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Penanda Pesan Moral Dalam Iklan Televisi Analisis Semiotika Ferdinand De Saussure Pada Iklan Rokok Gudang Garam “Dirgahayu Indonesiaku ke-77” Harahap, Sindia Rada; Widayati, Dwi; Lubis, Rosliana
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pesan moral yang terkandung dalam iklan rokok Gudang Garam “Dirgahayu Indonesiaku ke-77”. Pada penelitian ini, peneliti menggunakan teori Semiotika Ferdinand de Saussure, dengan pendekatan kualitatif, metode padan referensial Sudaryanto. Pada umumnya Iklan rokok tidak dapat bebas menampilkan produknya, sehingga iklan rokok Gudang Garam mencari ide kreatif untuk mempromosikan produknya agar dapat penarik perhatian khalayak, salah satunya dengan mengemas pesan moral pada iklannya. Penelitian ini menemukan bagaimana signifier, signified dan pesan moral pesan yang terkandung dalam iklan Gudang Garam “Dirgahayu Indonesiaku ke-77” yaitu: pantang menyerah, bekerja keras, tekun dan yakin. Namun dalam iklannya merupakan sesuatu yang tidak ada hubungan khusus dari produk dengan pesan yang disampaikan dalam iklan. Gudang Garam membuat khalayak adalah sebagai korban dari konsumsi makna produk yang telah diciptakan pengiklan sebagai alat untuk mengelabuhi khalayak dari tayangan iklan yang menyisipkan pesan moral dalam iklannya.
Prinsip Individual Alfred Adler pada Tokoh dalam Novel Azzamine Karya Sophie Aulia: Kajian Psikologi Sastra Ariska, Risti; Widayati, Dwi; Riyanto, Bambang

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i2.8333

Abstract

This journal aims to discuss the Role of Government and Mass Media in the Socialization of Indonesian Business Law. In this study, we will conduct an analysis of the Actors of the MSME so that we can find out how much influence the Role of Government and Mass Media has in the Socialization of Indonesian Business Law. The type of research used is quantitative research using multivariate statistics and we conduct a Simple linear regression test to show how much the relationship between variables is. The research instrument is by distributing questionnaires to consumers. The results are to create statistics on the influence of the Role of Government and Mass Media in the Socialization of Indonesian Business Law, whether it has a significant impact on producers or vice versa. With this research, it is hoped that it can provide motivation for the Government to pay more attention to MSME actors and provide socialization to MSMEs to help their economy
Presupposition dalam Teka-Teki Tradisional Batak Toba Sidabalok, Dindasari; Mahriyuni, Mahriyuni; Widayati, Dwi
Hortatori : Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol 9, No 1 (2025): Hortatori: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jh.v9i1.3772

Abstract

This study aims to describe the types of presupposition and how the presupposition occurs in the TB Traditional Riddle. This study uses an ethnographic approach. The data of this study is divided into oral and written data. Oral data were obtained through observation and in-depth interviews with informants. The interview involved 3 informants who met the criteria described by (Spradley, 1979). The questions asked included descriptive questions, structural questions and contrast questions. The written data for this study is  sourced from a book entitled Huling-Hulingan and Torkan-Torkanan by (Sibarani, 1995). The data analysis model used also refers to the method proposed by Spradley, making domain analysis, making taxonomic analysis, and making component analysis. The results show that the traditional TB riddle includes the types of existential, lexical, structural, factive, non-factive and counterfactual presuppositions. Presupposition is something abstract that bridges between the speaker's speech and the reaction/answer of the listener. The entire process is within the scope of the context that overshadows every speech situation. The effect of this context can cause single presuppositions, double presumptions, and vague presumptions in the listener/respondent. Context also influences the listener in making an answer from one or more presuppositions that arise in his or her mind.
Sound changes in the Haloban language of the Banyak Islands, Aceh, Indonesia Lubis, Tasnim; Widayati, Dwi; Amalia, Amalia; Andriany, Liesna; Mukramah, Mukramah
Studies in English Language and Education Vol 12, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i2.37945

Abstract

Sound change is a universal phenomenon and is strongly influenced by contextual factors. Variant sounds that appear as cognates across languages can be identified and explained through linguistic analysis within a cultural framework. This study aims to identify sound changes in the Haloban language by comparing them with a related language spoken on Simeulue Island, the Defayan language. A qualitative method was employed in this research. Data were collected through recordings of Halobanese wordlist utterances and interviews with native Halobanese speakers. Six informants participated in the study, comprising three male and three female native speakers. Data collection involved documentation techniques, including recording, transcription, and translation into both Indonesian and English. The data were analyzed for regular and semi-regular (sporadic) sound changes between Proto-Austronesian (PAN) and Haloban. The Haloban language is spoken in only two villages in the Pulau Banyak District, Aceh Singkil Regency, Aceh Province. The results showed a regular sound change in which the PAN sound /b/ becomes /w/ in Haloban. Semi-regular changes included sound loss, addition, fusion, and unpacking. In comparison with the Defayan language, two regular sound changes were identified in Haloban: /b/ and /f/ becoming /w/. These sound changes contribute to the linguistic identity of the Halobanese people.
Understanding mangrove conservation through metaphors in ecological discourse: An ecolinguistics study Wardana, Muhammad Kiki; Widayati, Dwi; Mulyadi, Mulyadi; Zein, Tengku Thyrhaya
Studies in English Language and Education Vol 12, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i2.37029

Abstract

Metaphor is deeply pervasive in human life. It is not only used in aesthetic or literary languages but also in everyday colloquial speech. This study aims to investigate conceptual metaphor in ecological discourse related to mangrove conservation on the eastern coast of North Sumatra and decipher the underlying ecosophy. The researchers also sought to figure out the ecosophical values reflected in the metaphor using an ecolinguistics perspective. A qualitative method was employed to explore the metaphorical expressions concerning mangroves. The data were collected from a report and an interview related to mangrove conservation at Pantai Sejarah Tourism Centre and Mangrove Conservation in Belawan, North Sumatra. The data were analyzed using Steens Metaphor Identification Process (MIP). The results showed that there are 23 instances of conceptual metaphors, categorized into five metaphorical conceptualizations: mangroves are war, mangroves are people, mangroves are a valuable commodity, mangroves are building, and mangroves are containers. These conceptual metaphors have specific linguistic expressions that establish the metaphors. Each metaphor was examined under the lens of ecosophy to determine whether or not the language used promotes the ecosophy. The implications of the study reflect that conceptual metaphors indeed exist in ecological discourse on mangrove conservation, indicating that mangroves are cognitively conceptualized in peoples minds, talked about, and integrated into everyday life.
Structural method speech training with video media to PKK women in Medan Polonia district harahap, Nurhayati; Widayati, Dwi; Basaria, Ida; Salliyanti, Salliyanti
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.373 KB) | DOI: 10.32734/abdimastalenta.v4i2.2946

Abstract

The Community Service Program is aimed at increasing the interest and speech ability of PKK women in Medan Polonia District and at the same time increasing reading interest, the ability to think logically and reasoning, the courage to express opinions, and to increase the creativity of PKK women in Medan Polonia District. The results of this training are: (1) Improving the ability of PKK mothers in giving public speeches. (2) Helps foster interest in reading PKK mothers for speech material. (3) Providing intensive speech training for PKK mothers. (4) Providing pocket books that can help PKK mothers understand good and correct speech methods and techniques. The results of this training have increased the insight of PKK mothers to give speeches properly and correctly in public and foster interest in reading because to search for speech topics requires insight into speech themes.
Strengthening Continuity Coaching Goals (Sustainable Development Goals) through the Facility Development Plan and Poetry Image Extension to Elementary School Students in Dolok Ilir I (Bah Bolon) Dolok Batu Nanggar District, Simalungun Regency Dardanila; Susilo, Hariadi; Mulyadi; Widayati, Dwi; Tafsin, Ma’ruf; Ariani, Farida
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9807

Abstract

The Simalungun Assisted Village Team conducted a preliminary survey based on secondary and primary data. The survey is primarily carried out through direct observation and in-depth discussions with stakeholders such as village heads and other elements of village leadership. The result of the discussion is the problem of wall fence facilities and understanding the image of poetry for students. The solution is to improve sustainable development goals. The USU Assisted Village Team carried out activity methods in the form of building wall fences and providing counseling to elementary school students about understanding the image of poetry, namely. (1) Vision Imagery; (2) Auditory Imagery; (3) Motion Imagery; (4) Tactile Imagery; (5) Olfactory Imagery; (6) Tasting Imagery; (7) Image of Feeling. Furthermore, it is hoped that several activity outcomes will be achieved, namely, (1) Being able to encourage the growth of community initiative and creativity to overcome problems through improving facilities and counseling on the understanding of poetry image (2) Produce scientific publications and publications to the public on Sustainable Development Goals (SDGS) through the Assisted Village in Dolok Ilir I Village, Dolok Batu Nanggar District, Simalungun Regency.
Storytelling Training in Forming of Child Character at Cambridge Binjai Kindergarten Widayati, Dwi; Nasution, Ikhwanuddin; Gustianingsih; Lubis, Rosliana; Lubis, Haris Sutan
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.12748

Abstract

This storytelling training is based on concern and awareness of the importance of character education in children. Through storytelling, it is hoped that it will be able to shape the character of children for the sake of creating a generation that has strong character to manage and advance the country in the future. Telling stories can be a way of communicating to children. In general, children prefer educational models that are interactive. The partner in this service is the Principal of Cambridge Binjai Kindergarten. The participants, namely Cambridge Binjai Kindergarten students, participated in this training with joy. After this training the students can retell the stories they heard or watched. The results of this training are that it has 1) trained kindergarten children's absorption or comprehension power, 2) trained children's thinking power, 3) trained kindergarten children's concentration power, 4) Developed children's imagination, 5) Created joyful situations and developed an atmosphere of intimate relationships according to the stage of its development, 6) Helping children's language development in communicating effectively and efficiently so that the conversation process becomes communicative. At the end of this activity it is also hoped that a story-telling community will be formed with the name “House of Stories” which is managed by the teachers of the Cambridge Binjai Kindergarten. This group was made a pioneer in the movement to cultivate storytelling to educate the character of children at Cambridge Binjai Kindergarten in particular and children in Binjai in general.
Campur Kode dalam Kolom Komentar Online Shop Shopee : Kajian Sosiolinguistik Panjaitan, Novia Yollanda; Widayati, Dwi; Sembiring, Sugihana
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14207

Abstract

Penelitian ini bertujuan untuk mendeskripsikan (1) jenis campur kode yang ditemukan dalam kolom komentar online shop shopee, dan (2) bentuk campur kode yamg ditemukan dalam kolom komentar online shop shopee. Teori yang digunakan dalam menganalisis data adalah teori campur kode yang dikemukakan oleh Suwito. Pengumpulan data yang dilakukan dengan metode simak yang didukung dengan teknik bebas libat cakap, teknik tangkap layar, dan teknik catat sedangkan dalam penganalisisan data menggunakan metode padan yang didukung dengan teknik pilah unsur penentu (teknik PUP) serta dilanjutkan dengan teknik baca markah. Hasil penelitian ini adalah sebagai berikut : ditemukan adanya jenis campur kode yang ada dalam kolom komentar online shop Shopee tersebut yaitu, campur kode ke dalam (inner code mixing), campur kode ke luar (outher code mixing), dan campur kode campuran (hybrid code mixing). Bentuk-bentuk campur kode yang terdapat dalam kolom komentar online shop Shopee yaitu : (1) campur kode yang berwujud kata, (2) campur kode yang berwujud frasa, dan (3) campur kode yang berwujud baster.
Prinsip Individual Alfred Adler Pada Tokoh dalam Novel Azzamine Karya Sophie Aulia: Kajian Psikologi Sastra Risti Ariska; Widayati, Dwi; Riyanto, Bambang
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14851

Abstract

Psikologi sastra adalah bidang studi yang menggabungkan prinsip-prinsip psikologi dengan analisis sastra untuk memahami perilaku, motivasi, dan pikiran karakter dalam karya sastra. Ini melibatkan eksplorasi tentang bagaimana karya sastra memengaruhi pembaca dan bagaimana pemahaman psikologis dapat digunakan untuk menganalisis karakter, plot, dan tema dalam karya sastra. Penelitian ini bertujuan untuk mendeskripsikan prinsip individual pada tokoh dalam novel Azzamine karya Sophie Aulia dalam prinsip individual Alfred Adler. Teori yang digunakan pada penelitian ini yaitu Psikologi Sastra yang merujuk pada Psikologi Individual Alfred Adler. Untuk mengumpulkan data digunakan teknik membaca-mencatat dan analisis data menggunakan metode deskriptif analisis. Hasil penelitian menunjukkan bahwa para tokoh dalam novel Azzamine karya Sophie Aulia yang memiliki prinsip-prinsip individual yaitu prinsip superioritas, prinsip rendah diri, prinsip konsistensi diri, prinsip minat sosial, prinsip gaya hidup, dan prinsip diri kreatif.