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Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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Journal : Indonesian Journal of Multidisciplinary Science

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Restay Decision Influenced by Social Media and e-WOM Intervened by Satisfaction at Marinsow Homestay Matu, Ivanry; Pradiani, Theresia; Fathorrahman, Fathorrahman
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 10 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i10.582

Abstract

Tourism has become a leading sector in driving economic growth. Repeat stays are critical for the continuity and economic growth of homestay businesses in the Likupang Super Priority Tourism Destination area. This study aims to examine the influence of social media and electronic word of mouth (e-WOM) on repeat stay decisions, mediated by tourist satisfaction. The study involved 120 respondents who had stayed at Marinsow Homestay Likupang, North Minahasa, at least twice. Data were collected through questionnaires and analyzed using path analysis. The results showed that social media and e-WOM have a positive and significant effect on tourist satisfaction, tourist satisfaction has a positive and significant effect on repeat stay decisions, social media has a significant effect on repeat stay decisions, and e-WOM has a positive and significant effect on repeat stay decisions for tourists staying in homestays.
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Bambang Dwiatmanto Berlian Stefani Yuliana Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Eka Putra, Hilman Enge Christina Fahruroji, Fahruroji Fathorrahman Fathorrahman, Fathorrahman Fatmawaty Fransiska Br Munte Fedriani, Vinsca Fhery Catur Wibowo Hari Prasetyo Haryono, Silvia Arista Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Jone's Christentio Rikin K, Tin Agustina Kapitaraw, Bejo Khoe, Kevin Kosim Sutiono Kristianto, Andreas Kukuh KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Mardjuki, Budi Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mohammad Bukhori Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Pangesa, Magda Permatasari, Kurnia Dewi Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Setiawan, Dwinanto Sihole, Anggriadi Kasih Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Soares, Agusto da Conceicao Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Andrian F. A. Tarigan, Pebrianto Putra Tauriadi, Dini Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Wasidi, Wasidi Widianingsih Widianingsih Widyana Widyana Wijaya, Chandra Adi WINDRA, WINDRA Yani Elviani Lestari Yanto, Yandri Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo