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PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RAKET Muhammad Rizky Darmawan; Yohanes Ferry Cahaya; Annathasia Puji Erasashanti
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol. 2 No. 2 (2020): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mempelajari pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian raket Yonex di Jakarta. Penelitian ini menggunakan metode kuantitatif. Metode untuk pengambilan sampel yang digunakan adalah Non-Probability Sampling dengan teknik Purposive Sampling. Sampel yang digunakan dalam penelitian ini berjumlah 100 responden. Uji yang dilakukan meliputi uji asumsi klasik dan regresi berganda dengan menggunakan SPSS versi 23. Hasil penelitian menunjukan bahwa citra merek berpengaruh terhadap keputusan pembelian dan mempunyai pengaruh yang paling besar dibandingkan dengan harga. Kualitas produk tidak berpengaruh terhadap keputusan pembelian. Harga berpengaruh terhadap keputusan pembelian dan memiliki pengaruh lebih kecil dibandingkan dengan citra merek.
INTERNET BANKING SERVICE QUALITY IN INDONESIA AND ITS IMPACT ON E-CUSTOMER SATISFACTION AND E-CUSTOMER LOYALTY Yohanes Ferry Cahaya; Indra Siswanti
Management Research Studies Journal Vol. 1 No. 1 (2020): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.376 KB) | DOI: 10.56174/mrsj.v1i1.350

Abstract

This study proposes a model of the effect of internet banking service quality on e customer satisfaction and e customer satisfaction on e customer loyalty in the banking industry in Indonesia. Based on the technology acceptance model, this study aims to expand the model to better understand why consumers are willing or hesitant to adopt internet banking as a means of financial transactions. The researcher proposes a framework that integrates the factors that affect service quality, customer satisfaction, and customer loyalty. Some important implications are also discussed and the proposed model will form the basis of empirical studies.
The Influence of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com Yohanes Ferry Cahaya; Firda Aisyah Aisyah Pratiwi
Management Research Studies Journal Vol. 2 No. 2 (2021): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.908 KB) | DOI: 10.56174/mrsj.v2i2.423

Abstract

This study aims to determine the effect of Celebrity Ambassador, Company Image and Service Quality on Rental Interest in Bassura City Apartments on Travelio.com. The research design used is an explanative research design, the type of research is descriptive quantitative research using a questionnaire. The sample technique uses probability sampling (simple random sampling) with 100 respondents. The analysis used is the correlation test, multiple linear regression, the coefficient of determination, and hypothesis testing. The results showed that: (1) Celebrity Ambassador has a significant effect on Rental Interest and has the smallest effect; (2) Corporate Image has a significant effect on Apartment Rental Interest and has the greatest influence (3) Service Quality has a significant effect on Apartment Rental Interest and has a greater influence on the Celebrity Ambassador variable and less than the Corporate Image variable. The F test shows if the regression model is considered feasible to predict the independent variable on the dependent variable. The R test shows that the independent variable is able to explain the dependent variable of rental interest by 58.6%. Keywords: Celebrity Ambassador, Company Image, Service Quality, Rental Interest
The Influence Of Lifestyle, Celebrity Endorser, And Brand Awareness On Purchase Intention Instant Lemonilo Noodles Products In Jabodetabek Yohanes Ferry Cahaya; lina basafira dewi
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.308 KB) | DOI: 10.56174/mrsj.v3i1.481

Abstract

This study aims to determine the effect of Lifestyle, Celebrity Endorser, and Brand Awareness on Purchase Intention Lemonilo Instant Noodle Products. The research design used is causality research design while the type of research used is quantitative research using questionnaires. The research population is all people who are interested in and or like healthy instant food in Jabodetabek, while the sampling technique uses purposive sampling with a total of 100 respondents. The analytical tool used is SPSS version 26. The results of the analysis obtained are multiple linear regression analysis, partial analysis (t-test), regression model reliability analysis (f-test), correlation coefficient analysis, and coefficient of determination analysis. The results showed that: (1) Lifestyle had a positive and significant effect on Purchase intention and had the greatest influence; (2) Celebrity Endorser has a positive and significant effect on Purchase intention and has the least effect; (3) Brand Awareness has a positive and significant effect on Purchase intention and has a greater influence than Celebrity Endorser and less than Lifestyle. Reliability analysis of the regression model (f-test) shows that the regression model is considered feasible in explaining the independent variables. Analysis of the coefficient of determination (R2) shows that Lifestyle, Celebrity Endorser, and Brand Awareness contribute 59.6% to Purchase intention.
Customer Service Analysis, Application of Technology Applications, Product Variations on Customer Satisfaction (Study on Livin By Mandiri K CP Jayapura Business Center Products) Yohanes Ferry Cahaya; Widyarsih AV Rahajeng; Rina Marlina L
Management Research Studies Journal Vol. 3 No. 2 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (815.983 KB) | DOI: 10.56174/mrsj.v3i2.505

Abstract

This research was conducted to test whether customer service , product variations , application of technology applications take effect partially and simultaneously on customer satisfaction. The study was conducted at Bank Mandiri KCP Jayapura Sentra Bisnis on Livin by Mandiri products using a sample of 96 people using the SPSS version 27 statistical test tool . Study this test : classical assumption test, namely normality test, heteroscedasticity test, multicollinearity test, multiple regression analysis, hypothesis testing (t test and f test) . The results showed that customer service , application of technology applications, and product variations have a partial and simultaneous impact on customer satisfaction and the application of technology applications is more dominant in influencing customer satisfaction
Selisih Pajak, Profitabilitas, Ukuran Perusahaan dan Persistensi Laba Yohanes Ferry Cahaya; Annathasia P Erasashanti; Azra Rifda Komala
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 9 No. 3 (2022): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v9i3.479

Abstract

This study aims to determine the influence of book-tax difference, profitability, and firm size on earnings persistence. The data used in this study are LQ45 category companies listed on the Indonesia Stock Exchange for the 2015-2019 period. This research is quantitative and used a purposive sampling method with a total sample of 24 companies. The analysis used SPSS 25 by performing the classical assumption test, multiple linear regression test, hypothesis testing, and the coefficient of determination test. The results show that probability has a positive influence on earnings persistence. In contrast, permanent and temporary differences as proxies for book-tax differences and firm size have no significant influence on earnings persistence.
Analisa Kinerja Keuangan, Kebijakan Dividen dan Pertumbuhan Aset Terhadap Return Saham Perseroan Yohanes Ferry Cahaya Perbanas Institute; Sofa Yulandari Sekolah Tinggi Ilmu Ekonomi Y.A.I
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 8 No. 1 (2021): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v8i1.478

Abstract

Dalam suatu perusahaan yang telah go public penting untuk diketahui bahwa pergerakan sahamnya sekecil apapun, karena semakin meningkatnya return saham suatu perusahaan akan semakin menarik minat investor untuk menanamkan modalnya ke dalam perusahaan tersebut. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi return saham, yang dapat dinilai dari kinerja keuangan, kebijakan dividen dan pertumbuhan aset. Penelitian ini menggunakan data sekunder dari 6 sampel laporan keuangan perusahaan perbankan dan pengambilan sampel menggunakan teknik purposive sampling. Uji asumsi klasik dalam penelitian ini meliputi uji normalitas, uji multikolinearitas dan uji heterokedastisitas. Analisis data menggunakan analisis regresi linier berganda, uji t, uji f, dan uji koefisien determinasi. Analisis data menggunakan eviews 9. Hasil penelitian ini kinerja keuangan berpengaruh signifikan terhadap return saham ditunjukkan dengan tstatistik 2,675175 dan signifikan 0,0127 < 0,05, kebijakan dividen tidak berpengaruh terhadap return saham ditunjukkan dengan tstatistik 0,210132 dan signifikan 0,8352 > 0 ,05, dan pertumbuhan aset berpengaruh signifikan terhadap return saham ditunjukkan bt tstatistic 2,627618 dan signifikan 0,0142 < 0,05. pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia (BEI), hasil secara simultan (uji f) Fstatistik > Ftabel atau 4,352762 > 2,99 dan 0,013011 < 0,05 menunjukkan pengaruh yang signifikan terhadap kinerja keuangan, kebijakan dividen dan pertumbuhan aset atas pengembalian saham pada perusahaan perbankan yang tercatat di Bursa Efek Indonesia (BEI).
Factors Affecting the Performance of Sederhana Restaurant Employees in Bekasi Yohanes Ferry Cahaya; Nadya Fitrimady; Ch. Endah Winarti; Annathasia Puji Erasashanti
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1205

Abstract

With this intense competition in the culinary industry which forces various culinary companies to continue to improve the performance of their employees, including PT. Sederhana Abadanmitra. This study has purpose to identify and investigate further towards the factors which affecting the performance of Sederhana Restaurant employees that located in Bekasi area. These research objects were 3 restaurants of Sederhana which located in Bekasi such as Sederhana restaurant at Bekasi town Square, Sederhana Restaurant at Harapan Indah and Sederhana Restaurant at Caman with total respondents of 96 people who were employees of these three restaurants. SEM-PLS used as a tool in analyzed the data which capable to evaluated the outer and inner models. The results from this research shows 1) leadership style has insignificantly positive effect on employee performance 2) work environment has significantly positive effect on employee performance and 3) work motivation has significantly positive effect on employee performance.
Motivasi Dalam Membuka Usaha Baru Di Lapas Salemba Klas II A Sri Wahyuni; Nyi Mas Rizki Noviyah; Hedwigis Esti Riwayati; Markonah Markonah; Dian Kurniawati; Yohanes Ferry Cahaya; Theresa Oliveira
Jurnal Abdimas Perbanas Vol. 4 No. 1 (2023): Jurnal Abdimas Perbanas
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/jap.v4i1.486

Abstract

Tujuan kegiatan pengabdian masyarakat untuk memberikan pengetahuan masyarakat luas khususnya warga binaan LAPAS Salemba Kelas IIA. Kegiatan ini melibatkan 6 dosen dan 3 mahasiswa dilaksanakan secara hybrid dimana 40 warga binaan, 1 dosen dan 3 mahasiwa secara offline berada di ruang serbaguna LAPAS, sedangkan 5 dosen secara online menggunakan zoom.  Harapan pelatihan ini memberikan pembekalan warga lapas jika sudah kembali kepada masyarakat dan tidak mengalami kesulitan untuk membuka usaha baru. Kepala LAPAS jugan mengharapkan bahwa kegiatan ini dapat berkelanjutan dengan warga binaan yang sama tetapi dengan materi yang berbeda sehingga warga binaan siap untuk kembali ke masyarkat dengan memiliki ketrampilan yang dapat bermafaat bagi dirinya sendiri secara khusus dan bagi masyarakat pada umumnya.
The Role of Career Development, Work Environment and Compensation in Improving Employee Performance PT Bridgestone Tire Indonesia Bekasi Suryanto Suryanto; Yohanes Ferry Cahaya
Management Research Studies Journal Vol. 4 No. 1 (2023): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v4i1.526

Abstract

This study aims to analyze the effect of career development, work environment and compensation on the performance of PT Bridgestone Tire Indonesia Bekasi employees. The free variables used are career development, work environment and compensation while the bound variables of this study are employee performance. This research method uses quantitative methods with a total sample of 71 respondents. The analysis technique used in the study is a regression test. The results of this study can be concluded that the variables of career development and work environment do not have a significant effect on employee performance , while the compensation variable has a significant effect on employee performance.
Co-Authors *, Markonah AA Sudharmawan, AA Abdullah Alwyni, Farouk Adolf Kusuma Pratama Agrameri, Alvino Ahmad Faisal Ahmad Faisal Alamsyah, Inas Salma Alesyus Sinar Fajar Alex Sondra, William Alloysius Pamruda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Alloysius Pamurda Dhika Mahendra Alvino Agrameri Andriany, Dessy Anggreani , Noeorlina Anita Setyarachma Anna Nur Intan Lumban Gaol Annathasia P Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Annathasia Puji Erasashanti Ardelia, Talitha Mega Asai, Markonah Asep Risman Aspani, Rony Azra Rifda Komala Bilqis, Devia Fairus Bongsu Kurniawan Budi, Yohanes Ch Endah Winarti Ch. Endah Winarti Ch. Endah Winarti Ch. Endah Winarti Chairul , Al Ghifary Dadang Sulistyo Desmar Panji Suryananto Devia Dewi Puspaningtyas Faeni Dewi Septiani Dian Kurniawati Dian Palupi Respatiningdyah Eddy Setyanto Embun Prowanta Endang Swasthika Erick Setiawan Singadilaga Farida Elmi Firda Aisyah Aisyah Pratiwi Harahap, Aswin Syapii Hedwigis Esti Riwayati Hedwigis Esti Riwayati Heni Pujiati Herni Pujiati Hidayat, R. Taufik Hikmah Abdul Rachman Hosam Alden Riyadh A.Alazeez I Dewa Ketut Kerta Widana I Dewa Ketut Kerta Widana I Dewa Ketut Kertawidana Ilham Nawang Armanda Ilham Nawang Armanda Indra Siswanti Irma Selliamanik Irnawasih Isnanto, Samto Hadi Jakia Rajoana Johan Hendri Prasetyo Johan Hendri Prasetyo Johan Hendri Prasetyo Karima, Syafika Khairunnisa Khairunnisa Lanang Firmansyah Lenny Christina Nawangsari Leo Agung, Leo lina basafira dewi Markonah Markonah Markonah Markonah Markonah Markonah Markonah Markonah Markonah, Markonah Meriyana Dhamayanti Rachman Muhammad Rizky Darmawan Muljanto Siladjaja Nabilah Fiqih Gozali Nadia Harimbi Singadilaga Nadya Fitrimady Noerlina Anggraeni Novita Damayanti Nurmaliza, Nurmaliza Nyi Mas Rizki Noviyah Nyi Mas Rizky Noviyah Ovalia Ovalia Rukmana Pamcasasti, Ranthy Purnomo, Lucky Bayu Putri Nofzil, Friska Rahardi, Patrick Dwi Ramdan, Amir Ramdhani, Rija Randa, Putera Muhammad Ratih Puspitaningtias Faeni Ratih Puspitaningtyas Faeni Ratih Puspitaningtyas Faeni Ratna Wijayanti Rheza Dwi Andzar Rina Marlina L Riska Intania Hastari Perbanas Institute Riyadi, Christianto Rizki Yuniarti Robby Kurniawan Sadipung, Theresia Oktavia Santi Dwi Jayanti Santoso, Faid Pratama Arif Saripudin Saripudin Shafa Ailsa Hasdani Shirley M.C. Yeung Sidapung, Theresia Oktavia Siladjadja, Muljanto Simroangkir, Panubut Siti Aminah Siti Safaria Siti Soimaturrohmah Sofa Yulandari Sekolah Tinggi Ilmu Ekonomi Y.A.I Sri Wahyuni Sri Yanthy Yosepha Sugihyanty, Eneng Suharyanto Sumarno Manrejo Sumarno Manrejo Sunarto Sunarto Sungkono Sungkono Suryanto Suryanto Suryanto Suryanto Suryanto Suryanto Syamsunasir, Syamsunasir Taufik Akbar Theresa Oliveira Theresia Theresia Oktavia Sadpung Theresia Oktavia Sadpung Usmeila, Evrida Vania Gitta Khansa Putri Vera Sylvia Saragi Sitio Verdina Wardhiningtyas Wahyu Romadhon Wahyuningisih, Erna Widyarsih AV Rahajeng Widyarsih, A.V Rahajeng Wita, Nurul Kurnia Yananto Mihadi Putra Yosepha, Sri Yanthy