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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Ekonomi dan Bisnis Islam Falah : Jurnal Ekonomi Syariah Jurnal Ilmiah Ekonomi Islam AKRUAL: Jurnal Akuntansi Al-Daulah : Jurnal Hukum dan Perundangan Islam al-Uqud : Journal of Islamic Economics Pendas : Jurnah Ilmiah Pendidikan Dasar EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Shirkah: Journal of Economics and Business Syarikat : Jurnal Rumpun Ekonomi Syariah Iqtishoduna: Jurnal Ekonomi Islam J-Dinamika: Jurnal Pengabdian Kepada Masyarakat IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Abdi Masyarakat (JAM) Journal of Economics, Business, and Government Challenges Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Didaktik : Jurnal Ilmiah PGSD STKIP Subang Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah PROFICIO: Jurnal Pengabdian Masyarakat Humantech : Jurnal Ilmiah Multidisiplin Indonesia Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Al-Muamalat : Jurnal Ekonomi Syariah Abimanyu: Journal of Community Engagement Educenter: Jurnal Ilmiah Pendidikan Jurnal Ekonomika dan Bisnis Islam Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Ekonomi Syariah dan Bisnis SIGEH ELT : Journal of Literature and Linguistics Formosa Journal of Applied Sciences (FJAS) Jurnal Pengabdian Masyarakat: BAKTI KITA Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Iqtishadiah: Jurnal Hukum Ekonomi Syariah Excellence Al-Hiwalah : Journal Syariah Economic Law Journal of Economics Journal of Economics, Entrepreneurship, Management Business and Accounting Socius: Social Sciences Research Journal Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam EDUCENTER JURNAL PENDIDIKAN Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Jurnal Ekonomi, Manajemen, Akuntansi JIES : Journal of Islamic Economics Studies Welfare: Jurnal Pengabdian Masyarakat Edumaspul: Jurnal Pendidikan ZISWAF: Jurnal Zakat dan Wakaf
Ach. Yasin
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Religiusitas, Brand Awareness, Persepsi Kegunaan, Persepsi Risiko, Dan Persepsi Kualitas Terhadap Minat Berasuransi Syariah Dengan Sikap Sebagai Variabel Mediasi Pada Generasi Milenial Maulita Cahyani; Ach. Yasin
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 4 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i4.20492

Abstract

The low level of Islamic insurance adoption in Indonesia indicates that public interest in Islamic insurance products remains relatively low. This study aims to analyze the influence of religiosity, brand awareness, perceived usefulness, perceived risk, and perceived quality on the intention to purchase Islamic insurance, with attitude as a mediating variable among the millennial generation. The study employed a quantitative approach using a purposive sampling technique involving 323 Muslim millennial respondents in Indonesia. The method used was a quantitative approach with primary data collected through questionnaire distribution. This study applied the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method using the SmartPLS application. The results indicate that religiosity (p-value = 0.371) and brand awareness (p-value = 0.687) do not have a significant effect on the intention to purchase Islamic insurance. In contrast, perceived usefulness (p-value = 0.009), perceived risk (p-value = 0.028), perceived quality (p-value = 0.008), and attitude (p-value < 0.001) have significant effects on intention. Attitude was found to mediate the effects of religiosity, brand awareness, and perceived quality on intention, but it did not mediate the effects of perceived usefulness or perceived risk. The novelty of this study lies in examining the role of attitude as a mediating variable within the Theory of Planned Behavior (TPB) model by integrating religiosity, brand awareness, perceived usefulness, perceived risk, and perceived quality in the context of Indonesia's millennial generation. These findings imply that Islamic insurance companies should prioritize improving service quality, product benefits, and fostering positive consumer attitudes to increase the intention to purchase Islamic insurance.
Co-Authors A'rasy Fahrullah Abiyyah Muhammad ADAM DAMANHURI Ahmad Ajib Ridlwan Ahmad Ajib Ridlwan Akhlis Fatikhul Islam Akhmad Syaiful Ghifari Al Baqiyyatus Sholihah, Milda Alvino Rezandy Alvino Rezandy Amanto, Sudrajat Ananda, Amtricia Andi Zamroni Azhar Andrian Dwi Andrian Dwi Rahmad Firdaus Angelo Zauqi Rafl Priambodo Anwar Adem Shikur Arifin, Irfan Athi` Hidayati Aulia Siska Puspita Dewi A’rasy Fahrullah Bagas Adiyaksa Wibawa Berlian Febrianti Billah, Arifah Bimantoro, Surya Ageng Chiquita Kumala Putri Subagjo Clarashinta Canggih Daffa Fadhillah Burhanudin Dardiri, Masyudan Dela Akira Rimadani Desnita Dwireni Devano Hayunda Fachrizal Dhini, Ulfa Rahma Diansyah, Ahmad Zubadar Oktorifal Durratul Haninda Is'ad Dwiarni, Aldavia Hesti Dzakiy Askhiya Erika Dewi Ari Mita Estiningtyas, Indri Wasa Eva Natasha Fadhillah S, Nurul Fahrullah, Farichah, Syayyidati Fikriyah, Ashfa Fikriyah, Khusnul Fitriah Dwi Susilowati Frihatmawati, Rizky Gladis Nabilah Widya Dana Hamzah Rabani, Muhammad Hendry Cahyono Hidayah, Syarifatul Hilda Monoarfa Himmatul kholidah Hujjatullah Fazlurrahman Ikhsanudin Sukron Imamuddin Imamuddin Imroatul Chasanah Imron Mustofa Intan Nurhasanah Irfan Ramis Kharisma, Ikke Kurniawan , Rahmat Kurniawan, Muhammad Ridho Hafid Ladi Wajuba Perdini Fisabilillah Lailatul Mufidah Larasati, Anita Latifah Wulandari, Fanny Leny Hikmah Rentiana Mahmudah, Latifatul Maria Monica Sianita Basukiwardojo Maulita Cahyani Moch. Khoirul Anwar Moch. Khoirul Anwar Monoarfa, Hilda Mubarok, Alrojak Muhammad Akbar Maulana Muhammad Andika, Muhammad Muhammad Fajar Wahyudi Rahman Muhammad Ferdiyansyah Muhammad Hamzah Rabani Muhammad Muhaemin Nanda, Annisa Amalia Eka Nita Kusumawati Nur Annisa Fitri Nur Muzayyanatul Hidayah Nurafini, Fira Nurillah, Shinta Lintang Nurwinsyah Rohmaningtyas Prabowo, Prayudi Setiawan Printa Angelina, Yunika Purnama, Andry Priyadharmadi Rachma Indrarini Rachma Indrarini Rachmawati, Desy Wulan Rahayu, Nunik Tri Ramadhina, R. Mekar Liza Ramdani Ramdani R Ramdani Ramdani Ridlwan, Ajib Riska Febriana Rizqi, Ahmad Fatkhur Robert Shobary Rosyadi, M. Syam’un Rusida, Desy Khoirur Sabana Nouvan Ilman Saifuddin, Muhammad Azhar Santi Ariyani Shikur, Anwar Adem Shinta Lintang Nurillah Sri Abidah Suryaningsih Sri Abidah Suryaningsih Sri Handajani Sri Herianingrum Sulistyowati Sulistyowati Tegar Qodri Nugroho Tika Widiastuti Tiwik Widyaningsih Ummah, Siti Safi'atul Wulandari, Sri Riski Yan Putra Timur Yati BT Samsuddin Yayuk Sri Rahayu Zulfa, Fina Lailiz