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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi Journal of Consumer Science Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Resona : Jurnal Ilmiah Pengabdian Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies Jurnal Noken: Ilmu-Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) JURNAL EDUCATION AND DEVELOPMENT Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ultimacomm: Jurnal Ilmu Komunikasi Koneksi Jurnal Riset Komunikasi Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Communication JURNAL LENSA MUTIARA KOMUNIKASI Warta Ikatan Sarjana Komunikasi Indonesia INFOKUM Resolusi: Jurnal Sosial Politik Jurnal Abdidas Kalijaga Journal of Communication Jurnal Pewarta Indonesia AKSELERASI: Jurnal Ilmiah Nasional International Journal of Social Service and Research Jurnal Info Sains : Informatika dan Sains Journal Of World Science Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Ranah Research : Journal of Multidisciplinary Research and Development JAMAS: Jurnal Abdi Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Audiens AN-NAS: Jurnal Pengabdian Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Aminah Swarnawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Content Marketing Produk Rebuild Dreams Now & Beyond Jewelry (RDNB) di Instagram Terhadap Customer Engagement Muhammad Revaya; Aminah Swarnawati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2592

Abstract

The dynamics of modern business competition encourage entrepreneurs to optimize their marketing strategies, especially through digital platforms such as Instagram. This study analyzes the correlation between Content Marketing and Customer Engagement on the Instagram account @rdnb_jewelry, with a special focus on the impact of Content Marketing on Customer Engagement of Rebuild Dreams Now & Beyond Jewelry (RDNB) products. The theoretical framework of the study includes aspects of Marketing Communication (Reader Cognition, Sharing Motivation, Persuasion, Decision Making) and dimensions of Customer Engagement (Enthusiasm, Attention, Absorption, Interaction, Identification), as well as their implementation in Instagram features. Using a quantitative approach with a survey method, this study involved 79 respondents who were followers of the Instagram account @rdnb_jewelry, selected through a simple random sampling technique. Data analysis integrated correlation methods, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The findings of the study indicate a positive influence between the variables Content Marketing and Customer Engagement. A strong and significant relationship was identified between RDNB's Content Marketing strategy on Instagram and the level of Customer Engagement. Specifically, Content Marketing contributes 87.6% to Customer Engagement, while the remaining 12.4% is influenced by other variables. These results confirm the significance of implementing a measurable Content Marketing strategy in increasing Customer Engagement on social media.
Pengaruh Kredibilitas Green Advertising dan Sales promotion Starbucks terhadap Keputusan Pembelian : Survei pada Followers Instagram @starbucksindonesia Alya Salsabilla; Aminah Swarnawati
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3276

Abstract

Starbucks is one of the brands committed to sustainability by combining sales promotions with sustainability messages to attract the attention of environmentally conscious consumers as a marketing strategy. This study aims to determine the credibility of green advertising, determine sales promotions, determine purchasing decisions, measure the influence of green advertising credibility, measure the influence of sales promotions, measure the influence of green advertising and sales promotions credibility on purchasing decisions. The theories used in this study are the credibility of green advertising Verleye and De Ryuck (2023), sales promotions Kotler and Armstrong (2020), and purchasing decisions Kotler and Armstrong (2020). This study uses a quantitative approach with a survey method, and questionnaires are distributed as data collection instruments. The sample in this study was 126 respondents from Instagram followers @starbucksindonesia who were determined using the Slovin formula, then the sample was drawn using a simple random sampling technique. The results of this study indicate that respondents responded in agreement with the credibility of green advertising (X1), respondents responded in agreement with sales promotions (X2), respondents responded in agreement with purchasing decisions (Y), and the credibility of green advertising and sales promotions has an influence on purchasing decisions. This study shows that simultaneously the credibility of Starbucks' green advertising and sales promotions has a significant influence on purchasing decisions.
Co-Authors Abd. Gani, Ahmad Yani Achmad Shidqi Pratama Buana Firdaus Adhara Putri Prasanty Agatha, Sheilla Claudy Agil Ghifari Radya Aziz Agung Priyo Sembodo Agus Hermanto Ahmad Thufail Alya Salsabilla Amiruddin Saleh andie wibianto Annisa Az-Zahra Rahmawati Aqil Aulia Wafda Amin Arif Satria Asep Rahman Umbara Ati Kusmawati Basita Ginting Bulan Khairati Wilti Bustanul Mubarok Cahyo Wibowo Dahlia Nauly Dea Zhafira Widya Ningsih Dhiyyaul Hagi Diah Andika Sari Disa Prihantini Kusuma Dzulfikar Mahmud Eka Indri Widarti Elly Suryani Endika Fitra Wijaya Endriatmo Soetarto Eti Sri Nurhayati Eti Sri Nurhayati Fachri Septian Fadh Fawaz Fauzalia, Dian Ferdi Ferdi Fitria Rosmi Haidar Abdurrohman Harmonis Harmonis Harmonis Helfi Gustia Hendra Hidayat Herdi Wisman Jaya Inasa Ori Sativa Indriyani Idris Intan Ikhtiarti Wilti Intan Ikhtiarti Wilti Irfan Naufal El Hassan Istisari Bulan Lageni jamiah, muhimin KN, Jamiati Lilik Sumarni Lisa Anggraini M Ridha M. Elfan Kaukab Makroen Sanjaya Muhamad Agung Dharmajaya Muhamad Taufiq Muhammad Gatot Hertanto Saputra Muhammad Revaya Muhammad Reza Pahlevi Muldani, Trisno Nadzira Mauldiansyah Nani Nurani Muksin Naufal Nur A’lam Nurhayati, Eti Sri Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Paulina Ipa Kromen Betan Poetut Ariyotejo Pamungkas Qonita Diah Hidayati Rahma Ismianti Rahman Djalun Renaldo Aswansyah Putera Renaldo Aswansyah Putera Ridwan Noor Riandi Robby Milana Rosdiana Rosdiana Rosya Amalia Sa'diyah El Adawiyah Saiful Amir Salma Laila Qodriyah Samidi Samidi Sami’an Sami’an Sembodo, Agung Priyo Sinta Purnama Sari, Sinta Purnama Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Taofik Hidayat Tengku Faisal Topan Perkasa Hamudya Tria Patrianti Tria Patrianti Trisno Muldani Uly Wali Daturrahmah Velda Ardia Wahyu Joko Priyono Wardatul Jannah Wilti, Intan Ikhtiarti Yarnis, Yarnis Yukarie Ayu Wulandari Yusuf, Alfiyah Syadza Zahra Khoerunnisa Zulfikar Ali Husen Zulfikar Ali Husen