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All Journal Journal of Language and Literature UG Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Riset Agribisnis dan Peternakan Jurnal Ilmu Komputer dan Bisnis Jurnal Ilmiah Profesi Pendidikan JIIP (Jurnal Ilmiah Ilmu Pendidikan) BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Agri Socio Economics and Business Jurnal Agristan Journal Of Agribusiness, Social and Economic Jurnal Agribisnis dan Pembangunan Pertanian (JAPP) Journal of Intelligent Systems and Information Technology Jurnal Pengabdian Siliwangi
Suyudi Suyudi, Suyudi
Fakultas Pertanian Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Preferensi Konsumen terhadap Pembelian Buah Golden Melon (Cucumis melo L.) di Taman Hati Farm Fadilah, Nurul; Suyudi, Suyudi; Mutiarasari, Nurul Risti
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14310

Abstract

Melon fruit has diverse varieties, and the availability of various melon varieties makes melons have a wide market share. Diverse consumer preferences also encourage the creation of various varieties of melons to meet consumer desires and preferences. This study aims to determine consumer preferences for the attributes of golden melon fruit at Taman Hati Farm, analyze differences in consumer preferences towards purchasing golden melon fruit at Taman Hati Farm, and examine the attributes most considered by consumers in making purchasing decisions for golden melon fruit at Taman Hati Farm. The research method used is the survey, the size of the sample is calculated using the linear time function method obtained by 60 respondents, which was carried out by accidental sampling. The study will be conducted from November 2023 to May 2024. The analysis method uses Chi-square analysis and the fishbein multiattribute. The results showed that the attributes of golden melon fruit that became consumer preferences at Taman Hati Farm were that the fruit has no aroma, bright yellow fruit skin color, a very sweet fruit taste, medium-sized fruit (1,27 - 1,71 kg), a crunchy texture of fruit flesh, and prices in the medium category are around (Rp.31,000–Rp.40,000) per kilogram, there is a differences in consumer preferences for the attributes of golden melon fruit, and the attributes that consumers consider in purchasing decisions of golden melons at Taman Hati Farm, they are: size, fruit taste, fruit price, texture of fruit flesh, fruit skin color, and fruit aroma.
Co-Authors Abidah, Ai Silca Fitri Adhi Wibowo Afiliasi Ilafi, Afiliasi Ai Silca Fitri Abidah Alviatin, Anis Kurnia Anastasia Anastasia Betty Rofatin Dede Aulia Rahma Dedi Sufyadi Dewi, Tiara Citra Julianti Dwi Apriyani, Dwi Edvin Priatna Erfan Erfan Erfan, Erfan Eri Cahrial, Eri Faqihuddin Faqihuddin Firstiyanti, Aulia Haris H. Aripin Helbawanti, Octaviana Hendar Nuryaman Hertania, Deva Ina Berlianty Kia Nurdiana M Iskandar Mamoen Mulya Sari Mutiarasari, Nurul Risti Nur Arifah Qurota A’yunin Nurkhotimah, Thania Nurul Fadilah, Nurul Nurul Risti Mutiarasari Nurul Risti Mutiarasari Prasuteja, Soni Gunawan Racma, Dhany Faizal Rina Nuryati Riska Fitriani Nuramalia Robingah Robingah Sholihin Sholihin Suhardjadinata Suhardjadinata Suhardjadinata Suhardjadinata Suprianto Tenten Tedjaningsih Tenten Tedjaningsih Tuti Agustin Widi, Riantin Hikmah Widiastuti, Rosalina Yani Yaya Sunarya Yosep Agus Nugraha Zulfikar Noormansyah