Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal Of Management Science (JMAS)

The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The influence of profitability, business risk, corporate governance on dividend policy with growth opportunity as a moderation variable (lq45 companies listed on the bei) Theliya, Theliya; Azazi, Anwar; Malini, Helma; Daud, Ilzar; Wendy, Wendy
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.380

Abstract

LQ45 is a stock index company listed on the Indonesian Stock Exchange with high liquidity which is selected based on certain criteria or choices. Companies that are included in the criteria include having financial condition, transaction value and a high growth rate. These criteria can be seen through the company's dividend policy. Factors that influence dividend policy are profitability, business risk, corporate governance, apart from that, the existence of growth opportunities can provide opportunities for companies to grow and develop in the future. This research will examine how much influence profitability, business risk, corporate governance have on dividend policy, with growth opportunity as a moderating variable. The financial data for this study came from a number of financial reports that are filed on the Indonesia Stock Exchange (BEI). The LQ45 firm index category, which is listed on the BEI for the 2018–2022 period, serves as the population of interest for this study, and the sample size is limited to 20 companies. Descriptive statistical analysis, multiple linear regression analysis, coefficient of determination analysis, simultaneous test (F), partial test (T), and the classical assumption test are the data analysis methods employed in this study. Based on moderator regression analysis (MRA), a method of data processing. It is proven that profitability influences dividend policy with positive and significant results, while business risk and corporate governance do not have a significant influence on dividend policy. Profitability, business risk, corporate governance, after being moderated by growth opportunity, do not have a significant effect on dividend policy.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.