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Penanda Pesan Moral Dalam Iklan Televisi Analisis Semiotika Ferdinand De Saussure Pada Iklan Rokok Gudang Garam “Dirgahayu Indonesiaku ke-77” Harahap, Sindia Rada; Widayati, Dwi; Lubis, Rosliana
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pesan moral yang terkandung dalam iklan rokok Gudang Garam “Dirgahayu Indonesiaku ke-77”. Pada penelitian ini, peneliti menggunakan teori Semiotika Ferdinand de Saussure, dengan pendekatan kualitatif, metode padan referensial Sudaryanto. Pada umumnya Iklan rokok tidak dapat bebas menampilkan produknya, sehingga iklan rokok Gudang Garam mencari ide kreatif untuk mempromosikan produknya agar dapat penarik perhatian khalayak, salah satunya dengan mengemas pesan moral pada iklannya. Penelitian ini menemukan bagaimana signifier, signified dan pesan moral pesan yang terkandung dalam iklan Gudang Garam “Dirgahayu Indonesiaku ke-77” yaitu: pantang menyerah, bekerja keras, tekun dan yakin. Namun dalam iklannya merupakan sesuatu yang tidak ada hubungan khusus dari produk dengan pesan yang disampaikan dalam iklan. Gudang Garam membuat khalayak adalah sebagai korban dari konsumsi makna produk yang telah diciptakan pengiklan sebagai alat untuk mengelabuhi khalayak dari tayangan iklan yang menyisipkan pesan moral dalam iklannya.
Prinsip Individual Alfred Adler pada Tokoh dalam Novel Azzamine Karya Sophie Aulia: Kajian Psikologi Sastra Ariska, Risti; Widayati, Dwi; Riyanto, Bambang

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8333

Abstract

This journal aims to discuss the Role of Government and Mass Media in the Socialization of Indonesian Business Law. In this study, we will conduct an analysis of the Actors of the MSME so that we can find out how much influence the Role of Government and Mass Media has in the Socialization of Indonesian Business Law. The type of research used is quantitative research using multivariate statistics and we conduct a Simple linear regression test to show how much the relationship between variables is. The research instrument is by distributing questionnaires to consumers. The results are to create statistics on the influence of the Role of Government and Mass Media in the Socialization of Indonesian Business Law, whether it has a significant impact on producers or vice versa. With this research, it is hoped that it can provide motivation for the Government to pay more attention to MSME actors and provide socialization to MSMEs to help their economy
Presupposition dalam Teka-Teki Tradisional Batak Toba Sidabalok, Dindasari; Mahriyuni, Mahriyuni; Widayati, Dwi
Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 9, No 1 (2025): Hortatori: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jh.v9i1.3772

Abstract

This study aims to describe the types of presupposition and how the presupposition occurs in the TB Traditional Riddle. This study uses an ethnographic approach. The data of this study is divided into oral and written data. Oral data were obtained through observation and in-depth interviews with informants. The interview involved 3 informants who met the criteria described by (Spradley, 1979). The questions asked included descriptive questions, structural questions and contrast questions. The written data for this study is  sourced from a book entitled Huling-Hulingan and Torkan-Torkanan by (Sibarani, 1995). The data analysis model used also refers to the method proposed by Spradley, making domain analysis, making taxonomic analysis, and making component analysis. The results show that the traditional TB riddle includes the types of existential, lexical, structural, factive, non-factive and counterfactual presuppositions. Presupposition is something abstract that bridges between the speaker's speech and the reaction/answer of the listener. The entire process is within the scope of the context that overshadows every speech situation. The effect of this context can cause single presuppositions, double presumptions, and vague presumptions in the listener/respondent. Context also influences the listener in making an answer from one or more presuppositions that arise in his or her mind.
Sound changes in the Haloban language of the Banyak Islands, Aceh, Indonesia Lubis, Tasnim; Widayati, Dwi; Amalia, Amalia; Andriany, Liesna; Mukramah, Mukramah
Studies in English Language and Education Vol 12, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i2.37945

Abstract

Sound change is a universal phenomenon and is strongly influenced by contextual factors. Variant sounds that appear as cognates across languages can be identified and explained through linguistic analysis within a cultural framework. This study aims to identify sound changes in the Haloban language by comparing them with a related language spoken on Simeulue Island, the Defayan language. A qualitative method was employed in this research. Data were collected through recordings of Halobanese wordlist utterances and interviews with native Halobanese speakers. Six informants participated in the study, comprising three male and three female native speakers. Data collection involved documentation techniques, including recording, transcription, and translation into both Indonesian and English. The data were analyzed for regular and semi-regular (sporadic) sound changes between Proto-Austronesian (PAN) and Haloban. The Haloban language is spoken in only two villages in the Pulau Banyak District, Aceh Singkil Regency, Aceh Province. The results showed a regular sound change in which the PAN sound /b/ becomes /w/ in Haloban. Semi-regular changes included sound loss, addition, fusion, and unpacking. In comparison with the Defayan language, two regular sound changes were identified in Haloban: /b/ and /f/ becoming /w/. These sound changes contribute to the linguistic identity of the Halobanese people.
Understanding mangrove conservation through metaphors in ecological discourse: An ecolinguistics study Wardana, Muhammad Kiki; Widayati, Dwi; Mulyadi, Mulyadi; Zein, Tengku Thyrhaya
Studies in English Language and Education Vol 12, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i2.37029

Abstract

Metaphor is deeply pervasive in human life. It is not only used in aesthetic or literary languages but also in everyday colloquial speech. This study aims to investigate conceptual metaphor in ecological discourse related to mangrove conservation on the eastern coast of North Sumatra and decipher the underlying ecosophy. The researchers also sought to figure out the ecosophical values reflected in the metaphor using an ecolinguistics perspective. A qualitative method was employed to explore the metaphorical expressions concerning mangroves. The data were collected from a report and an interview related to mangrove conservation at Pantai Sejarah Tourism Centre and Mangrove Conservation in Belawan, North Sumatra. The data were analyzed using Steens Metaphor Identification Process (MIP). The results showed that there are 23 instances of conceptual metaphors, categorized into five metaphorical conceptualizations: mangroves are war, mangroves are people, mangroves are a valuable commodity, mangroves are building, and mangroves are containers. These conceptual metaphors have specific linguistic expressions that establish the metaphors. Each metaphor was examined under the lens of ecosophy to determine whether or not the language used promotes the ecosophy. The implications of the study reflect that conceptual metaphors indeed exist in ecological discourse on mangrove conservation, indicating that mangroves are cognitively conceptualized in peoples minds, talked about, and integrated into everyday life.
Analisis Deiksis dalam Bahasa Batak Simalungun: Kajian Pragmatik Harahap, Tanuya; Widayati, Dwi; Kudadiri, Amhar
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i4.1811

Abstract

Penelitian ini bertujuan untuk mendeskripsikan jenis dan fungsi deiksis dalam bahasa Batak Simalungun yang digunakan oleh masyarakat di Kelurahan Sondi Raya, Kecamatan Raya. Jenis deiksis dianalisis berdasarkan klasifikasi yang dikemukakan oleh Levinson (1983), sedangkan fungsi deiksis mengacu pada pandangan Alieva dkk. (1991), Ansiska dkk. (2014), dan Sumarlam dkk. (2023). Sumber data terdiri atas 43 data yang mengandung jenis dan fungsi deiksis berupa klitik, kata, dan frasa dalam tuturan berbentuk percakapan bahasa Batak Simalungun pada masyarakat di Kelurahan Sondi Raya. Data dikumpulkan melalui metode simak dan metode cakap, dilanjutkan dengan teknik simak libat cakap (SLC) serta teknik pancing sebagai teknik lanjutan. Untuk menganalisis data, penelitian ini menggunakan metode padan referensial dan pragmatis dengan teknik simak dan catat. Hasil penelitian menunjukkan bahwa terdapat lima jenis deiksis dalam bahasa Batak Simalungun, yaitu deiksis persona, deiksis tempat/ruang, deiksis waktu, deiksis wacana, dan deiksis sosial. Adapun fungsi deiksis yang ditemukan dalam bahasa Batak Simalungun berjumlah sebelas, yakni 1) sebagai penunjuk kepunyaan, 2) sebagai perangkai preposisi, 3) sebagai subjek, 4) sebagai objek, 5) sebagai penunjuk keterangan tempat, 6) penanda takrif, 7) sebagai atribut, 8) sebagai anafora, 9) sebagai katafora, 10) sebagai alat pembeda tingkatan sosial, dan 11) sebagai penjaga kesantunan dalam berbahasa. Untuk memahami referen dalam sebuah tuturan, penting bagi seseorang untuk memahami penggunaan deiksis.