Alia, Mandra Nur Arini Indah Nihayaty Asy'ari, Nur Aini Shofiya Attamimi, Munif Berry Nahdian Forqan Bettaliyah, Azza Daniel Susilo Doddy Sumbodo Singgih Dugis, Vinsensio Dyatmika, Sutama Wisnu Emy Susanti Erna Setijaningrum Febriandita Tedjomurti Fransiska Imavike Fevriasanty Habibi, Ahmad Wildan Hayat, Muhammad Umer Herdiyanti Herdiyanti Herdiyanti, Herdiyanti Hetti Mulyaningsih, Hetti IB Wirawan Ibrahim, Abdullah Irfan Wahyudi K. Khodijah Karnaji Karnaji Kholid Kholid Kholid, Kholid M. Gufran Mas'udah, Siti Mas'udah, Siti Medhy Aginta Hidayat Medhy Aginta Hidayat Merlia Indah Prastiwi, Merlia Indah Mkhize, Thabo Mohammad Ayub Mirdad Mohammad Kamaludin Mohammad Kamaludin Nibrosu Rohid Nihayaty, Arini Indah Oedojo Soedirham Prakrisno Satrio Putranto, Teguh Dwi Qomaruzzaman Azam Zami Rachma, Rizky Aulia Rachmah Ida Rahma Sugihartati Rahmawati, Aminah Dewi Rao, Atif Ratna Aziz Prasetyo Rendy Pahrun Wadipalapa, Rendy Pahrun Rizky, Agung Rosyida, Ade Riezma Amrina Santos, Roberto Rudolf T Santos, Roberto Rudolf T. Saptyasari, Andria Septi Ariadi Septiani, Dina Shofiya, Dian Silaban, Jhonri Franky Obris Siti Azizah Sri Sumarmi Sugihartati, Rahma Sugihartati, Rahma Suparto Wijoyo Suryanto, Suryanto Sutinah Sutinah Sutinah Suwanda, Rian Pramana Teguh Putranto Tri Vena Putri Trias Mahmudiono Widhayani Puri Setioningtyas, Widhayani Puri Wifkil Mu'tamiroh Yetty Dwi Lestari Yuyun Wahyu Izzati Zakiyah, P. Divya Fitrotulaziiz