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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJBE (Integrated Journal of Business and Economics) Journal Of Management Science (JMAS) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Ulil Albab Krisnadwipayana International Journal of Management Studies
Ahmad Shalahuddin, Ahmad
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Membangun Personal Branding Dan Manajemen Waktu Di Kalangan Siswa SMP Melalui Konten TikTok Interaktif Aji, Bima Tresna; Shalahuddin, Ahmad; Salsabila, Najwa; Sophia, Nadya Rahma; Jayanti, Rabita Putri; Putri, Jesica Khristianti
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2056

Abstract

Advances in digital technology have drastically changed the way teenagers communicate and build their identities. One of the popular social media platforms among students is TikTok, which can be used as a tool for education and self-improvement. Objective: This community service activity aims to improve junior high school students’ understanding of the concepts of personal branding, time management, and the positive use of social media. Method: The implementation of this activity is educational socialization conducted through interactive presentations and group discussions, accompanied by assessments using pre-tests and post-tests in essay format, the number of participants in this socialization activity was 183 9th grade students of SMP Negeri 4 Sungai Raya. Results: From the results of the delivery of materials and the provision of post-test questions, there was an increase in students’ understanding of the aspects discussed, students in grades 9A-9B experienced an increase of 20%, students in grades 9C-9D experienced an increase of 51%, while students in grades 9E-9F experienced an increase of 48%. From the results of the activity, there was an increase in students’ understanding and knowledge regarding personal branding, content, and time management. ABSTRAKKemajuan dalam teknologi digital telah secara drastis mengubah cara komunikasi dan cara anak remaja membangun identitas mereka. Salah satu platform media sosial yang terkenal di kalangan siswa adalah TikTok, yang bisa digunakan sebagai alat pendidikan dan peningkatan diri.  Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman siswa SMP mengenai konsep personal branding, manajemen waktu, serta penggunaan media sosial secara positif.  Cara pelaksanaan kegiatan ini adalah sosialisasi pendidikan yang dilakukan melalui presentasi interaktif dan pembicaraan kelompok, disertai dengan penilaian menggunakan pre-test dan post-test dalam format esai, jumlah peserta dari kegiatan sosialisasi ini sebanyak 183 siswa kelas 9 SMP Negeri 4 Sungai Raya.  Dari hasil penyampaian materi dan pemberian soal post-test, terjadi peningkatan terkait pemahaman siswa terhadap aspek yang dibahas, siswa-siswi kelas 9A-9B mengalami peningkatan sebesar 20%, siswa -siswi kelas 9C-9D mengalami peningkatan sebesar 51%, sedangkan para siswa-siswi kelas 9E-9F mengalami peningkatan sebesar 48%.  Dari hasil kegiatan terjadi peningkatan pemahaman dan pengetahuan para siswa terkait personal branding, konten, dan manajemen waktu. 
Pengembangan Perpustakaan Umum Bahagia Mendawai melalui Kegiatan Kreatif dan Pengelolaan Perpustakaan Berbasis Digital Nurrahim, Muhammad Fakhri; Shalahuddin, Ahmad; Pualam, Akira Putri; Bella, Alifa Tauris Miranda; Irawan, Valinka Dewi Fortuna; Saputra, Ahmad Ernanda Dwi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5876

Abstract

The community service activity is based on the problem of a lack of creative activities and understanding of current technology in the 4.0 era. Observations and interviews with the Chair of the Perpustakaan Bahagia Mendawai, revealed that many children living on the coast of the Sungai Kapuas, particularly in Kampung Caping, have minimal understanding of technology. Despite the library having facilities such as four computers, but there are no teachers who have free time to teach the children in the village. To address this, nine work programs will be implemented to enhance children's abilities in using digital technology and educational approaches through creative activities. These programs include Beads Workshop, Microsoft Word Training, Design Training via Canva, Education on Saving and Practicing Making Piggy Banks, Daily Schedule Making Training, Collage Crafts, DIY Used Bottles, Social Media Management, and Bahagia Mendawai Library Administration Management. The goal is to transform children who have never used a computer into proficient users, especially in Microsoft Word. The use of computers in learning activities plays a crucial role in increasing literacy by requiring children to read books before taking typing training and then accessing information more widely. This helps develop the reading and writing skills needed in the current 4.0 era. The aim is to contribute positively to creating a young generation skilled in technology use, fostering creativity, and promoting strong literacy from an early age.
Pengaruh Lingkungan Kerja, Keselamatan Kesehatan Kerja (K3), dan Kompensasi Terhadap Kinerja Melalui Komitmen Organisasional pada Karyawan Pabrik PT. Rafi Kamajaya Abadi di Kabupaten Melawi Wardhani, Dini Sukma; Shalahuddin, Ahmad; Hendri, M Irfani
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.77675

Abstract

Penelitian ini menggunakan pendekatan penelitian kuantitatif. Ada lima variabel yang digunakan dalam penelitian ini, Lingkungan Kerja (X1), Kesehatan Keselamatan Kerja (X2), Kompensasi (X3), Komitmen Organisasional (Z) dan Kinerja (Y). Pengumpulan data diperoleh melalui penyebaran data kuesioner secara offline dan online kepada karyawan Pabrik PT. Rafi Kamajaya Abadi di Kabupaten Melawi. Sampel yang digunakan adalah 60 responden. Analisis data yang digunakan adalah analisis jalur dan analisis deskriptif. Hasil penelitian ini menunjukkan bahwa Lingkungan kerja berpengaruh signifikan terhadap komitmen organisasional, keselamatan kesehatan kerja tidak berpengaruh signifikan terhadap komitmen organisasional, kompensasi berpengaruh signifikan terhadap komitmen organisasional, lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan, keselamatan kesehatan kerja tidak berpengaruh terhadap kinerja karyawan, kompensasi tidak berpengaruh signifikan terhadap kinerja karyawan, komitmen organisasional berpengaruh signifikan terhadap kinerja karyawan, komitmen organisasional mampu memediasi pengaruh lingkungan kerja dan kompensasi terhadap kinerja karyawan, namun komitmen organisasional tidak mampu memediasi variable keselamatan kesehatan kerja terhadap kinerja karyawan.
Pengaruh Kepemimpinan dan Iklim Organisasional Terhadap Kinerja Karyawan Yang Di Mediasi Oleh Stres Kerja Pada Perusahaan Media (Tribun Pontianak) Mayardi, Rika; Shalahuddin, Ahmad; Fauzan, Rizky
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.78060

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kepemimpinan dan iklim organisasional terhadap stres kerja dan dampaknya terhadap kinerja karyawan pada Perusahaan Media (Tribun Pontianak). Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini seluruh karyawan Perusahaan Media (Tribun Pontianak) pada Tahun 2023. Sampel yang diambil untuk penelitian ini adalah sebanyak 60 responden dengan menggunakan metode sampling jenuh (sensus). Model analisis data yang digunakan adalah Analisis Jalur (Path Analysis) dengan menggunakan SPSS versi 21.Berdasarkan pengujian hipotesis disimpulkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap stres kerja, sedangkan iklim organisasional berpengaruh negatif dan signifikan terhadap stres kerja. Hasil pengujian hipotesis selanjutnya menunjukkan bahwa kepemimpinan dan iklim organisasional berpengaruh positif dan signifikan terhadap kinerja karyawan, sedangkan stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan. Berdasarkan pengujian pengaruh langsung dan tak langsung, stres kerja tidak berpengaruh sebagai variabel yang memediasi pengaruh kepemimpinan terhadap kinerja karyawan pada Perusahaan Media (Tribun Pontianak), sedangkan stres kerja berpengaruh sebagai variabel yang memediasi pengaruh iklim organisasional terhadap kinerja karyawan pada Perusahaan Media (Tribun Pontianak).  
The influence of brand ambassador, country of origin, and brand credibility on purchase intention of Some By Mi products in Indonesia moderated by consumer ethnocentrism Rozania, Via; Afifah, Nur; Listiana, Erna; Shalahuddin, Ahmad; Hasanudin, Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.381

Abstract

The entertainment industry is prevalent worldwide, one of which is Indonesia. This represents the existence of a wave of Korean culture or what is usually called the Korean Wave. Products from South Korea have become one of the attractions for fans of Korean culture in Indonesia in recent years due to the increasing popularity of the Korean Wave. One example is beauty products or cosmetics from South Korea. This research aims to determine the influence of brand ambassador, country of origin, and brand credibility on purchase intention for Some By Mi products in Indonesia moderated by consumer ethnocentrism. This research is a type of quantitative research. Data collection was carried out by distributing questionnaires to 210 respondents. The sampling technique in this research used nonprobability sampling with purposive sampling type. The analysis technique used in this research is structural equation modeling (SEM) using the AMOS 24 statistical tool. The research results show that brand ambassador, country of origin, and brand credibility positively and significantly affect purchase intention. Meanwhile, consumer ethnocentrism as a moderator negatively and significantly influences purchase intention. This research can contribute to business people responding to consumer preferences with diverse ethnocentric backgrounds.
The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables Deliana, Salwa Rana; Afifah, Nur; Listiana, Erna; Shalahuddin, Ahmad; Hasanudin, Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.392

Abstract

Technological advances and the development of digitalization have changed marketing activities by making it easier for consumers to make purchases via e-commerce. The presence of e-commerce makes it easier for Generation Z to make purchases and ends up making online impulse buying. This research aims to determine the influence of fear of missing out (FoMO) and hedonism on online impulse buying of Generation Z consumers using Shopee, mediated by subjective norms and attitude. This research involved 205 people from various regions in Indonesia who were collected online using a purposive sampling technique with a questionnaire. Data were analyzed using Structural Equation Modeling (SEM) AMOS 22. This research shows that FoMO and hedonism positively and significantly effect online impulse buying Generation Z Shopee users. Meanwhile, subjective norms and attitudes mediate the influence of FoMO and hedonism on online impulse buying. This research can contribute to the theory of online impulse buying in consumers in the digital era and for businesses in the digital era to be a reference in knowing how consumer purchasing behavior patterns are on online shopping platforms, especially in e-commerce.
Pengaruh Kompetensi, Komitmen Organisasional dan Employee Engagement Terhadap Kinerja Pegawai PDAM Tirta Khatulistiwa Pontianak Shalahuddin, Ahmad
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 7, No 3 (2018): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.429 KB) | DOI: 10.26418/jebik.v7i3.26875

Abstract

This study aims to analyze the models related to the influence of Competency, Organizational Commitment and Employee engagement on performance. This research is a survey research with an explanatory research type. The population in this study were employees of the Engineering Division, namely the Division of Production, Distribution and Control of Water Loss. The number of respondents was 60 employees using the proportionate random sampling method. The analysis technique used is Multiple Linear Regression. The results of multiple linear regression analysis show that competency is influential but not significant to performance. While both organizational commitment and employee engagement have a positive and significant effect on performance. Organizational commitment has the greatest influence on the performance of employees of PDAM Tirta Khatulistiwa Pontianak.
Digital Literacy, Culture, and Engagement as Catalysts of SME Performance: Evidence from West Java Lusiah, Lusiah; Nugrahaningsih, Hartanti; Shalahuddin, Ahmad
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1221

Abstract

Small and Medium Enterprises (SMEs) in West Java have lots of challenges in the digital era, and requirement of change which is most important to survive in new competitive environment. This research focuses on the identification of factors that affect the Business Performance of SMEs in the region. Applying Partial Least Squares analysis, this research investigates the research gap around Digital Literacy, Engagement in Digital Initiatives, Internal Digital Culture, Government Support Policies, and Market Competitiveness. An exploration of the relationship between the variables of Digital literacy, Digital engagement, and digital culture and their effect on SMEs business performance show that research tests point to significant effects of the three variables on at least one dimension of Business performance. Nonetheless, Government Support Policies and Market Competitiveness appear to be less relevant but they still have places. There is evidence where governments have provided chances to SMEs, though not optimal. In this sporting goods industry, market forces justified the business need for adaptation in today’s market. This research provides valuable recommendations to policy makers and practitioners. When digital challenges are understood as unavoidable obstacles and approached as a set of priorities, getting to know internal digital cultures, economies, and financing opportunities in the context of West Java SMEs, it will be possible to outline general strategies for the successful development of firms in the discussed region. 
Unlocking the power of adaptive selling: a systematic review and integrative framework Saputra, Andreas Angga; Shalahuddin, Ahmad
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1449

Abstract

Adaptive selling has become a critical competency for salespeople in increasingly dynamic, competitive, and technology-driven markets. This study aims to synthesize and integrate existing research on adaptive selling by conducting a systematic literature review of peer-reviewed articles published between 2010 and 2021. Using a rigorous screening process and thematic analysis of 85 selected studies, this review identifies five dominant themes in the adaptive selling literature: conceptualization and measurement, antecedents, consequences, moderators and mediators, and contextual factors. The findings reveal that adaptive selling is shaped by a complex interaction of individual factors (such as motivation, self-efficacy, emotional intelligence, and learning orientation), organizational factors (including sales training, leadership style, and organizational culture), and situational contexts (such as product complexity, competitive intensity, and sales settings). Based on these insights, this study proposes an integrative framework that links antecedents, adaptive selling behaviors, mediating mechanisms, and performance outcomes, while also accounting for contextual contingencies and feedback effects. The review highlights the strategic importance of adaptive selling in enhancing sales performance and customer outcomes. Furthermore, it identifies key directions for future research, particularly in relation to digital technologies, virtual selling environments, and the dynamic evolution of adaptive selling over time.
The Influence of Internship Experience and Soft Skills on Work Readiness Mediated By Self-Efficacy Syawitri, Wita; Yakin, Ikram; Shalahuddin, Ahmad; Mayasari, Endah
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z is the young age group that dominates the number of Open Unemployment Rate (OUR) in 2024 in Indonesia. In this situation, students and graduates who are potential future employees must prepare themselves with good work readiness by the skills needed in the workplace. This research examines how in Indonesian Generation Z self-efficacy mediates internship experience and soft skills regarding work readiness. The research population is all Generation Z with status as final-year students and fresh undergraduate graduates in Indonesia. Information was gathered using an online questionnaire via Google Forms, a sampling technique, and a purposive sampling approach. The results showed that internship experience positively and significantly affects work readiness and self-efficacy. Soft skills have been proven to positively and significantly impact work readiness and self-efficacy, while self-efficacy demonstrates a positive and significant impact regarding work readiness. Self-efficacy as mediation is proven to positively and significantly affect the connection of internship experience to work readiness, along with the between soft skills and work readiness.
Co-Authors AHMADI Aji, Bima Tresna Alif, Gattuso Putra Amany, Kemas Ammar Amelia, Fadillah Rizky Ana Fitriana Anwar Azazi Athallah, Novan Haryadi Pradana Barkah, Barkah Bella, Alifa Tauris Miranda Calvin Calvin Calvin Daud, Ilzar Deliana, Salwa Rana Dody Pratama Marumpe Elvi Yuli Machmudah Endah Mayasari Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Febrio, Ferris Fitriani Fitriani Giriati H, Heriyadi Harry Setiawan Hartanti Nugrahaningsih Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi, Heriyadi Ikram Yakin Irawan, Valinka Dewi Fortuna Irdhayanti, Efa J, Junaidi Janiarti, Della Jayanti, Rabita Putri Karsim Lie, Lie Lusiah Lusiah M. Irfani Hendri Maharani, Evita Maharani, Tri Adinda Maryadi, Romi Mayardi, Rika Mazayatul Mufrihah B11212091 Mualis, Rizky Septian Muhammad Afif Mustika, Uray Ndaru Ndaru Mustika, Uray Nurrahim, Muhammad Fakhri Oktavia, Adhisty Pualam, Akira Putri Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Jesica Khristianti Rabbani, Ammar Rozania, Via S, Dewi Winarni. Salsabila, Najwa Saputra, Ahmad Ernanda Dwi Saputra, Andreas Angga Saputra, Gregorius Deri Shelly, Shelly Sophia, Nadya Rahma Sulistiowati Sulistiowati Syahputri, Anggraini Syawitri, Wita Titik Rosnani Titinawati, Titinawati Usman, Maharani Wardhani, Dini Sukma Wendy Wenny Pebrianti Winda, Hyasinta