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All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Ilmu Komunikasi Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Jurnal Sosial dan Sains International Journal of Multidisciplinary Sciences and Arts Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
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Analisis Konten Hiburan Berbasis (AI) di Media Sosial: (Studi Kualitatif Deskriptif terhadap Dinamika Komunikasi Digital) Moch. Sheva Indraputra; Detya Wiryany
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4399

Abstract

Perkembangan sebuah era digital tengah terjadi dalam lanskap media sosial, yang dipicu oleh adanya kecerdasan buatan (AI) dalam produksi dan distribusi konten. Kehadiran AI dalam komunikasi digital tidak hanya mengubah cara individu dan organisasi berinteraksi secara sosial, politik, dan ekonomi, tetapi juga menciptakan tantangan baru dalam persepsi khalayak. Fenomena konten hiburan berbasis AI mengaburkan batasan antara orisinalitas manusia dan hasil algoritma, sehingga memunculkan pertanyaan krusial mengenai sistem tanda dan makna. Jika dahulu ikon dan simbol merupakan hasil intensi penuh manusia, kini tanda-tanda tersebut diproduksi melalui perintah prompt yang diolah secara otomatis. Penelitian ini bertujuan untuk menganalisis peran AI dalam pembuatan konten hiburan di media sosial melalui pendekatan kualitatif. Fokus utama studi ini adalah mengeksplorasi pergeseran cara pesan visual dikonstruksi dan dikonsumsi pada platform Tiktok dan Instagram. Melalui analisis perbedaan antara teknologi Veo3 dan Capcut, ditemukan bahwa AI telah melampaui batas kebiasaan. Peran kreator kini berubah dari praktisi artistik menjadi seorang prompt engineer. Hasil penelitian menunjukkan bahwa Veo3 unggul dalam aspek realisme ikonik dengan detail visual yang memberikan kesan profesionalisme tinggi. Sementara Capcut mempresentasikan demokratisasi kreatif yang lebih praktis, di mana fitur template dan sinkronisasi ritme musik menjadi indeks partisipasi aktif pengguna dalam budaya pop yang instan. Secara keseluruhan, integrasi AI dalam media sosial menciptakan metode berpikir baru antara kecanggihan tekniks dan ekspresi budaya massa.
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Kartika Nuradina; Dadan Abdul Aziz Mubarok; Detya Wiryany; Devyanthi Syarif; Nunung Ayu Sofiati; Prinska Damara Sastri; Benny Bernadus
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
Co-Authors Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Andre Suryaningprang Anggraeni Kuswanti, Siti Nur Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Ayu Larasati Azahra, Annisa Nur Benny Bernadus Bernadus, Benny Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Devyanthi Syarif Dian Heryani Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Heriyanti Heriyanti, Heriyanti Humaedi, Muhammad Arfan Ira Aryanti Rasyi Lubis Ita Rahmawati Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Kartika Nuradina Listri Herlina Lubis, Ira Aryanti Rasyi Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Moch. Sheva Indraputra Mujianto, Haryadi Muliawan, Riyan Candra Mustira, Sheila Niki Anartia nisrina, shypa Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurfitroh Rahmawati Pandyangqa, Nuno Pereira Vidya Permadi, Dian Prinska Damara Sastri Rahmadani, Riva Siti Rahmawati, Nadya Rahmawati, Nurfitroh Raisha Shahana Raisha, Raisha Shahana Ramdan, Ahmad Taufiq Maulana Recky, Recky Regtria Cahaya Maulida Ridma Meltareza Rio Kurniawan Riska Amaretha Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sala, Anisa Sastri, Prinska Damara Selina Natasha Shafira Aurenevia Dwirakhmawati Shahana, Raisha Siti Rahmadani, Riva Sofiati, Nunung Ayu Sutisna, Aisya Fauziah Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana Zikri Fachrul Nurhadi, Zikri Fachrul