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All Journal Humaniora Jurnal Pariwisata Pesona Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali Al-Jami'ah: Journal of Islamic Studies Jurnal Terapan Abdimas ProTVF Masyarakat, Kebudayaan dan Politik ETTISAL Journal of Communication Jurnal Studi Komunikasi Ekspektra: Jurnal Bisnis & Manajemen PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora SINERGI: Jurnal Ilmiah Ilmu Manajemen Nyimak: Journal of Communication Journal of Economic, Bussines and Accounting (COSTING) Lontar : Jurnal Ilmu Komunikasi Sebatik COMMED: Jurnal Komunikasi dan Media JIKE : Jurnal Ilmu Komunikasi Efek Ayumi : Jurnal Budaya, Bahasa, dan Sastra Jurnal Komunikasi Profesional Jurnal Profetik Simulacra Jurnal Riset Komunikasi Gema Kampus IISIP YAPIS Biak Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Communication Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Jurnal Komunikasi Pendidikan The Journal of Society and Media Jurnal Politikom Indonesiana Journal of Applied Science, Engineering, Technology, and Education Tuturlogi: Journal of Southeast Asian Communication JBMR: Journal of Business and Management Review Jurnal Scientia Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) International Journal of Environmental, Sustainability, and Social Science Jurnal Pewarta Indonesia Jurnal Media dan Komunikasi International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Soetomo Communication and Humanities Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) International Journal of Humanities Education and Social Sciences Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Social Sciences (FJSS) Jurnal Politik Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies ATHENA: Journal of Social Culture and Society Innovative: Journal Of Social Science Research Mediator: Jurnal Komunikasi MILRev: Metro Islamic Law Review Jurnal Spektrum Komunikasi Jurnal Komunikasi Indonesia Asian Journal of Management, Entrepreneurship and Social Science Jurnal Kawistara Komunikatif : Jurnal Ilmiah Komunikasi Open Access DRIVERset
Daniel Susilo
Universitas Bunda Mulia
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EFEKTIVITAS KAMPANYE ANTI KANTONG PLASTIK DI SUPERMARKET DALAM MENYOKONG KONSEP KEBERLANJUTAN Daniel Susilo
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.9092

Abstract

The study at hand investigates the efficacy of anti-plastic bag initiatives implemented in supermarkets and their contribution towards the promotion of sustainability. The issue that has been highlighted pertains to a deficiency in comprehending the concrete consequences of these endeavours. The primary aim of this study is to assess the efficacy of the campaign and ascertain potential techniques for promoting sustainable consumer behaviour, utilising the findings as a basis for further enhancement. In order to accomplish this objective, a research approach is employed which entails conducting surveys among a sample of 400 customers of supermarkets, followed by a comprehensive analysis of the collected data. The results suggest a notable decrease in the utilisation of plastic bags as a consequence of the campaign, hence illustrating its efficacy. This study not only emphasises the significance of these initiatives in promoting sustainability but also offers significant information for future policies targeting the promotion of sustainable consumption. This statement implies that effectively implemented marketing initiatives can significantly influence consumer behaviour and make a meaningful contribution towards achieving sustainability goals. The findings of this study have significant ramifications, indicating the possibility of implementing such programmes in several domains of consumer behaviour. This study serves as a foundation for further investigations into successfully implementing sustainable practises across diverse sectors.
The Effect of Rebranding Lays to Customer Loyalty with Brand Image as A Mediation Variable Batara, Hansen; Susilo, Daniel
LONTAR: Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2022): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v10i2.4948

Abstract

PT Indofood CBP announced the launch of Chitato Lite, which is a form of the rebranding of Lays products by changing the logo and packaging. This study aims to determine whether there is an effect of Rebranding, Brand Image, and Customer Loyalty and to find out whether Brand Image mediates the effect of Rebranding Lays on Customer Loyalty. This study uses quantitative methods with the type of explanatory research and uses survey methods. The data was obtained by distributing questionnaires to 219 followers of the Instagram accounts @laysindonesia and @mychitato who were aware of the Lays rebranding. The type of sampling used is non-probably sampling with a purposive sampling technique. Hypotheses were tested using normality, correlation, and linearity tests. The results of this study indicate that there is a significant influence between rebranding on customer loyalty directly and indirectly, while the direct effect is 29.3% and the indirect effect of rebranding on customer loyalty through brand image is 43.3%. This shows that Lays' rebranding is considered relevant to product changes.
Media Representations of Urban Poverty in Jakarta and Manila: A Comparative Sociological Study Srinarwati, Dwi Retnani; Susilo, Daniel; Maella, Nurannafi Farni Syam; Zaman, Akhmad Qomaru
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p224-242

Abstract

Urban poverty remains one of the most persistent social challenges in Southeast Asia, yet its portrayal in mainstream media often shapes public understanding and policy responses in unequal ways. While current scholarship acknowledges the media’s role in marginalization, there is a distinct lack of comparative research that details how divergent macro-level political economies produce specific, localized journalistic practices concerning the urban poor. This study addresses this gap by examining news and digital media in Jakarta and Manila, two megacities that embody contrasting trajectories of postcolonial urban development. Drawing on comparative sociological and critical discourse analyses, the research investigates narratives, visual framing, and thematic emphases across leading platforms between 2020 and 2025. Using mixed methods—including content analysis, interviews, and audience studies—the paper uncovers how journalistic practices produce different frames, ranging from moralized depictions of the poor as "responsible citizens" to structural critiques of inequality. Findings reveal that Jakarta’s media normalizes poverty through developmentalist frames, whereas Manila’s media emphasizes resilience. Ultimately, this paper moves beyond descriptive comparison to advance a theoretical framework for the 'mediatization of urban marginality.' The study contributes to the political economy of communication by theorizing how journalistic routines and local governance structures co-produce neoliberal subjectivities, transforming structural urban inequality into individual moral narratives.
Digital Marketing Communication Model of Healthy Eat Lifestyle among Vegan on Indonesia Susilo, Daniel; Smith, Juan Carlos M.
Athena: Journal of Social, Culture and Society Vol. 1 No. 3 (2023): July 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i3.122

Abstract

This paper would to challenge the Model of Digital Marketing Communication and promotion of Healthy Lifetyle among Vegan in Indonesia. Sustainable product and healthy product are important part of our life since we need it in order to achieve good life and good health. This paper  With the power of social media and internet, we create our own space to talk about things relathed to healthy life and healthy product. This paper use Content Analysis as methodologu. However by content analysis, one or two brand sometimes didn’t go for the standard value and as a result, it is like how Baudrillard said about hyperreality, that a big name and digital content could overwrite our perception on things. As a result we cannot differ the true quality or just influenced by name only for promotion of Healthy lifetyle.
Mapping of Migration Motivation from Digital Nomads in Bali Daniel Susilo; Ida Ayu Laksmita Sari; Guellica Agnesia Claudia Thanos; Toong Hai Sam
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p01

Abstract

The article examines digital nomadism with a focus toward migration elements utilising data analytics, bservation, and interviews. It looks at the reasons digital nomads moved to Bali, stressing important elements such as mobility, cost, lifestyle convenience, and culture. The study arranges and visualises these components to spot trends among the digital nomads. Results highlight the effects on global tourist marketing plans and migration policy, therefore providing information for academics, travel agents, and legislators. Through an analysis of digital nomads’ behaviour, expectations, and goals, this study helps to grasp better migration’s motivating factors and shapes informed migration policy. The findings above further help digital nomads by highlighting their specific motivation and preferences. The research additionally proposes strategies for promoting sustainability and maximising the benefits of tourism activities. This study provides a basis for understanding the impact of migration on atypical lifestyles.
Co-Authors Abdul Kodir Abdul Kodir Adindityo Achita Putra Afriul Zikri Agatha, Gabrielle Agus Baihaqi Agustinus Rusdianto Berto Akhmad Qomaru Zaman Al Briham Jarmal, Al Briham Alfian Adi Saputra Amirul Mustofa Anastasia Michelle Angel Paulina Ansyah, Rahmat Hussein Andri Anugerah, Cendera Rizky Ashri Esy Fatria Ashri Fatria Aufa Izzuddin Baihaqi Babus Salam Bagong Suyanto Baihaqi, Aufa Izzudin Batara, Hansen Buamonabot, Irfandi Carl C.G. Dizon Carlo Magno T. Mendoza Cempaka Destcarolina Natalita Charles Julian Santos Navarro Chininta Rizka Angelia Cindy Novita Chandra Dalangin, John Jerico Diah Ariani Arimbi Dizon, Carl C. G. Dizon, Carl C.G. Dominika Dwi Retnani Srinarwati Eben Haezer Endah Murwani, Endah Endik Hidayat Endik Hidayat Faisal Mohamed Kadir Farida Farida Francisca Bertha Vistika Putri Garcia, Erica Monica A. Genny Gustina Sari Geraldine, Viola Girsang, Lasmery Rosentauly Meissalinya Guellica Agnesia Claudia Thanos Gunawan, Calvin Hansen Batara Harliantara Harliantara Hery, Asep Hidayat, Endik Hilarius Bambang Winarko, Hilarius Bambang I Gusti Ngurah Sarjana I Gusti Ngurah Sarjana Ida Ayu Laksmita Sari Indyawati, Lilik Irmia Fitriyah Irmia Fitriyah Jason Enroe Wijaya Jessica A Larasati Jessica Aisyah Larasati Jessica Bong Natasha Juliadi, Rismi Justyne Artha Thehawijaya Karina, Vega Kustiwa, Agus Leo Nando Sastro Lilik Indyawati Lilis Rucirisyanti Lu Hui Chen Lu Hui Chen Maheza Prasetya Marco Triary Hardy Maria Theresia Lestari Mola Neu Maria Tiara Mario Philip Silalahi Mega Primatama Meithiana Indrasari Meithiana Indrasari, Meithiana Menayang, Alfred Pieter Mendoza, Carlo Magno T. Michael Michelle Coritama Mochamad Taufiq Kolil Mohammad Ali Khan Muhammad Maulana Isthiqlal Rachim Mujiono Mujiono Mujiono Mujiono Murtiningsih, Bertha Sri Eko Nataleo, Sally Naufal Bagus Luthansa Navarro, Charles Julian Santos Nevrettia Christantyawati, Nevrettia Nibrosu Rohid Nur’annafi Farni Syam Maella Obadyah, Ariel Barlian Octaviana, Vanisha Olinne Citra Rhamadany Pasaribu, Sara Debora Uli Prasetyo, Iwan Joko Puji Rianto Putranto, Teguh Dwi Putri Amira Rahma Sugihartati Redi Panuju Redi Panuju Redi Panuju, Redi Rismi Juliadi Robi’ah Machtumah Malayati Roesli, Mohammad Rosyidatuzzahro Anisyukurlillah Rudiansyah, R. Salam, Babus Sam, Toong Hai Santos, Maria Clara K. Santos, Roberto Rudolf T. Santos, Roberto Rudolf Torres Setiawati, Titin Siti Kasanah Smith, Juan Carlos M. Sufa, Siska Armawati Sugihartati, Rahma Susanto, Hery Agus Susi Nurdinaningsih Tammubua, Milcha Handayani Tangguh Okta Wibowo Teguh Anggoro Thammasat Pitakpon Thanos, Guellica Agnesia Claudia Timotius, Elkana Toong Hai Sam Ummy Chairiyah Vashti Velda Verianto Veren Viriya Vidal, Mateo Jose A. Wahyudi, Risky Wilson, Arnold Wungubelen, Maria Mersi A. Yenny Yenny Yosef Budi Susanto Yustianti, Surti Yustianti, Surti Zulaikha Zulaikha