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All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Jurnal Sosial dan Sains Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ARKANA: Jurnal Komunikasi dan Media Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
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Analisis Framing Konten Black Campaign @ecinos: Terkait Respon Publik Bintang Nuraeni; Detya Wiryany
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i1.3787

Abstract

This study analyzes the framing of @ecinos content that constructs a black campaign narrative against Uniqlo and Hulm and identifies public responses to the narrative. A descriptive qualitative approach was employed using the Pan and Kosicki framing model, encompassing syntactic, script, thematic, and rhetorical dimensions. The data were derived from social media content and user comments on Instagram, TikTok, and X, complemented by in-depth interviews with marketing communication practitioners. The findings indicate that Ecinos frames its competitors as less advantageous by emphasizing higher prices and perceived disproportionate quality, while simultaneously positioning its own brand as a more rational and reasonable choice. This framing pattern generates a predominance of negative public responses, including expressions of disappointment and calls for boycotts. At the same time, the reactions reflect an increasing level of public awareness and sensitivity toward black campaign practices. Practitioners interviewed in this study argue that such strategies pose significant risks, particularly in undermining consumer trust and eroding brand equity in the long term. Overall, the study highlights the strategic implications of framing in social media-based competitive communication and its potential consequences for brand sustainability.
Pemanfaatan Perpustakaan Digital untuk Memperkuat Transformasi Budaya Gotong Royong di Indonesia Darmawan, Wawan; Wiryany, Detya; Agung Riyaldi, Muhammad
Media Informasi Vol 34 No 2 (2025): Media Informasi
Publisher : Perpustakaan Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/mi.v34i2.22678

Abstract

The development of information technology has transformed the social landscape, posing challenges to the continuity of gotong royong in Indonesia. Amid modernization often associated with individualism, traditional physical gotong-royong practices appear to be weakening, yet new forms of collective collaboration are emerging in the digital sphere. This study examines how digital libraries can function as socio-technical infrastructures to facilitate and strengthen the transformation of gotong-royong culture. Using a qualitative approach through literature review and case study analysis, it explores collaborative mechanisms on digital platforms. The findings show that digital libraries hold significant potential to evolve from mere information repositories into arenas of social interaction. Through participatory features, they can foster two forms of gotong royong: () digital kerja bakti (collective work), where communities build shared knowledge assets, as exemplified by the Sobat Budaya platform; and 2) digital tolong-menolong (reciprocal help), where individuals exchange knowledge and recommendations, as seen in the iJateng application. However, realizing this potential faces major challenges related to unequal access to technology and digital literacy. This research reconceptualizes digital libraries as active facilitators in revitalizing gotong royong as vital social capital in Indonesia’s digital era.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Ridma Meltareza; Detya Wiryany; Ira Aryanti Rasyi Lubis; Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
SOCIALIZATION OF GADGET MONITORING IN CHILDREN Detya Wiryany; Muhammad Arfan Humaedi; Niko Nur Maulana; Riyan Candra Muliawan; Shafira Aurenevia; Khansa Sabila
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.133

Abstract

Parent-child communication with a "child-friendly" parenting style is empathetic and full of love. This is important because from an early age children already feel that they are accepted, loved, and valued for their existence. With positive parenting, children will form "basic trust" which will make them a strong foundation of self-confidence. Self-confidence is very important for the development of a steady body and soul, full of confidence, and full of love during its development. The basic principle of applying positive parenting is trying to make parents actively listen to every child's conversation, respect the child's opinion, give appreciation to children's behavior that is considered good, and gradually. Applying discipline according to the stages of the child's mental development. Talking about today's technology which is increasingly sophisticated, namely the use of devices that are easily practiced by children today, therefore parents must also provide supervision when giving devices to their children, so that their children can control the use of devices in a good way and effective. This activity was carried out to increase parental awareness in supervising the use of devices by children.
Digital Marketing Training And Guidance For The Virageawie Disabled Community Dian Permadi; Sabrina Maharani; Shafa Dwi Marshanda; Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan; Ira Aryanti Rasyi Lubis; Detya Wiryany
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.386

Abstract

Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identify problems, then to be continued with VirageAwie.com website creation and training themed Digital Marketing Introducing Business Through Social Media Content. Training covers discussion about marketing through social media, methods photography, videography, and product promotion. Findings show the existence of significant improvement in participants' understanding about digital marketing as well as their ability to use digital platforms to enlarge market reach. A good influence was seen in the increased ability and independent financial sustainability of the participants. This initiative needs more cooperation continued with communities, academics, and government to strengthen network marketing as well as quality power work, so that VirageAwie products can compete in the local to global market.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Anisa Salma; Lulu Ulfa Nizami; Anton Mote; Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan; Syam Gunawan; Detya Wiryany
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
ANALISIS OPINI FOLLOWERS RIA PUSPITA TENTANG PEMAHAMAN MISTIKA PADA AKUN YOUTUBE @RIAPUSPITAOFFICIAL Marsya Alia; Detya Wiryany; Ahmad Taufiq Maulana Ramdan
ARKANA: Jurnal Komunikasi dan Media Vol. 5 No. 01 (2026): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/9m4cp026

Abstract

Penelitian ini bertujuan untuk menganalisis opini followers terhadap konten bertema mistika yang disampaikan oleh Ria Puspita melalui kanal YouTube @RiaPuspitaOfficial. Fenomena meningkatnya minat terhadap konten mistis di media sosial menunjukkan adanya pergeseran dalam cara masyarakat memahami dunia spiritual. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara mendalam, dan analisis komentar di kanal YouTube tersebut. Penelitian ini berpijak pada Teori Kultivasi untuk melihat bagaimana eksposur berulang terhadap konten mistis membentuk persepsi dan opini audiens. Hasil penelitian menunjukkan bahwa narasi personal dan emosional dari Ria Puspita memunculkan tiga bentuk opini utama, yaitu: spiritual believer (percaya penuh terhadap mistika sebagai realitas spiritual), skeptis-rasional (menerima sebagian namun tetap kritis), dan spiritual explorer (memaknai konten sebagai refleksi hidup). Interaksi dua arah melalui komentar dan diskusi membentuk ruang partisipatif yang turut memperkuat pemahaman kolektif terhadap mistika. Media sosial dalam hal ini berfungsi bukan hanya sebagai hiburan, tetapi juga sebagai ruang pembelajaran dan transformasi spiritual.
Komunikasi Pemasaran Digital Larisko Untuk Meningkatkan Penjualan Melalui Keunggulan Nilai Produk Pada Akun Instagram @Larisko Anggi Putra Pratama; Detya Wiryany; Amy Elva Silviany
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 10 No. 1 (2026): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v10i1.6478

Abstract

Perkembangan media sosial mendorong pelaku usaha memanfaatkan komunikasi pemasaran digital untuk meningkatkan penjualan dan membangun nilai produk. Namun, penelitian terdahulu cenderung berfokus pada media sosial sebagai sarana promosi dan pembentukan kesadaran merek, sedangkan kajian yang menghubungkan perjalanan konsumen digital dengan penyampaian keunggulan nilai produk hingga mendorong pembelian dan loyalitas masih terbatas. Penelitian ini bertujuan menganalisis strategi komunikasi pemasaran digital Larisko melalui Instagram @larisko dalam meningkatkan penjualan melalui keunggulan nilai produk. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Informan terdiri atas founder, tim kreatif, dan konsumen loyal yang dipilih secara purposive sampling. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data menggunakan model Miles, Huberman, dan Saldaña melalui kondensasi data dengan mengelompokkan temuan berdasarkan Customer Journey 5A dan komunikasi persuasif, penyajian data dengan membandingkan temuan antarsumber, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa tahapan Aware, Appeal, Ask, Act, dan Advocate, didukung Meta Ads serta komunikasi persuasif yang menonjolkan kualitas material, fitur antiangin, antiair, dan kustomisasi, mampu mendorong ketertarikan, pembelian, dan loyalitas konsumen. Strategi tersebut menunjukkan bahwa keunggulan nilai produk berperan dalam meningkatkan penjualan dan membangun hubungan jangka panjang dengan konsumen.
PEMAKNAAN KONTEN SELF-IMPROVEMENT INSTAGRAM @EVTESSIA DALAM PEMBENTUKAN KEMANDIRIAN PEREMPUAN Selpi Febrianti; Ummu Salamah; Achmad Wildan; Detya Wiryany
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 1 (2026): EDISI JANUARI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i1.2010

Abstract

Meningkatnya konsumsi konten self-improvement di Instagram menunjukkan pergeseran fungsi media sosial dari sekadar hiburan menuju ruang pengembangan diri. Penelitian ini bertujuan menganalisis pemaknaan perempuan terhadap konten self-improvement pada akun Instagram @evtessia serta kontribusinya dalam pembentukan kemandirian perempuan dengan menggunakan teori Uses and Gratifications. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan melalui wawancara mendalam terhadap lima informan perempuan pengguna aktif Instagram berusia 21–34 tahun serta dua narasumber ahli, yang dipilih secara purposive. Data dianalisis menggunakan teknik analisis tematik dengan mengaitkan temuan pada dimensi kebutuhan Uses and Gratifications. Hasil penelitian menunjukkan lima temuan utama: (1) konten dimaknai sebagai sumber pemenuhan kebutuhan kognitif melalui refleksi diri, (2) sebagai penguat kebutuhan afektif melalui dukungan emosional, (3) sebagai penguat integratif personal melalui peningkatan kepercayaan diri dan kemandirian, (4) sebagai pemenuh integratif sosial melalui rasa kebersamaan simbolik, dan (5) sebagai sarana pelepasan ketegangan dalam mengelola stres. Temuan ini menegaskan bahwa audiens memanfaatkan konten secara aktif sesuai kebutuhannya. Penelitian ini berkontribusi pada kajian Ilmu Komunikasi dengan memperluas penerapan teori Uses and Gratifications dalam konteks konten self- improvement berbasis pengalaman perempuan, serta menawarkan perspektif baru mengenai peran media sosial dalam pembentukan kemandirian perempuan,
Pengelolaan Digital Public Relations Pada Konten Edukatif di Akun Instagram @dishut_jabar Siti Nur Anggraeni Kuswanti; Rizki Surya Tawaqal; Detya Wiryany
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.5147

Abstract

This study examines the strategic management of Digital Public Relations through educational content on the Instagram account @dishut_jabar. Employing a descriptive qualitative approach, data were collected through semi-structured interviews, direct observation, content analysis, and documentation. The findings reveal that digital public relations are managed systematically through content planning, visually engaging designs, communicative language, and interactive formats such as infographics, quizzes, and short-form videos. Two-way communication in the comment section facilitates dialogic interaction, encourages public discussion, and supports participation in environmental initiatives such as Jumat Menanam, despite challenges related to audience engagement and platform algorithms. These practices reflect the principles of Kent and Taylor’s Dialogic Public Relations Theory, including mutuality, propinquity, empathy, and risk. Overall, the study demonstrates how dialogic and educational social media communication can enhance public engagement and participation in government-led environmental conservation efforts.
Co-Authors Achmad Wildan Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Amy Elva Silviany Andre Suryaningprang Anggi Putra Pratama Anisa Salma Anton Mote Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Ayu Larasati Azahra, Annisa Nur Benny Bernadus Bernadus, Benny Bintang Nuraeni Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Devyanthi Syarif Dian Heryani Dian Permadi Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Heriyanti Heriyanti, Heriyanti Humaedi, Muhammad Arfan Ipan Sopian Ira Aryanti Rasyi Lubis Ira Aryanti Rasyi Lubis Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Khansa Sabila Listri Herlina Lubis, Ira Aryanti Rasyi Lulu Ulfa Nizami Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Marsya Alia Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Moch. Sheva Indraputra Mote, Anton Muhammad Arfan Humaedi Muliawan, Riyan Candra Mustira, Sheila Niki Anartia Niko Nur Maulana nisrina, shypa Nizami, Lulu Ulfa Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurfitroh Rahmawati Pandyangqa, Nuno Pereira Vidya Permadi, Dian Prinska Damara Sastri Rahmadani, Riva Siti Rahmawati, Nadya Rahmawati, Nurfitroh Raisha Shahana Raisha, Raisha Shahana Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rio Kurniawan Riska Amaretha Riyan Candra Muliawan Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sabrina Maharani Sala, Anisa Salma, Anisa Selina Natasha Selpi Febrianti Shafa Dwi Marshanda Shafira Aurenevia Shafira Aurenevia Dwirakhmawati Siti Nur Anggraeni Kuswanti Siti Rahmadani, Riva Sutisna, Aisya Fauziah Syam Gunawan Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Ummu Salamah Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana