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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJBE (Integrated Journal of Business and Economics) Journal Of Management Science (JMAS) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Ulil Albab Krisnadwipayana International Journal of Management Studies
Ahmad Shalahuddin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Storytelling Branding dan Nostalgia Emotion Terhadap Minat Beli Sirup Marjan Ramadhan J, Junaidi; Pebrianti, Wenny; Shalahuddin, Ahmad; H, Heriyadi
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15610701

Abstract

This study aims to analyze the impact of storytelling branding on purchase intention, with nostalgia emotion as a mediating variable, using Marjan Syrups Ramadan advertising campaigns over the past three years as the research object. Marjan Syrup, long known as a brand synonymous with Ramadan traditions in Indonesia, has consistently employed storytelling branding strategies to evoke nostalgia among consumers. This research uses a quantitative survey method involving 200 respondents who have seen Marjans Ramadan advertisements in the past three years. The collected data were analyzed using regression and path analysis techniques to examine the relationships between the independent variable (storytelling branding), the mediating variable (nostalgia emotion), and the dependent variable (purchase intention). The results show that storytelling branding positively influences purchase intention, directly and through mediating nostalgia emotion. These findings highlight the importance of emotional narratives in strengthening consumer engagement and driving purchasing behavior, especially in seasonal marketing campaigns.
Pengaruh Likuiditas, Profitabilitas, dan Leverage Terhadap Stabilitas Keuangan: Menguji Interaksi Ukuran Perusahaan Alif, Gattuso Putra; Shalahuddin, Ahmad; Mustika, Uray Ndaru; Syahputri, Anggraini
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15809577

Abstract

Financial stability refers to the condition of a company's financial health in which it is able to allocate its financial resources effectively to prevent disruptions to the financial system. This study examines the effect of leverage, profitability, and liquidity on the financial stability of companies in the property and real estate industry, with corporate governance serving as a moderating variable. The data used in this research are derived from the annual reports of property and real estate companies listed on the Indonesia Stock Exchange for the period 2019–2023. The study involves a population of 150 companies, from which a sample of 30 companies was selected over a five-year analysis period. Data analysis was conducted using panel data regression with the assistance of EViews 12 software. Overall, this research makes a significant contribution to the financial management literature, particularly in understanding the role of company characteristics in strengthening the relationship between financial performance indicators and corporate stability. The findings are also expected to serve as a strategic reference for company management and investors in making more prudent and data-driven financial decisions.
Impact of Work-Family Conflict and Overload on Turnover Intention: The Mediating Role of Job Stress in SOEs Mualis, Rizky Septian; Shalahuddin, Ahmad; Irdhayanti, Efa; Daud, Ilzar; Marumpe, Dody Pratama
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15595954

Abstract

The workforce represents a cornerstone for any organizations growth and long-term success, particularly amid the complexities of todays professional landscape. This reality also applies to Indonesias State-Owned Enterprises (SOEs) such as PT BRI, PT Pos Indonesia, PT Telkom Indonesia, Perum Bulog, and PT Pelindo. Employees within these institutions frequently struggle to strike a balance between professional responsibilities and personal life. The present study aims to explore how work-family conflict, workload pressure, and job-related stress influence the tendency of employees to consider leaving their jobs. Adopting a quantitative methodology, the study employed SmartPLS 4 for data analysis. Questionnaires were distributed to personnel across several SOEs, including the aforementioned companies. Findings revealed that both work-family tensions and high job demands significantly escalate employees turnover intention. Moreover, job stress emerged as a crucial intermediary factor that reinforces these effects. These insights underscore the importance for SOE leaders to implement supportive HR strategies that mitigate stress and foster healthier work-life integration. Addressing these issues not only reduces employee attrition but also contributes to stronger organizational stability and performance.
Pengaruh Store Atmosphere Terhadap Customer Loyalty dengan Customer Engagement dan Customer Satisfaction sebagai Mediasi (Studi Pada Samsung Store) Calvin; Calvin, Calvin; Listiana, Erna; Shalahuddin, Ahmad; Fitriana, Ana; Ahmadi, Ahmadi
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2277

Abstract

Tujuan dari penelitian ini adalah untuk melihat bagaimana suasana toko memengaruhi kesetiaan pelanggan. Ini dilakukan dengan menguji peran keterlibatan pelanggan dan kepuasan pelanggan sebagai variabel mediasi. Untuk memahami bagaimana suasana toko dapat membentuk keterikatan emosional dan kepuasan pelanggan, penelitian ini melibatkan pelanggan di Samsung Store di Indonesia. Untuk mendukung hipotesis yang telah dikembangkan, penelitian ini menggunakan Structural Equation Modeling (SEM) dan alat statistik Smart PLS 3.0. Data dikumpulkan melalui kuesioner, yang dijawab oleh 234 orang. Hasil penelitian menunjukkan bahwa suasana toko, keterikatan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dan suasana toko juga memiliki pengaruh yang signifikan terhadap keterikatan pelanggan dan kepuasan pelanggan. Meskipun demikian, keterikatan pelanggan dan kepuasan pelanggan berfungsi sebagai mediator antara suasana toko dan loyalitas pelanggan.
Pengaruh Digital Advertising dan Electronic Word of Mouth Terhadap Purchase Intention dengan Brand Trust sebagai Variabel Intervening Rabbani, Ammar; Listiana, Erna; Shalahuddin, Ahmad; Purmono, Bintoro Bagus; Fitriana, Ana
Jurnal Multidisiplin West Science Vol 4 No 06 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i06.2388

Abstract

Penelitian ini bertujuan untuk menginvestigasi bagaimana Periklanan Digital dan Electronic Word of Mouth (eWOM) memengaruhi Niat Beli melalui peran perantara Kepercayaan Merek. Fokus utama adalah menelaah pengaruh Word of Mouth terhadap Niat Beli yang dimediasi oleh Kepercayaan Merek pada konsumen produk Make Over. Sebanyak 205 responden terpilih secara purposive sampling, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling dengan bantuan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa Periklanan Digital dan eWOM berkontribusi signifikan terhadap kepuasan pelanggan. Selanjutnya, Word of Mouth terbukti memiliki pengaruh positif dan signifikan pada Kepercayaan Merek, begitu pula Kepercayaan Merek yang secara signifikan meningkatkan Niat Beli. Temuan lain menegaskan bahwa Kepercayaan Merek secara mediatif memperkuat hubungan antara Periklanan Digital ke Retailer dan Word of Mouth ke Retailer terhadap Niat Beli. Dengan demikian, strategi komunikasi digital yang efektif serta ulasan positif konsumen terbukti mampu memperkuat kepercayaan terhadap merek, yang pada gilirannya meningkatkan niat beli pada retailer Make Over.
Determinan Pengambilan Keputusan Investasi: Pengujian Efek Interaksi Literasi Keuangan Elvi Yuli Machmudah; wendy, wendy; Shalahuddin, Ahmad; Azazi, Anwar; Ndaru Mustika, Uray
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 9: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i9.10160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan investasi, persepsi risiko, dan faktor demografi terhadap keputusan investasi, dengan literasi keuangan sebagai variabel moderasi pada masyarakat di Kalimantan Barat. Responden penelitian ini adalah individu yang telah atau sedang melakukan investasi di Kalimantan Barat dengan total 375 responden. Metode analisis data menggunakan moderated regression dengan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pengetahuan investasi, persepsi risiko, dan faktor demografi berpengaruh positif dan signifikan terhadap keputusan investasi. Literasi keuangan terbukti memperkuat pengaruh pengetahuan investasi terhadap keputusan investasi. Sebaliknya, literasi keuangan memperlemah pengaruh faktor demografi terhadap Keputusan investasi. Temuan ini menekankan pentingnya peningkatan literasi keuangan masyarakat sebagai langkah strategis untuk mendorong pengambilan keputusan investasi yang lebih rasional dan optimal di Kalimantan Barat.
How does green attitude, green advertising, and environmental awareness impact on green purchase intention? Maharani, Tri Adinda; Shalahuddin, Ahmad; Listiana, Erna; Hasanudin, Hasanudin; Fauzan, Rizky
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1689

Abstract

The world is now very concerned about how to maintain environmental balance, so there needs to be an urgent change in the way consumers pay attention to the importance of maintaining sustainability and environmental balance. Eco-friendly products are goods and services, including products that have applied the principles of preserving, protecting and managing the environment. Along with the development of technology, green advertising becomes one of the variables that is considered to determine the extent of its influence on the intention to green purchase products. Green advertising focuses on environmentally friendly advertising or marketing that aims to introduce environmentally friendly products to the public. This creates an audience attitude towards product evaluation. Using Analysis of Moment Structure (AMOS), this study tested the relationship among the variables that are independent and dependent with the presence of mediation variables. The method used in collecting data is to distribute questionnaires with a total of 206 respondents. Research conducted shows that green attitudes are positively impacted by green advertising. Environmental awareness also has a favourable effect on green attitudes. Additionally, environmental awareness and green advertising positively influence consumers' intentions to purchase ecologically friendly or green items. At the same time, the attitude mediates full green advertising and environmental awareness towards the purchase intention of green products.
The influence of leader member exchange and organizational culture on organizational citizenship behavior (OCB) with organizational commitment as a mediating variable Shelly, Shelly; Barkah, Barkah; Daud, Ilzar; Shalahuddin, Ahmad; Fauzan, Rizky
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1700

Abstract

Every company has several factors that become a strong foundation as a basis for advancing the success of the company. This study aims to statistically test and provide empirical information about the effect of Leader Member Exchange (LMX) and Organizational Culture on Organizational Citizenship Behavior (OCB) with Organizational Commitment as a mediating variable with the object of research of 230 respondents of PT Hartono Plantation Indonesia employees determined by purposive sampling technique. The data analysis technique used in this research is Structural Equation Modeling (SEM) with AMOS software. The test results show that there is a positive and significant effect on each variable partially (individually) or the mediating effect
Influence of work-life balance and job stress to employee performance mediated by job satisfaction on millenial employees Amelia, Fadillah Rizky; Heriyadi, Heriyadi; Daud, Ilzar; Shalahuddin, Ahmad; Sulistiowati, Sulistiowati
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1745

Abstract

The purpose of this study was to determine and analyze the effect of work-life balance and job stress on employee performance mediated by job satisfaction in millennial employees in the finance department of state-owned companies in Indonesia, the companies studied were PT Jasaraharja. The method and approach used in this research is descriptive quantitative with an associative causal level of explanation. The sample used in this study amounted to 213 samples, namely millennial generation employees ranging in age from 26-42 years. Sampling technique through a survey using a questionnaire distributed via social media using a Likert scale as a measure. Structural Equation Modeling (SEM) through AMOS 24 was employed for model analysis in this research. The results of this study prove that there is a significant influence between work-life balance and job stress on employee performance. and analysis of the mediating variable proves that there is an indirect influence between work-life balance and job stress on employee performance through job satisfaction. this research is expected to overcome the problems of work-life balance and job stress for millennial employees and through this research it is hoped that PT. Jasaraharja can increase employee job satisfaction.
The effect of work environment and emotional intelligence on affective commitment on millennial generation with job satisfaction as mediating variable S, Dewi Winarni.; Malini, Helma; Daud, Ilzar; Shalahuddin, Ahmad; Sulistiowati, Sulistiowati
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1748

Abstract

This study aims to analyze the influence of the work environment and emotional intelligence on affective commitment and job satisfaction as mediating variables among millennial employees in medium to large-scale industries in West Kalimantan. The study utilizes a descriptive quantitative research design with a sample of 200 millennial employees who participated in the survey via questionnaire. The sampling technique utilized the purposive sampling method, targeting employees working in the industrial sector in West Kalimantan, encompassing both contract and permanent employees from various divisions. A five-point Likert scale of 1 (Strongly disagree) to 5 (Strongly agree) was employed for data collection. In this study, the use of statistical software for measurement and analysis was conducted using Structural Equation Modelling (SEM) using AMOS 24. The findings indicate that the work environment and emotional intelligence positively and significantly impact job satisfaction. Additionally, both job satisfaction and the work environment positively and significantly impact affective commitment. Nevertheless, affective commitment is not significantly impacted by emotional intelligence.
Co-Authors AHMADI Aji, Bima Tresna Alif, Gattuso Putra Amany, Kemas Ammar Amelia, Fadillah Rizky Ana Fitriana Anwar Azazi Athallah, Novan Haryadi Pradana Barkah, Barkah Bella, Alifa Tauris Miranda Calvin Calvin Calvin Daud, Ilzar Deliana, Salwa Rana Dody Pratama Marumpe Elvi Yuli Machmudah Endah Mayasari Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Febrio, Ferris Fitriani Fitriani Giriati H, Heriyadi Harry Setiawan Hartanti Nugrahaningsih Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi, Heriyadi Ikram Yakin Irawan, Valinka Dewi Fortuna Irdhayanti, Efa J, Junaidi Janiarti, Della Jayanti, Rabita Putri Karsim Lie, Lie Lusiah Lusiah M. Irfani Hendri Maharani, Evita Maharani, Tri Adinda Maryadi, Romi Mayardi, Rika Mazayatul Mufrihah B11212091 Mualis, Rizky Septian Muhammad Afif Mustika, Uray Ndaru Ndaru Mustika, Uray Nurrahim, Muhammad Fakhri Oktavia, Adhisty Pualam, Akira Putri Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Jesica Khristianti Rabbani, Ammar Rozania, Via S, Dewi Winarni. Salsabila, Najwa Saputra, Ahmad Ernanda Dwi Saputra, Andreas Angga Saputra, Gregorius Deri Shelly, Shelly Sophia, Nadya Rahma Sulistiowati Sulistiowati Syahputri, Anggraini Syawitri, Wita Titik Rosnani Titinawati, Titinawati Usman, Maharani Wardhani, Dini Sukma Wendy Wenny Pebrianti Winda, Hyasinta