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All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Ilmu Komunikasi Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Jurnal Sosial dan Sains International Journal of Multidisciplinary Sciences and Arts Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science Communica : Journal of Communication Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Analisis Konten Hiburan Berbasis (AI) di Media Sosial: (Studi Kualitatif Deskriptif terhadap Dinamika Komunikasi Digital) Moch. Sheva Indraputra; Detya Wiryany
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4399

Abstract

Perkembangan sebuah era digital tengah terjadi dalam lanskap media sosial, yang dipicu oleh adanya kecerdasan buatan (AI) dalam produksi dan distribusi konten. Kehadiran AI dalam komunikasi digital tidak hanya mengubah cara individu dan organisasi berinteraksi secara sosial, politik, dan ekonomi, tetapi juga menciptakan tantangan baru dalam persepsi khalayak. Fenomena konten hiburan berbasis AI mengaburkan batasan antara orisinalitas manusia dan hasil algoritma, sehingga memunculkan pertanyaan krusial mengenai sistem tanda dan makna. Jika dahulu ikon dan simbol merupakan hasil intensi penuh manusia, kini tanda-tanda tersebut diproduksi melalui perintah prompt yang diolah secara otomatis. Penelitian ini bertujuan untuk menganalisis peran AI dalam pembuatan konten hiburan di media sosial melalui pendekatan kualitatif. Fokus utama studi ini adalah mengeksplorasi pergeseran cara pesan visual dikonstruksi dan dikonsumsi pada platform Tiktok dan Instagram. Melalui analisis perbedaan antara teknologi Veo3 dan Capcut, ditemukan bahwa AI telah melampaui batas kebiasaan. Peran kreator kini berubah dari praktisi artistik menjadi seorang prompt engineer. Hasil penelitian menunjukkan bahwa Veo3 unggul dalam aspek realisme ikonik dengan detail visual yang memberikan kesan profesionalisme tinggi. Sementara Capcut mempresentasikan demokratisasi kreatif yang lebih praktis, di mana fitur template dan sinkronisasi ritme musik menjadi indeks partisipasi aktif pengguna dalam budaya pop yang instan. Secara keseluruhan, integrasi AI dalam media sosial menciptakan metode berpikir baru antara kecanggihan tekniks dan ekspresi budaya massa.
An In-Depth Analysis of Multivitamin Purchasing Behavior Among Generation Z in Bandung Kartika Nuradina; Dadan Abdul Aziz Mubarok; Detya Wiryany; Devyanthi Syarif; Nunung Ayu Sofiati; Prinska Damara Sastri; Benny Bernadus
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4896

Abstract

This study aims to describe consumer behavior in the decision-making process related to purchasing multivitamin products in Bandung City. Data were collected from 1,990 respondents through a survey and analyzed using descriptive statistical methods. The findings indicate that most consumers are 18–24 years old, married, and primarily work as students or private-sector employees, with a monthly income of less than IDR 2,000,000. The primary factor driving purchase decisions is health needs, followed by the product's perceived benefits and halal certification. The most influential sources of information include public media, such as social media and consumer reviews, as well as personal sources, including family and friends. Consumers in Bandung tend to delay their purchasing decisions without a specific timeframe. The main reason for repeat purchases is the consumer's experience of the product's tangible health benefits. These results provide valuable insights for multivitamin producers in designing effective marketing strategies grounded in consumer behavior.
The Influence of the Use of Instagram Info Garut Media on the Trust of Garut University Students Rahman, Sani; Mustopa, Ridwan; Addawiah, Hanifa; Wiryany, Detya
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1300

Abstract

The rapid development of digital technology has transformed patterns of information access through visual-based platforms such as Instagram. Although Indonesia has approximately 191 million social media users, public trust in news distributed via social media remains relatively low, at only 39%. In this context, the @infogarut Instagram  account has emerged as an important local information source for Garut University students, contributing 67.5% to their daily information needs. This study aims to examine the influence of @infogarut Instagram usage on students’ trust in digital information. Using a descriptive quantitative approach, data were collected from 32 Garut University students through a closed-ended questionnaire with a five-point Likert scale, selected via purposive sampling. Instagram usage was measured through indicators of access intensity, feature utilization, and user interaction, while trust in digital information was operationalized through three dimensions: information ethics, transparency, and content objectivity. Data analysis involved validity and reliability testing followed by simple linear regression using SPSS. The results show that Instagram usage (mean score 3.70) and trust in digital information (mean score 4.11) are both categorized as good, and that increased frequency, duration of access, and interactive engagement with @infogarut content have a positive and significant effect on students’ trust formation. These findings indicate that ethical information practices, transparency, and objective content management play a crucial role in enhancing public trust in local digital media. The novelty of this research lies in its focus on district-level digital media and in its substantive operationalization of trust indicators that are highly relevant to local public information governance.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Salma, Anisa; Nizami, Lulu Ulfa; Mote, Anton; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam; Wiryany, Detya
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
Analisis Framing Konten Black Campaign @ecinos: Terkait Respon Publik Bintang Nuraeni; Detya Wiryany
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i1.3787

Abstract

This study analyzes the framing of @ecinos content that constructs a black campaign narrative against Uniqlo and Hulm and identifies public responses to the narrative. A descriptive qualitative approach was employed using the Pan and Kosicki framing model, encompassing syntactic, script, thematic, and rhetorical dimensions. The data were derived from social media content and user comments on Instagram, TikTok, and X, complemented by in-depth interviews with marketing communication practitioners. The findings indicate that Ecinos frames its competitors as less advantageous by emphasizing higher prices and perceived disproportionate quality, while simultaneously positioning its own brand as a more rational and reasonable choice. This framing pattern generates a predominance of negative public responses, including expressions of disappointment and calls for boycotts. At the same time, the reactions reflect an increasing level of public awareness and sensitivity toward black campaign practices. Practitioners interviewed in this study argue that such strategies pose significant risks, particularly in undermining consumer trust and eroding brand equity in the long term. Overall, the study highlights the strategic implications of framing in social media-based competitive communication and its potential consequences for brand sustainability.
Pemanfaatan Perpustakaan Digital untuk Memperkuat Transformasi Budaya Gotong Royong di Indonesia Darmawan, Wawan; Wiryany, Detya; Agung Riyaldi, Muhammad
Media Informasi Vol 34 No 2 (2025): Media Informasi
Publisher : Perpustakaan Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/mi.v34i2.22678

Abstract

The development of information technology has transformed the social landscape, posing challenges to the continuity of gotong royong in Indonesia. Amid modernization often associated with individualism, traditional physical gotong-royong practices appear to be weakening, yet new forms of collective collaboration are emerging in the digital sphere. This study examines how digital libraries can function as socio-technical infrastructures to facilitate and strengthen the transformation of gotong-royong culture. Using a qualitative approach through literature review and case study analysis, it explores collaborative mechanisms on digital platforms. The findings show that digital libraries hold significant potential to evolve from mere information repositories into arenas of social interaction. Through participatory features, they can foster two forms of gotong royong: () digital kerja bakti (collective work), where communities build shared knowledge assets, as exemplified by the Sobat Budaya platform; and 2) digital tolong-menolong (reciprocal help), where individuals exchange knowledge and recommendations, as seen in the iJateng application. However, realizing this potential faces major challenges related to unequal access to technology and digital literacy. This research reconceptualizes digital libraries as active facilitators in revitalizing gotong royong as vital social capital in Indonesia’s digital era.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Ridma Meltareza; Detya Wiryany; Ira Aryanti Rasyi Lubis; Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
SOCIALIZATION OF GADGET MONITORING IN CHILDREN Detya Wiryany; Muhammad Arfan Humaedi; Niko Nur Maulana; Riyan Candra Muliawan; Shafira Aurenevia; Khansa Sabila
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.133

Abstract

Parent-child communication with a "child-friendly" parenting style is empathetic and full of love. This is important because from an early age children already feel that they are accepted, loved, and valued for their existence. With positive parenting, children will form "basic trust" which will make them a strong foundation of self-confidence. Self-confidence is very important for the development of a steady body and soul, full of confidence, and full of love during its development. The basic principle of applying positive parenting is trying to make parents actively listen to every child's conversation, respect the child's opinion, give appreciation to children's behavior that is considered good, and gradually. Applying discipline according to the stages of the child's mental development. Talking about today's technology which is increasingly sophisticated, namely the use of devices that are easily practiced by children today, therefore parents must also provide supervision when giving devices to their children, so that their children can control the use of devices in a good way and effective. This activity was carried out to increase parental awareness in supervising the use of devices by children.
Digital Marketing Training And Guidance For The Virageawie Disabled Community Dian Permadi; Sabrina Maharani; Shafa Dwi Marshanda; Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan; Ira Aryanti Rasyi Lubis; Detya Wiryany
Inaba of Community Services Journal Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v3i2.386

Abstract

Training as well as digital marketing guidance has been held for the disability community VirageAwie in Cimareme Village, Ngamprah District, West Bandung Regency. This activity aims to increase knowledge and skills in digital marketing, especially for disability community members. The program starts with FGD to identify problems, then to be continued with VirageAwie.com website creation and training themed Digital Marketing Introducing Business Through Social Media Content. Training covers discussion about marketing through social media, methods photography, videography, and product promotion. Findings show the existence of significant improvement in participants' understanding about digital marketing as well as their ability to use digital platforms to enlarge market reach. A good influence was seen in the increased ability and independent financial sustainability of the participants. This initiative needs more cooperation continued with communities, academics, and government to strengthen network marketing as well as quality power work, so that VirageAwie products can compete in the local to global market.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Anisa Salma; Lulu Ulfa Nizami; Anton Mote; Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan; Syam Gunawan; Detya Wiryany
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
Co-Authors Addawiah, Hanifa Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Andre Suryaningprang Anggraeni Kuswanti, Siti Nur Anisa Salma Anton Mote Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Ayu Larasati Azahra, Annisa Nur Benny Bernadus Bernadus, Benny Bintang Nuraeni Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Devyanthi Syarif Dian Heryani Dian Permadi Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Heriyanti Heriyanti, Heriyanti Humaedi, Muhammad Arfan Ira Aryanti Rasyi Lubis Ira Aryanti Rasyi Lubis Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Khansa Sabila Listri Herlina Lubis, Ira Aryanti Rasyi Lulu Ulfa Nizami Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Moch. Sheva Indraputra Mote, Anton Muhammad Arfan Humaedi Mujianto, Haryadi Muliawan, Riyan Candra Mustira, Sheila Mustopa, Ridwan Niki Anartia Niko Nur Maulana nisrina, shypa Nizami, Lulu Ulfa Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurfitroh Rahmawati Pandyangqa, Nuno Pereira Vidya Permadi, Dian Prinska Damara Sastri Rahmadani, Riva Siti Rahman, Sani Rahmawati, Nadya Rahmawati, Nurfitroh Raisha Shahana Raisha, Raisha Shahana Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Recky, Recky Regtria Cahaya Maulida Ridma Meltareza Rio Kurniawan Riska Amaretha Riyan Candra Muliawan Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sabrina Maharani Sala, Anisa Salma, Anisa Selina Natasha Shafa Dwi Marshanda Shafira Aurenevia Shafira Aurenevia Dwirakhmawati Shahana, Raisha Siti Rahmadani, Riva Sutisna, Aisya Fauziah Syam Gunawan Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana Zikri Fachrul Nurhadi, Zikri Fachrul