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All Journal EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Ikonomika : Jurnal Ekonomi dan Bisnis Islam EKSPANSI Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Maneggio: Jurnal Ilmiah Magister Manajemen JURNAL EDUCATION AND DEVELOPMENT NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL KESEHATAN INDRA HUSADA JKM (Jurnal Kebidanan Malahayati) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Procuratio : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Altasia : Jurnal Pariwisata Indonesia Best Journal (Biology Education, Sains and Technology) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Kesehatan Tambusai Jurnal Kajian Pariwisata Jurnal Sains Manajemen AJAD : Jurnal Pengabdian kepada Masyarakat Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Kesehatan Rajawali Jurnal Administrasi Bisnis Research of Service Administration Health and Sains Healthys International Journal Administration, Business & Organization Golden Ratio of Data in Summary Mandala of Health : A Scientific Journal Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research e-Jurnal Apresiasi Ekonomi Socius: Social Sciences Research Journal IJEIRC International Journal Multidisciplinary VISA: Journal of Vision and Ideas El-Mujtama: Jurnal Pengabdian Masyarakat Journal Healthcare Education Jurnal Pengabdian Nasional (JPN) Indonesia JER ManBiz: Journal of Management and Business J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Yani Restiani Widjaja, Yani Restiani
Universitas Adhirajasa Reswara Sanjaya
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Journal : ProBisnis : Jurnal Manajemen

 1 
Strategi Manajemen Pemasaran Digital pada Rumah Sakit Islam Kota Magelang Kusharini, Omitta Yuliastuti; Hidayat, Dasrun; Widjaja, Yani Restiani
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Seiring pekembangan teknologi dan digitalisasi transformasi serta persaingan di industri kesehatan, rumah sakit diharuskan proaktif dalam menerapkan strategi pemasaran yang efektif. Pada era digital ini trend strategi pemasaran telah bergeser ke arah pemasaran digital (Digital Marketing). Digital marketing mengubah cara bisnis, cara berkomunikasi antar organisasi/perusahaan agar organisasi dapat berkembang pesat untuk mempertahankan eksistensinya. Penelitian ini bertujuan untuk melakukan analisis persiapan dan kesiapan RSI Kota Magelang dalam menerapkan strategi manajemen pemasaran digital dan juga menganalisis sistem monitoring dan evaluasinya. Penelitian ini bersifat kualitatif. Dengan melakukan observasi dan wawancara kepada stakeholder rumah sakit, pasien dan keluarga pasien, serta dengan studi literatur dari artikel jurnal ilmiah, buku dan penelitian terdahulu, peneliti menyimpulkan bahwa strategi manajemen pemasaran digital yang dilakukan oleh RSI Kota Magelang masih belum tepat dan terarah. Hal ini menyebabkan masyarakat Kota Magelang dan sekitarnya belum tersosialisasi dengan baik mengenai profil rumah sakit dan layanan-layanan RS. Dengan beralih menggunakan digital marketing maka rumah sakit harus melakukan langkah-langkah aktif seperti membuat tim khusus pemasaran, membuat media sosial resmi rumah sakit, menjalin kerja sama lebih lanjut dengan vendor platform kesehatan online,serta melakukan monitoring dan evaluasi dengan melakukan evaluasi kegiatan yang dikaji melalui rapat unit dan kemudian merumuskan kembali tujuan RS serta mengembangkan layanan RS.
Organizational Theory in the Context of Contemporary Practices: A Literature Review Ermiati, Ermiati; Satriya, Guntur; Purwadhi, Purwadhi; Widjaja, Yani Restiani
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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This study aims to explore the contributions of organizational theories to the understanding of modern organizational behavior, with particular focus on organizational culture, leadership, employee engagement, knowledge management, and perceived organizational support (POS). Utilizing a systematic literature review approach, this article synthesizes findings from recent high-impact scholarly publications. The results indicate that organizational culture has a direct influence on employee engagement and fosters organizational identification. Leadership styles, particularly servant and adaptive leadership, are shown to be effective in managing cultural change and reducing resistance within organizations. Moreover, perceived organizational support plays a pivotal role in reducing workplace conflict, enhancing trust, and strengthening employees' emotional commitment. The study also highlights the strategic importance of structured knowledge management in driving innovation and organizational efficiency. Overall, this literature synthesis offers a multidimensional understanding of how organizational theories can inform effective and sustainable managerial strategies. The findings provide practical implications for organizational leaders to cultivate a supportive, adaptive, and knowledge-driven work environment.
Multi-Theoretical Organizational Analysis: Determinants of the Success of SIMRS Integration in the Context of Health Organizations Pratomo, Nugroho Rizki; Putriasni, Chyntia; Purwadhi, Purwadhi; Widjaja, Yani Restiani
ProBisnis : Jurnal Manajemen Vol. 16 No. 3 (2025): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Background: Hospital Management Information System (SIMRS) integration faces complex challenges that require a deep understanding of organizational dynamics. A comprehensive theoretical approach is needed to identify determinants of successful implementation. Objective: To analyze the determinants of the success of SIMRS integration using a multi-theoretical organizational framework including Systems Theory, Contingency Theory, Technology Acceptance Model, and Organizational Learning Theory. Method: Qualitative research with a case study approach in three type B hospitals in Indonesia. Data were collected through in-depth interviews with 45 respondents, participant observation, and document analysis. Data analysis used thematic analysis with a theoretical framework as a guide. Results: Identification of 12 main determinants of SIMRS integration success categorized into four theoretical dimensions: (1) Systems integration complexity (5 factors), (2) Organizational contingency factors (3 factors), (3) Technology acceptance drivers (2 factors), and (4) Learning capability factors (2 factors). Leadership commitment and user engagement factors are the most significant determinants. Conclusion: The success of SIMRS integration requires a holistic approach that integrates multi-theoretical perspectives of the organization. The developed framework can be a practical guide for hospital management in optimizing SIMRS implementation.
Implementasi Manajemen Strategik pada Puskesmas Berbasis BPJS: Studi Kualitatif di Puskesmas Ogotua Purwadhi, Purwadhi; Widjaja, Yani Restiani; Rilistyawati, Nabila Distiara; Humaera, Namira Nita
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the implementation of strategic management in a community health center (puskesmas) within the framework of the Indonesian National Health Insurance (BPJS Kesehatan). Using a qualitative approach, data were collected through in-depth interviews with the head of the health center, medical staff, and patients, supported by observation and documentation. The findings reveal that the Ogotua Health Center applies strategic management by strengthening primary health care services to reduce unnecessary referrals, improving administrative systems for BPJS claims, and conducting continuous community education about participants’ rights and obligations. Challenges identified include limited human resources, particularly the shortage of physicians, and recurrent technical disruptions in the BPJS digital system, which slow down service delivery. Despite these barriers, the health center mitigates the issues through intensive coordination with BPJS regional offices and monthly evaluation meetings involving all staff. From the patient’s perspective, the service is generally perceived as fast, friendly, and accessible, although sporadic drug stock-outs remain a concern. This study concludes that strategic management contributes significantly to improving the quality and efficiency of BPJS-based services at the primary care level. Future studies should explore digital innovation, supply chain governance, and patient education strategies to further strengthen the role of puskesmas as the frontline of Indonesia’s health system.
Co-Authors ,, Purwadhi A. Rohendi, A. Ade Mubarok Adnan Ginanjar Agustina Araufi Ahmad Ahmad Ali Amran Ali Amran Andhita Dian Dini Andi Karisma Anggun Desilia Apriana Clara Ardanti, Rizkia Ima Arumjati, Vernilina Oktaeighta Arumjati, Vernillina Oktaeighta Aryo Wibisono Asriansyah Asriansyah As’ady, BJ. Azmy Awwalunisa Aprilia Wijaya Ayomi, Anasthasia F M Bagenda, Wahyuddin Bayu Wahyudi Budijono, Rudy Catur Martian Fajar Cecep Darmawan, Cecep Chitrayuni, Wilsa Dasrun Hidayat Deden Edwar Yokeu Bernardin Destyoningtyas, Rizki Ashary Dewi, Nyoman Nila Dhea Indriani Dhea Indriani Dhian Tyas Utami Dimyati, Ferry Dwinta Mulyanti Eduardus Raditya Kusuma Putra Emanuela, Febrina Endah Pujiastuti Eneng Kamelia Erliany Syaodih Ermiati Ermiati Fanny Fardiyani Fatimah, Jardinia Dian Fauzan Febi Dwi Jayanti Rahmat Febi Dwi Jayanti Rahmat, Febi Dwi Jayanti Febrina Emanuela Feronica Melinda Muskitta Firdaus, Arsya Firdausa, Kiko Erynio Fitriasari, Nur Gani Nurdiyana Ginting, Agustina Br. Habibie, Ariyanto Hakim, Bagus Lukman Hapa, Maria Hapid, Reza Heni Rohaeni Heni Rohaeni Herlina, Nina - Hidayati, Wida Humaera, Namira Nita Indah Dwi Mentari Indah, Sonia Fillahi Irawati, Irfa Irma Sri Widhiyanti Irpan Nugraha Irpan Nugraha, Irpan J. Junius Juliana, Dewi Sri Junius, J. Karlinawati, Ni Made Devi Santi Kusharini, Omitta Yuliastuti Langingi, Gerald Hendriks Larasati Larasati Lestari, Nike Dwi Putri Lia Mirawati Lidwina Kasiani Meylina Lukas, Denny Christian M. Rizal Fauzi Maharani, Ardelia Maharani, Dessy Mahardika, Yudia Mahmudah, Nisa Makmur, Afifah Idelma Manik, Sitti Lolo Sundari Margaretna, Nur Fitri Marlena, Ena Masuni, Evi Mayang Wulandari Mayang Wulandari Mochamad Reza Nanda Eka Putri Nanda Sari, Dhiastika Niluh Dewi Ratnasari, Niluh Dewi Nining Handayani Nisa Mahmudah Novita Serliana, Novita Novriyanti, Tika Nurdiyana, Gani Nurhalisa Putri Nurhidayati, Ira Nurwijayanti Octavyani, Yanti P. Purwadi P. Purwadi Pangihutan, Reymond Pattinasarany, Alfadesta Hermon Perdana, Noor Roziq Ghulam Pertiwi, Shanti Asih Pipang Patasik, Kevin Pradnyana, I Gde Yoghie Pratomo, Nugroho Rizki Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadi, P. Putra, Eduardus Raditya Kusuma Putra, Kevin Aldio Putri, Novia Ayu Wijayantis Susanto Putri, Nurhalisa Putriasni, Chyntia Qohardita, Risa Rachmawati, Amalia Rahmat Ilham Rahmayati, Anisa Ratnawati, Yeni Raysha Ramadhani Reymond Pangihutan Rhomadon, Wahyu Rian Andriani, Rian Rifa Adhiani, Waode Rilistyawati, Nabila Distiara Riswanda, Jhon Rohendi, Aceng Rohendi, H.A ROHMAH, FAIZATUR Rosianti Rosidawati Wiradirja, Imas Ruth Alexandra Sahidillah Nurdin Sandi, Ghaniy Prima Satriya, Guntur Seso Sulijaya Suyono Setiati Putri, Paramita Indah Setyagraha, Javan Agustian Silvania, Grace Ayu Sinta Rosmaini Siti Nuryanti Sri Widya Astuti, Baiq Sroyer, Beatrik Yunike Yulanda Sudarman, Brillianty Putrisari Sukajie, Bambang Suyono, Seso Sulijaya Thalia, Thalia Tri Lestari Triyono, Alfian Heri Tunggadewi, Ni Putu Tania Nadyanti Umchudloh, Umchudloh Viany, Viany Wentinusa, Stella Maria Widodo, Ayudisty Ristika Kusumawardhani Wijaya, Awwalunisa Aprilia Wildan Witarsih, Silvia Witri, Repelita Wydaswara, Mita Yaniawati, Poppy Yasa, Sang Made Agus Wira Nugraha Yogiyopranoto, Muhammad Yongki Hadinata Wijaya Yudia Mahardika Yunita, Dian Zalmah Zivana, Fidela Hanan