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All Journal Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Al-Jami'ah: Journal of Islamic Studies Jurnal Terapan Abdimas ProTVF Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Mimbar Yustitia : Jurnal Hukum dan Hak Asasi Manusia Sahafa Journal of Islamic Communication Sebatik COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Jurnal Profetik Simulacra Jurnal Riset Komunikasi Gema Kampus IISIP YAPIS Biak Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communication Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Komunikasi Pendidikan Jurnal Politikom Indonesiana Journal of Applied Science, Engineering, Technology, and Education Tuturlogi: Journal of Southeast Asian Communication JBMR: Journal of Business and Management Review Jurnal Scientia Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Jurnal Media dan Komunikasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Social Sciences (FJSS) Jurnal Politik Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi MILRev: Metro Islamic Law Review Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi
Daniel Susilo
Universitas Bunda Mulia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

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Indonesian Shipper Event Marketing Strategy in the Shipper Sellers Series Program Mario Philip Silalahi; Chininta Rizka Angelia; Daniel Susilo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i1.3066

Abstract

Events are a business that makes a high contribution economically, especially for developing countries. This research has a goal, which is to examine more deeply the implementation of Shipper Indonesia's event marketing strategy in the Shipper Sellers Series 2022 program. The researchers used the core concepts namely marketing communication strategy, event marketing, and brand engagement to be able to find out more about the marketing implementation of the program. This study used descriptive qualitative approach. In collecting the data, the researchers used in-depth interviews and observation. The results found that the implementation of event marketing uses several tactics including using social media such as Instagram and Facebook, working with media partners, collaborating with community partners, using well-known speakers, giving electronic money giveaways, and using social media ads. The event marketing strategy is used by Shipper Indonesia in an effort to introduce products and brands and provide experience to the public through the Shipper Sellers Series program.
SALES PROMOTION MESSAGE APPEAL AND BRAND AMBASSADOR EFFECTS TOWARD TOKOPEDIA’S PURCHASE INTENTION Justyne Artha Thehawijaya; Daniel Susilo
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 2 (2023): January
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i2.559

Abstract

Companies nowadays attracts more customers by holding Sales Promotion. For the record, Tokopedia has been known as the most accessed E-commerce in Indonesia also holds Sales Promotion event frequently using their Instagram. Furthermore, Tokopedia is also going hand in hand with the world’s biggest boyban, BTS to attract more audiences on a wider scale. The Objective of this research is to find out the react of Sales Promotion and Brand Ambassador towards Purchase Intention of free delivery fee products of Tokopedia and the percentage of the react. The method used on this research are quantitative explanator with positivism paradigm and purposive sampling technique. This thesis is being analysed by using SPSS statistic method. The result of this study indicates the influence of sales promotion message appeal and BTS as brand ambassador on the purchase intention of WIB Sale products by 49,8%.
Pegadaian: Mengurai Model Pemasaran Di Media Sosial Dan Akademisi Daniel Susilo
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5473

Abstract

State-owned enterprises are company that is expected to best the others as they’re owned by the country and the government whether they are from tech-base industry, finance, internet service, or energy resource. Pegadaian as a company also cannot escape from this as they’re one of the financial pillars for the state and the people. Having history to be freed from Dutch colonization, they become the biggest pawnbroker company serving for the people and the state’s economy, the social media becomes their primary tool to construct their own public image through various contents, one of them is the global agenda of eco-friendly campaign as well as using Gen Z Slangs in their content. However, as advanced and updated they are from the public image, a bias still followed through their academic research records. Through examining this, we will discover their other perspective in the financial marketing.
Factors Influencing Segari E-Grocery’s Purchase Intention Moderated by Gender and Age Vashti Velda Verianto; Yosef Budi Susanto; Daniel Susilo
Journal of Business and Management Review Vol. 4 No. 2 (2023): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr42.6082023

Abstract

Mobility restriction during the Covid-19 pandemic is one of many living aspects that changed people’s behaviour. The emergence of e-groceries helps many people get their groceries with the restrictions given. Segari is one of the e-grocery that emerged during the pandemic. In order to increase its sales and revenue and to be able to keep its growth even post-pandemic, Segari needs to understand its consumer’s behaviour better, so this research was conducted. We used the modified version of UTAUT (Unified Theory of Acceptance and Use) as the research model. We examined the effect of brand association, perceived ease of use, perceived usefulness, perceived security, and perceived price towards Segari’s purchase intention. We also examine the moderating effect of gender and age in this research. Quantitative research was done using SEM-PLS and PLS-MGA for the moderating effect. Findings show that brand association, perceived usefulness, and perceived security significantly affect Segari’s purchase intention, while perceived ease of use and perceived price do not significantly affect Segari’s purchase intention. Gender differs in the effect of brand association and perceived security and does not differ in the effect of perceived ease of use, perceived price, and perceived usefulness. Age differs in the effect of perceived security on Segari’s purchase intention and not in the effect of brand association, perceived ease of use, perceived usefulness, and perceived price on Segari’s purchase intention.
Motif of E-Wallet Users on Gen Z in Marketing Communications Perspective (Case Study of LinkAja Users in Purchasing Decisions) Naufal Bagus Luthansa; Daniel Susilo
Sahafa Journal of Islamic Communication Vol 5, No 1 (2022): Sahafa : Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v5i1.8260

Abstract

The developments of the digital era are currently quite rapid, especially in the use of electronic payment applications called e-wallets. With so many e-wallet payment apps, consumers' purchasing decisions require a lengthy process. The object in this study is related to the user of LinkAja products. Consumers feel the attractive message that the product conveys, such as the message that consumers receive about the purchase decision then becomes the determining factor for consumers towards e-wallet products. Some interesting messages received by a LinkAja product convey their message to consumers. This is a crucial factor for consumers, especially Gen Z, to choose products. This research is a descriptive qualitative research with a case study method. Focus Group Discussion (FGD) data collection technique, participants consisted of ten men and women aged 18-25 years. This study aims to find out how the motives of every LinkAja consumer who uses e-wallets as practical transactions in Indonesia. Therefore, to achieve this goal, it is necessary to have a motive for LinkAja users in deciding on a purchase. Keywords: E-Wallet Users; Gen Z; Marketing Communications; LinkAja; Buying decision.
ACTIVITIES AND DEVELOPMENT OF MARKETING COMMUNICATION IN SALES OF INSURANCE PRODUCTS POST-COVID-19 PANDEMIC Daniel Susilo; Jason Enroe Wijaya
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 2 No. 3 (2023): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v2i3.620

Abstract

Each insurance provider's services offer various types of insurance for the community through many methods of marketing communication approaches. One of the most widely done marketing communication activities by insurance service providers is personal selling, which are implemented by involving insurance agents as salespeople and communicator between the company and prospective customers. In general, personal selling activities are done through direct face-to-face communication between insurance agents and prospective customers, but the Covid-19 pandemic affected the insurance marketing and sales activities, causing the activities to be held online through virtual face-to-face platforms. Through this research, researchers want to analyze the communication process that can be done by an insurance agent to prospective customers either through directly face-to-face communication or virtual face-to-face. Researchers use several theories and concepts which are, marketing communication, personal selling, and media richness theory to see the comparison of communication between directly face-to-face communication with virtual communication. Researchers will conduct in-depth interviews with 4 source persons who are insurance marketers from PT Asuransi Allianz Life Indonesia and members of Vision Corporation.
Analisis Isi Instagram Polri pada Persiapan Arus Mudik Lebaran 2023 Daniel Susilo
Jurnal Pewarta Indonesia Vol 5 No 1 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i1.127

Abstract

Polri dengan arus mudik adalah satu kesatuan. Hal ini dikarenakan Polri merupakan baris depan dalam bertugas mengamankan arus mudik sepanjang libur lebaran di Indonesia. Ketika arus mudik sudah muncul, rawan kecelakaan dan macet merupakan konsep yang sudah melekat dan merupakan fenomena yang akrab dengan pemudik. Kendati wacana kendaraan listrik dan pengurangan macet masih diupayakan, Polri membuat keputusan dan program baru untuk menekan korban jiwa dari arus mudik serta kemacetan yang mengganggu jalan. Dengan analisis konten Krippendorf, analisis pada akun Instagram @divisihumaspolri menunjukkan inisiasi Polri memberikan Propaganda Putih untuk masyarakat terkait peraturan arus mudik. Propaganda Putih tersebut diberikan agar sosialisasi yang diberikan oleh Polri lebih mudah untuk dicerna.
MARKETING MODEL OF STARBUCKS: A SUSTAINABILITY MONETIZATION Daniel Susilo; Carlo Magno T. Mendoza
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital age, big brand provides information via their Instagram account, that includes Starbucks Indonesia. Starbucks Indonesia involves themselves in eco-friendly product which also spread awareness to their audience. As much as it is good for the people and Starbucks brand, this type of marketing is sustainability monetization as it only released product instead of social activity. It is good that Starbucks Indonesia had credibility in coffee industry. However, in reality, it is more necessary to monetize it. The content analysis by Krippendorf will help in discerning Starbucks Indonesia’s content. the type of sustainability campaign held by Starbucks Indonesia is monetization of eco-friendly concept. This way can be interpreted in two different ways, that the product is actually made with eco-friendly design and ingredients, or the product is bait made with false sustainability products. The model of their marketing is awareness-driven interest, by telling them they’re the ally of earth and nature, it captivates their buyers to purchase in order to care more for the planet and nature.
Sustainability in Industry: The Lack of Implementation Running in the FMCG Industry Daniel Susilo; Carlo Magno T. Mendoza; Mohammad Ali Khan
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i2.3850

Abstract

The FMCG industry is an impactful industry in many regions, especially when it is running during the COVID-19 pandemic, and they still make progress. However, as good as its blessings are, the FMCG industry has its struggles with innovation, and each region has shown some differences until now; thus, the data speaks for itself. India, which has a Hindu majority, and their vegetarianism show some differences in how they explored the wisdom of the FMCG industry. It makes the industry unique on its own to have an eco-friendly movement through a cultural push of their vegetarian beliefs. The method was Krippendorf content analysis on Twitter, we’ll get closer to looking at the unique data. Findings have shown that changing consumer preferences have also impacted the FMCG industry in India. Consumers are becoming more health-conscious and opting for products that are natural, organic, and free from harmful chemicals.
Social Media Marketing Strategy in Increasing Customer Engagement of Taman Safari Ndonesia Bogor (Case Study on Instagram @Taman_Safari) Jessica Bong Natasha; Chininta Rizka Angelia; Daniel Susilo
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3802

Abstract

With  the  pandemic  condition,  Taman  Safari  Indonesia  Bogor  is  also  looking  for  ways  to  increase  customer  engagement.  One  of  the  methods  used  is  to  carry  out  a  social  media  marketing  strategy  with  promotions  through  social  media  to  increase  customer  engagement.  This  research  was  conducted  to  determine  the  social  media  marketing  strategy  in  increasing  customer  engagement  at  Taman  Safari  Indonesia  Bogor  in  the  case  study  of  Instagram  @taman_safari.  The  concept  used  in  this  research  is  the  social  media  marketing  strategy  from  Tuten  &  Solomon  (2018)  and  customer  engagement  from  Cuillierier  (2016)  and  Zyminkowska  (2019).  This research uses  descriptive  qualitative research  and  case  study  methods.  The data collection  of  the  research  carried  out  were  interviews  and  documentation.   Interviews were  conducted  in-depth  (in-depth  interviews)  to  research  participants.  The criteria  for  participants  is  to  have  to  work  at  Taman  Safari  Indonesia  Bogor  for  a  period  of  more  than  1  year.  The  results  of  this  study  indicate  that  in  increasing  customer  engagement,  Instagram  @taman_safari  has  implemented  a  social media marketing strategy that is structured through specific stages.
Co-Authors Abdul Kodir Abdul Kodir Adindityo Achita Putra Afriul Zikri Agatha, Gabrielle Agus Baihaqi Agustinus Rusdianto Berto Al Briham Jarmal, Al Briham Alfian Adi Saputra Amirul Mustofa Anastasia Michelle Angel Paulina Ansyah, Rahmat Hussein Andri Anugerah, Cendera Rizky Ashri Esy Fatria Ashri Fatria Aufa Izzuddin Baihaqi Babus Salam Bagong Suyanto Baihaqi, Aufa Izzudin Buamonabot, Irfandi Carl C.G. Dizon Carlo Magno T. Mendoza Cempaka Destcarolina Natalita Charles Julian Santos Navarro Chininta Rizka Angelia Cindy Novita Chandra Dalangin, John Jerico Diah Ariani Arimbi Dizon, Carl C. G. Dizon, Carl C.G. Dominika Eben Haezer Endah Murwani, Endah Endik Hidayat Endik Hidayat Faisal Mohamed Kadir Farida Farida Francisca Bertha Vistika Putri Garcia, Erica Monica A. Genny Gustina Sari Geraldine, Viola Girsang, Lasmery Rosentauly Meissalinya Gunawan, Calvin Hansen Batara Harliantara Harliantara Hery, Asep Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang I Gusti Ngurah Sarjana I Gusti Ngurah Sarjana Indyawati, Lilik Irmia Fitriyah Irmia Fitriyah Jason Enroe Wijaya Jessica A Larasati Jessica Aisyah Larasati Jessica Bong Natasha Juliadi, Rismi Justyne Artha Thehawijaya Karina, Vega Kustiwa, Agus Leo Nando Sastro Lilik Indyawati Lilis Rucirisyanti Lu Hui Chen Lu Hui Chen Maheza Prasetya Marco Triary Hardy Maria Theresia Lestari Mola Neu Maria Tiara Mario Philip Silalahi Mega Primatama Meithiana Indrasari Meithiana Indrasari, Meithiana Menayang, Alfred Pieter Mendoza, Carlo Magno T. Michael Michelle Coritama Mochamad Taufiq Kolil Mohammad Ali Khan Muhammad Maulana Isthiqlal Rachim Mujiono Mujiono Mujiono Mujiono Murtiningsih, Bertha Sri Eko Nataleo, Sally Naufal Bagus Luthansa Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nibrosu Rohid Nur’annafi Farni Syam Maella Obadyah, Ariel Barlian Octaviana, Vanisha Olinne Citra Rhamadany Pasaribu, Sara Debora Uli Prasetyo, Iwan Joko Puji Rianto Putranto, Teguh Dwi Putri Amira Rahma Sugihartati Redi Panuju Redi Panuju Redi Panuju, Redi Rismi Juliadi Robi’ah Machtumah Malayati Roesli, Mohammad Roesli, Mohammad Rosyidatuzzahro Anisyukurlillah Rudiansyah, R. Salam, Babus Sam, Toong Hai Santos, Maria Clara K. Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Setiawati, Titin Siti Kasanah Sufa, Siska Armawati Sugihartati, Rahma Susanto, Hery Agus Susi Nurdinaningsih Tammubua, Milcha Handayani Tangguh Okta Wibowo Teguh Anggoro Thammasat Pitakpon Thanos, Guellica Agnesia Claudia Timotius, Elkana Ummy Chairiyah Vashti Velda Verianto Veren Viriya Vidal, Mateo Jose A. Wahyudi, Risky Wilson, Arnold Wungubelen, Maria Mersi A. Yenny Yenny Yosef Budi Susanto Yustianti, Surti Yustianti, Surti Zulaikha Zulaikha