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All Journal Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Al-Jami'ah: Journal of Islamic Studies Jurnal Terapan Abdimas ProTVF Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Mimbar Yustitia : Jurnal Hukum dan Hak Asasi Manusia Sahafa Journal of Islamic Communication Sebatik COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Jurnal Profetik Simulacra Jurnal Riset Komunikasi Gema Kampus IISIP YAPIS Biak Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communication Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Komunikasi Pendidikan Jurnal Politikom Indonesiana Journal of Applied Science, Engineering, Technology, and Education Tuturlogi: Journal of Southeast Asian Communication JBMR: Journal of Business and Management Review Jurnal Scientia Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Jurnal Media dan Komunikasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Social Sciences (FJSS) Jurnal Politik Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi MILRev: Metro Islamic Law Review Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi

Daniel Susilo

Universitas Bunda Mulia

Author-ID : 628176

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF THE DARE TO BE BARE CAMPAIGN ON BRAND IMAGE ON INSTAGRAM @RAIKUBEAUTY Octaviana, Vanisha; Susilo, Daniel; Vidal, Mateo Jose A.
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 11 No. 2 (2021)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

A woman's beauty comes from within, not from the outside. Raiku Beauty is able to establish itself amid its long-established beauty product competitors, despite its youth. Through @RaikuBeauty, Raiku Beauty uses Instagram to transmit messages and communicate a product in order to establish a brand image. The goal of this research was to determine whether there is an effect of @Raikubeauty Instagram social media content on the dare to be bare campaign on the Image Raiku brand. Quantitative explanatory research is used, including data collection techniques in the form of surveys. The population consisted of @Raikubeauty followers, with a sample size of 395 responses calculated using the Taro Yamane formula, and the hypothesis was tested using simple linear regression. The findings of hypothesis testing suggest that social media content on Instagram regarding the campaign dare to be bare has a substantial effect on brand image by 60.2 percent. This suggests that the dimensions of campaign-related social media material have an impact on brand image.

The effect of e-commerce advertising exposure Lazada buying behavior teenagers at SMK Muhammadiyah 2 Surabaya Susilo, Daniel; Chairiyah, Ummy
Soetomo Communication and Humanities Vol. 2 No. 1 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (861.672 KB)

The amount of interest of producers in using advertising as a medium for marketing products shows that advertising has an important role as an effective communication medium in introducing and promoting a product to consumers. Currently, advertisements have begun to mushroom in all mass media, including print media, electronic media and the internet. The high use of the internet in Indonesia has made producers more aggressive in promoting a product to consumers through internet media such as Lazada e-commerce ads. The number of facilities offered has received a very good response from the Indonesian people. With the ease of access provided and the relatively cheap prices of goods, it leads people to consumptive behavior.This study uses a quantitative approach. Survey research methods. This type of research explanatory research. The population in this study were students of SMK Muhammadiyah 2 Surabaya from the 2015-2017 class. The research sample was 186 people. This study has 2 independent variables (Ad Impression Intensity and Advertising Element), and 1 dependent variable (Buying Behavior). Data collection was carried out by distributing questionnaires.Hypothesis testing is done with multiple linear regression showing the influence between the intensity of advertising impressions and advertising elements on buying behavior, as evidenced by the results of the F test that Fcount> Ftable (111.280> 2.89). The result of the significance can be seen that 0.000 <0.05. The results of the T test for X1 show that the value of tcount <ttable (-1.494 <1.298), so the variable intensity of ad impressions has no effect on buying behavior. The results of the T test for X2 show that the value of tcount> ttable (14.521> 1.298), so the variable element of advertising has an effect on buying behavior.Â Keywords: Ad impression intensity; Advertising elements; Buying behavior

Perspektif Kajian Media Digital pada Performa Seni Jepang di Instagram @performance.jpa Susilo, Daniel; Putranto, Teguh Dwi; Garcia, Erica Monica A.
Ayumi : Jurnal Budaya, Bahasa, dan Sastra Vol 8 No 2 (2021): AYUMI: Jurnal Budaya, Bahasa dan Sastra
Publisher : Faculty of Letters, Dr. Soetomo University

The use of digital media to promote local culture has become a new breakthrough in exposing local culture to international countries. In addition to being able to be immediately recognized in other nations, digital media promotion is also less expensive and quicker to implement. This study aims to determine the perspective of Digital Media Studies in Japan Performing Arts. The method used in this research is Krippendorff content analysis on Instagram @performance.jpa by using Japanese dance indicators which include Kabuki, Kasa Odori, Bon Odori, Noh Mai, Onikenbai, Nanazumai, Wadaiko, Arauma, Nihon Buyo. The conclusion of this study shows that Japan Performing Arts introduces Japanese culture through the collaboration of western culture by promoting the Nihon Buyo dance.

Content analysis of instagram posts related to the performance of the national search and rescue agency in early 2021 Susilo, Daniel; Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol. 5 No. 1 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Various disasters that occurred in Indonesia in early 2021 occurred in a row, starting from earthquakes, landslides to floods in various regions in Indonesia, and the National Search and Rescue Agency (BASARNAS) increasing. This research aims to find out the Instagram post @sar_nasional performance of BASARNAS during the disaster that occurred in Indonesia in early 2021. The content analysis method is used as the research method with the unit of analysis in posts on Instagram @sar_nasional from January 1 to January 15, 2021. The conclusion obtained in this study is that the posts on Instagram @sar_nasional lead to more content posts about BASARNAS's performance in the @sar_nasional Instagram post-BASARNAS participation in the Sriwijaya SJ-182 plane crash from Jakarta to Pontianak than the disasters that occurred in several places in Indonesia.Keywords:Â Content Analysis; Posts; Instagram; Performance; BASARNAS.

Impact of @RaikuBeauty instagram campaign content on brand image Octaviana, Vanisha; Susilo, Daniel
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates Indonesian women to be able to appear confident by taking care of their skin using skincare from Raiku. The purpose of this study was to determine whether the content on Instagram @RaikuBeauty related to the â€œDare to be Bareâ€ campaign was able to have a significant influence on the brand image. The theory used in this study is the content of communication messages on social media. This research is quantitative explanative with data collected through a survey to 395 respondents obtained from the Taro Yamane formula. The data obtained were then tested for hypotheses with simple linear regression. The results showed that there was a significant impact of social media content on the dare to be bare campaign on brand image, with 60.2% degree of impact. Keywords: social media content; brand image; instagram; raiku beauty.

Alternative learning media post-covid-19: uncertainty reduction theory perspective Mujiono, Mujiono; Susilo, Daniel
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i5.4242

This study aims to determine how users respond to the use of social media during online learning after the COVID-19 pandemic from the perspective of uncertainty reduction theory. This study uses a phenomenological research method, where data collection is carried out by means of Focus Group Discussion (FGD), which was conducted twice on 15 users of online learning applications. Through this research, it is known that the user's response from the compulsion in using the online learning model is that the subject tends to feel mostly bored, difficult to discipline, tendency to be lazy, and has the proclivity to be dishonest. In addition, in terms of emotional connection, teachers and students do not have a good bond, which is far different when using the offline learning modality. The majority of users prefer to utilize the offline learning system when the pandemic ends. One person prefers to use a hybrid system which is a combination of online and offline learning method.

KONSTRUKSI SEKSUALITAS PEREMPUAN DALAM BERITA PEMERKOSAAN DI TEKS MEDIA DARING Daniel Susilo; Eben Haezer
Jurnal Kawistara Vol 7, No 1 (2017)
Publisher : Universitas Gadjah Mada

Since 2010, Indonesian media have a significant change in a medium of distribution the message. Slow but sure, online news media became the main favourite choose for accessing the information by Indonesian people. In the same time, rape news in the yellow newspaper became digitalized and moved to online news media. This study uses critical discourse analysis by Van Dijk to show how the media construct the women sexuality in the press text. Researcher uses JPNN.com as the object of the research. Item to be observed are thematic, schematically, semantic, syntactic, stylistic and rhetorical. Results of this research indicates women sexuality as commodity might by men. Besides, the online news site simultaneous reinforce the view "binary opposition" against women, through the elements and media resources under their authority.

Influence of Rose All Day Instagram Sales Promotion Message And Endorsement By Beauty Influencer on Followers Buying Intention Jessica Aisyah Larasati; Daniel Susilo
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.350

This research was conducted due to the widespread use of social media as a marketing tool in Indonesia. This phenomenon has led to a social media marketing strategy through Instagram, one of the social media platforms used by a local cosmetic company called Rose All Day Cosmetics. This study aimed to determine the effect of the attractiveness of sales promotion messages on Rose All Day Cosmetics' Instagram account and endorsement by beauty influencers on followers' buying intention. The theories used in this research were the Elaboration Likelihood Model, the attractiveness of promotional messages, endorsement, and purchase interest theory. This research was quantitative explanative research through an online survey distributed using the direct message feature on Instagram to 398 respondents previously determined by the Yamane formula. The data obtained were tested with multiple linear regression. The findings indicated that each variable significantly influences the followers' buying intention partially or simultaneously, with a simultaneous effect of as much as 51,3% impact degree. The company must continue to follow the development of influencers, especially in the realm of micro-influencers

MENDEFINISIKAN ULANG VISUALISASI KESEGARAN DALAM IKLAN MINUMAN RINGAN: SEMIOTIKA SPRITE â€œKENYATAAN YANG MENYEGARKANâ€ Muhammad Maulana Isthiqlal Rachim; Yenny Yenny; Daniel Susilo
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 4, No 2 (2018): Oktober 2018 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v4i2.483

Iklan televisi merupakan salah satu media penyampaian informasi atau pesan dengan menggunakan berbagai bentuk komunikasi di dalamnya dan biasanya digunakan untuk mencapai beragam efek. Proses penyampaian informasi atau pesan dengan menggunakan iklan ini digunakan oleh perusahaan perusaahan yang bertujuan untuk memasarkan produknya kepada khalayak luas. Salah satu perusahaan yang menggunakan media iklan dalam menyampaikan infomasi adalah PT. Coca Cola Company, dengan tujuan untuk memasarkan produknya yaitu minuman bersoda merk Sprite. Fokus penelitian ini adalah bagaimana pemaknaan lambang semiotika di dalam video iklan sprite versi â€œkenyataan yang menyegarkanâ€ yang tayang di televisi. Penelitian ini menggunakan metode penelitian kualitatif yang dan pengumpulan datanya melalui obeservasi atau disebut dengan pengamatan lebih dalam. Teori yang digunakan dalam penelitian ini adalah teori triangle meaning milik Charles Sanders Pierce. Hasil dari penelitian ini menunjukkan bahwa dalam iklan sprite versi â€œkenyataan yang menyegarkanâ€ didominasi oleh warna hijau dan putih yang artinya alami dan suci, lalu scene ketiga yang menampilkan miniatur buaya dan hiu yang diartikan sebagai hewan yang hidup di dalam air saja ingin meminum sprite apalagi manusia, dan yang menjadi inti didalam iklan adalah pada scene keempat yang menyita 19 detik dari 31 detik total durasi iklan. Scene keempat ini berisi tentang gelas yang sedang diisi dengan sprite dengan menggunakan tehnik pengambilan gambar zoom in, yang dapat diartikan scene ini sebagai daya tarik utama dalam iklan untuk membuat khalayak yang sedang menyaksikannya ingin meminum sprite. Kata Kunci: Semiotika, Iklan, Sprite

Conflict of female sex workers in films Moammar Emka’s Jakarta Undercover Daniel Susilo; Olinne Citra Rhamadany; Farida Farida; Irmia Fitriyah
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 5, No 1 (2021)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v5i1.9269

AbstractMoammar Emka’s Jakarta Undercover is a movie that was lifted from four series of works by Moammar Emka with the same little. Moammar Emka’s Jakarta Undercover tells the Jakarta city nightlife that is full of surprises, which includes the ambitions of its citizens, various forms of prostitution and parties that claimed to be unknow, to drugs. This film has a mission voice humanity’s value to society. The director, dawn nugros wants to visualize and raise the issue of violence against women, thuggery, poverty, the screams of minorities. The purpose of this research is to find out the conflicts that occur in women of high sex workers. This research is a qualitative research using John Fiske semiotic analysis through The Televison Codes. The results of this study indicate that The Moammar Emka’s Jakarta Undercover movie, represents upper-class commercial sex workers as well some conflicts received by women. And shows the dark side of the Jakarta City, which is carried out by supermodels, officials, and other uppers classes. In addition, this study shows that some of the conflict underlying women work in the world of high class prostitution and invite many risks. That movie also gives a voice to women about gender inequality.

Co-Authors Abdul Kodir Abdul Kodir Adindityo Achita Putra Afriul Zikri Agatha, Gabrielle Agus Baihaqi Agustinus Rusdianto Berto Al Briham Jarmal, Al Briham Alfian Adi Saputra Amirul Mustofa Anastasia Michelle Angel Paulina Ansyah, Rahmat Hussein Andri Anugerah, Cendera Rizky Ashri Esy Fatria Ashri Fatria Aufa Izzuddin Baihaqi Babus Salam Bagong Suyanto Baihaqi, Aufa Izzudin Buamonabot, Irfandi Carl C.G. Dizon Carlo Magno T. Mendoza Cempaka Destcarolina Natalita Charles Julian Santos Navarro Chininta Rizka Angelia Cindy Novita Chandra Dalangin, John Jerico Diah Ariani Arimbi Dizon, Carl C. G. Dizon, Carl C.G. Dominika Eben Haezer Endah Murwani, Endah Endik Hidayat Endik Hidayat Faisal Mohamed Kadir Farida Farida Francisca Bertha Vistika Putri Garcia, Erica Monica A. Genny Gustina Sari Geraldine, Viola Girsang, Lasmery Rosentauly Meissalinya Gunawan, Calvin Hansen Batara Harliantara Harliantara Hery, Asep Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang I Gusti Ngurah Sarjana I Gusti Ngurah Sarjana Indyawati, Lilik Irmia Fitriyah Irmia Fitriyah Jason Enroe Wijaya Jessica A Larasati Jessica Aisyah Larasati Jessica Bong Natasha Juliadi, Rismi Justyne Artha Thehawijaya Karina, Vega Kustiwa, Agus Leo Nando Sastro Lilik Indyawati Lilis Rucirisyanti Lu Hui Chen Lu Hui Chen Maheza Prasetya Marco Triary Hardy Maria Theresia Lestari Mola Neu Maria Tiara Mario Philip Silalahi Mega Primatama Meithiana Indrasari Meithiana Indrasari, Meithiana Menayang, Alfred Pieter Mendoza, Carlo Magno T. Michael Michelle Coritama Mochamad Taufiq Kolil Mohammad Ali Khan Muhammad Maulana Isthiqlal Rachim Mujiono Mujiono Mujiono Mujiono Murtiningsih, Bertha Sri Eko Nataleo, Sally Naufal Bagus Luthansa Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nibrosu Rohid Nur’annafi Farni Syam Maella Obadyah, Ariel Barlian Octaviana, Vanisha Olinne Citra Rhamadany Pasaribu, Sara Debora Uli Prasetyo, Iwan Joko Puji Rianto Putranto, Teguh Dwi Putri Amira Rahma Sugihartati Redi Panuju Redi Panuju Redi Panuju, Redi Rismi Juliadi Robi’ah Machtumah Malayati Roesli, Mohammad Roesli, Mohammad Rosyidatuzzahro Anisyukurlillah Rudiansyah, R. Salam, Babus Sam, Toong Hai Santos, Maria Clara K. Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Setiawati, Titin Siti Kasanah Sufa, Siska Armawati Sugihartati, Rahma Susanto, Hery Agus Susi Nurdinaningsih Tammubua, Milcha Handayani Tangguh Okta Wibowo Teguh Anggoro Thammasat Pitakpon Thanos, Guellica Agnesia Claudia Timotius, Elkana Ummy Chairiyah Vashti Velda Verianto Veren Viriya Vidal, Mateo Jose A. Wahyudi, Risky Wilson, Arnold Wungubelen, Maria Mersi A. Yenny Yenny Yosef Budi Susanto Yustianti, Surti Yustianti, Surti Zulaikha Zulaikha

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