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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Lumbung: Jurnal Ilmiah Politeknik Pertanian Negeri Payakumbuh Buletin Poltanesa Unram Journal of Community Service (UJCS) Journal Of Sustainable Research In Management Of Agroindustry (SURIMI) International Journal of Economics, Business and Innovation Research
Mukhlis Mukhlis
Agribisnis, Politeknik Pertanian Negeri Payakumbuh
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences

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Analysis of Added Value and Development Strategy for The Coconut-Based Food Industry in North Sulawesi Province Herry F. Pinatik; Dedie Tooy; Maya Hendrietta Montolalu; Denny Saroinsong; Asnidar Mastam; Mukhlis Mukhlis; Teltje Koapaha; Rine Kaunang
Jurnal Penelitian Pendidikan IPA Vol 11 No 12 (2025): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i12.13236

Abstract

Problems in developing the coconut-based creative industry in North Sulawesi Province include limited business capital and modern processing technology, inconsistent product quality, and weak promotion and marketing. As a result, the Micro, Small, and Medium Enterprises (MSMEs) sector is unable to maximize the potential of coconuts as a significant source of added value. This study aims to examine the added value of coconut-based food products and formulate policy strategies for the development of coconut-based creative industries MSME level. The research method is added value analysis using the Hayami (1987) approach and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for policy strategy formulation. The results of the study show that the output value of coconut-based food products reaches IDR 250,000 per unit, with an added value of IDR 25,214 per product and an added value ratio of 71%. Labor compensation is recorded at IDR 3,044 per kilogram or 12% of the added value, while the profit obtained is IDR 22,170 per product or 88%. SWOT analysis recommends a development strategy oriented towards a combination of S-O (Strengths–Opportunities) and W-O (Weaknesses–Opportunities), through improving production capacity and quality, strengthening promotion, and building partnerships with stakeholders, facilitated by the local government
Co-Authors Adi Putra Amriana Hifizah Amrizal Amrizal Amrizal Andreas Leploi Anggeline Amahorseja Asnidar Mastam Astati Budiman Haruna Caroline B.D. Pakasi Caroline Betsy Diana Pakasi Charles R. Ngangi David P. Rumambi Dedie Tooy Dedie Tooy Denny Saroinsong Dewi Sri Nurchaini Dominggas M Kelabora Erny Sirappa Filemon Tutratan Geraldine C.D. Podung Haeruddin Hardiyanti Sultan Herry F. Pinatik Herry F. Pinatik Ilham Syarif Imelfina Musthafa Jenny Baroleh Khaifah khaifah Latifa Hanum Lien Damayanti Made Krisna Laksmayani Malik, Shintami Rouwelvia Marliyah Maya Hendrietta Montolalu Megawati Mellisa L. G. Taroreh Mirza Andrian Syah Mohammad Reyvaldi Mubarokah Muhamad Muhammad Arsan Jamili Nally Y.G.F. Erbabley Nila Sari Nur Alam Kasim Nurfadilah Nurfadilah Olivia Esther C.R Regia Indah Kemala Sari Rine Kaunang Rine Kaunang Rine Kaunang Riri Oktari Ulma Riva Hendriani Riva Hendriani Rustam Abd. Rauf Safriyanto S Maruka Shintami Rouwelvia Malik Siti Nurlaelah Sitti Hardiyanti M.M Sitti Nurani Sirajuddin Sri Kembaryanti Putri Sri Kembaryanti Putri Sri Widayanti St. Rohani Stephano C. W. Ngangi Suci Ananda Teltje Koapaha Toni Malvin Wahyuni Zam Yanru Silubun Yulismi Yulismi Yusma Damayanti