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All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Ilmu Komunikasi Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Jurnal Sosial dan Sains International Journal of Multidisciplinary Sciences and Arts Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science Communica : Journal of Communication
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
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Analisis Konten Hiburan Berbasis (AI) di Media Sosial: (Studi Kualitatif Deskriptif terhadap Dinamika Komunikasi Digital) Moch. Sheva Indraputra; Detya Wiryany
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4399

Abstract

Perkembangan sebuah era digital tengah terjadi dalam lanskap media sosial, yang dipicu oleh adanya kecerdasan buatan (AI) dalam produksi dan distribusi konten. Kehadiran AI dalam komunikasi digital tidak hanya mengubah cara individu dan organisasi berinteraksi secara sosial, politik, dan ekonomi, tetapi juga menciptakan tantangan baru dalam persepsi khalayak. Fenomena konten hiburan berbasis AI mengaburkan batasan antara orisinalitas manusia dan hasil algoritma, sehingga memunculkan pertanyaan krusial mengenai sistem tanda dan makna. Jika dahulu ikon dan simbol merupakan hasil intensi penuh manusia, kini tanda-tanda tersebut diproduksi melalui perintah prompt yang diolah secara otomatis. Penelitian ini bertujuan untuk menganalisis peran AI dalam pembuatan konten hiburan di media sosial melalui pendekatan kualitatif. Fokus utama studi ini adalah mengeksplorasi pergeseran cara pesan visual dikonstruksi dan dikonsumsi pada platform Tiktok dan Instagram. Melalui analisis perbedaan antara teknologi Veo3 dan Capcut, ditemukan bahwa AI telah melampaui batas kebiasaan. Peran kreator kini berubah dari praktisi artistik menjadi seorang prompt engineer. Hasil penelitian menunjukkan bahwa Veo3 unggul dalam aspek realisme ikonik dengan detail visual yang memberikan kesan profesionalisme tinggi. Sementara Capcut mempresentasikan demokratisasi kreatif yang lebih praktis, di mana fitur template dan sinkronisasi ritme musik menjadi indeks partisipasi aktif pengguna dalam budaya pop yang instan. Secara keseluruhan, integrasi AI dalam media sosial menciptakan metode berpikir baru antara kecanggihan tekniks dan ekspresi budaya massa.
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Kartika Nuradina; Dadan Abdul Aziz Mubarok; Detya Wiryany; Devyanthi Syarif; Nunung Ayu Sofiati; Prinska Damara Sastri; Benny Bernadus
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
The Influence of the Use of Instagram Info Garut Media on the Trust of Garut University Students Rahman, Sani; Mustopa, Ridwan; Addawiah, Hanifa; Wiryany, Detya
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1300

Abstract

The rapid development of digital technology has transformed patterns of information access through visual-based platforms such as Instagram. Although Indonesia has approximately 191 million social media users, public trust in news distributed via social media remains relatively low, at only 39%. In this context, the @infogarut Instagram  account has emerged as an important local information source for Garut University students, contributing 67.5% to their daily information needs. This study aims to examine the influence of @infogarut Instagram usage on students’ trust in digital information. Using a descriptive quantitative approach, data were collected from 32 Garut University students through a closed-ended questionnaire with a five-point Likert scale, selected via purposive sampling. Instagram usage was measured through indicators of access intensity, feature utilization, and user interaction, while trust in digital information was operationalized through three dimensions: information ethics, transparency, and content objectivity. Data analysis involved validity and reliability testing followed by simple linear regression using SPSS. The results show that Instagram usage (mean score 3.70) and trust in digital information (mean score 4.11) are both categorized as good, and that increased frequency, duration of access, and interactive engagement with @infogarut content have a positive and significant effect on students’ trust formation. These findings indicate that ethical information practices, transparency, and objective content management play a crucial role in enhancing public trust in local digital media. The novelty of this research lies in its focus on district-level digital media and in its substantive operationalization of trust indicators that are highly relevant to local public information governance.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Salma, Anisa; Nizami, Lulu Ulfa; Mote, Anton; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam; Wiryany, Detya
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
Co-Authors Addawiah, Hanifa Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Andre Suryaningprang Anggraeni Kuswanti, Siti Nur Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Ayu Larasati Azahra, Annisa Nur Benny Bernadus Bernadus, Benny Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Devyanthi Syarif Dian Heryani Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Heriyanti Heriyanti, Heriyanti Humaedi, Muhammad Arfan Ira Aryanti Rasyi Lubis Ita Rahmawati Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Kartika Nuradina Listri Herlina Lubis, Ira Aryanti Rasyi Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Moch. Sheva Indraputra Mote, Anton Mujianto, Haryadi Muliawan, Riyan Candra Mustira, Sheila Mustopa, Ridwan Niki Anartia nisrina, shypa Nizami, Lulu Ulfa Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurfitroh Rahmawati Pandyangqa, Nuno Pereira Vidya Permadi, Dian Prinska Damara Sastri Rahmadani, Riva Siti Rahman, Sani Rahmawati, Nadya Rahmawati, Nurfitroh Raisha Shahana Raisha, Raisha Shahana Ramdan, Ahmad Taufiq Maulana Recky, Recky Regtria Cahaya Maulida Ridma Meltareza Rio Kurniawan Riska Amaretha Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sala, Anisa Salma, Anisa Sastri, Prinska Damara Selina Natasha Shafira Aurenevia Dwirakhmawati Shahana, Raisha Siti Rahmadani, Riva Sutisna, Aisya Fauziah Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana Zikri Fachrul Nurhadi, Zikri Fachrul