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Journal : Journal of Social Science

The Influence of Business Level Differentiation, Integrated Level Strategy and Corporate Level Strategy on Competitive Advantage Is Mediated By Internal Innovation In TNI ad Hospitals Throughout Indonesia Akbar, Akbar; Usman, Bahtiar; Anggiani, Sarfilianty
Journal of Social Science Vol. 6 No. 2 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to analyze the influence of Business Level Strategy Differentiation, Integrated Level Strategy, and Corporate Level Strategy on Competitive Advantage in military hospitals. In addition, this study also explores the role of internal innovation as a mediating variable in the relationship between business strategy and competitive advantage. Taking into account the unique challenges faced by TNI AD hospitals, this research contributes to understanding how business strategies can improve competitiveness through internal innovation. This study was carried out quantitatively with a sampling method using the total sampling technique, where the number of samples used was 162 leaders of TNI AD class C hospitals. Data processing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS Ver 4 software to analyze the relationship between exogenous and endogenous variables and test the role of internal innovation mediation in the model. The results of the study show that from several hypotheses tested, the business level strategy (Business Level Differentiation) has no direct influence on competitive advantage or internal innovation. However, the Integrated Level Strategy and Corporate Level Strategy have a positive effect on competitive advantage and internal innovation. In addition, internal innovation has been shown to mediate the influence of integration-level strategies on competitive advantage, but not the relationship between business-level strategies and corporate-level strategies on competitive advantage. The theoretical implications of this study confirm that an integrated organization-level strategy can improve competitiveness through operational efficiency and innovation. Managerially, these findings indicate that military hospitals need to strengthen their culture of innovation and optimize integration strategies so that internal innovation can contribute more significantly to competitive advantage. The limitation of this study lies in the scope of the sample that only involves class C TNI AD hospitals, so the results cannot necessarily be generalized to hospitals with different levels or ownership. This research has a novelty in applying the concept of corporate strategy in the context of non-profit public service organizations, especially military hospitals. The study also combines three types of business strategies in one integrative model, providing a holistic perspective on how different strategies can complement each other in improving hospital competitiveness.
Co-Authors Agung SNP, Jeffrey Agus Himawan Akbar Akbar Aljaniah Zahra, Nyimas Angelin, Venny Anwar, Alvis Aprilia, Erfita Aritonang, Julius Dermawan Armawan Putri, Clara Dinda Asaari, Masagus Aseanty, Deasy Asep Hermawan ASEP SUPARMAN Asri, Dhita Hafizha Asrunputi, Aisyah Pia asrunputri, aisyah pia Aulia, Syakira Nurul Bahtiar Usman, Bahtiar Bani, Pristiwanto Barata, Muchamad Andi Baskara, Yogi R Bawono, Arso Budi Purwanto Budianto, Tri Budirachman, Ardhyanto Bukhari, Eri Cahyono, Firman Dwi Damayanti , Sisca Daniel Dewantoro Rumani Dewi, Nanda Farah Dian Hasanah Dizar , Shafrani Dorina Widowati Dwi Astuti Erica, Herlis erna wati Eryc, Eryc Fadhilah Fadhilah Fahlevi, Raden Muhamad Rizza Fajardini, Zahra Fauziana, Eva Felani, Herman Oddyansyah Feti Fatonah Ghafar, Abdul Hariyadi, Hariyadi HARYANTI, DENNY SEPTA Haryono Haryono Hasan, Afrizal Hasanah, Humaira Uswatun Hermawanti, Nanik Hernawati, Nani Hutasuhut, Chairul Akbar Ilham Ali Noor Ina Oktaviana Matusin, Ina Oktaviana Jimena Arilyn , Erika Jovane, Bryan Chardine Junianto, Oni Kadir, Ing Kalambo, Yohanis Krisno Utomo, Hudiarto Kurniawati, Erna Kurniawaty, Indah Leonardo, Michael Christianto Maitimu, Jacky Manurung, Harris Marfiah, Yulis Widyo Marthaleina Ruminda Sitorus Maulana, Sena Mohan, Verawaty Muara Sidik, Heru Muhammad, Akmal Aziz Mulyadi Mulyadi Mustakman, Fauzi Nadir Rosady, Faiz Lutfan Neneng Hasanah Netania Emilisa Nugroho, Tri Ambar Nurcahyo, Marsanto Adi Oktaviani, Desy Palguna, Arya Irawan Putra Paryanto Paryanto Permana, Ade Prilyana, Cindy Puspa, Tiara Rimbawan, H. A. Danang Safitri, Tiara Sandhi, Agung Fitra Sari Dewi Septiany, Sheila Serly, Serly Siahaan, Tujuh Martogi Sigit Sulaksono, Andrea Sihombing, Dame Afrina Silitonga, Samuel Siti Rohani Sri Lastanti, Hexana Sulistyo Raharjo, Eko Sumiyarti Sumiyarti, Sumiyarti Supandi, Sophan Supardi, Endi Suriadi Suriadi Sutoha Tang, Sukiantono Tatik Mariyanti, Tatik Tri Djoko Sulistiyo, Tri Djoko Trismoyo, Yudah Tuti Herawati Viasco, David Candra Wandik, Kandius Wastum, Wastum Widayat, Tri Agung Willy Arafah Willy Arafah, Willy Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Wiyono , Slamet Yulianti Keke Yuliantini Yuliantini Yuswardi yuswardi, Yuswardi Yuwono, Daniel Zulman, Andry