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Pemberdayaan UMKM Cihil Food melalui Inovasi QR Code Maharani Dinda Zakiyah; Faizatul Ulya; Dany Boy Surbakti; Deden Satria Asih Supriyadi; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1502

Abstract

UMKM are one form of micro, small, and medium enterprises that are formed because of someone's personal desire. UMKM actors must strive to increase competitive advantage, UMKM must increase adaptation to currently developing technology, increase the ability to use social media and digital marketing, increase product innovation, and expand the market are some of the right steps that are worthy of being taken by UMKM actors. This is worthy of being implemented in order to increase the selling value of UMKM, especially in order to be able to compete with foreign products that are increasingly flooding the national market, considering that UMKM are an economic sector that is able to reduce unemployment (Sudaryanto. 2011). UMKM through digital marketing development can help the community increase income so that they can follow the development of entrepreneurship. The method in implementing UMKM empowerment activities is carried out using observation, surveys, questionnaires, and interviews. The results of this empowerment are that this activity was attended by UMKM Cihil Food which has 10 members, socialization of social media and digital marketing through the creation of a special website for UMKM Cihil Food which is combined with Barcode (QR) innovation. Based on this activity, it was found that in improving the welfare of UMKM, what must be done is to make maximum use of technology, improve the community economy, and improve human resources.
Analisis Kemajuan Berbagai UMKM dalam Pemasaran di Desa Tegalwaru, Kabupaten Bogor, Jawa Barat Arya Dwi Praja Usman; Syifa Khoirunnisa; Siti Fitriah; Muhamad Bagus Jatmiko; Bonar Tua Sihite; Nike Nurindah RSB; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1505

Abstract

Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.
Digitalisasi Informasi Budidaya Jambu Kristal: Inovasi Website untuk Peningkatan Pengetahuan Petani di Desa Cikarawang Dema Mariska; Ajeng Dwi Rahayu; Aura Nurkhalis; Rina Octavia Hasanah; Kenji Faiz Kusuma; Andi Razan Ramiro; Muhamad Mulya Azhar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1506

Abstract

Crystal guava farmers in Cikarawang Village, Bogor Regency, face challenges in accessing information related to proper cultivation techniques, from seedling to harvest. The lack of access to valid and easy-to-understand sources of information causes farmers to have difficulty in dealing with various cultivation problems, such as pests, diseases, and effective fertilization. In response to these problems, an innovation was developed in the form of a digital agricultural website containing a complete summary of material on crystal guava cultivation. This website is designed to be easily accessible to farmers and functions as a practical and efficient one-way information media. In addition, this website is also equipped with an online community feature through a discussion group connected to expert mentors in the field of crystal guava cultivation. This feature allows farmers to share experiences, discuss, and obtain direct guidance from experts. This innovation is expected to improve farmers' knowledge, skills, and independence in managing crystal guava cultivation sustainably.
Pengenalan dan Adopsi Teknologi Website Pemasaran Produk Pertanian: Analisis Transformasi Digital pada Kelompok Wanita Tani Kebun Soka Berseri Anggia Kamila Maharani; Anisa Dwi Ariani; Ega Maulana; Muhammad Fadhlan Restu; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1508

Abstract

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.
Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.808

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development
Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor Bunga Fariza Hamid; Fairuz Syifa Hidayat; Nurshadrina Alifah Sajidah; Taufik Hidayat; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.809

Abstract

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.
Pemanfaatan Ikan Red Devil (Amphilophus labiatus) sebagai Pupuk Organik Cair dan Produk Pangan Olahan di Sekitar Danau Toba Grace Happy Hotmauli Simbolon; Leonard Dharmawan; Edi Wiraguna
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.810

Abstract

Lake Toba, designated as a National Tourism Strategic Area, faces ecological disruption due to the invasive Red Devil fish (Amphilophus labiatus), which threatens the sustainability of native aquatic species. This study aims to enhance the knowledge of the Tapian Nauli farmer group in Hariara Pohan Village, Samosir Regency, in utilizing the Red Devil fish as Liquid Organic Fertilizer (LOF) and processed food. Methods employed include agricultural extension activities, practical demonstrations, pre-tests and post-tests, and evaluation through questionnaires. Results showed a significant improvement in farmers' knowledge after the extension, with 70% moving from the "poor" to "good" category. The Red Devil fish was successfully processed into LOF through fermentation using molasses, starbio, and pineapple, and into shredded fish (abon) as a food product. Farmers responded positively to the idea of Red Devil abon as a potential household business opportunity, given the fish's abundance and low cost. Evaluation of the extension activities revealed a high level of suitability with an average score of 96.33%, covering material content, delivery methods, and instructional media. This study demonstrates that locally based extension approaches can effectively empower farmers to convert invasive pests into value-added products, while fostering economic opportunities rooted in local resources.
Analisis Kemajuan Digitalisasi Agro Eduwisata Padi Organik di Desa Mulyaharja Imam Hanif Aqeela; Elchio Fajar Hisra; Muallifah Shofiatun; Vemita Joselfyn; Putri Nurul Hidayah; Siti Zahra Levina; Ravael Nariyan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.350

Abstract

"Digitalization Web for Mulyaharja Village, Bogor: A Community Empowerment Initiative" This project aims to develop a digital platform for Mulyaharja Village, Bogor, to enhance community empowerment and improve access to information and services. The web-based platform will provide a range of features, including news and announcements, community forums, and online services, to facilitate communication and collaboration among residents, village officials, and local businesses. By leveraging digital technology, this initiative seeks to promote transparency, accountability, and inclusivity in village governance, while also fostering economic growth and social development.
Analisis Minat Masyarakat dalam Perancangan Digitalisasi untuk Menunjang Potensi Pertanian Desa Sukaharja, Kabupaten Bogor, Jawa Barat Mohamad Damar Purnama; Hilmia Salsabila; Zahara Aini Kesuma; Salsa Nabila Safitri; Nadya Tendra Sikki; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.351

Abstract

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.
Perspektif Masyarakat dalam Penerapan Digitalisasi Pertanian Hari Yati Nur; Yoshua Putrawan Simanjuntak; Kayla Devina Azzahra; Jonathan Sitohang; Zefania Intan Kusuma; Melia Ari Santi; Elsa Ramadhan; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.352

Abstract

This study aims to determine the perspective of the Ciherang Village community on the implementation of agricultural digitalization. As the digital era develops, the use of technology in agriculture is a great opportunity to increase efficiency and production results. Through a qualitative approach, data were obtained from questionnaires with farmers and local community leaders. The results of the study showed that most people are interested in the use of agricultural digitalization, especially in terms of access to fertilizer information and marketing of crops. However, its implementation still faces obstacles such as low digital literacy, limited technological devices, and minimal digital understanding. Therefore, mentoring efforts, ongoing training, and improving digital infrastructure are needed so that agricultural digitalization can be implemented effectively and provide real benefits for farmers in Ciherang Village.
Co-Authors Abdul Munir Adam Anom Jati Adinda Maharani Hidayat Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Aidil Azhar AIDIL AZHAR Ajeng Dwi Rahayu Akbar , Rizal Alamsyah, Muhammad Yusuf Aliana Bekti Fajarwati Andi Razan Ramiro Anggia Kamila Maharani Anisa Dwi Ariani Anna Sabrina Aprilia Viola Wulandari Ardiansyah, Agi Juan Arina Destyana Arya Dwi Praja Usman Astri Muliasari, Ade Aulia, Dhiva Luthfi Aura Nurkhalis Azhar, Aidil Azkyah, Sylvina Azzahra, Fauziah Bima Yeremia Hutahaean Bonar Tua Sihite Budiarto, Tri Bunga Fariza Hamid Butarbutar, Pesalmen Daniel March Stephen Nainggolan Dany Boy Surbakti Dardanella, Derry Darmawan, Leonard Deden Satria Asih Supriyadi Dela Watic Suyatno Dema Mariska Destriana Nur Devica, Flora Dewi, Ratih Kemala Dheanita, Ismi Dimas Yudha Prasetio Ega Maulana Eidelweis Restu Elchio Fajar Hisra Elsa Ramadhan Fahlan Khuluq Fairuz Syifa Hidayat Faizatul Ulya Farora, Alya Yasmin Fayyadh Fadillah Fitriani, Syahayyunur Flora Devica Furqoni, Hafith Galih Surya Aditama Grace Happy Hotmauli Simbolon Haekal, Muhammad Haekal, Muhammad Haekal Hari Yati Nur Hermanto Manurung Hilmia Salsabila Ilham Januar Pratama Imam Hanif Aqeela Intan Kusuma, Zefania Intan Latifah Intan Sari, Sekar Jasir, Ilham Naufal Jonathan Sitohang Juan Ardiansyah, Agi Kasmanhadi Saputra, Henri Kayla Devina Azzahra Kenji Faiz Kusuma Leonard Dharmawan Lidya Hawila Sallo Lili Dahliani Lisma Aulia Rohmah Lutfi Shihab M. Agung Zaim Adzkiya M. Iqbal Nurulhaq M. Iqbal Nurulhaq Maharani Dinda Zakiyah Mahda Aryo Firdaus Mangasih, Yessy Octavia Rungkat Tuani Mardisiwi, Ririh Sekar Maulana, Galih Melia Ari Santi Meliala, Merry Gloria Merry Gloria Meliala Mohamad Damar Purnama Muallifah Shofiatun Muhamad Bagus Jatmiko Muhamad Mulya Azhar Muhammad Adlan Muhammad Fadhlan Restu Muhammad Fauzan Lazwar Muhammad Sidiq Haryadi Sutisna Muhammad Wildan Azzamuddin Muliarasi, Ade Astri Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutohar, Nabil Ahmad Nadya Tendra Sikki Najmah Shabah Nico Dwi Saputro Nike Nurindah RSB Noviana Yuliawati Nurcahyo Ramadhan Nurshadrina Alifah Sajidah Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Pesalmen Butarbutar Prananda, Intan Prastuti, Alifia Kinanti Purnamawati, Iis Putri Nurul Hidayah Qisti, Hanifah Zul Ravael Nariyan Revalina Sulaeman Rhynanda, Hafiz Septio Ribka Wahyuni Simarmata Rina Octavia Hasanah Rizal Akbar Rizha Nur Irawan Rochmah, Hidayati Fatchur Russianzi, Wanda Salma Ghaziyah Adhwa Salma Rizqiany Lubis Salma Tri Ambarsari Salsa Nabila Safitri Sandi Saputra Setara Bulan, Bening Shena Wahyu Wulandari, Antika Sholihah, Istiqomatush Siti Fitriah Siti Zahra Levina Sulaeman, Revalina Sury, Shella Afifah Surya Aditama, Galih Syahayyunur Fitriani Syifa Khoirunnisa Tandungan, Wempy Sem Tarigan, Arie Ananta Taufik Hidayat Timo, Elfianny Adelina Tri Budiarto Uli Abshor Vemita Joselfyn Warohmah, Nisa Waskitho Aji Wijoyo Widya Hasian Situmeang Yoshua Putrawan Simanjuntak Yuza, Feimas Beringin Zahara Aini Kesuma Zahra, Alvita Zefania Intan Kusuma