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All Journal International Journal of Public Health Science (IJPHS) Sosiohumaniora JOURNAL OF INDONESIAN ISLAM ISLAMICA: Jurnal Studi Keislaman Jurnal Adabiyah Jurnal Neo Societal Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Jurnal Studi Komunikasi Amerta Nutrition Aptisi Transactions on Technopreneurship (ATT) Al-Mada: Jurnal Agama, Sosial, dan Budaya Simulacra The Journal of Society and Media JASF (Journal of Accounting and Strategic Finance) Al-Tazkiah : Jurnal Bimbingan dan Konseling Islam Jurnal Layanan Masyarakat (Journal of Public Service) Jurnal Sosiologi Dialektika Biokultur Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Applied Business, Taxation and Economics Reseach Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Makara Human Behavior Studies in Asia Journal of International Conference Proceedings Cerdika: Jurnal Ilmiah Indonesia Economics, Business, Accounting & Society Review MILRev: Metro Islamic Law Review Society Sunan Ampel International Conference of Political and Social Sciences INJECT Interdisciplinary Journal of Communication
Bagong Suyanto
Faculty Of Social And Political Science, Airlangga University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Enhancing Brand Loyalty through Customer Satisfaction Strategies in Digital Business Dyatmika, Sutama Wisnu; Suyanto, Bagong; Setijaningrum, Erna; Rizky, Agung; Mkhize, Thabo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.558

Abstract

In the era of rapidly developing digital business, understanding the relationship between Customer Satisfaction Management Strategy (CSMS) and Brand Loyalty (BL) is crucial for a company success. Digital business platforms present unique opportunities and challenges, making it essential to explore strategies that foster strong customer relationships and loyalty. This research aims to investigate the impact of CSMS on BL in a digital business context using the SmartPLS approach. The study seeks to provide both theoretical and practical insights into the dynamics of customer satisfaction and loyalty in digital environments. Data was collected through online surveys of customers from various digital business platforms. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS, which is particularly suited for examining complex relationships between latent variables. The results of the analysis show that there is a significant relationship between CSMS and BL. These findings highlight the importance of fostering meaningful interactions between brands and customers to enhance loyalty in digital business environments. The practical implication of this research is the necessity for companies to design marketing strategies that prioritize meeting customer needs and preferences. This approach not only strengthens customer loyalty but also equips businesses to navigate the challenges of competitive digital markets. The study contributes valuable insights for business practitioners and adds to the literature on marketing management in the ever-evolving digital era.
The political instrumentalization of ethnic divisions and affiliations in Afghanistan (2001–2021) Mirdad, Mohammad Ayub; Suyanto, Bagong; Hayat, Muhammad Umer
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 4 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I42025.337-351

Abstract

The political instrumentalization of ethnicity is not a new issue and dates back to the time when the country’s name changed from Khorasan to Afghanistan. The ethnic divisions deepened during the presidencies of Hamid Karzai and Ashraf Ghani Ahmadzai. This article delves into the intricate dynamics of ethnic divisions and their political instrumentalization in Afghanistan from 2001 to 2021. While a lot of research has examined Afghanistan’s ethnic landscape, limited attention has been paid to how post-2001 leaders mobilized ethnic identities to entrench political power. Focusing on Hamid Karzai and Ashraf Ghani’s administrations, both from the Pashtun ethnic group, this study draws on Weale and Diamond’s theories of ethnic favoritism, dominance, and undemocratic leadership. Using a qualitative approach through document analysis and literature review, this study found that both leaders leveraged their ethnic identity to consolidate power and influence policymaking. Pashtuns were systematically favored in key governmental appointments, often at the expense of other major ethnic groups such as Tajiks, Hazaras, and Uzbeks. This political exclusion has deepened interethnic mistrust and fragmented the national fabric. By highlighting the long-term consequences of ethnic favoritism, this study contributes to ongoing debates on identity politics and governance in post-conflict states.
Navigating Opportunities And Ethical Challenges In Facebook-Based Islamic Da’wah: A Critical Study Of Strategies In The Contemporary Era M. Gufran; Rachmah Ida; Bagong Suyanto
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4428

Abstract

This study explores the utilization of Facebook as a medium for Islamic da'wah in the contemporary era, highlighting its potential, advantages, and accompanying challenges. The method employed is a literature review with a narrative-descriptive approach. Data were collected from indexed and relevant scholarly articles and analyzed thematically to portray the dynamics of digital da'wah. The findings indicate that Facebook offers a broad, fast, and interactive space for da'wah through features such as live streaming, da'wah groups, and visual content. The platform’s strengths lie in its ability to reach younger generations, foster digital spiritual communities, and support contextual two-way communication. However, challenges also arise, such as the proliferation of hate speech, the spread of hoaxes, negative comments, and the emergence of unqualified preachers lacking sufficient knowledge and digital ethics. Additionally, the pressure to gain popularity often obscures the substance of da'wah. Therefore, effective da'wah on Facebook requires an integration of digital competence, deep religious knowledge, and commitment to Islamic ethical values. This study is expected to contribute theoretically to the development of Islamic communication studies and serve as a practical guide for preachers and Islamic institutions in designing ethical and effective digital da'wah strategies.
“SAVE MERATUS”, THE MOTTO OF THE SPIRIT CONSCERVING NATURE AND ANCIENT TRADITION IN HULU SEUNGAI TENGAH REGENCY Berry Nahdian Forqan; Septi Ariadi; Bagong Suyanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3643

Abstract

Global environmental issues are in the spotlight of various parties in keeping the earth sustainable. As happened in Hulu Sungai Tengah district, by raising the slogan "save meratus" so that people are aware and care about natural threats that have a domino effect on various aspects of life. The slogan "save meratus" was able to enlighten the public in understanding the importance of preserving nature in order to remain sustainable, especially for the people in Hulu Sungai Regency. This study aims to analyze when and to what extent the slogan "save meratus" appears on the surface in enlightening the public about nature conservation. The method in this study uses discourse analysis. Data collection is done by looking at what media are campaigning for the #savemeratus symbol. The results of this study see that the #savemeratus symbol has entered various media, both social media and news media. The #savemeratus symbol has exceeded the initially expected limit. Through this symbol, the community is enlightened about the issue of the Meratus Mountain area and the importance of protecting the environment so that it remains sustainable.
Pengetahuan Ibu Hamil Pendek Tentang Tugas Kader Kesehatan : Studi Kualitatif: Knowledge of Short Pregnant Women About the Duties of Health Cadre : Qualitative Study Zuriati Muhamad; Bagong Suyanto; Trias Mahmudiono
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 5 No. 11 (2022): November 2022
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v5i11.2992

Abstract

Latar belakang: Kader merupakan sosok insan yang menarik perhatian khalayak, kesederhanaannya dan asalnya dari masyarakat setempat, telah membuat kader begitu dekat dengan masyarakat sehingga kader dianggap perpanjangan tangan antara petugas kesehatan dan masyarakat. Peran kader sangat diharapkan dalam meningkatkan pelayanan kesehatan termasuk dalam peningkatan pengetahuan dan sikap ibu hamil dalam pelayanan kehamilan (ANC). Ibu hamil diberikan pengetahuan dan pemahaman dalam menjalankan kehamilannya maka diharapkan ibu hamil dapat menjalankan kehamilannya dengan sehat dan berdampak bagi ibu dan janinnya. Tujuan: penelitian ini bertujuan untuk menganalisa sejauh mana peran kader kesehatan dalam mendampingi dan memberikan pelayanan kehamilan pada ibu hamil pendek. Metode: Penelitian ini menggunakan desain penelitian Kualitatif dengan pendekatan Fenomenologi yaitu untuk melihat fenomena pengalaman ibu hamil pendek pada saat pelayanan kehamilan yang diberikan oleh kader kesehatan. Informan pada penelitian ini adalah Ibu Hamil Pendek sebanyak 12 orang, bidan desa sebanyak 9 orang serta kader 6 orang. Pengumpulan data dilakukan melalui indepth interview dan observasi. Data di analisis dengan menggunakan Interpretasi Fenomenology Analysis (IFA). Hasil: Dari wawancara mendalam dengan para informan tentang peran (tugas) kader dalam mendampingi ibu hamil pendek diperoleh hasil bahwa pengetahuan ibu hamil pendek tentang tugas kader sebagai pendamping berkaitan erat dengan keaktifan melakukan kunjungan ke posyandu dan interaksinya dengan kader dan bidan, dimana membuka pendaftaran posyandu, mengukur berat badan, tinggi badan, megukur tekanan darah, mengukur Lila, mencatat hasil pemeriksaan kehamilan. Kesimpulan: Pendampingan kader kesehatan dapat meningkatkan pengetahuan ibu hamil dalam pelayanan ANC hal ini terlihat dengan meningkatnya kunjungan Posyandu oleh ibu hamil setiap bulannya.
Manajemen Strategi Kepemimpinan Transformasional Nilai di Pondok Modern Darussalam Gontor Attamimi, Munif; Ibrahim, Abdullah; Wijoyo, Suparto; Suyanto, Bagong
Jurnal Ilmiah Pendidikan Pancasila dan Kewarganegaraan Vol 10, No 2 (2025): Juli 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um019v10i2p147-158

Abstract

The purpose of this study is to analyze the strategies implemented, the factors that influence them, and the challenges faced in efforts to shape the leadership character of santri in the pesantren environment. This study used a qualitative approach with a case study method to understand transformational leadership strategies at Pondok Modern Darussalam Gontor. The results of the study show that leadership education for santri at Pondok Modern Darussalam Gontor is carried out through role modeling, experience-based learning, and collective and participatory leadership. Factors that support the success of leadership education in Islamic boarding schools include the role modeling of kiai and ustaz, the santri regeneration system, a culture of discipline and independence, and an environment that supports leadership learning. Challenges faced in implementing leadership education in Islamic boarding schools include rapid technological developments, limited access to modern leadership insights, economic and social disparities, and resistance to change within the Islamic boarding school environment.
The Production of Religious Space: Lived Space and the Sacred-Economic Dialectic in the Sunan Ampel Pilgrimage Area, Surabaya Azizah, Siti; Karnaji, Karnaji; Suyanto, Bagong
Islamica: Jurnal Studi Keislaman Vol. 20 No. 2 (2026): March
Publisher : Postgraduate Studies of UIN Sunan Ampel Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/islamica.2026.20.2.160-184

Abstract

This study examines the production of religious space in the Sunan Ampel area of Surabaya through a sociological-historical approach, emphasizing the concept of lived space and the dialectics between sacrality and economy. Departing from Henri Lefebvre’s the­ory of space production, this article argues that the sacredness of Am­pel is not a static entity that is inherited ahistorically, but rather the result of social construction that continues to be produced and repro­duced through ritual practices, social relations, economic activities, and collective memory that are formed historically. This research uses a qualitative method with in-depth interviews, field observations, and historical document analysis. The study’s findings show that, socio­logically and historically, Ampel evolved from a religious settlement into an urban religious pilgrimage and tourism area with layers of sym­bolic, social, and economic meaning. The dialectic between sacredness and economics does not exist as a structural conflict of a binary na­ture, but rather as an everyday social experience negotiated by the ac­tors. In the Sunan Ampel lived space, economic activities are tied to religious ethics and the moral economy, thereby supporting the sacred space’s sustainability. Keywords: space production, lived space, sacrality, economy
Co-Authors Afriul Zikri Agus Sulistyono Ahsan Ahsan Alia, Mandra Nur Arini Indah Nihayaty Asy'ari, Nur Aini Shofiya Attamimi, Munif Berry Nahdian Forqan Bettaliyah, Azza Daniel Susilo Doddy Sumbodo Singgih Dugis, Vinsensio Dyatmika, Sutama Wisnu Emy Susanti Febriandita Tedjomurti Fransiska Imavike Fevriasanty Habibi, Ahmad Wildan Hayat, Muhammad Umer Herdiyanti, Herdiyanti Hetti Mulyaningsih, Hetti Ibrahim, Abdullah Irfan Wahyudi Karnaji, Karnaji M. Gufran Mas'udah, Siti Mas'udah, Siti Medhy Aginta Hidayat Medhy Aginta Hidayat Merlia Indah Prastiwi, Merlia Indah Mirdad, Mohammad Ayub Mkhize, Thabo Mohammad Kamaludin Mohammad Kamaludin Nibrosu Rohid Nihayaty, Arini Indah Oedojo Soedirham Prakrisno Satrio Putranto, Teguh Dwi Qomaruzzaman Azam Zami Rachma, Rizky Aulia Rachmah Ida Rahma Sugihartati Rahmawati, Aminah Dewi Rao, Atif Ratna Aziz Prasetyo Rendy Pahrun Wadipalapa, Rendy Pahrun Rizky, Agung Rosyida, Ade Riezma Amrina Santos, Roberto Rudolf T Santos, Roberto Rudolf T. Saptyasari, Andria Septi Ariadi, Septi Septiani, Dina Setijaningrum, Erna Shofiya, Dian Silaban, Jhonri Franky Obris Siti Azizah Sri Sumarmi Sugihartati, Rahma Sugihartati, Rahma Suparto Wijoyo Suryanto, Suryanto Sutinah Sutinah Sutinah Suwanda, Rian Pramana Teguh Putranto Tri Vena Putri Trias Mahmudiono Widhayani Puri Setioningtyas, Widhayani Puri Wifkil Mu'tamiroh Yuyun Wahyu Izzati Zakiyah, P. Divya Fitrotulaziiz