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Fathul Qorib
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi.
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Journal : Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia

 1 
Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Fauzuna, Hafidlatul; Qorib, Fathul; Yulianto, Akhmad Haries; Putri, Lutfiah Malika
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

Abstract

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.
Co-Authors 'Izzatus Tsamroh, Dewi Abdur Rahman Achmad Tohari admin admin, admin Afriansyah Afriansyah Aizun Najih Akhirul Aminulloh Alatas, Raisa Alfiah, Agry Alfian Dika Pranata Alfred V Waru Amanah Rakhim Syahida Amanah Rakhim Syahida Amanah Rakhim Syahida Amanah Rakhim Syahida, Amanah Rakhim Ananda, Kun Sila Andrianto, Sis Nanda Kus Andy Wicaksono, Galuh Angela Merici Bhara Anzari, Prawinda Putri Apolonius Kristoforus Ga’a Asra Bulla Junga Jara Jara Aszihar, Rizki Aviv Nafiuddin Bambang Setyo Utomo Bangun, Nurlina Dedi Irfing Sakan Demmy Deriyanto Desyandri Desyandri Efendi Efendi Elisabet Tri Krisdian Emei Dwinanarhati Setiamandani Ermelinda, J Fansier Hamdja Farady, Rustono Marta Fauzuna, Hafidlatul Februnia Mura Ngguna Firdaus, Fadli Fitri Olievia Fitrotun Nisak Hafidlatul Fauzuna Hamdja, Fansier Hana Rochani Gustasari Panggabean Hasan Basri Herru Prasetya Widodo, Herru Hutauruk, Mathias Raihan Narayan Jibril Maulana Jumrana Jurmrana Kariman, Kariman Kristie, Erasa La Tarifu LAILY PURNAWATI, LAILY Latif Fianto Liborius Benny Renggo Lukman Hakim Lukman Hakim Lusianawati, Hayu M Abd Ghofur M Nurdiyana Martiniana Pasrin Moch Rofi’i Modisa Diyah Rahmadani Mohammad Saleh Monica Novaranty Muhajir Sulthonul Aziz Muhamad Abdul Ghofur Muhammad Ilman Nur Sasongko Muhammad Zainal Muhlas Adi Putra Muliyati, Muliyati Murtiyah Murtiyah Mu’ammar Arifin Myrtati Dyah Artaria Najih, Aizun NUNUN NURHAJATI, NUNUN Nurdiarti, Rosalia Prismarini Nuri Aslami Oktarina, Riesta Ayu Olievia, Fitri Putri, Lutfiah Malika Putri, Wirda Ayu Ramadan, Rangga Tirta Remanggi, Salasi Remigius Asman Riesta Ayu Oktarina Rinata, Asfira Rachmad Riyanto, Obaja Eden Sentosa Rudi Cahyono Saekoko, Aploisari Saijuri Saijuri Saudah Simung, Yuliana Sitti Utami Rezkiawaty Kamil Solfema Suhardi Suhartono Suhartono Sulih Indra Dewi, Sulih Indra Sunaringsih, Monica Sri Suprihatin Suprihatin Syafuddin, Khairul Tajuddin, Irfan Wahid, Ahmad Wahidyanti Rahayu Hastutiningtyas Yanti Rosdiana Yeni Karneli Yosephina Anchieta Barru Yulianto, Akhmad Haries Yuyun Wahyu Izzati Surya Zakiyatul Khusna